Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

YouTube Views

How To Get More Views on YouTube

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

YouTube Monetization

How To Make Money on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

YouTube Subscribers

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

Welcome to TubeTalk, the online video industry’s #1 podcast for news, insights and best practices on YouTube and beyond. Each week, experts in their field take us through a deep-dive on a range of topics for video creators like personal branding, how to master the YouTube algorithm, and how to get more brand deals as a YouTuber. TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode of the best YouTuber podcast!

TubeTalk Podcast

TubeTalk

Why do YouTube videos get demonetized? It’s a valid question, especially when someone takes the time to film, edit, and upload a video. Most creators try their best to make positive, original content for viewers around the world. What are they doing wrong in terms of making money and staying monetized on YouTube?

Google AdSense 101 - How to Benefit from Ad Revenue on YouTube

Most of the time, it's a lack of information. Creators know the basics of YouTube's rules, but they don't always know the fine details. And overall, people are just ready to record!

: A set of rules to ensure everyone’s safety on YouTube

 An explanation of which videos are suitable for advertisers

: A set of terms and conditions for placing ads on YouTube videos

: A set of terms and conditions for how viewers and creators operate on YouTube

Violating any of the four could lead to demonetization. Here's how to avoid that outcome.

What Does ‘Demonetized’ Mean on YouTube?

If YouTube demonetized a video, that means it restricted 

 ads from appearing. That includes every type of ad available to creators: display ads, overlay ads, sponsored cards, and skippable and non-skippable video ads. You won’t earn Google AdSense revenue for demonetized content.

Turning off ads is just one form of demonetization.

. This option bars you from all the money-making features: Google AdSense, Super Chats and Stickers, Super Thanks, merchandise shelves, Channel Memberships, and YouTube Premium revenue. It’s like being kicked out of the 

How to Tell If a YouTube Video Is Demonetized

After uploading a video, you can see its monetization status in less than an hour. It takes a while because YouTube is making sure the video is suitable for ads.

In the YouTube Studio, there are seven monetization icons

. Each one tells you the status of a video’s earning power.

 YouTube is checking your video for ad suitability.

 Monetization is on, and your video is eligible for most ads.

 Monetization is on for a song cover, but a music publisher claimed the revenue.

 Monetization is on, but YouTube is still determining who will get paid.

 Monetization is on, but ads are limited.

 You turned on monetization for the video, but YouTube won’t show ads.

 You turned off monetization for the video.

 means your video is demonetized, as shown below.

How to Check a Video’s Monetization Status:

Log into YouTube and click your profile icon in the top right corner. Select 

Find the video in question using the search bar at the top of the page.

. You’ll see one of the seven icons (shown above) indicating your video’s status.

Videos that aren't advertiser-friendly won’t earn much revenue. Here are 14 ways to avoid demonetization on YouTube.

? One of the requirements for monetizing your content is to avoid being repetitious. That means you shouldn't post videos with no recognizable differences on your channel. Your content needs a healthy dose of variety, from the audio tracks you use to the topics you cover.

That doesn’t mean you can’t explore one topic in depth. You can create similar videos as long as the bulk of each one is different. Take a look at the 

, for example. We share tips for gaining 1,000 subscribers all the time. But the advice changes as we discover new methods, which means we’re always talking about something new within the context of gaining subscribers.

2. Add Something Valuable to Repurposed Content

Using another creator’s intellectual property, such as songs, video clips, and images, could lead to one or more 

 on your channel. You’ll get these alerts when your video contains media that doesn’t belong to you. Copyright claims aren’t the end of the world, but YouTube might demonetize the video(s) in question or only give you partial revenue.

Can I Still Monetize My YouTube Channel If I have a Copyright Claim?

 happens when you reuse someone’s content without adding something new or transformative. If you’re posting a reaction video, for example, add some commentary that brings a fresh perspective to the original event, opinion, or narrative.

YouTube says it's OK to monetize reused content when:

You’re using brief clips for a critical review.

You’re adding original commentary to an event (movies, sporting events, etc.).

You’re adding an original storyline to edited footage from other creators.

Your best bet, of course, is to use your own content. But at the same time, YouTube understands that there are thousands of reaction channels out there. And guess what? Lots of creators are making money with that format.

3. Don’t Be Spammy, Deceptive, or Participate In Scams

YouTube wants every viewer to have a positive experience. And no user can do that while being tricked or misled by deceptive videos and comments. If you’re on the platform for the wrong reasons – like running scams and leading people to shady websites – YouTube might demonetize your content.

To stay on YouTube’s good side, don’t:

Repeatedly post content about making fast cash.

Lead viewers to websites with harmful software (viruses, information theft, etc.)

Use misleading thumbnails, video descriptions, and titles to “trick” viewer into clicking.

Promote “get rich quick” content or pyramid schemes.

Sell engagement metrics, like views, comments, and subscribers. That includes Sub4Sub, a type of spam where creators ask people to subscribe to their channels.

Post comments to gather information from viewers or drive them off of YouTube.

Live stream content that doesn’t belong to you.

Check out the image below to see an example of comment spam. Notice how the circled comment is impersonating the owner of the video, finance creator Graham Stephan. If you look closely, you can tell that “Replied_by Graham Stephan” is a bogus account.

This user is trying to drive people away from YouTube. Practices like this will get you demonetized.

Read more about spam, deception, and scams on YouTube’s support page

YouTube doesn’t tolerate hate speech of any kind. If you want to successfully monetize your videos, don't say (or type) harmful, offensive things. YouTube will demonetize your content if you're inciting violence or hate against specific groups.

Avoiding hate speech is easy. Think of all the ways people discriminate against others, and simply avoid saying those things in your videos. 

The most egregious hate speech revolves around age, sexual orientation, gender, race, disabilities, religion, immigration status, and veteran status.

Are there certain “demonetized words” on YouTube? Is it possible to say the wrong thing and lose all your ad revenue?

YouTube won’t demonetize a video for containing words like “hell” or “damn.” That’s considered light profanity, and most people aren’t offended by those terms. It’s the vulgar words that will get you into trouble, like repeatedly dropping F-bombs or constantly saying “b*tch.”

Can You Swear on YouTube and Still Make Money?

Here is a list of words that lead to demonetization:

Even when misspelled, adding these words to any element of a video (titles, thumbnails, etc.) is against the rules.

Our advice? Minimize the profanity in your videos. It's an easy way to get full monetization.

6. Don’t Show Dangerous or Illegal Activities

Want to make sure YouTube doesn’t demonetize your video? Avoid showing clips or images of bodily harm, gruesome injuries, and death. These themes are disturbing to viewers and scare advertisers away.

Logan Paul’s 2017 “suicide forest” video

. This was a huge scandal. Paul uploaded a YouTube video showing a dead body, and people around the world were deeply disturbed. He later shared a video of himself tasering dead rats. Eventually, 

YouTube temporarily demonetized his channel

Posting illegal activities is a bad idea too. You’ll have a better chance of monetizing your videos if you don't show:

glorifying dangerous acts results in demonetization or worse.

 If you can expect certain injury or death from an activity, it’s not suitable for YouTube.

7. Avoid Posting Sexually Explicit Content

YouTube will demonetize any video that gratifies sex. This type of content focuses on nudity, sex scenes, and pornography. If that’s the creator’s intent – indulging in sexual scenes – the next step is a no-brainer for YouTube. There will be no ads on the video, zero AdSense revenue, and (possibly) a channel termination.

Clothed or unclothed, YouTube states that showing genitals, breasts, or buttocks in an indulgent way violates its monetization policies. Also, sexual fetishes of any kind and in various formats (video, text, images, audio) are not allowed.

Read more about nudity and sexual content on YouTube’s support page.

8. Use Royalty-Free Music From the YouTube Library

Music copyright is a deep subject on YouTube. But for the purpose of monetizing videos, you only need to know two things:

Never use someone’s music without their written permission.

Did YouTube demonetize your video? Here are 14 ways to make positive content that stays monetized no matter what.

14 Ways to Avoid YouTube Demonetization

You've spent the time and effort crafting the perfect YouTube video, so why not leverage that content on other platforms too?

On this episode of TubeTalk, we chat with 

, a professional video editor who specializes in taking existing YouTube videos and extracting mico-video content that can then be uploaded to Facebook, LinkedIn, Instagram, and TikTok.

This is a fantastic way to build new communities, engage with a new audience, and even earn more revenue! Take a listen and learn:

What does it mean to reuse content elsewhere?

What is the right and wrong way to do this?

How does the audience react to micro-content?

How long or short should a repurposed video be?

What are some good video ideas that you can use right now?

How can you take content from a YouTube Livestream and repurpose that?

You can learn more about repurposing video

Want to Know the First Steps to YouTube Success?

Every creator wants their videos to go big on YouTube. But not every creator takes the time to plan out their content strategy beforehand. Take a listen to vidIQ's very own team on the steps you need to take before you even pick up a camera to ensure your content gets the 

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

You can also find the complete list of all the

Find out how to repurpose your videos for other platforms and squeeze as much juice as you can from your content.

How to Repurpose YouTube Videos for Other Platforms

The process of creating a successful YouTube video begins way before you upload it to the platform. In fact, it begins way before you even pick up your camera!

On this episode of TubeTalk, the vidIQ team discuss the elements that go into making the best content you can create and publish, something we put into practice on 

Should you research vs. relying on your gut instinct?

The secret sauce to success on YouTube is all in the preparation. Find out why on this episode of TubeTalk.

The First Steps to a Successful YouTube Video!

The ability to screen-record your computer, smartphone, or gaming console simplifies the YouTube journey - especially for gaming or reaction-style channels.

For these types of creators, what takes place on 

 screens is exactly what viewers want to see. They’re looking for action-packed gameplay and visual tutorials that add more context to a video. 

If that perfectly describes your channel, watch our video highlighting the best screen recording software right now:

Now that you have some background knowledge, it’s time to take your video content to the next level. But before you do that, answer this one simple question: 

What type of videos do you produce for YouTube?

Keep your answer in mind as you read this guide. There’s a wide variety of screen-recording apps and products, and it’s important to choose the best software for your content.

If you have a Nvidia graphics card, you may already unknowingly have this screen recording software. ShadowPlay

is built into modern graphics cards, and once you set it up, all you have to do is issue a quick keyboard command to activate it. From there, ShadowPlay will start capturing your screen.

If you discover that you do have ShadowPlay, don’t get rid of it. This fantastic software yields the highest frame-rate footage you’ll ever see.

Just keep in mind that it doesn’t work with every program and can sometimes fail when you’re using it. We don’t know why it happens, but maybe it’s just a sacrifice of capturing high-quality video on a PC.

With OBS Studio, you may have to adjust your settings to get the highest video quality from screen captures. But don’t worry - there are plenty of tutorials to help you do that. OBS is free, open-source, and definitely worth the learning curve.

 if you’re into live streaming. It’s the same thing as regular OBS, except it’s strongly tailored toward gamers. For example, you can use Streamlabs OBS to go live on Twitch, YouTube, or Facebook within minutes. You also get personalized streaming overlays, 46 handy apps, and fun alerts when viewers send monetary donations during live streams.

Let's shift gears for a minute and talk about screen recording on a mobile device. First of all, consider yourself lucky if you have an iPhone. iOS users don’t need to hunt for screen capturing software because it’s already built into their devices. If you're an Android user, capturing your screen isn’t always easy. Certain versions of Android have a built-in screen capture, and some don't.

If your device doesn’t, our top recommendation for screen capture software is AZ Screen Recorder. It’s a great choice because the free version doesn’t add a watermark to your captures. Plus, there's no limit on how much footage you can record.

Capturing Video Footage on a Gaming Console

Compared to PC recording, capturing the screen of your gaming console is a different process. Gamers ask us how to do this all the time, so we’re happy to finally share an answer.

The PS4 and Xbox One both feature built-in screen capture software. Of course, a new generation of consoles is on the horizon with the PlayStation 5 and Xbox Series X, but there’s a good chance they’ll both have that feature. As far as the Nintendo Switch goes, there's a built-in screen capture software, but it only grabs 30-second clips.

Purchase a Capture Card to Record Gaming Console Screens

If you haven’t bought a capture card yet, it may be time to invest in one. This wonderful device lets you record and stream content from your video game consoles - and honestly, it’s the mark of a serious gamer.

Dan, our executive producer here at vidIQ, uses the 

 from Elgato. There are newer, fancier capture cards out there, but it does a great job for him.

And guess what? Even if you’re using a PlayStation or Xbox with built-in screen capture, it’s still a good idea to use a capture card. You’ll get high-quality clips that you can quickly drag from your desktop to any video-editing software. From there, you can work your magic and upload the finished video to YouTube.

That about covers it for screen capture software! Here’s a quick recap of all your options:

Capturing your desktop or your mobile screen is free and produces high-quality recordings.

Capturing your console's screen is trickier. It requires some money, but in the end, you'll get high-quality footage. And that’s totally worth it.

So, which will it be for you: Nvidia's ShadowPlay, OBS Studio, AZ Screen Recorder, or a capture card for your console? We always love hearing from the vidIQ community, so tweet us your thoughts 

Want To Get More Views as a Gamer on YouTube?

If you want to take your YouTube gaming channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users (many of them gamers!) and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Want to take screen recordings of your computer, smartphone, or gaming console? Here’s a list of free and paid software to try.

The Best Screen Recording Software for YouTube

 is something most creators aspire to. While YouTube’s basic tools are helpful for any user, YPP grants 

 for building a career on the platform, such as:

access to all of YouTube’s monetization features

access to YouTube’s creator support teams

a copyright match tool to ensure your content isn’t stolen

Of course, these perks aren’t granted to just anyone. 

1,000 subscribers and 4,000 hours of Watch Time

 on your channel. And even then, you need to set up an AdSense account and accept all of YouTube’s terms and conditions to move forward with the application.

But once you’ve achieved those milestones and clicked apply, how long does it take YouTube to review an application? Is it a matter of days, a fast turnaround few creators would complain about? Or is it closer to weeks, perhaps months?

If you want the answer with a bit of entertainment, watch this video about our experience applying to YPP for the first time in eight years:

On the other hand, if you want to read the full story of what really happened - plus the time period for YPP’s acceptance - keep reading.

How Long It Takes to Get Monetized on YouTube

OK, here’s the truth: We had a relatively short and seamless experience applying to the YouTube Partner Program. We had two channels that qualified for the program, which were our 

 vidIQ channels. So we found the application screen in the YouTube Studio, clicked apply, and crossed our fingers. 

Luckily, we weren’t kept waiting for too long. Actually, we hardly had to wait at all.

After applying to YPP on Friday, October 16, the Spanish vidIQ channel was accepted just 60 hours later!!!

We couldn’t believe it. In just a few days, YouTube gave us permission to monetize our channel with every advertisement type. We had the power to display pesky banner ads, which viewers have to click just to get rid of. We even had access to pre-roll ads, which play before a video begins.

Even more surprising, the Russian vidIQ channel got monetized too. We’re not sure when that happened because YouTube hasn’t sent us a notification email. But that’s OK. Maybe emails take longer to send from Moscow. The important thing is that all the monetization features were there, and we could finally take our Russian channel to the next level.

Why the Monetization Process Can Take a While

Now, some of you who’ve applied to YPP may be saying to yourselves, “It took me weeks, months even, to be accepted into the program!” And that’s true. Years ago, the process did take much longer.

But today, there’s another reason your application could be delayed, and it has to do with COVID-19.

 that with reduced staffing in their buildings, things like creator support and applications for YPP could take longer than usual. View their statement below:

As you can see, YouTube doesn’t primarily use software or an algorithm to review applications. Instead, it uses human reviewers. They decide whether your content is viable for companies to place advertisements on them. And with less in-office staff, that could slow down the entire process.

However, YouTube hasn’t cited COVID-19 as an application delay for a couple of months now. Their support page still says YPP reviews could take a month, but that’s probably just a safety net for YouTube. It ensures that creators don’t have unrealistic expectations of monetizing their channels, even if some are getting approved in just three days.

As long as you hit the requirements for YPP, it seems as if the reviewers will process your application as fast as possible. That’s what happened in our experience, but as always, each creator is on a journey of their own.

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps. 

How long does it take to get accepted into the YouTube Partner Program? Well, the answer may shock you...

This Is How Long It Takes To Get Monetized on YouTube

We all want to grow our YouTube channels and while we heavily rely on our analytics, sometimes it's those little tips that can really help us.

While we need to focus on the major metrics such as CTR, Retention, Watch Time, etc. we shouldn't forget to focus on the little tweaks that could end up having a very positive impact too.

On today's episode of TubeTalk, Alan Spicer and I chat about these quick wins that anyone can do on any channel size. Discover how leveraging the following can give your channel a boost:

Why You Must 'Niche Down' if You Want to Succeed on YouTube

Focusing in on just one type of video content can really make you stand out as a YouTube creator. It can also make your YouTube channel grow super fast! Find out more 

You can also find the complete list of all the 

On this episode of TubeTalk, you will learn 5 quick and easy ways to help your channel grow.

5 Quick & Easy Tips for Growing Your YouTube Channel

YouTube shorts are the new hot trending topic in the YouTube world. But what are they? 

YouTube has not been totally clear about how they work, so we decided to do our own investigation into YouTube Shorts.

On this episode of TubeTalk, vidIQ's own Rob Wilson, Dan Carson, and Liron Segev answer all your YouTube Shorts questions including:

What are the requirements for creating them?

Do you need to have #shorts in the title and description?

Should you put Shorts on your main channel

In this episode of TubeTalk, vidIQ does its own investigation into YouTube Shorts. You're welcome.

How to Repurpose YouTube Videos for Other Platforms

The First Steps to a Successful YouTube Video!

The Best Screen Recording Software for YouTube

This Is How Long It Takes To Get Monetized on YouTube

5 Quick & Easy Tips for Growing Your YouTube Channel

YouTube Shorts: The Ultimate Guide

What YouTube Creators Need to Focus on for the Rest of 2020

6 Honest Reasons You Might Be Losing YouTube Subscribers

How to Get More Views from YouTube’s Audience Data Tool

How to Blur Anything You Need to in Your YouTube Video

What Happens When You Publish a YouTube Video? [Timelapse]

How to Get Royalty Free Music For Your YouTube Videos

How To Get More Views as a Small YouTube Channel

Virtual Halloween 2020: Top Keywords on YouTube

Career Goals: Make Money Drinking Boozy Beverages on YouTube

How to Find the Right Time to Publish on YouTube

What is Cottagecore and Why is it Taking Over Social Video?

How Creators Can Get More Views With YouTube Shorts

Why You Must 'Niche Down' if You Want to Succeed on YouTube

How to Reach 1000 YouTube Subscribers with Gameplay Videos

How to Get Your Videos to Rank on YouTube

How To Get a Custom URL For Your YouTube Channel

How to Get a Brand Deal as a Smaller YouTube Channel

How to Customize Your YouTube Channel

YouTube Shorts: What We Know About How They Work