Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

Getting Views

How To Get More Views on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

Subscribers

YouTube Subscribers

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

Monetization

How To Make Money on YouTube

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

Analytics

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

Watch Time

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

At vidIQ we have incredible insights into what viewers are searching for on YouTube. Not only can we confirm the top keywords being searched for, we can also show you how you can leverage that interest to create content around trending topics and tentpole events. That's going to give you a clear edge over other creators!

Insights

YouTube Insights

Your In-Depth Guide to Building a Successful YouTube Channel

We’ve been hard at work refining our tools that help creators grow, and this summer’s drop is proof that vidIQ today isn’t what it was even three months ago.

a brand-new feature and other major updates

 - all built to help you stop the scroll, boost engagement, and turn casual viewers into loyal fans.

 you’ll want to experience the new power we’ve packed in.

One of the biggest struggles for creators is getting viewers to click on their content. With millions of videos out there, you need to stand out in a pool of endless scrolling.

Stopping the scroll is more of a science than an art. And like all sciences, you need tools to accomplish your goals. You haven’t seen vidIQ tools like this. Smarter AI. Faster workflows. Real results.

. This tool is like your own personal AI-powered design studio.

If you’ve been in the YouTube game for more than five minutes, you understand that 

 and best way to stop the scroll. A great thumbnail is clear, compelling, and makes viewers think, “I need to click this.”

Now it’s easier than ever to make thumbnails that 

. Whether you start with a prompt or upload your own assets, our AI builds out designs that look pro — without you needing any Photoshop skills.

 (we’ll remove backgrounds automatically)

 to match a visual style you love. Upload your own or choose from our library of top-performing YouTube templates. 

 to influence your thumbnail’s aesthetic

 with easy prompt tweaks, image edits, or by dropping in text

Thumbnails aren’t just art - they’re strategy. They’re decision points. The better your thumbnail, the higher your click-through rate. And a higher CTR means the algorithm actually works for you.

, you’re not just making something that 

 good — you’re making something that 

You stopped the scroll with killer thumbnails. Now keep them watching.

 helps you write stronger YouTube scripts in a fraction of the time, backed by real YouTube psychology.

: Continuously trained on what’s working 

: Include callback cues, pacing variations, and cliffhangers

: Adjust your scripts’ tone, add keywords, sound more like your favorite creator. All with one click.

 Automated research provides accurate and relevant information and stats.

 helps keep your message clear, your viewers hooked, and your content performing. And now, it doesn’t have to take days. With 

, you can go from idea to polished script in just 3 minutes - making it easier to publish consistently and keep your channel growing.

“I used to spend an hour and a half scripting videos that came out wordy and boring. Someone even commented saying my videos were 'so wordy' — that really stung. But vidIQ's Script Writer changed everything. Now I get organized, concise scripts in just 10–15 minutes.”

“When I used it for my next tutorial, I was so impressed I printed it out to study it. For creators like me who tend to over-explain on camera, this tool does wonders.”

Shorts are still one of the fastest paths to YouTube growth - but understanding why one takes off while another flops? That used to be a mystery.

We built our Shorts tools to tell you exactly what’s working, what’s not, and how to make your next one blow up.

Think of it as your personal highlight reel, performance breakdown, and growth strategist all in one. Now you can discover when a video truly gained popularity and understand what made them successful. 

All of these statistics can be seen directly in-line without having to exit the Shorts view:

including views & views per hour, engagement rate, views history graph, and outlier score.

including channel subscriber count, monthly & total uploads, and subscriber and view growth graphs. 

 now supports YouTube Shorts, giving you even more insight into what’s trending and outperforming expectations across the platform. 

Instead of just surfacing the most-viewed content, Outliers identifies videos that are gaining momentum relative to the creator’s usual performance. That means you’re seeing videos that are beating the odds, not just riding on big subscriber counts. 

Now that this includes Shorts, it’s an incredibly powerful way to discover smart video ideas, fresh angles, and unexpected winners across any niche.

Let’s say you search for a keyword like “budget travel.” Outliers might surface a Short from a smaller creator that’s getting unusually high engagement and rapid growth, even outperforming videos from much larger channels. That’s your signal: something in that format, topic, or style is connecting. Use it to guide your next idea, ride the wave, and post with confidence.

 now works with YouTube Shorts, giving short-form creators the same data-backed recommendations long-form creators have used to increase views and visibility.

Optimize analyzes your video and delivers clear, actionable recommendations for improving your title and adding the right tags to your description. You’ll also get an overall optimization score, so you can instantly see how well your content is aligned with what’s working — and where there’s room to improve.

Most Shorts get lost in a sea of swipes. To rise to the top you need smart packaging. Optimize helps ensure your content gets the visibility it deserves, boosting your chances of landing on the Shorts feed, reaching new audiences, and turning quick views into long-term growth.

 can now submit a video for personalized feedback from one of our expert creator coaches.

A coach will watch your video and record a response, pausing at key moments to explain what’s working, what’s not, and what changes could help you get more views and subscribers. You’ll see the exact moment-by-moment breakdown behind every suggestion. No vague advice, just direct, actionable advice.


Our initial rollout supports Boost users in the U.S., Canada, U.K., Australia, and New Zealand, for English language videos only.

__________________________________________________________________

If you’re looking for more than just one video review, you can work directly with a 

 who will take a deep dive into your entire channel and build a custom-tailored growth plan designed to break through the roadblocks holding you back. 

These aren’t cookie-cutter tips, they’re real, personalized strategies you can start applying immediately to unlock quick wins and build lasting momentum.

Want to see what’s possible with coaching?

. After joining vidIQ Coaching, they refined their content, followed their tailored plan, and watched their channel take off.

TL;DR: This Summer, You Grow or You Ghost

Here’s the latest features you get with the vidIQ Summer 2025 Drop:

 - Create high-impact, click-worthy thumbnails with AI and proven templates

 - Hook viewers and keep them watching with YouTube-optimized storytelling

 - Instantly spot top-performing Shorts and track breakout metrics

 - Discover overperforming videos across YouTube to inspire your next big hit

 - Find the best title and keywords to get your Shorts discovered

The Summer 2025 Drop is here: scroll-stopping science, smarter tools, and real coaching to help you grow on YouTube.

☀️ Welcome to the vidIQ Summer 2025 Drop!

In 2023, sales made on Black Friday and Cyber Monday generated $12.4 Billion in revenue for online retailers, an increase of 7.8% from the previous year. As e- commerce consumers are eager for bargains and deals with a similar intent to spend even more than last year, they are turning to platforms like YouTube to scope out reviews on products that want to snap up in the sale.

How to Find YouTube Keywords that Grow Your Channel

While hundreds of thousands of creators have already been publishing content on YouTube about the topic, particularly tech and other consumer electronics, there are still gaps in the market for creating new videos around the tentpole event. Let's take a look at the top 10 keywords that YouTube viewers have been searching for on YouTube:

If you're a YouTube creator and are scheduling posts around Black Friday 2024 you need to be up to speed on which keywords viewers are searching for on YouTube right now. 

vidIQ related keywords tool search results for "Black Friday"

Running the keyword 'Black Friday' through the invaluable 

, confirms that the following are the most searched for Black Friday keywords and phrases on YouTube for 2024:

When are Viewers Searching for Black Friday Content on YouTube?

Black Friday happens once a year in the US (and increasingly in other countries for the past few years). Hence, creators need to know when to publish content around the tentpole event to leverage ranking and visibility on YouTube.

, interest from YouTube viewers in the US in Black Friday starts to peak around mid-November, and lasts around a month.

Google Trends graph on "Black Friday" over 5 years

With any tentpole or seasonal event, it pasy to remember that any video content you've uploaded before on the topic can still be maximized for extra views and engagement. 

Evergreen content is the key to more views on YouTube

revisit past Black Friday videos and update your titles and custom thumbnails to see if can leverage the seasonal interest in the content.

Finding Opportunities to Create Black Friday Content on YouTube

Viewers searching for Black Friday on YouTube do so with a particular aim in mind. They may be searching for the best deals retailers have to offer, or reviews for a piece of tech or gadget they have their eye on. Your focus should be on answering those queries with your content, and for an event like this you can do so in a number of ways.

Keyword research is vital for this, as we talked about before. Starting with the keyword set above, plus an eye on the focus of your channel, start thinking of ideas for your Black Friday uploads.

, you can get customized ideas for your channel to capitalize on this seasonal event. And, if you're still unsure of the ideas, you can use the 

 to turn a successful Black Friday video to your niche!

Black Friday is officially on 29th of November but deals start getting offered from early November.

No. In fact, last year brick-and-mortar stores

Although it originally is an American celebration of consumption, 

Black Friday discounts are being observed increasingly more by countries around the world!

Black Friday neon sign on brick wall with shopping icons and sale symbols background.

Are you planning to publish video content about Black Friday? We found the most searched keywords on YouTube around this annual shopping bonanza.

Top 10 Black Friday Keywords on YouTube

As we move further into 2025, YouTube's growth remains as steady as ever. Currently, it is the most preferred online video platform 

with over 2.8 billion monthly active users.

 And, with the increasing number of people using the platform, the number of niches has also expanded.

Choosing the right niche on YouTube is a make-or-break decision for creators looking to build a successful channel. A niche shapes everything—from the audience you attract to how you position your content. Picking a niche that aligns with your interests and expertise means that you're not just creating content for the sake of it but are genuinely invested. 

The Most Profitable AI Niches on YouTube in 2024

Additionally, a well-chosen niche makes it easier to stand out. With millions of videos uploaded daily, focusing on a specific area helps cut through the noise and allows you to become an authority in the digital marketing race. By offering specialized content, you can build a dedicated following that views your channel as the go-to source for that topic, leading to higher engagement rates and, potentially, more monetization opportunities.

On YouTube, niches can morph or evolve themselves, but they never really die out. Our creators Travis and Jenn talk about how creators must adapt by being passionate about their content, pivoting effectively, and learning from established creators. Watch the video above to learn about overlapping niches, becoming innovative, and adapting when necessary!

Although any topic can become its category, and every category can have many niches on YouTube, only a few have stood the test of time. Here are 54 that viewers keep coming back to!

Gaming remains one of the most viewed categories on YouTube, 

with over 500 million monthly active users.

 This genre includes gameplay videos, tutorial-style walkthroughs, reviews, and much more.

The gaming space is dominated by big names. You have famous creators like 

 dominating the space with billions of YouTube views. But it's also a genre where new creators continue to build a successful following.

11 Killer Tips for Starting a YouTube Gaming Channel in 2023

 Completing a game or a specific part of a game as fast as possible.

: In-depth guides for completing a game, especially the more difficult parts.

 Detailed information about game mechanics, strategies, character builds, and lore.

 Professional gaming competitions and tournaments.

 Playthroughs where the focus is on the gamer's experience and commentary.

: Reviewing new and old games, often providing in-depth analysis, critiques, and ratings.

 Sharing the latest news, updates, and announcements in the gaming world.

 Celebrating older games and systems, catering to the nostalgic history of gaming culture.

 Discussing modifications in gaming, which range from simple cosmetic changes to complete overhauls.

Music is another popular category on YouTube, and it even boasts 

. YouTube has become a go-to source for discovering new music, and it is a significant platform for both established and upcoming artists. 

It's no small achievement when many well-known musicians can point to videos on YouTube with billions of views. The key to success is not just a dedicated base of viewers, but also top-notch content.

 Showcasing your singing talents acapella-style or with minimal instrumentation.

Playing an instrument (or teaching others how)

: Giving musical instruction or performances using a specific instrument.

 Re-creating new versions of popular songs, adding a unique style or interpretation.

Reviewing songs, albums, and performances:

 Sharing critical analyses and discussions of artists and their music.

 Humorous renditions of popular songs, typically with altered lyrics.

: Using artificial intelligence to create music in various styles.

Some might say the earliest well-known YouTubers were those who documented their travels. Truth be told, interest in this industry has consistently grown over time.

Based on your style of traveling, you can focus on making your content more educational, such as posting travel guides or videos to assist tourists. You can even post entertaining videos, like interviews with locals or a day visiting famous attractions. 

No matter what, travelers engage their viewers through first-person stories and experiences. There are many ways to do this, which creates a lot of opportunities in this popular category.

Popular Travel Vlogging Niches on YouTube:

: Exploring new places without breaking the bank for flights, hotels, meals, etc.

 Experiencing the finer things while traveling, like high-end hotels, gourmet dining, and first-class flights.

 Living or traveling off-the-beaten path, especially as a digital nomad.

 Minimizing environmental impact and promoting sustainable practices while traveling.

Using artificial intelligence to create travel guides and itineraries.

For most of us, the journey of fitness begins with YouTube. After all, who 

 checked out a deadlift tutorial before entering the gym?

But even outside the gym, viewers look for channels to help them achieve their body goals, from introductory yoga to weighted jump ropes for muscle building.

You aren't limited to creating YouTube videos, either. This category has so many niches! You can create a wide variety of content, including vlogs, fitness classes, one-on-one training sessions, and much more.

 Exercises that can be done at home with minimal or no equipment, such as body weight or calisthenics workouts.

 Beginner to advanced content about yoga and pilates, including guided sessions, techniques, and routines. 

 Intense training that involves gym equipment, such as weights and medicine balls.

cardiovascular fitness, such as running, cycling, swimming, and other endurance sports.

Body transformation content, such as the weight loss or body building journey. This niche also includes healthy eating.

Are you an authority in your profession or one area of study? If there aren't many experts producing that kind of material, your knowledge could spark an interesting niche on YouTube.

Ever since the pandemic, online education has been rapidly growing. Educational content continues to be a popular category on YouTube, with millions of viewers tuning in to learn from experts across various fields.

 Instruction in math, science, reading, and history for a range of academic levels. 

 The process of learning, such as study techniques, time management, note-taking strategies, and motivation tips.

 Blending learning with entertainment to make the process more engaging.

 Creating video tutorials for learning different languages, such as French, Spanish, English, or German.

 Showing viewers how to craft or create something in a do-it-yourself fashion.

 Using artificial intelligence to create educational content.

Explaining the functioning and feasibility of top tech products, and applications, and influencing consumer decisions. 

The Food and Cooking niche is a powerhouse on YouTube, attracting viewers worldwide who are hungry for inspiration, practical tips, and culinary knowledge. Whether you’re a seasoned chef or a beginner in the kitchen, an endless variety of content can fit under this niche. 

Cooking content tends to be evergreen, and appeals to a broad demographic, from college students looking for budget-friendly meals to food enthusiasts eager to try gourmet recipes. 

Popular Food and Cooking Niches on YouTube:

From simple weeknight dinners to elaborate holiday feasts, recipe videos are the go-to for viewers seeking step-by-step guidance in the kitchen.

Helping viewers save time and stay organized by teaching them how to plan, cook, and store meals for the week ahead.

Cooking tutorials teach essential techniques and skills required in the kitchen.

These videos offer insights into popular kitchen tools and gadgets, helping viewers decide which products are worth the investment.

 These videos show viewers how to shop smarter for their cooking needs.

A blend of food and travel, exploring local cuisines, ingredients, and cooking traditions for a rich cultural experience.

In the U.S., live sports viewership is expected to exceed 90 million in 2025

 — and that’s just one aspect of this category. It also includes sports highlights, analyses, and interviews with athletes. YouTube has become a significant platform for sports enthusiasts to stay up-to-date with the latest news and events in their favorite sports.

 have chosen YouTube as their medium of choice when connecting with fans.

 Delivering the latest sports news and analyzing recent games.

: Sharing commentary around shocking or interesting moments in various sports.

 Discussing the medical side of sports, such as sports physiology, injury prevention and recovery, and nutrition for athletes.

: Making content about the tools used to play a sport, like athletic shoes, apparel, and hand-held gear.

Exploring coaching techniques, team management, training drills, and strategies for developing athletes.

Comedy is one of the biggest genres on YouTube 

with over 77% of total viewers watching it.

 Comedic sketches, parodies, and stand-up comedy always seem to perform well on YouTube.

For many years now, popular comics have been saying that open mic sets should be recorded and uploaded to YouTube. Seeing the numbers, you can’t help but agree!

Short, scripted comedy scenes that put a humorous spin on real-world scenarios.

Performing humorous monologues, often in front of a live audience.

Presenting news and commentary in a satirical format, often mocking current events, politics, and social trends.

Long-form comedy that features a mix of sketches, interviews, discussions, and humorous insights.

Playing jokes or tricks on unsuspecting people and recording their reactions.

YouTube app interface showing categories for Music, Live, and Gaming features on screen

Explore top YouTube niches to grow your channel which consistently attracts viewers, profitability, and content creators across YouTube. Find your ideal niche today!

Your In-Depth Guide to Building a Successful YouTube Channel

☀️ Welcome to the vidIQ Summer 2025 Drop!

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