YouTube Money Calculator
Estimate your potential YouTube earnings based on daily views and RPM. See what creators in your niche actually take home.
vidIQ estimates (vidIQ earnings model, Oct 2026)
Estimated YouTube earnings
$1,050.00
Planning range: $630.00 - $1,680.00
Estimated rate of $3.50 RPM. This is a planning model, not a YouTube forecast. Replace the modeled RPM with your Studio RPM whenever possible.
Daily
$35.00
Monthly
$1,050.00
Yearly
$12,600.00
How much does YouTube pay per 1,000 views in the US?
About $3.50 per 1,000 long-form views for a US audience, with a likely range of $2.10 to $5.60, according to vidIQ’s earnings model. That figure is RPM, so YouTube’s share is already taken out. Niche moves it a lot: the model puts business channels at about $8.00, education at $6.00, and technology at $5.00, while entertainment sits near $2.50 and music near $1.50. Shorts earn far less, about $0.07 per 1,000 views. Adjust the calculator above for your niche and audience, or read how much YouTube pays per view for a fuller breakdown.
YouTube RPM by country (2026)
Estimated long-form RPM for a general-interest channel, by where most of its audience watches. Niche moves every row: a business channel earns about 2.3 times these rates, a music channel about 0.4 times.
| Audience country | Long-form RPM | Likely range | Shorts RPM |
|---|---|---|---|
| United States | $3.50 | $2.10 – $5.60 | $0.07 |
| Canada | $3.15 | $1.89 – $5.04 | $0.063 |
| United Kingdom | $3.15 | $1.89 – $5.04 | $0.063 |
| Australia | $2.975 | $1.785 – $4.76 | $0.0595 |
| Netherlands | $2.45 | $1.47 – $3.92 | $0.049 |
| Germany | $2.275 | $1.365 – $3.64 | $0.0455 |
| France | $1.925 | $1.155 – $3.08 | $0.0385 |
| Japan | $1.925 | $1.155 – $3.08 | $0.0385 |
| United Arab Emirates | $1.575 | $0.945 – $2.52 | $0.0315 |
| Italy | $1.40 | $0.84 – $2.24 | $0.028 |
| South Korea | $1.40 | $0.84 – $2.24 | $0.028 |
| Spain | $1.40 | $0.84 – $2.24 | $0.028 |
| Portugal | $1.225 | $0.735 – $1.96 | $0.0245 |
| Saudi Arabia | $1.225 | $0.735 – $1.96 | $0.0245 |
| Mexico | $1.05 | $0.63 – $1.68 | $0.021 |
| Brazil | $0.875 | $0.525 – $1.40 | $0.0175 |
| Turkey | $0.70 | $0.42 – $1.12 | $0.014 |
| India | $0.42 | $0.252 – $0.672 | $0.0084 |
| Indonesia | $0.35 | $0.21 – $0.56 | $0.007 |
| Philippines | $0.35 | $0.21 – $0.56 | $0.007 |
| Vietnam | $0.35 | $0.21 – $0.56 | $0.007 |
vidIQ estimates (vidIQ earnings model, Oct 2026)
How YouTube revenue estimates work
Use RPM for a fast take-home estimate. Switch to CPM only when you want to model advertiser spend and monetized playbacks.
RPM
Your take-home planning rate
Revenue per mille estimates what you receive per 1,000 total views. It is the simplest way to plan earnings or work backward from a goal.
CPM
Advertiser spend before deductions
CPM needs more context. The calculator applies the creator’s 55% share and assumes 60% of total views are monetized.
Where the default rates come from
The calculator starts from the vidIQ earnings model, the same model behind the earnings estimates on vidIQ’s channel stats pages. It sets a long-form RPM for each niche for a US audience, then scales it by audience country: a Canadian or UK audience is worth about 90% of a US one, Germany 65%, Brazil 25%, and India 12%. Shorts are modeled at 2% of the long-form rate. The planning range runs from 0.6 to 1.6 times the estimate, because two channels with the same views can earn very different amounts.
What creators keep
For long-form videos, YouTube pays partners 55% of net revenue from ads shown on their videos. Shorts work differently: ad revenue from the Shorts Feed is pooled each month, part of it covers music licensing, and the rest is split by each channel’s share of engaged views. Creators keep 45% of their Shorts allocation. RPM is measured after these splits, so the calculator never subtracts YouTube’s share from it. CPM is measured before them, which is why CPM mode applies the 55% share. Our YouTube RPM guide and YouTube CPM guide explain how YouTube Studio reports each one.
What moves your RPM
Audience country is usually the biggest lever, as the table above shows: the model rates US viewers highest, followed by Canada, the UK, and Australia. Niche comes next: in the model, business, education, and technology channels earn three to five times the music rate. Timing matters too. Advertisers bid more before the holidays, so October to December is usually the strongest quarter, and rates often fall back in January when holiday budgets end. If most of your viewers are in the US, see which channels lead there in the top YouTube channels in the United States.
Limits of any estimate
Treat these numbers as a starting point, not a forecast. Your real RPM also depends on how many of your views are monetized, which ad formats run, how long people watch, and income from channel memberships, Super Chat, and YouTube Premium, all of which YouTube counts in RPM. Once you join the YouTube Partner Program, replace the default with the RPM in YouTube Studio for the most accurate result.
Check the public data behind a channel estimate
For a worked channel example, open T-Series’s public statistics and estimated earnings and check the observation date and views period. The MrBeast and T-Series comparison helps separate differences in public audience size from modeled earnings. Neither page reports the creators’ actual income. For reporting guidance, see how to cite channel data and estimates.
Ads are only one way to make money on YouTube. Learn how creators add sponsorships, affiliates, and products.
YouTube RPM by niche (US audience)
Not all views are worth the same. Here’s what creators keep per 1,000 long-form views (RPM) in each niche when most of the audience is in the US:
- Religion$3.30
- Pets & animals$3.00
- Entertainment & comedy$2.50
- Music$1.50
- Lifestyle, fashion & beauty$4.50
- Gaming$4.00
- Sports$4.00
- Business$8.00
- Education$6.00
- Cars & vehicles$5.00
- Food$5.00
- Health & fitness$5.00
- News & politics$5.00
- Technology$5.00
- Travel$5.00
vidIQ estimates (vidIQ earnings model, Oct 2026)
Estimate, not a guarantee
Actual earnings depend on monetized views, audience location, watch time, season, ad formats, advertiser demand, YouTube Premium revenue, and other revenue sources.
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