Are viewers watching your YouTube videos to completion? Is your audience retention so high that 70% of people are still watching after the first 30 seconds?

If not, you have an opportunity to improve the "stickiness" of your videos. This is a special kind of video magic that stops people from clicking away. Creating sticky videos is about identifying what’s working (or not) to keep viewers engaged.

This simple act will help you flourish on YouTube. The algorithm loves to 

YouTube Watch Time - The Secret Sauce to More YouTube Views and Subscribers

The first step is understanding how audience retention works. Keep reading to discover this metric on your own channel, plus six simple ways to keep people watching.

 shows how many viewers are watching a video throughout the beginning, middle, end, or altogether. The "altogether" rate is shown as a percentage of total views. So for example, if you post a 12-minute video, and people watch for eight minutes on average, your audience retention rate is 66%.

In the YouTube Studio, you’ll see different moments within a video that affect your audience retention, such as:

 where viewers re-watched or skipped certain parts

 where viewers skipped a section or left the video completely

These moments highlight where viewers are losing or gaining interest during a video.

Take a look at the image below from YouTube’s 

 to see what each moment looks like on an audience retention graph.

 is a key retention metric. It’s an estimate of how many minutes viewers watched a video, on average. Increasing this number, as well as other retention metrics, can boost your views on YouTube.

“YouTube’s search and discovery system loves videos that people have found satisfying, and a great way it determines that is audience retention,” creator liaison Matt Koval said in a Creator Insider 

How to See Your Channel’s Audience Retention

Want to see if your videos are truly engaging? Follow the steps below to find out.

 (click your profile image and select YouTube Studio).

Select the video you want to analyze. Choose from the list of videos shown or use the search bar to find a specific video.

Scroll down to the bottom of the page. You’ll see a graph showing the video’s average view duration and average percentage viewed.

This data is from a video of ours, titled “

YouTube’s Discovery Algorithm...Exposed

.” The audience retention graph shows that:

On average, viewers watched the video for 

, a new YouTube metric. It compares videos of similar length on your channel and tells you if the video you're analyzing is performing better or worse than previous content.

Audience retention varies widely. It can change depending on the length of your video, the topic, and the audience. For example, a gaming or education channel’s retention could be low because of 

Young children are intrigued by gaming videos, but they have short attention spans. An adult who watches a video about investing may skip certain parts to find one piece of information. There are many reasons people don’t finish a video, so take your niche, as well as audience behavior, into consideration.

What Is a Good Audience Retention Rate on YouTube?

First, know that there isn’t a golden percentage for audience retention. Viewers have different intentions for watching a video, which leads to shorter or longer Watch Time. That’s not a bad thing at all. It leaves you free to analyze your data and make adjustments without comparing yourself to others.

But if you need a benchmark, our YouTuber-in-residence Rob Wilson has a number in mind.

“If your video is longer than five minutes, and audience retention is above 50%, you’re probably doing a good job,” Wilson says. “If your video is longer than five minutes, and you’re getting audience retention above 70% in the first 30 seconds, then you’ve got your hook on the video and you’re doing a good job.”

Want his full opinion on audience retention (and another important metric)? Watch the video below to hear Wilson explain in more detail:

How to Increase Audience Retention on YouTube

With everything we’ve covered, here are some tips for increasing audience retention:

During the first 30 seconds, hundreds of people will click away from the video. But you can reduce that number by catching viewers’ attention early. Just think: What would intrigue them so much that clicking away is not an option?

 Some people think chapters encourage viewers to leave a video quickly, but that’s not always the case. For example, would you rather someone click away in the first 30 seconds or watch a three-minute chapter that answers their question? You get more Watch Time from the second option, especially if you’re making valuable content.

Give viewers a sneak peek of what’s coming.

 In your intro, tease the juiciest part of your video without giving away all the details.

Use pattern interrupters to keep viewers engaged. 

Create variety by adding graphics, music changes, lower-thirds, and different camera angles.

Make your videos as long (or as short) as they need to be.

If you can cover a topic in five minutes, end the video there. Lengthy segments that don’t add value will push viewers to click away, which hurts your audience retention. If the information will truly help and engage viewers, it’s OK to keep going.

Study your audience retention graphs in the YouTube Studio.

 Follow the directions in this post so you can check your audience retention for every video. As you investigate, pay attention to the percentage of viewers watching after the first 30 seconds. Is that number low? Maybe you need a better intro or a juicier sneak peek. Next, identify what’s happening in the rest of the video. Are there spikes where almost no viewers clicked away? Replay those portions and try to understand what made people stick around. Keep doing what’s working, and experiment with new pattern interrupters when your audience retention starts to dip.

Boosting your audience retention is smart, but there’s one step to conquer before that.

You need viewers to see your thumbnails and click them to start watching your content. Here are six solid tips to improve your click-through rate every single time.

Want to boost your YouTube audience retention? Here are six ways to improve that metric and keep viewers watching for longer.

How to Increase Audience Retention on Every YouTube Video

What’s your average view duration on YouTube? For every video you post, do people watch to the end or leave midway?

To us, a 50% duration is phenomenal. It’s hard to get viewers to go any further than that. Meeting or even crossing the 50% threshold means you’re doing something right on YouTube.

If you’re not there yet, don’t worry. We have two suggestions to increase your average view duration:

Post some YouTube Shorts on your channel.

Shorts, which are vertical videos of less than a minute, are capable of holding viewers’ attention. It’s easy to finish a video that’s only 20 or 30 seconds long.

4 Tips to Grow Your Channel With YouTube Shorts

That creates a huge opportunity for you. By posting quality Shorts, you can get close to a 100% view duration, on average. This helps you penetrate the YouTube algorithm, which suggests videos with a high Watch Time to viewers. And if you 

 – videos that have no discernable end or beginning – you can convince someone to watch twice, which doubles your Watch Time.

How to Get 4,000 Hours of Watch Time and Monetize Your Channel

 of 4.9 million subscribers. Viewers used to watch nearly 100% of his content. That percentage climbed to almost 200% when he started looping his 3D Minecraft Shorts. Without realizing it, viewers were watching each video twice.

The screenshot below shows Fellman's average view duration, which doubled from January to April.

Here’s how Fellman looped his Shorts to earn more Watch Time.

Fellman is used to getting several million views on a Short. He’s been doing that for months now, so the numbers have to change drastically for him to take notice.

One day, he posted a Short of a skeleton getting shot with a red arrow. It performed so much better than his previous videos, even though they had millions of views. So he decided to investigate.

“When it clicked in my head that I needed to start making loops, was when the arrowhead video went from one million to 20 million views in the course of a couple of days – which just never happens with any videos,” Fellman says. “It did 15 million views in 48 hours. Typically, my top-performing video in 48 hours, for a good week, tops off around three or four million.”

The looped arrowhead video is titled “Minecraft RTX 24% Arrowhead Loop.” Press play below to view the Short, which seems to have no beginning or end:

YouTube has a built-in loop function for Shorts. If the viewer doesn’t swipe to the next video, the same Short plays again. When the replay creates a perfect loop, someone can mistakenly watch a video twice – maybe three times – before realizing the video is over. That’s when the Watch Time soars above 100%.

Want to increase your Watch Time? Do these three things to make Shorts that seemingly play forever.

 Fellman’s looped Shorts are rarely longer than seven or eight seconds. The longer a video is, the harder it will be to replicate a scene without the viewer realizing what happened.

Add one still frame to the beginning and end of your Short. 

On YouTube, there’s a brief delay before the start of a video. So if you rewatch a video, one second will pass before it plays again. Fellman takes advantage of the delay by adding a still frame to the beginning and end of his Shorts. The frames are identical, so it’s difficult to know the video has looped after two plays.

If the music in your Short doesn’t loop perfectly, it ruins the effect. Viewers will instantly know they’re watching a loop.

Looping a Short to get more Watch Time feels like a grimy hack. But according to YouTube, that’s exactly what you should be doing as a creator. It’s one of the growth strategies YouTube suggested in a recent 

In the screenshot above, you’ll see some of the same tactics Fellman uses. YouTube encourages creators to make really short videos and add frames to the end if they want to create loops.

But maybe you’re just getting started with Shorts. If you aren’t in the looping phase just yet, 

 to increase views on short, vertical videos.

This simple hack for YouTube Shorts will help you double your Watch Time. Keep reading to harness the power of looped content.

How to Double Your YouTube Watch Time by Looping Shorts

Earning 4,000 hours of Watch Time is the dream for most creators, but it isn’t easy. Gaining 100 hours, sure. But thousands? That’ll test your determination to keep going on YouTube. Essentially, you have to post multiple videos and hope people watch them for long enough.

But once you have 4,000 hours, everything gets easier. You’ll be one step closer to applying to the YouTube Partner Program, which lets you monetize your channel with advertisements. Having those valuable hours allows you to focus on other things, too, like 

. That’s the second milestone required for the YPP.

YouTube Partner Program – How to Monetize Your Channel

When you’re collecting Watch Time hours, it’s easy to overlook certain parts of the process. The biggest, most understated thing, is that 

These 5 Videos Aren’t Eligible for YPP Watch Time

Before you start earning Watch Time, know which videos are in your best interest to create. There are five videos that make it hard – in most cases, impossible – to reach 4,000 hours.

Years ago, private and unlisted videos counted toward YPP Watch Time. 

 when YouTube decided that public videos, not partially viewable content, could accumulate watch hours.

prioritize public videos over private or unlisted ones.

 Unlisted videos can only be watched if certain people have the link. This privacy option benefits creators with specific content plans. They may want to send videos to friends and family or create a webinar for a limited audience.

If you’re trying to monetize your channel, unlisted and private videos aren’t very helpful. Make sure videos that need to be public are, in fact, set to public. That’ll help you reach 4,000 hours and apply to the YPP.

How to set private or unlisted videos to public on YouTube

Log in to YouTube on desktop. Click your profile icon and select 

You’ll see a list of all the videos on your channel. Find the videos you want to make public, then go to the 

 column. Click the eyeball symbol to reveal a menu of options: private, unlisted, members only, and public. Choose 

 from your monetizable total. For example, imagine your channel has 2,000 watch hours. If you delete a video that contributed 500 of those hours, you’ll be left with 1,500. Before you delete anything, check to see how many watch hours your content has earned.

Sometimes deleting a video is inevitable. Maybe you’ve grown as a person since it was first published and want to clean up your image. Or perhaps someone appeared in your video without prior consent, and they want you to take it down. Whatever the reason, make sure it’s worth deleting a video and losing precious watch hours.

Have you created video ads for YouTube? If you were hoping these would help you apply to the YPP, unfortunately, they won’t. Watch hours from advertising campaigns don’t count toward YouTube monetization. Even if you’ve earned 10,000 hours, none of it will go toward the 4,000 hours you need.

This seems fair because ads can get millions of views. If YouTube counts them for YPP acceptance, that’ll create a shortcut to monetization.

Short, vertical videos and how they relate to the YPP is a complicated subject. We know that 

; YouTube made that clear a few months ago. The platform also announced that Watch Time from Shorts doesn’t contribute to a creator’s 4,000-hour goal. But will this change in the future? Is there a monetization program just for Shorts in the works?

Only time will tell. For now, know that Shorts won’t help you monetize your channel – not quickly, at least.

There’s a small caveat to this statement, though. If a Short is viewed on the Shorts shelf, a display area for brief, vertical videos, it won’t earn YPP watch hours. But if the same video is viewed on a regular watch page with YouTube ads and a comment section, you can earn eligible Watch Time.

So while Shorts are mostly viewed on the Shorts shelf, they 

 get played in monetizable areas. If you need all the watch hours you can get, take advantage of this loophole. Those seconds, however small, add up.

Live streams are a great way to increase your Watch Time. These videos are usually lengthy, and if people stick around until the end, you can add several hours to your analytics.

According to YouTube, live streams that aren’t converted to video-on-demand content won’t earn YPP watch hours. The information around this is pretty vague, so we'd suggest making sure your live streams are public when they've ended. Don't archive a live stream by setting it to unlisted or private. 

Just to be sure, we asked YouTube if this advice made sense for creators. 

We didn't get a straightforward answer, but creators chimed in with their personal experience. A few of them said they earn Watch Time both during and after a live stream, which includes video-on-demand viewing.

Whether these hours were recorded for YPP Watch Time is another story. That's why, as soon as possible, we'd recommend checking to see if your live stream is public after it ends. If it's unlisted or private, switch it to public.

How to Get 4,000 Hours of YouTube Watch Time

 That means in addition to regular videos, posting lengthy live streams and experimenting with Shorts. The latter isn’t going to bring you quick success. The Watch Time you earn, if you earn any at all, will depend on where people watch the video. Shorts should complement your regular videos and live streams because all the Watch Time accumulates.

be intentional with the videos you upload.

 It’s easier to earn watch hours when you post videos that are relevant all year. Anything about making more money, product reviews, and video games with lasting popularity are good examples. People continue to search for these evergreen topics on YouTube.

 Instead of posting 30 videos in 30 days, aim to create videos that are entertaining, informative, and completely cover a topic. That could be 15 videos that answer every question about a topic, complete with video chapters and detailed instructions. Provide as much value as you can to make people watch longer.

Create a diverse set of content (regular videos, live streams, Shorts).

Post evergreen content that’s always relevant.

Give your video so much value that people can’t click away.

Make Money on YouTube – How to Get 4000 Hours Watch Time

Earning 4,000 hours of YouTube Watch Time is a major undertaking. If you need more clarification on how to do it, watch our explainer video below:

Put these suggestions to action, and you’ll eventually reach 4,000 hours of Watch Time. But don’t stop there. Your next goal should be applying to the YPP, which you can learn how to do 

You need 4,000 hours of Watch Time to monetize your YouTube channel. Unfortunately, the five videos below may slow your progress toward reaching that big, desirable goal.

YouTube Monetization: Which Videos Count Toward 4,000 Hours of Watch Time?

Did you know that the amount of Watch Time required for YouTube monetization is 4,000 hours? Many creators spend a year or more trying to reach that milestone, but it's totally worth it in the end. Reaching this goal means you can apply to the 

 and eventually monetize your content with ads. And what creator 

But first, what does Watch Time actually mean on YouTube? And how does YouTube calculate Watch Time overall?

For your Watch Time to count toward monetization, you need to gain 4,000 viewing hours in 12 consecutive months. The videos 

 in the last 12 months, but they need to have been 

Also, only certain types of videos are eligible to collect Watch Time. You'll want to make sure most of your videos set to public, as this is the main qualifier.

 YouTube Monetization - Which Videos Count Toward 4,000 Hours of Watch Time? 

Outside of these requirements, it's up to you to create videos that attract more views – and by extension, extra Watch Time.

5 Ways to Reach 4,000 Hours of Watch Time

Want to earn more Watch Time as fast as possible? Keep reading to explore our best tips and tricks.

Getting discovered on YouTube can be quite difficult. But you can make it easier by uploading videos that are:

Likely to appear in YouTube search results. 

. Creators love these videos because they get lots of traffic, and a result, plenty of Watch Time.

Why Evergreen Content is the Key to More Views on YouTube

Take a look at these stats. They are real-time view counts for some of our top-performing videos on the vidIQ channel. Notice anything in particular? Take a look at the publish date.

Image showing a list of published videos in the YouTube Studio

Most of these videos were published years ago and still bring in thousands of daily views. That amounts to hundreds of hours of Watch Time for our channel.

To make these evergreen videos, we simply:

 on topics people were searching for (this requires some 

Some examples of evergreen topics are "how to change a flat tire" or "how to cook perfect brown rice." Those tasks are challenging enough to warrant video tutorials, and  people will watch them every season of the year.

When we hosted our first few live streams, 50-100 people showed up. Now we get hundreds of concurrent viewers, and with that boost in viewership comes plenty of additional Watch Time. 

Check out the Watch Time we got from this two-hour live stream:

Image showing number of YouTube Watch Time hours from a live stream

If 600 people watch a two-hour live stream, for instance, that's 1,200 hours of Watch Time

Nine to 12 months into your YouTube journey, give live streaming a chance. You will probably have a couple hundred subscribers to give you a nice chunk of Watch Time per stream.

Viral videos are a wonderful thing; they give your channel a boost while attracting new viewers to your content. 

But you shouldn't go into the video-making process 

 to make a viral video. Few creators pull it off, and it's easier to just be consistent on YouTube. Stick to your posting schedule so that someday, you'll have enough videos to gain 4,000 hours across several uploads versus one video.

YouTube creator sitting at desk editing a video on his laptop

Let me give you an example. When we launched our 

, it grew slowly. But we knew we were creating good content consistently. And once YouTube had enough data and positive signals from our content, the channel started blowing up. No viral videos – just good, consistent content being shared with the right audience. 

In the end, we didn't just reach 4,000 hours of Watch Time; we crushed it. Now our content is gaining traction, like this video with more than 800,000 views about getting 

Increasing your Watch Time on YouTube is a numbers game. If you need 4,000 hours to get monetized, and your videos earn one hour on average, you would need 4,000 videos total.

That's just an example, though. Your channel can (and probably will) perform better than that. But the point I'm making is that you need a large collection of videos to reach your Watch Time goals.

Quantity Over Quality - The One Thing New YouTubers Should Focus On

That means you shouldn't be overly concerned with:

Editing your clips for unreasonable lengths of time.

Find a way to produce content quickly without sacrificing the quality you need to be competitive on YouTube. Then upload your content and start working on the next video.  Rinse and repeat.

The YouTube Studio has a wealth of analytics to explore, but some of the best growth advice will come from your subscribers. After all, they 

your customers. Most of them know what they want to see, and they will tell you exactly what those videos are. 

 of your next video to see what I mean. Highly engaged viewers will share video ideas and practically beg you to film those concepts. 

Give some of these ideas a chance. If the videos perform well, you will have even more Watch Time under your belt.

Want to keep tabs on your Watch Time hours? The YouTube Studio has a dedicated page in the left-hand navigation panel called 

 This will show your subscriber and Watch Time progress.

If you want to keep tabs on additional metrics, like views per hour in the last 48 hours, 

Image of vidIQ's Real-Time Stats Bar for YouTube channels

Extra Tips to Increase YouTube Channel Watch Hours

Ready to collect some serious Watch Time? Here are extra tips to help you out:

The longer people watch your videos, the more Watch Time you will receive. How many people are still watching after the 30-second mark? Are viewers watching until the end, or do they watch 50% of a video on average? These are questions you should ask to create better content.

Don't make long videos just to reach 4,000 hours.

 You should make your videos just long enough to cover a specific topic. When viewers get bored and abandon a video, that hurts your Watch Time.

 viewer watched a video until the end because they didn't know the end was coming? That would help you increase your watch hours on YouTube.

Want to learn more about reaching 4,000 hours of Watch Time? Check out this video for extra details:

You can't increase your Watch Time on YouTube without also increasing your views. Check out this guide to learn how to get more views on YouTube.

Ready to reach 4,000 hours of Watch Time so you can make money on YouTube? Keep reading to discover five solid strategies.

YouTube Watch Time: 5 Ways to Reach 4,000 Hours and Monetize Your Channel

It's no secret that YouTube has been dogged by controversy over these last two years, with questionable content that seemingly gets pushed by the algorithm. Now, it's been confirmed that the platform has been working on two new metrics and they are both designed around the concept of gaging and promoting quality content. So what are these metrics, and what do they potentially mean for video creators?

New YouTube Metrics: Engagement Watch Time?

The first one sounds like a jacked up super enhanced version of session watch time. It will track, not only time spent on the YouTube platform watching videos, but also time spent posting and reading comments. So while posting comments may seem like something that's pretty easy to gain (after all how many sub-comments do you have on your channel?), if YouTube is going to start tracking how long a viewer spends on a Watch page reading comments, that's an entirely different and interesting proposition.

This sounds like a metric that might be called Engagement Watch Time. But, on the other hand, earlier on in the year YouTube was forced into a sweeping blanket 

ban of comments on videos containing children

, and while YouTube are slowly resolving this problem, if you do have comments disabled on your videos, for any reason, how do you benefit from this particular metric?

The second metric is simply and mysteriously called ‘Quality Watch Time’ which as of now, nobody outside Google completely understands. However, 

 that the new metric aims to “spot content that achieves something more constructive than just keeping users glued to their phones or desktops.”

What this potentially means is that YouTube maybe starting to distance themselves from what is considered the most important metric on YouTube, raw Watch Time. With the consensus being that more outlandish, more risque content leads to more Watch Time which is something YouTube keeps being dogged by because of controversial content.

Bloomberg goes on to say “the changes are supposed to reward videos that are more palatable to advertisers and the broader public, and help YouTube ward off criticism that its service is addictive and socially corrosive.” Did you notice an important word there? Advertisers. Does that mean search and discovery of your content could be influenced by whether or not its monetized in the future?

If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Are you ready for a brand-new YouTube metric? One that could change the entire course of a platform and the fate of your channel. Here’s what we know about Quality Watch Time.

Quality Watch Time: YouTube's New Metric Could Change Everything

Pay attention because this tip is super important. Why? Because YouTube wants you to get as much Watch Time as possible in every single video that you make. For those who've never heard this term before, Watch Time is generally considered the most important metric on YouTube. Basically it is the physical number of minutes and hours your content is watched for by people on YouTube. But why is Watch Time more important than views?

Watch Time: Good for YouTube, Good for Video Creators

Let's take a look at it from this perspective. Views represent clicks, or visits, but they don't tell you for how long somebody is on the YouTube platform or on the mobile app. The more Watch Time YouTube has from its audience, the more ads they can sell to the audience, making more money for YouTube, and more money for the video creator. So it stands to reason that the more Watch Time you can create from your videos, the more YouTube is going to reward you, and share your content with more people. Win win win.

But also bear in mind that you don't have to monetize your content to benefit from this. The search and discovery engine is separate from the monetization engine. Let's do a simple example here. You've got a video with 1,000 views, with an average view duration of one minute. That gives you 1,000 minutes of Watch Time in total. But you've also got a video with 500 views, with five minutes of Watch Time, which gives you a total of 2,500 minutes of Watch Time. Which do you think has the better chance of doing well on YouTube in the long run? Yeah, it's probably video B.

YouTube have stated that when it comes to Watch Time, audience retention is hugely important, but there are a lot of ways to get more Watch Time, and that's what we're gonna explore right now.

Using YouTube Analytics to Confirm Watch Time Stats

Let's look at the numbers first. If you haven't already seen our 

, I recommend you watch that video at some point to help with navigating around these screens more confidently.

With that being said, on the Creator Studio dashboard, click on ‘Analytics’, and then at the top of the graphs, click on the ‘Interest Viewers’ tab. You should now see an average view duration box and if you click on this, it will show you a graph of on average how long your videos are watched for. This is useful from a channel perspective, and as we've already said, more is better.

But this graph doesn't take into account how long each individual video is. So to improve Watch Time, you really want to start by scrutinizing every single second of a single video. To do this, click on the ‘Videos’ link to the left, which lists all of your videos. Then choose a video you want to analyze. Click now on the analytics section, and on the first screen here, you should see this audience retention box.

Now, you can make a video an hour long if you want to, but if nobody's watching it after a single minute, that's going to send some pretty negative signals to YouTube. Audience retention is all about keeping that viewer interested throughout the entirety of your video. Keeping them informed, interested, intrigued, and entertained. And you want to try and get that audience retention to as close to 100% as possible. Generally speaking, that's very difficult to do. So a general benchmark is somewhere around about 50%. And this box will tell you all that, the total length of the video, and the average view duration converted into a percentage.

To really drill down into this data, you can click on the ‘See More’ button, and then watch the video to see where there are peaks and dips in your content. There's always loads of useful stuff you can glean from audience retention graphs, like why Audience increase or decreased at a certain point in the video.

Let's talk about how important video intros are. You are always going to have a sharp drop off in viewership as soon as the video starts. For some viewers, the content is just not going to click, and they will turn off instantly. And then there's gonna be another group of viewers who may stick around more maybe 15 or 30 seconds to try and determine whether this video delivers in some way from the thumbnail and the title. That's why there needs to be some sort of hook or payoff. A way to entice a viewer to invest a few more minutes into the video, and hopefully keep them engaged for the entirety of the video. You can look back at pretty much any video on vidIQ, and you'll see me trying to entertain, inform, or intrigue you in those first 15 seconds before you see the vidIQ splash screen. That is my attempt to get you to watch longer, and I think it works, generally speaking.

Watch Time is one of YouTube's most important ranking metrics - but what is it and how do you increase Watch Time on your own YouTube videos and Channel?

YouTube Watch Time

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Quality Watch Time: YouTube's New Metric Could Change Everything

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