YouTube Engagement Rate Calculator

Check your YouTube engagement rate in seconds

Enter your likes, comments, and views to calculate your engagement rate, then see whether it is low, average, strong, or excellent.

Calculate engagement rate by

Calculate engagement rate by

Views is the more reliable measure, since algorithmic distribution means far more people see a video than subscribe to the channel.

Total likes on the video.

Total comments on the video.

Total views on the video.

Engagement rate

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(likes + comments) / views

Total engagements

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Likes plus comments

How it compares

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General guidance, not a vidIQ-measured benchmark

Add your likes, comments, and views (or subscribers) to calculate your engagement rate.

These bands are general guidance for typical YouTube videos. Your healthy range depends on your niche, video length, and audience, so treat this as a starting point rather than a fixed rule.

How your engagement rate is calculated

Engagement rate is (likes plus comments) divided by views, multiplied by 100. Some tools calculate it against subscribers instead, so this calculator offers both and defaults to views, since algorithmic distribution means a video is often seen by far more people than the channel has subscribers.

See engagement trends across your whole channel

vidIQ tracks engagement, views, and audience retention across every video, so you can spot what is working before you plan your next upload. Free to start, no credit card.

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FAQs

As a general guide, under 1% is low, 1% to 3% is average, 3% to 5% is strong, and over 5% is excellent. These bands are calculated against views, since that is the more reliable denominator for most channels. Smaller channels with a loyal audience often see higher rates than large channels, since a bigger view count naturally dilutes the share of viewers who like or comment.

Turn engagement data into your next winning video

vidIQ shows you which topics and formats already resonate with your audience, so you can plan videos that build on what is working.

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