When it comes to entertainment, certain universal truths apply to almost every human being on the planet. First up, 

. Watching someone use a tiny amount of resources to achieve something big never gets old. Second, those stories have the power to motivate, inspire, and help others become a phenomenon themselves.

, a name synonymous with innovation and creativity, managed to do on YouTube. By making inspirational challenge videos, he has gained more than 14.5 million subscribers and over 2.7 billion video views in just a few years. His success as a content creators proves that anyone can rise to the top of their niche through dedication and ingenuity.

Ryan was born on October 7, 1998, in Eagle Lake, Texas. Growing up, his early exposure to YouTube sparked a passion that would soon define his career. 

However, his early videos are nothing like the content he uploads today. Back then, Ryan was documenting his dream to pursue a collegiate career in track and field. It was only after shifting to challenge-style videos that he found his audience and saw his channel grow quickly. 

In 2023, Ryan's channel was earning anywhere from 38 million views to 100 million 

Ryan Trahan's views growth each month in 2023

In a similar growth fashion, 100,000 to 420,000 people subscribe to his channel every month.

Ryan Trahan's subscriber growth on Youtube each month

Ryan's most-viewed video so far is "I Spent 100 Days in the Metaverse." It has more than 42 million views and explores the reality (or more accurately, the non-reality) of visiting the Metaverse.

But when it comes to YouTube Shorts, Ryan's biggest hit is "Reacting to Strangers in the Airport." That has a whopping 116 million views and counting.

 is a masterclass in YouTube content creation. In this collection of videos, he uses a single penny to survive for 30 days, capturing the hearts of viewers worldwide. This challenge not only showcased his creativity but also his ability to connect with his audience on a personal level. With this series, Ryan garnered over a billion views on his channel!

At the core of Ryan's content lies his exceptional 

. Whether it's the penny series or other engaging videos, Ryan knows how to weave a narrative that keeps viewers glued to their screens. His talent for storytelling is evident in the way he structures his videos, creating suspense and curiosity that encourages viewers to watch until the end. Watch him explain how he does it in this interview with Anthony Padilla.

Innovative Challenges: Ryan's Signature Approach

Ryan's penchant for designing innovative challenges sets him apart in the YouTube space. His videos aren't just entertaining; they're relatable and downright inspiring.

After his penny series on YouTube blew up, Ryan managed to keep the shock value of his videos through lucrative titles and a vlog-style approach. You'll notice that he created his own content recipe: challenges + storytelling = 

. And within that niche, he does four exceptional things to stand out on YouTube.

Positivity is a recurring theme in Ryan's videos. His focus on uplifting content not only entertains but also inspires his viewers. This positive approach has been instrumental in building a supportive and enthusiastic community around his channel. Even through his famous penny series, he managed to raise 

$1.4 million for the Feeding America Foundation

YouTube is competitive, and first impressions matter. Ryan understands this well, as evidenced by his attention to thumbnail design. His thumbnails are crafted to grab attention and spark curiosity, drawing viewers into his videos.

In an interview with Colin and Samir, Ryan reveals how he nails the 

of his video before everything else. Watch it below!

Ryan's content creation process balances creativity with audience expectations. He constantly experiments with new ideas while staying true to what his viewers love. This delicate balance is key to his sustained success on the platform.

Did you know that compilations are blowing up on YouTube? Ryan takes advantage of this by doing multi-day challenges and then compiling the footage from each day to make one long video. These are one-hour highlight reels that recapture the journey and provide one more chance to earn millions of views.

For example, Ryan once traveled 3,624 miles in one week with a meager budget of €0.01. He created seven videos to capture the journey and one long video to highlight the whole experience. Check it out below!

As Ryan continues to evolve, the future of his channel looks promising. Fans and creators alike should look forward to his viral challenges and any other project he decides to pursue.

Like any successful YouTuber, he has faced his share of challenges. However, his ability to turn these obstacles into opportunities for growth is what makes him so compelling.

Here are some frequently asked questions about Ryan and his YouTube journey.

Ryan Trahan got married to YouTuber Haley Pham in 2020. Watch his proposal video 

Ryan initially shared track and field training tips, but he gained mainstream popularity through his penny series on YouTube.

How much did Ryan Trahan make from the penny series?

Ryan made about $1.7 million through the series and managed to fund 14 million meals to feed the hungry through his earnings.

Ryan Trahan's success on YouTube has translated into significant earnings. According to our stats, Ryan makes anywhere between $214.1K and $642.4K per month. This adds up to an estimated net worth of about $8.5 million.

Ryan Trahan against a blue-purple background with the YouTube logo

Ryan Trahan's rise on YouTube is an inspiration to influencers everywhere. Here's how the challenge creator built his video empire and gained millions of YouTube subscribers.


Creator Chronicles: The Meteoric Rise of Ryan Trahan on YouTube

If you could go viral tomorrow, what would you do first? How would you prepare for the moment so you’re 100% ready for it?

What started out as a joke between some high school friends turned out to be the biggest viral moment for 

 If you aren’t aware already, Jordan is a law student who became eligible for the NBA draft this year without any professional basketball experience. He found a legal loophole for entering the draft and has now been featured on Good Morning America, KTLA, and other media outlets.

Intrigued? Well, there’s more to the story of this creator turned NBA hopeful!

, we chat with him about his incredible story that’s catching media attention worldwide. Jordan has been creating content across platforms for over three years now, gaining 

. And although his channel has 215 subscribers, YouTube is still his main priority.

If you’ve been creating content on social media for a while, you’ve probably developed a sense of what works for you. And while some ideas are quickly brought to life, Jordan’s viral moment was 

. He kept it in his black book of YouTube ideas, knowing that one day, he would act on that exciting concept.

“I have 51 subscribers, and I am talking to vidIQ right now. That doesn’t happen! But I realized if you have a great idea, something that somebody can see themselves doing, you can have a story. You can go viral with a few strokes of luck!” says Jordan.

After reading the collective bargaining agreement of the NBA, Jordan found himself matching all the criteria to be drafted for 2023. After watching someone go viral because they had become a free agent, Jordan prepared the paperwork and sent it out to make his own moment. In fact, let him explain this journey himself!

What followed was major networks vying to get a piece of the story, eventually resulting in an invitation from Barclays Center! This kind of attention brings memorable yet stressful moments at the same time. So if you’re planning to go viral, expect that there will be some 

So, You’ve Gone Viral Overnight: What to Do Now?

Many creators think going viral is an end-goal, when really, it's the beginning of a long, exciting journey. Here's how to ride the wave of virality, whether life circumstances push you up or down.

Going viral brings opportunities from all sides, and that’s exactly what happened to Jordan. But if you’re a creator with little to no exposure, this can be a tricky road to navigate because there are always people working in bad faith.

“I’m very lucky to have been in the shadows the whole time to understand all these different things. And I will say to creators — get a lawyer. Know what you’re reading because that’s very important,” Jordan says.

Most people in Jordan’s position don't have the knowledge or resources to navigate contracts. But his next piece of advice offers a glimmer of hope.

Creators understand each other and are willing to help their peers, sometimes more than you can imagine! So, building a strong network not only opens doors for you, but also provides much-needed guidance.

Video creators smiling and laughing together

“Getting invited to the Barclays Center was literally because I saw somebody that I followed months ago, and just sent a cold DM,” Jordan informs.

Simply put, just send that DM you’ve been putting off. Otherwise, you’ll never know what’s on the other side of that message or who’s secretly admiring your work!

The Top 5 YouTube Collaboration Ideas to Try Right Now

While many brands and people want their piece of the viral cake, some just won’t be a good fit for you. And it’s important to know how to turn them down irrespective of the offer. At the end of the day, it’s all about serving your community and understanding what brings value to them.

“It hurts, definitely hurts, when you don’t continue those conversations, but you kinda have to stick with your gut,” Jordan says. "You need to bet on yourself.”

It’s hard to know who is right in these situations. But you need to have self-belief and consult with people who’ve known you from the beginning to make good, informed decisions, according to Jordan.

For Jordan, this viral moment is just that—a moment. His goal is bigger than temporary fame, and he hopes to create a real impact on people.

“I know a lot of people who wanna play basketball but can’t or wanna play baseball but can’t. If I can find a sponsor to get a kid a basketball or a baseball glove or a baseball bat, or find a kid that needs help in an underprivileged community by buying out a basketball court or baseball field to play, that would mean a lot,” he says.

It’s important to realize that virality may go away overnight, but having a bigger goal inspires you to keep going and keep making content. We wish Jordan the best with his cause and hope to see it come to fruition!

So, there you have it: a viral story to inspire your growth. But, here’s the question: Are you ready for your viral moment? A good first step would be to

Planning for a viral moment helped Jordan Haber enter the NBA draft and catch global media attention. Could you be next?

Creator Jordan Haber Goes Viral After 'Sneaking' into NBA Draft

Are you an aspiring YouTube creator? If so, you’re probably wondering what type of channel you should make. A gaming one? A cooking one? Something related to your hobby?

If you can’t decide, immerse yourself in the world of YouTube channel topics. See what types of videos others are making, then study their methods for 

The list below will help you get started. From weird to charming, we’ve gathered some of the fastest-growing YouTube channel ideas from real creators who’ve found success. Let’s dig in!

Just imagine it. What if someone remixed every rap or R&B song in medieval style?

 (385,000 subscribers) is doing, and the idea is refreshingly fun. From Eminem’s “The Real Slim Shady” to Mary J. Blige’s “Family Affair,” you get a taste of pop culture mixed with medieval flutes, harps, and bagpipes. Each remix is nostalgic yet surprisingly new.

The success of this channel proves that no matter what you’re into, someone will find it interesting. All you have to do is target the right viewers!

Anticipation of new music keeps viewers engaged

2. A Mortician Answers Your Creepy Questions

Of all the ideas for a YouTube channel, anything to do with coffins or funerals is probably the riskiest. After all, we’re talking about 

. It’s a sensitive topic and pretty morbid to think about.

 (1.95 million subscribers) draws people in with a unique channel idea. Instead of shying away from uncomfortable topics, a licensed mortician answers questions about death, mourning, and funerals. Is it legal to mummify someone? What happens to a body during cremation? Are protective caskets a scam?

Ask a Mortician proves that education channels can be fun, too (even the grim ones).

The novelty factor (few morticians have YouTube channels)

3. Video Tutorials That Don’t Help Anyone

Most online tutorials are helpful because they show you how to do something meaningful. So what happens when a channel 

 helpful but doesn’t teach you anything at all?

 (17.2 million subscribers), it’s not what you think. This channel markets itself as a place of learning, but every tutorial goes wrong. From making a hamburger to fixing a flat tire, the final result is usually chaos and destruction. It’s comedic gold!

A style of clickbait you can’t be mad at, because it’s so funny

4. Your Favorite Foods, But Turned into Sausage

Sometimes, the best YouTube channel ideas are amazingly simple. For instance, what would your favorite foods look like if they were ground up and reshaped into sausage?

 gained 711,000 subscribers pursuing it. Over time, this channel has turned almost anything into sausage, and not just popular foods. They’ve done hair sausage. Snow sausage. Valentine’s Day 

A simple experiment with shocking results every time

Outrageous concepts, like trying to make sausage water

Many YouTube channels focus on people and their daily lives. So on a platform filled with vloggers and on-camera personalities, 

 created the “Olympics” of marble racing. Like Hot Wheels, this creator tosses marbles down a race track to see which one will cross the finish line first. There are twists, turns, and other marbles in the stands cheering on the contestants. With everything going on, this channel idea (with 1.37 million subscribers) is cute, charming, and entertaining all at once!

Mimics an actual sporting event (announcer commentary, crowd applause, etc.)

6. Shocking Patient Stories, as Told by a Medical Professional

What happens when you swallow 3,000 milligrams of caffeine powder? How would your body respond to 12 energy drinks if you drank them all in 10 minutes?

 (a licensed provider) or his colleagues have seen in the past. The creator says they’re “variations” of real cases, so they may be exaggerated a bit. Either way, it’s hard 

A Farmer Injected Cow Antibiotic Into His Leg

.” Maybe that’s why Chubbyemu has 2.77 million subscribers.

“Real” patient stories told by a licensed provider

Most cooking channels don’t share recipes from the 1900s while sprinkling in a history lesson and taste test. Typically, it's the average recipe video. Creators show you how to make something popular, like sourdough bread or seafood pasta — maybe a Thanksgiving turkey.

 (1.65 million subscribers) is a rare channel that goes above and beyond. It immerses you in a different era by sharing the history of specific meals, how to make them, and most importantly, how they taste.

Mixes education, cooking, and tutorials in a compelling way

Risky recipes that come with a taste test

What do you imagine when you think of “review” channels on YouTube? Do you see a creator explaining the pros and cons of buying the latest iPhone? A pet sitter ranking the most obedient dogs?

 (334,000 subscribers) flips that concept on its head. Instead of reviewing things you can buy or own, they review things 

 can buy or own, like air, water, and anxiety.

You’ve probably seen a lot of reviews on YouTube, but watching someone review water is…a different level of content creation. Mikasacus experiments with other concepts (primarily gaming), but the “reviews” are arguably the best.

Reviews items or concepts no one is expecting

Essay-like arguments for common, everyday things (which is funny in itself)

There’s a wide range of content on YouTube, especially when it comes to cooking channels. But how many of them let a dog named Francis sit in the kitchen and narrate each tutorial? We can only think of one: 

What’s interesting about this concept is that the creator doesn’t have to speak. By letting Francis narrate, the creator sticks to what they do best: cooking. Viewers get a tasty recipe 

 the entertainment value of Francis’ fancy accent.

An adorable dog that gets sleepy sometimes

An element of mystery (you never learn the chef’s name)

Lip-reading channels are popular on YouTube, but none of them execute the idea like 

 (8.17 million subscribers). This channel narrates various conversations, such as those between U.S. House of Representatives members and professional athletes at sporting events.

But unlike some channels, Bad Lip Reading lives up to its name. Instead of translating conversations accurately, they get things wrong on purpose — and it’s hilarious. You’ll laugh to the point of tears because whoever writes the scripts is basically an undercover comedian.

Lip-reads significant events or trending videos

Now that you have some inspiration, it’s time to create videos on your own channel!

Coming up with a suitable theme or topic can be challenging, but remember that the best creators do four essential things:

Mix elements of novelty, entertainment, education, and online trends

Rely on their expertise, hobby, or passion

When you’re ready to jump in, here are 10 brilliant tips for starting a YouTube channel!

How unique does your YouTube channel have to be to get noticed? These 10 channels (ranging from weird to charming) will give you an idea!

From Weird to Charming: 10 Unique YouTube Channel Ideas That Actually Worked

If you've watched any YouTube growth videos in the past decade, you probably know Tim Schmoyer. He belongs to a class of veteran creators who teach the secrets of YouTube, such as how to get more views, subscribers, and income from online videos.

Tim never set out to become a YouTube strategist, per se. It just sort of happened. His early YouTube videos were a tool to introduce his girlfriend to family back home — nothing more, nothing less. But as the views rolled in, he started learning more about the YouTube algorithm, video discovery, and how it all works.

Eventually, Tim became so knowledgeable that he solved "YouTube problems" for friends and family. He even got a full-time job helping people grow their channels in 2011.

, a consulting firm that helps people (and brands) nail their YouTube strategy. Since 2013, the company has coached over 5,000 clients to a collective 20 billion views and 100 million subscribers.

Now Tim is embarking on a new journey. To help even more creatives, 

. As part of the deal, Tim will become chief creator coach at vidIQ and expand his reach on a global scale.

"Video Creators worked with 635 clients last year. vidIQ has 2 million users a week, so the opportunity to help even more creators is what I'm really excited about," Tim says.

You'll be seeing Tim much more in the future, especially if you're enrolled in group coaching through 

. In the meantime, get to know him better in this insightful Q&A.

Q: You started posting YouTube videos in 2006. What inspired you to learn and master the platform?

It was mostly out of concern that I was putting up these somewhat private videos that I thought no one would be interested in. And if anyone found them, I thought they would just ignore them.

Back in the Myspace days, people always said to never use your real name on the internet. If you do, people will hunt you down and kill you for some reason. And so I was concerned when strangers started watching and commenting on my videos. I thought, 

Should I take my YouTube videos down? Are they bad? What is going on here?

That's when I started asking more questions, like how are people finding me on YouTube? Why are they coming back, and why do they keep watching? So I was curious, and I started seeing that people were engaging, commenting, and showing interest in my story. So that led me to explore deeper.

Q: Some creators have a hard time growing on YouTube. Did you face challenges while learning video strategy?

Yes and no. The "yes" part is that, as YouTube became more popular in 2010, it ran a competition called YouTube NextUp. It was basically a popularity contest. If you got enough votes, YouTube would work with you and train you. I really wanted that, but I was not the biggest channel back then, and I didn't have enough of a following to get enough votes.

That was difficult for me because I really wanted to learn, and I really wanted the opportunity to connect with YouTube. So the challenge I faced was thinking, 

Man, their content is so good, and they're growing faster than me. I'm doing my best, but it's not good enough for me to win this competition.

But I continued to learn, and I continued to grow. And what I found is that I have a talent for helping other people succeed on YouTube.

The "no" part is that I always found ways to accomplish what I wanted. Being on YouTube and helping others understand it scratched that itch for me.

Q: How did you overcome your challenges on YouTube?

At first I was making mistakes most creators make. I was looking at videos on a surface level: the style of the content, the editing, or the production value. I wasn't paying attention to the branding, the human connection, and the storytelling — skills that aren't as obvious but make a huge impact.

I overcame those challenges by learning the skills and always studying. And I never believed all my videos were awesome. Like, this video is good, but what can I learn from it? And also being aware of my own behavior on YouTube. Why am I clicking this thumbnail and not that thumbnail? Why am I still watching this video?

Q: You mentioned that you got a job helping people grow their channels in 2011. But then the company removed your position and encouraged you to start your own video business. How did it feel to have them believe in you despite everything that happened?

The company definitely planted a seed inside of my head about starting a business. And I was like, I don't know. I don't know anything about business, and I've never run a business before. My degree and background are in theology — not very practical tools outside the nonprofit church world.

But I also didn't feel like I had any other choice. I was going to need some kind of income, and finding another job sounded like a bigger hassle than doing YouTube work.

It was also just a very different experience to have the company say, "Tim, we love you, but we're not going in this direction anymore.” I respect it now because I'm a business owner. I can look back and understand that you have to make hard calls like that.

Q: And then you launched Video Creators two years later. What was it like going into business for yourself?

In 2013, YouTube was a very different place. People were like, "Hey, is someone going to tell Tim that you can't make money on YouTube? You can't grow a business there." And then I had friends and family asking what I was doing.

 And so, the process for me was different from how I launched other initiatives in the past. By the time I came to Video Creators, I had learned a thing or two from those failures. I knew that in order for me to make Video Creators a full-time job, I could not do it with AdSense. I needed a product to sell. I needed to make some good connections in the industry and start landing some clients.

I also learned the hard way that you don't want to launch a product and have no one buy it. So I launched a crowdfunding campaign, and it got funded. The basic principle was to see if you can actually sell something before you create the product.

And becoming a business owner, you're going paycheck to paycheck. Some weeks you don't get any money, and some weeks you get a lot. But I did enjoy the freedom I was getting.

Q: How has Video Creators grown over the years to better serve creators?

A lot of different ways. We've grown together as a team in terms of our processes.

It's important to us that when we advise creators, the advice works. It actually has to produce results, especially with the types of creators we work with. They're usually full-time creators or people growing businesses around their channels.

So it can't just be a good idea or "here's something I tried that worked for me once." These people are entrusting their livelihoods to us. So we really honed some of those processes. How do we get someone to reach an epiphany faster? How do we help the creator generate results more quickly?

And sometimes, it's not about going fast at all. Sometimes we have to slow down one part of their journey to see results.

Q: After coaching thousands of creators, have you noticed a common challenge people face when starting a YouTube channel?

Most creators don’t realize how many skills need to be developed to grow a YouTube channel successfully. The professionals make it look easy — the people we love watching and think, 

But the people who make things look effortless do so because they’ve been practicing for years.

It’s like watching any musician who’s really good at their craft. They make it look easy to play the piano or the guitar. Or the athlete who’s playing on TV when you think, 

The same is true for YouTube. There are a lot of skills to learn. There’s video production, such as shooting, editing, lighting, sound design, and choosing the right camera gear and equipment. There’s storytelling, branding, and the business side of YouTube that makes all of this sustainable.

We’ve seen a lot of creators learn those skills, but more consistently, we’ve seen that creators need a coach. We found that when you have someone who understands the big picture — the skills that need to be developed, how they need to be developed and in what order — you make fewer mistakes.

We’re really excited to do that at vidIQ — to give creators the tools and coaching they need to take their channels to the next level.

Q: What inspired you to help millions of YouTube creators succeed?

That dream was inspired when my wife and I were doing some of our early vlogs. One story that stands out to me was when I got an email from a lady in Texas. And she says, "Hey, you don't know me, but I've been watching your vlogs. My husband and I just got married two months ago, and we're already struggling in our relationship. I don't know if we're going to make it."

"But then I saw that video of you and your wife talking about how you're learning to love each other better. I shared it with my husband, and we talked about it. I just wanted to let you know that we have hope again for our marriage. Thank you for making that video."

 happened from our video? I love that because it's why I got into the church world in the first place: to see lives change. I saw even more lives change from our YouTube work, which inspired me to keep doing it and help other creators succeed.

Tim Schmoyer has helped thousands of creators grow their views and subscribers on YouTube. Now he’ll serve as chief creator coach at vidIQ to guide millions more to YouTube success. Learn more about his journey in this Q&A!

Meet Tim Schmoyer, Your New YouTube Coach at vidIQ

 just completed a 22-day challenge to visit every state in the U.S. From the comfort of a spacious RV, they set out from Texas to explore new places, have a little fun, and document the entire journey.

But this wasn't your typical road trip. The twins were traveling (and vlogging) to raise money for people who can't afford menstrual supplies — an issue known as 

 and set a goal to raise $100,000, which equals a donation of 1 million period products.

 of this before Bailey's next period — the traveling, the fundraising, and the YouTubing. It added a fun twist to the challenge, which they aptly named "1 Period. 1 Million Period Supplies."

Here's what Brooklyn and Bailey accomplished during the challenge:

Visited 48/50 states (no Hawaii or Alaska)

And here's how the challenge grew their channel:

Brooklyn and Bailey started posting on YouTube at age nine. Over the years, their content evolved to show teen fashion, beauty, and day-in-the-life content across several platforms, such as TikTok, Instagram, and of course, YouTube.

Today, Brooklyn and Bailey have 6.9 million subscribers and 1.4 billion views on YouTube.

Brooklyn and Bailey's Period Challenge: Why it's a Hit on YouTube

Many creators do challenges, but few gain millions of views. What made this series from Brooklyn and Bailey so appealing? How did they grow their channel and raise so much money simultaneously?

The challenge is for a worthy and (trending) cause.

Have you seen the news? Due to supply chain issues, 

 this year, and the phrase "tampon shortage" was a popular Google search in July.

That means Brooklyn and Bailey built a YouTube challenge around a 

. It allowed them to get more views and subscribers and help women and girls get menstrual supplies at the same time.

In fact, many women are thanking Brooklyn and Bailey for bringing awareness to an issue that directly affects them. Hundreds of sweet comments are below their videos, proving the challenge was meaningful and worthwhile.

Period poverty is a serious issue, but raising awareness doesn't have to be dull or tedious. This is YouTube, after all. Viewers want entertainment more than anything, and Brooklyn and Bailey supplied just that.

During their light-hearted road trip, the twins went to Disneyland, tried axe-throwing, and even played laser tag. Viewers witnessed their life on the road and saw the inside of their beautiful RV. There were twists and turns like any road trip, and no one knew what to expect as the days ticked by.

It's inspired by Ryan Trahan's YouTube challenge.

Brooklyn and Bailey's period challenge was inspired by 

. If you missed it, here's the gist: Ryan crossed North America in 30 days to deliver a penny to another creator named 

. He started with just $0.01 (for spending) and found creative ways to double or triple his money to pay for flights, lodging, and food. He even partnered with Feeding America to raise $1.4 million for hungry citizens.

Brooklyn and Bailey's challenge works because it channels some of Ryan's trending magic.

If we've learned anything from Brooklyn and Bailey's challenge, it's that trendy content does more than grow your channel. It's a portal to influence, which you can use (quite literally) to save the world. Want to feed millions of people? Raise money for critical supplies? The choice is yours, and you can make it happen with the right video series.

Of course, you should know what's trending if you want to make a sizable impact with your content.

Here are six ways to find trending topics for YouTube videos (in unexpected places).

Join two women on a mission to visit all 50 states, end period poverty, and take their YouTube channel to the next level.

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