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How to Write the Best Titles for YouTube Shorts

Uttaran Samaddar · 5 min read · Updated Jun 05, 2026

Reviewed by Darryl Rentz on Jun 05, 2026

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TL;DR: The best Shorts titles accurately summarize content, spark curiosity, include relevant keywords, and stay short and snappy.

YouTube Shorts and long-form videos need different title strategies. For long-form, a title has to win the click before the viewer commits. For Shorts, the feed does that job since viewers swipe in without choosing. But YouTube's search systems match Shorts to queries based on how well the title, tags, description, and video content reflect what a viewer is looking for, so a weak title still costs you discovery outside the feed.

That means your Shorts title has one primary job: tell YouTube what bucket to put you in.

Before we get into the nitty-gritty, look at the layout of the YouTube Shorts pl

How Related Links Use Your Shorts Title

With related links, a viewer can watch your Short, spot a link at the bottom, and jump to another video on your channel: a live stream, a long-form video, or another Short. Those links are text-based, and YouTube now pulls them from the title of any related video on your channel, not just other Shorts. YouTube favors related links that share keywords with the parent Short, so a keyword-aligned Short title and long-form title pair gets clicked more often. Pick the keyword you want both videos to rank for and put it near the front of each title.

So, if you want additional views, you're going to need two things:

An eye-catching title for your Short
An even better title for the related video

For that reason alone, it makes sense to craft the best video titles for your Shorts!

If you're stuck on what kind of Shorts to make next, our YouTube Video Ideas Generator can spark fresh inspiration instantly.

Shorts Appear in YouTube Search Results

YouTube surfaces Shorts inside regular search results, so the same title that hooks a swiping viewer now also has to win a search query. A Short that ranks for a keyword people actually search keeps earning views for months after the in-feed swipe wave passes, and those sustained views are exactly what feeds YouTube Shorts monetization. Google now shows Shorts in its video carousels too, which only raises the payoff for a search-ready title.

Your title serves a dual purpose. It gives context to the related links in the Shorts player and it helps your content rank on search pages, especially when you use relevant keywords.

4 Tips for Writing Better YouTube Shorts Titles

So, how do you write a title that does justice to your Short? Here are some actionable tips:

1. Accurately Summarize the Video

Your title should give viewers a snapshot of what to expect. Misleading titles might earn a click, but they will not win you fans. If you want patterns that reliably pull clicks, study these types of YouTube titles that go viral and adapt the format to your Short.

2. Spark Curiosity

Make your audience wonder what's in the video. Pose a question, or use intriguing adjectives. The goal is to make them stop scrolling and start watching.

3. Use Relevant Keywords

How much this rule matters has changed. Before 2024, keywords mostly helped the in-app Shorts feed surface your Short to a related-interest audience. Now keywords decide whether your Short shows up in YouTube search and Google video carousels, both of which drive impressions for months after the swipe wave dies down. Research YouTube keywords that match what your audience actually types, put the primary one near the front of the title, then write the rest for a human.

4. Front-Load the First 40 Characters

YouTube truncates Shorts titles with an ellipsis at around 40 characters in the mobile feed and 55 to 70 on desktop. If your primary keyword or hook is not inside the first 40 characters, most viewers never see it before they swipe or scroll past.

The Algorithm's Perspective

You might be tempted to stuff your title with trending keywords, but know this. The algorithm is smarter than that. Its primary focus is on how well your Short engages and satisfies the viewer. A compelling title boosts your visibility, but the content is what ultimately reigns supreme. No amount of clever metadata can make a Short more enjoyable or impactful.

For a faster start, vidIQ's free AI Title Generator pulls real YouTube search data and suggests keyword-front-loaded titles you can tune for a Short or a long-form video, so your first 40 characters are working for search, not just the swipe feed.

Title Writing Is a Skill

Crafting the best title for YouTube Shorts isn't just about slapping a few catchy words together; it's a deliberate skill, and when done right, can boost your video's success.

So, aspiring YouTubers, take this knowledge and run with it. Your next viral Short could be one, well-crafted title away!

FAQs

Why do titles still matter for YouTube Shorts if viewers scroll quickly?

Shorts titles matter because the swipe feed is not the only place Shorts are watched. Shorts now appear in YouTube search results, Google search, the Shorts shelf on the homepage, channel pages, and the related-links rail at the bottom of the Shorts player itself. In all of those surfaces the title is the single piece of text YouTube and Google use to decide whether to show the Short. A Short with a strong title can keep earning views from search for months after the in-feed swipe wave finishes, which is a structural shift from the pre-2024 walled-garden Shorts feed.

What is the ideal character length for YouTube Shorts titles?

YouTube allows up to 100 characters for any Shorts title, but the practical target is 20 to 40 characters, because the mobile Shorts feed truncates with an ellipsis around the 40-character mark. Analysis of more than 10,000 trending Shorts found the average trending title runs about 51 characters, but the highest-performing band once hashtags are excluded is 4 to 6 words, or 20 to 40 characters. Keep the full hook visible without a tap, and put the primary keyword in the first 40 characters.

Should YouTube Shorts titles include keywords for searchability?

Yes, and the reason changed in 2024. Before 2024, keywords in a Shorts title mostly helped the in-app Shorts feed surface your Short to a related-interest audience. Since 2023 and 2024, Shorts also rank in regular YouTube search results, Google search, and Google video carousels, so the title is now the primary metadata YouTube and Google use to surface the Short for a query. Front-load the primary keyword in the first 40 characters of the title so it is visible without a tap and indexable for search.

Do YouTube Shorts titles need to be different from long-form video titles?

Yes, but the gap narrowed in 2024. A 30-second Short still needs a short, punchy title, because the in-feed swipe decision happens in under two seconds and the mobile feed truncates around 40 characters. A 2 to 3 minute vertical Short, allowed since October 2024, increasingly behaves like a long-form video: people search for it, finish it, and click related links. Its title should look more like a long-form title, with the keyword front-loaded and the search intent matched. The shift is a sliding scale, not a hard rule.

Where do YouTube Shorts titles actually appear?

A Shorts title appears in several places: the bottom of the Shorts player above the channel name, the Shorts shelf preview on the YouTube homepage, YouTube search results, Google search results and video carousels, the related-links rail at the bottom of other Shorts, and your channel's Shorts tab grid view. Each surface shows a different fraction of the title, but all of them use the same 100-character string entered at upload, which is why front-loading the keyword and hook in the first 40 characters matters.