Do you want to make money on YouTube? Millions of creators are earning a very good living from the platform by uploading content that drives huge views and engagements. Whether that income is from advertising revenue, merch sales, or brand deals, we keep you updated with best practises and ideas.

How To Make Money on YouTube

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

YouTube Tips & Tricks

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

How To Get More Views on YouTube

Six months ago, we told creators to experiment with YouTube Shorts. We advised them to film vertical videos under 60 seconds (as the requirements suggest), post them to YouTube, and create a featured section on their channel to house the content.

Why did we suggest this? In just a few weeks, we saw channels getting thousands of views from Shorts. They mostly came from the YouTube Shorts shelf, a display area where different Shorts are featured. By the time a creator’s video left the shelf, it would have hundreds, thousands, or millions of views.

That’s how powerful Shorts are. With them, you can gain more subscribers in two weeks than you’ve had all year. Without them, you’ll miss a valuable opportunity to get discovered on the platform.

How to Create a YouTube Short: The Complete Beginner's Guide

If you want to know exactly why that is, watch our latest video about Shorts and the competition that’s quickly surrounding them.

The best time to post a Short was months ago. But if you hurry, you can still reap the benefits of creating content that gets played millions of times.

Need a push to get started? Here are three undeniable reasons to experiment with Shorts.

Reason 1: Creators Are Still Getting More Views and Subscribers From YouTube Shorts

The first reason is a little obvious but worth repeating. Extra views from Shorts have helped many channels grow, and they’ve got the numbers to prove it.

. In September 2020, he had 40k total channel views. After posting original, 3D-animated Shorts, he now has more than 3M subscribers and almost 2B views.

How This YouTube Creator Got 1.5 Billion Views In Just 80 Days

Jake isn’t the only creator to reap the benefits of Shorts. There’s also MrBeast, a popular creator who grew his 

 to 4.79M subscribers. Professional YouTube channels such as 

 have Shorts with more than 200k views each. Members of the vidIQ community have seen explosive growth, and some TikTok creators have successfully transitioned to Shorts.

You could be next if you act now. Shorts are viewed 3.5B times each day, so there are plenty of people willing to watch your videos.

Reason 2: Pretty Soon, You’ll Have to Compete With Creators From the U.S.

Did you hear the news? Beginning in March, U.S. creators will get a beta version of the in-app Shorts camera.

The announcement came from Neal Mohan, chief product officer at YouTube. On Feb. 17, he shared the news in a 

“Currently, Shorts is available in beta in India. Since the beginning of December, the number of Indian channels using Shorts creation tools has more than tripled... In the coming weeks, we'll begin expanding the beta to the U.S., unlocking our tools to even more creators so they can get started with Shorts.”

To be clear, anyone can post a Short today. As long as a video is vertical and under 60 seconds, YouTube will recognize it as a Short. What Mohan is mentioning above refers to a TikTok-style camera that’s only available in India. With it, creators can record, edit, and post Shorts directly inside the app, adding music and other special effects to their content.

When the U.S. market gets the Shorts camera, things are going to get very competitive. More creators will have tools for creating better Shorts. Plus, thousands of people who never posted a Short will do so just because there’s a new feature encouraging it.

In the coming weeks, it’s going to be harder to do what creators like Jake, MrBeast, and LegalEagle have done. Rather than wait, it's better to experiment with Shorts right now.

Reason 3: If YouTube Monetizes Shorts, You Can Make More Money

Right now, there’s no way to monetize Shorts. The Shorts display area doesn't support ads, and advertisers may not want to appear on a seconds-long video.

But if you think about YouTube’s history, things are always changing at the company

Just because creators aren’t making money from

Shorts today, that doesn’t mean they won’t in the next five or 10 years.

It's likely YouTube isn’t doing this for free. With content as popular as Shorts, the platform could be searching for ways to monetize it as we type.

Before that happens, put yourself in a position to earn Shorts revenue. If you start posting them now, you can increase your chance of monetizing that content.

Use These Tools to Start Leveraging YouTube Shorts

Even if you decide to post a few Shorts, you’ll need a way to measure their impact on your channel. When you 

, you’ll find two powerful tools within the Chrome extension – one for tracking Shorts views and another for researching popular Shorts on YouTube.

This dashboard is on the top right corner of all YouTube pages. Hover your mouse over the menu to discover how many Shorts views your channel earned in the last 48 hours. For easy access, click the box beside this metric to add it to your dashboard.

This tool lets you research the most-viewed videos on YouTube for any keyword. To access it, go to the YouTube Studio and click 

Type #Shorts into the search bar, then filter the results to show channels with 1,000 or less subscribers. This will show you all of the small channels on YouTube getting tons of views with Shorts. You can use this as motivation to start posting your Shorts or an idea generator for future Shorts.

Shorts are doing well on YouTube. They’re going to be around for a long time, so don’t wait to post your first vertical, less-than-a-minute video. Do it now to reap the benefits before creators in both India and the U.S. can do the same.

Is it too late to capitalize on the viral nature of YouTube Shorts? No, not yet. But in the coming weeks, it may be harder to stand out with short video content.

3 Reasons to Upload YouTube Shorts Before the Competition Gets Tough

On April 1st PewDiePie retook the lead for the most subscribed to Channel, in the 

' diss track which now has over 80 million views. PewDiePie went a few hundred thousand subscribers ahead, and then T Series slowly clawed that back. But that difference accelerated when T Series were about 50,000 subscribers behind, and then 24 hours later, they got to 80,000 subscribers ahead. A pretty significant difference, especially in T Series' favor. And what can we credit this sudden influx of subscribers to? Put simply, it's YouTube views.

Anything PewDiePie can do in terms of generating views, T Series can do more frequently and with a lot more resources. And although 

T Series is absolutely terrible at converting views into subscribers

, ultimately for this subscriber race that doesn't matter.

And now things have turned legal, PewDiePie's diss tracks have irritated T Series enough for the case to go to court. With those videos no longer viewable in India. Is this just the start of potential legal wranglings between the two? Now of course, as we all know you write off PewDiePie in the subscriber race at your peril. But for six months he was the one being chased and now the roles have reversed, the pendulum has swung. PewDiePie has to chase T Series down to 100 million subscribers. Everything seems to be flowing in one direction. But you know who we haven't heard from for a while? PewDiePie himself - don’t write him off.

If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

While the title for the most subscribed to YouTube Channel flip flops between the two, we ask - how much longer can PewDiePie actually hold T Series off for good?

PewDiePie vs T Series- How Much Longer Can PewDiePie Hold T Series Off For Good?

How do you create a Playlist on YouTube? When you are logged in to YouTube, you should see your channel logo in the top right hand corner of most YouTube screens. If you click on that, you have the option to go to YouTube Studio (this is currently in beta, but will become the standard as 2019 progresses). Within the new Studio, click on the videos section that lists all of your most recent videos. Next to each video is a checkbox and if you click it more options will become available at the top. One of the new options is ‘Add to Playlist.’ If you click on this, you can add the currently selected videos to an existing Playlist or at the very bottom, you can create a brand new Playlist. Simply create a title and set the Playlist visibility. For example, you may want to set the Playlist to private until you have several videos in that Playlist.

Playlists are very much underused and undervalued by video creators on YouTube. A proven way to grow your channel is to get viewers to not only watch one of your videos, but a series of videos that are all related together, and that is where Playlists come into play (forgive the pun.) You want to create a binge watch mentality, so not only do you get Watch Time from one video, but session Watch Time from several of your videos.

At the time of writing, how to manage Playlists is a little confusing because the functionality is not yet available in the new creators studio. So if you point your browser to 

https://www.youtube.com/view_all_playlists

, you will reach a page where you can start to edit your Playlists in terms of order of videos, add description, and so on.

One more thing, if you have the VidIQ Chrome extension installed, we have a cool 

. It shows you loads of things about your channel, but at the very bottom of this report card, it tells you which videos on your channel are not currently in Playlists. All you need to do is click through the screens and that will take you directly to the video edit page for that video, where you can add it to a Playlist. Problem solved in no more than thirty seconds.

A proven way to grow your YouTube Channel is to get viewers to watch more than one of your videos - that's why setting up Playlists is a must.

How to Create a Playlist On YouTube 2019 [New Method]

Welcome to another in our exclusive series about getting the most out of 

, but what about the thumbnails you have used for the videos you’ve already published?. Your previous endeavors in the world of creating imagery probably wasn't that great. At vidiQ our thumbnails have certainly evolved in the past year - now we are more consistent with colors, and use much less text.

We know for a fact that our thumbnails are better than what they used to be because of data. If we look at our YouTube click-through rate analytics, it tells us that people are twice as likely to click on our videos now than they were this time last year. So, should you go back through your old videos and update the thumbnails to the skills you have now in the hope that you will get more clicks and more views? Well, this case study might answer that question.

Vevo: Updating YouTube Custom Thumbnails Generated Millions of Extra Views

Even VEVO, one of the largest providers of musical content on YouTube, 

admitted to their own failing when it came to custom thumbnails

. Nine months ago, they decided to embark on a hugely ambitious project to update the thumbnails on thousands of their videos, including this one for 

. The thumbnail went from looking like on the one on the left to the one on the tight:

The short term effect was quite staggering. After the initial surge of views things were starting to flatline, but that switch in thumbnail was just the injection the video needed. The switch-up gave the video an immediate jolt in views, as well as more evergreen momentum afterwards. Vevo confirm that the thumbnail change for that specific video resulted in a 4000% increase in views over a two week period.

Now, obviously a sample size of just one is going to give you some pretty extraordinary results, but what about if you do this over 4000 videos. Well, that's exactly what Vevo did and this is what happened. On average, there was a marked increase in views over a 20 day period, before leveling off to an improved rate of over 5%, compared to how the videos performed prior to the thumbnail change.

Why You Should Update Your YouTube Custom Thumbnails to Generate More Views

So, this is a no brainer, isn't it? I need to go through all of the terrible thumbnails I was making three years ago, update them all, and I'm guaranteed views. Not so fast. It's important to remember that pretty much every video Vevo releases comes with some traction of view velocity, so that even a few years down the line, that video will be getting hundreds of thousands or views.

For smaller channels who have less views overall, and less evergreen content, it's pointless to change the thumbnails on video that are not driving traffic and expect that to suddenly change. You need to think smartly and be selective. Choose the videos that already have evergreen value on your channel by checking your real time analytics in YouTube Studio. When you first open real time analytics, it will show you videos by most recent, but you can sort by which videos are bringing in the most views over the last 48 hours or 60 minutes. If you sort by either of these, you can soon pick out the videos that could be months, even years old, and still bringing in views. This is called evergreen content, and what you can do is identify videos that are still performing well but look like they have terrible thumbnails.

Uploading eye-catching custom thumbnails for your YouTube videos is vital, but will changing old thumbnails help generate more views? Check out these insights from Vevo.

How Updating Custom Thumbnails Generated Millions of Extra Views for Vevo

Do you know which video category your Channel falls under? To check, log into Creator Studio on YouTube, go to ‘Settings’ which you’ll find in the left hand navigation menu. From the pop-up, go to ‘Upload Defaults’ followed by the ‘Advanced’ tab. On this page in the top right hand corner you will find the category drop down which allows you to select from one of 15 categories. This is the video upload category default, but if you want to change the category of an existing video you can go to the ‘Video’ section in the Creator Studio, click on the video you want to adjust, click on the ‘Advanced’ tab and change the video category.

Why are YouTube Categories Important for Creators?

What's the point in confirming the right YouTube category for your video? That’s an interesting question because when you search on YouTube and filter, there is no option to sort by video category. Also, if you click on the trending page your category options are limited too. Also, to the best of our knowledge, there is no algorithmic boost or penalty if you do indeed put the video in the right or wrong category.

However, when it comes to advertisers finding the right videos to place their adverts on setting a video category is important. So to make sure you get football related adverts from your football content make sure to put it in the sports category so you get more clicks from those adverts and earn more money.

Now sometimes these categories will not be a perfect fit for your channel. For example vidIQ could be in the how to and style section, the education section, or even science and technology. Personally I think it should be in the comedy section, but as long as you put the video in generally the right category you should be fine.

YouTube creators who monetize their content should ensure they select the right category before publishing. We show you how to change your YouTube categories by default or from video to video.

How to Change Your YouTube Video Category: Easy Tutorial

In this post, we show you how to unlock every single YouTube feature. A good place to start is to find out what YouTube features you already have, and you can do this by clicking 

 which will take you to a page that shows you most (but not all) of the YouTube features available.

 The first thing you should do when you create a YouTube account is to verify it as this will unlock many of the basic YouTube features. It only takes a minute and you do it 

 Custom thumbnails allow you to turn random still images that YouTube selects from your videos into powerful works of art that draw viewers into your videos. The best news is that custom thumbnails require zero views, zero subscribers, zero watchtime. All you need to do is verify your account! Check out how to 

 By default you can only upload videos to YouTube with a maximum length of 15 minutes, so to upload longer videos, just like custom thumbnails, you don't need any views, subscribers or watchtime. All you need to do is verify your account.

 vidIq livestreams every week on YouTube, auditing your YouTube channels, and helping you to grow. As with custom thumbnails and 15+ minute uploads, this does not require a single view, subscriber or any watchtime, only to verify your account, although you may need to wait 24 hours before you can do your first livestream once you enable it.

Those are the rules for desktop, but for mobile livestreaming, it's a little more complicated. You cannot livestream directly through the YouTube app if you have less than 1,000 subscribers. However, you can still livestream to YouTube on a mobile device using third-party applications without a thousand subscribers.

 A custom URL is one of the first steps you can take to branding your channel and protecting your presence on YouTube. In order to be eligible for a custom URL, your channel requires 100 subscribers, to be at least 30 days old, and have a unique channel icon and channel art. Each channel can only have one custom URL. It cannot be transferred to another channel, but you can remove and change your custom URL up to three times a year.

 One of the most powerful ways to reach your audience is through the Community tab. We use it every day to engage with you, and we find that people just can't get enough of voting polls. To unlock the Community tab, you will need 1,000 subscribers. Once you reach that target, it may take up to a week before you have access to it and YouTube should send you a notification when you unlock it. Check out this video on 

how to build a YouTube audience through the Community Tab

 Probably the most important one of the lot for many of you, is monetization. I'm sure you've heard of the big two requirements for this before, but there are more besides. You will need 1,000 subscribers on your channel and 4,000 hours of watchtime over the last 12 months. As well as this you will need a Google AdSense account set up and linked to your YouTube account. Your channel must also be in good standing regarding community and copyright strikes and follow all YouTube policies. Not having all of this in perfect order can affect your application. Finally, the 

Once you meet all of these requirements you can apply and must go through a review process. If you are rejected, you can apply again in 30 days. We know this is a huge topic with a lot of questions. We've made lots of videos that specifically address monetization, so click on this 

 Super Chats enable your fans to financially contribute to your livestream and prioritize their message at the top of the livestream chat feed. To allow viewers to Super Chat you, your channel must be monetized, of course, with at least 1,000 subscribers. You must also be over the age of 18 and be located in one of the countries that supports Super Chat.

 YouTube Stories allow you to capture micro-moments behind the scenes of your videos to share just like you would an Instagram Story. The Stories feature is currently in beta and available to all eligible channels with over 10,000 subscribers. It may take up to four weeks for Stories to show up after reaching 10,000 subscribers.

 There are many ways to make an income on YouTube, merchandise being one of them, and you may have noticed merchandise carousels appearing on channels. This is part of YouTube's direct merchandising feature, taking all of the pain out of setting it up yourself. As you might expect, being another income revenue stream, to get access to merchandising on YouTube, you must already be in the Partner Program and have 10,000 subscribers. You also need a clean slate when it comes to community guideline strikes.

 A channel membership allows the viewer or subscriber to become a member of that YouTube channel for a monthly fee, and it enables the channel to offer unique perks to those members. Think of it as a Patreon-type service directly tied into the YouTube platform. This YouTube feature has the biggest requirements list of the lot. Already in the Partner Program, 30,000 subscribers, over the age of 18, and available in your country. You and your multi-channel network, if you are with one, must follow the Terms of Service, including the Commerce Product Addendum, and your channel must have zero active strikes. And even if you do meet all of the above, YouTube is still rolling out this service, so it might not yet be available to you.

 If someone else is using your content on YouTube, it may appear in the Copyright Matching list. This allows you to review the match and then take appropriate action. As of now YouTube are currently rolling this out as a small pilot project to channels already in the YouTube Partner Program, so just keep an eye out for it in your Creator Studio.

 I'm sure you've seen this season-slash-episode format that appears on some video titles. They replace hashtags and locations, and when you click on them, they take you to the playlist. We’re calling these "YouTube Season Playlist" for now, and when I asked YouTube how to get this, they told me it was through YouTube invite only. These shouldn’t be mistaken for official series playlists, which are available to all video creators who have verified their account. This does not give you seasons or episode numbers, but does change how your videos are presented and discovered on YouTube.

Have you unlocked every feature available to you as a YouTube creator? We show you how to get access to some of the best features on the platform.

How to Unlock EVERY SINGLE YouTube Feature!

First of all, let's congratulate T Series, the first non-YouTube aggregated channel to surpass 95 million subscribers. That's quite a feat, and PewDiePie should achieve the same milestone soon, which is even more remarkable, for an individual video creator.

Second of all, that subscriber gap got big in a hurry, didn't it? In the short space of just seven days, T Series increased its lead by more than half a million subscribers. Seven days versus seven months of back and forth puts things into a little perspective, doesn't it? And we're now into a phase of the game where PewDiePie never really catches back up irrespective of the world clock. Day or night, T Series is storming ahead. At this rate, by the end of this week, T Series will be more than a million subscribers ahead of PewDiePie in this race, and at that point, do we even call it a race anymore?

So, what happened over the last week? Well, as we mentioned, on April the 19th, T Series launched their music collaboration with western rapper Pitbull, and in five days, it's amassed more than 66 million views.

The video gets a perfect vidIQ video score, a perfect vidIQ SEO score, most of the tags rank number one, and the video was running at over one million views per hour for a solid 12 hours. The data that vidIQ is collecting here (

which it does for every single video on YouTube

), presents the average data analyst with some remarkable numbers. But when it comes to T Series, they operate on an entirely different level to PewDiePie, where single videos, or single campaigns, can drive many subscribers.

With T Series, it's just sheer weight of numbers from the entire channel. Since the release of the Pitbull video on T Series, which brought in 63 million views, the entire channel has generated 534 million views, along with nearly 800,000 subscribers, and those are only the numbers when I recorded this video. By the time you read this, they'll be even higher.

Is PewDiePie Suffering From YouTube Subscriber Fatigue?

Another factor that seems to be weighing against PewDiePie right now is subscriber fatigue. The last time PewDiePie's channel got more than 100,000 subscribers in a single day was April the 8th. As for T Series, well, I had to do little bit of digging here and, with the exception of a massive subscriber purge in the middle of December, the last time T Series got less than 100,000 subscribers in a single day on their channel, was the beginning of October 2018. That just shows you the difference between the numbers and the channels.

However, ‘International PewDiePie Day’, which marks the YouTube channel's ninth anniversary on April the 29th, could be the catalyst for something extraordinary. And, of course, there is still the YouTube community at large, making videos and starting campaigns to get their audience to subscribe to PewDiePie, whether PewDiePie wants that help or not.

By this time next week, we'll know a number of things. First of all, we'll know whether or not International PewDiePie Day had any effect on the subscriber race. We'll know whether or not T Series is more than a million subscribers ahead of PewDiePie.

As T Series becomes the first non-YouTube aggregated channel to generate 95M subscribers, its lead over PewDiePie stands at over 840K. Is the race for the most-subscribed to YouTube channel finally over?

PewDiePie vs T Series...Is the Race for the YouTube Crown Finally Over?

At vidIQ we receive a lot of questions regarding click through rate (CTR) including “I have X% click through rate, is that any good”? It's a reasonable question if you’re new to YouTube analytics and one creators should certainly ask themselves. For instance, would you prefer a click through rate of 7.8% with 106 views or a click through rate of 2.8% with over 100,000 views? And what exactly is the difference?

, we’ve focused on the essentials of how to create thumbnails that people will click on, but what is the end result? That is the click through rate. It is one of the newest and most powerful analytics on YouTube, but it can be downright confusing and detrimental to the growth of your channel if not understood properly. Lots of creators get fixated on the CTR number and often compare themselves to other channels or to what YouTube is telling them is a good number. So when is click through important and when isn’t it?

In simple terms, click through rate is the number of clicks, divided by the number of thumbnail impressions, or how many times your thumbnail is seen on YouTube.

For example, if your thumbnail is seen 1,000 times on YouTube and 100 people click on it, that's a click through rate of 10%. Now that all sounds simple, but it gets pretty messy pretty quickly because it's quite complex to count all of these impressions. YouTube themselves admit they don't count every time a thumbnail is seen - for example, when it appears on an external website, through an email, or a push notification, of if less than 50% of a thumbnail is seen on screen.

So, when it comes to YouTube analytics, your click through rate, and your views, the math will never add up. This is, of course, beyond your control. If the numbers don't add up, just be aware that there is a margin of error.

So, what is a good click through rate? YouTube's official Help Center answer is this: 

half of all channels and videos on YouTube have an impressions click through rate that can range between 2% and 10%

. However, you need to be very careful about how you interpret these numbers. First of all, the smaller the channel or video, the smaller the numbers, the smaller sample size, which means that you can get bigger spikes, whether it be 30% click through rates or 1% click through rates.

Secondly, the age of a video can affect its click through rates. When you first release a video, it's hitting all of your subscribers and its getting an extra boost from YouTube, so you may get a higher click through rate. But what if your video starts off with a high click through rate and then all of a sudden you get a boost from YouTube, get lots of extra views, and the click through rate goes down? Is that what you want? Quite simply: Yes. As YouTube explains, if a video gets a lot of impressions, for example if it gets promoted on a Home Page or Watch Next, it's natural for the click through rate to be lower than for videos where most of the impressions are from sources like your channel page.

I mean, what would you prefer? YouTube to share your content amongst your friends, your family, your subscribers, your close-knit community who are more likely to click on your content or for YouTube to share your content amongst the entire platform's audience where they might be less invested in your content, but you're bound to get a lot more clicks. I know which I would prefer.

Also, another thing that video creators tend to do is panic when they see one analytical number and YouTube is suggesting they should have a completely different one. This is why magic numbers can be so dangerous. Imagine if YouTube revealed what the ideal, average watch-time for a video should be or the ideal audience retention percentage should be. Once there is an official benchmark out there in the world, everybody strides towards that number. And it doesn't matter where you are in your journey or how far you've got to leap to reach that number, if you don't meet it, you feel unfulfilled. You feel like a failure, so let's stop for a second. Take a step back and work out how we can set some realistic goals to improve click through rate.

Realistic CTR Goals for Your YouTube Channel

Let's start with this question: when it comes to YouTube analytics, who are you competing against? Is it the big YouTubers who inspired you to start your own channel? Is it channels who make similar content to you and that are of a similar size? Or are you competing against numbers that YouTube have recommended you should be hitting? If you said yes to any of these, I'm afraid you've got this all wrong.

The ONLY analytics you should be comparing against are your own because, put very simply, those are the only numbers you have complete control over. Now, just in case you don't know where the click through rate analytics are, let me show you. In the new Creator Studio, click on the Analytics section and from here, you want to click on the reach viewers tab at the top and then from these boxes, you can click on impressions click through rate and this will show you what it is for the last 28 days.

As you can see, our current click through rate is 4.8%, which according to YouTube, is below average. However, what they doesn't take into account was where we were this time last year. Back then, the click through rate on our channel was in a much worse state, averaging between just two and three percent. That's when we really started to focus on our thumbnail game - by assessing where we were and improving that number.

Getting potential viewers to look at your impactful thumbnails and reading your intriguing titles is so important. When it comes to CTR and 

, more is better, YouTube rewards you when you improve these two numbers.

How do YouTube custom thumbnails impact your click through rate? And when is click through rate important and when isn’t it?

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