Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

Getting Views

How To Get More Views on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

Subscribers

YouTube Subscribers

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

Monetization

How To Make Money on YouTube

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

Analytics

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

Watch Time

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

At vidIQ we have incredible insights into what viewers are searching for on YouTube. Not only can we confirm the top keywords being searched for, we can also show you how you can leverage that interest to create content around trending topics and tentpole events. That's going to give you a clear edge over other creators!

Insights

YouTube Insights

Your In-Depth Guide to Building a Successful YouTube Channel

Amidst the countless creators, getting verified is one of the best ways to distinguish yourself and set your channel apart. Creators that get verified on YouTube are basically recognized by the platform as trusted channels. This can help improve the channel’s visibility and bring various opportunities within and outside the platform.

This is why YouTube verification is highly sought-after status for creators, brands, and businesses alike. This post will delve into the YouTube verification process, explain the necessary steps to qualify, and explore how smaller creators can improve their chances of earning that prestigious checkmark.

What Is YouTube Verification and Why It Matters?

YouTube verification is a process that provides a gray checkmark next to your channel’s name. This symbol is more than just a badge—it indicates to your audience that your channel is authentic, trustworthy, and officially represents the creator, brand, or business it claims to be​.

The checkmark appears across YouTube, from search results to comment sections, making it easier for viewers to distinguish your official account from imposters.

 A verified channel appears more legitimate, making it easier for new viewers to trust and engage with your content​

Verification helps protect your brand from copycat channels and impersonators who may try to capitalize on your name

Verified channels often receive more visibility in search results, increasing the chances of growing your audience.

What are the Eligibility Requirements for YouTube Verification?

To get verified on YouTube, your channel must meet specific criteria. While these requirements may seem stringent, they’re essential for ensuring that only authentic and established channels are granted the checkmark.

For YouTube verification, a channel must meet a few essential criteria that demonstrate its authenticity and activity on the platform. YouTube requires channels to have a minimum of 100,000 subscribers, which shows a significant following and credibility. However, subscriber count alone isn't enough. Your channel must accurately represent the creator, business, or entity it claims to be. This involves having a complete profile, including a well-designed banner, recognizable profile picture, and an informative description that clearly reflects your brand or identity.

Beyond appearance, YouTube values consistent engagement. Channels that actively post content, interact with their audience, and follow community guidelines are much more likely to be approved for verification. In contrast, inactive or dormant channels, regardless of subscriber count, are often rejected. By maintaining both a professional profile and regular activity, your chances of getting verified increase significantly.

How to Get Verified on YouTube: Step-by-Step Process

Once you’ve met the basic requirements, you can apply for YouTube verification. Below is a step-by-step guide to help you through the process.

Ensure your channel meets YouTube’s subscriber and content standards before proceeding. Even if you haven’t hit 100,000 subscribers, building a strong community and consistently creating quality content can improve your chances of approval.

, where you’ll find the form to apply for verification. If your channel qualifies, you will be able to access the form.

You’ll need to input your channel name and ID. If you’re unsure of your Channel ID, you can find it by navigating to your YouTube settings under "View advanced settings."​

Advanced settings feature on YouTube account

Once you’ve filled in your information, submit your application. The review process can take several weeks, and YouTube may ask for additional documentation to confirm your identity​.

After submitting your application, YouTube will review several factors, including your channel’s age, activity, and authenticity. If everything checks out, your channel will receive the verification badge.

Can You Get Verified Without 100K Subscribers?

It’s widely known that you need at least 100,000 subscribers to apply for verification, but there are exceptions. Smaller channels may qualify if they have a substantial presence outside YouTube.

If your channel represents a well-known brand, celebrity, or entity, YouTube may consider verifying you even with fewer subscribers.​ Musicians can also apply for the Official Artist Channel badge, even with fewer than 100,000 subscribers. This requires having an official music video distributed on YouTube and being part of the YouTube Partner Program.

While it is rare, exceptions can occur, so if you believe you have a significant presence or impact outside YouTube, you can reach out to YouTube’s support team for consideration​.

How to Increase Your Chances of Getting Verified?

Even if your channel doesn’t yet qualify for verification, there are ways to boost your chances. Focus on building a robust channel, improving engagement, and increasing your subscriber base.

1. Create High-Quality, Consistent Content

YouTube prioritizes channels that post regularly and create valuable content. Focus on producing high-quality videos that engage your target audience. Having a consistent upload schedule helps, as it demonstrates your commitment to building your channel.

No More Scrambling: How to Craft a Foolproof YouTube Upload Schedule

Ensure that your profile is complete, professional, and aligned with your brand’s identity. This includes:

Choosing a clear, recognizable profile picture.

Writing a compelling description that explains who you are and what content you create

Customizing your channel banner and organizing playlists to improve user experience.

Actively engaging with your audience through comments, likes, and discussions is a great way to show YouTube that you are dedicated to fostering a community. Encouraging viewers to subscribe and interact with your content signals that your channel is authentic and active​.

How to Use the YouTube Community Tab and Engage with Viewers

Optimizing your videos for YouTube search is crucial for increasing your visibility. By using relevant keywords in your video titles, descriptions, and tags, you can improve your chances of ranking higher in search results. High-performing videos help demonstrate your channel’s influence and authority.

YouTube SEO: How to Optimize Your Videos for Maximum Views

Approach your channel with a long-term strategy in mind. Focus on building a solid brand, setting goals for content creation, and using data analytics to improve your performance. Collaborating with other creators and being active in the YouTube community can also give your channel the boost it needs

If you thought the hard part was over, you were wrong. Once you’ve earned your verification badge, you must ensure that you remain compliant with YouTube’s rules to maintain it. Some key points to remember are:

Any breach of YouTube’s Community Guidelines or Terms of Service could result in your badge being revoked​.

Changing your channel’s name will automatically remove the verification badge. You’ll need to reapply under the new name, which could delay the process.

Keep posting content regularly and continue engaging with your audience to show YouTube that your channel is still relevant.

Getting verified on YouTube is a major milestone that can set your channel apart and boost your credibility. By focusing on growing your audience, optimizing your content, and adhering to YouTube’s guidelines, you can work toward achieving that coveted checkmark. Remember, success on YouTube takes time, patience, and dedication, but with consistency and effort, verification is within reach.

While verification is a worthy goal, it’s more important to build a loyal audience and create a sustainable channel. Verification will come as a natural consequence of your growth and impact on the platform​. If you’re just starting, focus on creating great content and engaging with your viewers. So, what are you waiting for? Get creating and 

Getting verified on YouTube is a dream for most small creators. Get a well-rounded understanding needed to achieve this goal through this post!

How to Get Verified on YouTube

Struggling to come up with video ideas and titles? The good news is you’re not alone!

If you’ve ever found yourself staring at a blank screen, unsure of your next YouTube video, you’re at the right place. Whether you're just starting or you’ve been creating content for years, every YouTube creator faces the challenge of consistently coming up with fresh, engaging video ideas. Hence, we creators look to content that has already been successful on YouTube and use what’s relevant.

The biggest problem with drawing inspiration from click-worthy titles in any YouTube niche is the extensive research and hours of work required. That’s why we’re thrilled to announce a powerful new tool available in the vidIQ Chrome extension, designed to make your life a whole lot easier! Readers, say hello to 

In less than 120 seconds, Remix can take any successful video, from any niche and create video ideas for YouTube relevant to your channel and audience. Below, Rob will take you through how the tool works with real-life examples and demonstrate its true power:

Why Great Video Ideas and Titles Are Crucial for YouTube Success

Before diving into how Remix works, it’s important to understand why video ideas and titles are the foundation for YouTube success. The YouTube landscape is highly competitive, and with over 500 hours of content uploaded to the platform every minute, you need more than just great production quality. It starts with a solid video idea and an irresistible title.

A strong idea is the base of any great video. It has to be relevant to your niche, engage your audience, and be original enough to stand out. Not only does a great video idea improve your chances of getting clicks, but it also increases the likelihood that viewers will stick around for the full video and return for more content in the future.

Your video title is often the first thing a potential viewer will see, and it can make or break your chances of getting a click. A title needs to create curiosity and be keyword-optimized to perform well in YouTube’s search algorithm. A well-crafted title helps:

The better your title, the more likely people are to click on your video.

Optimized titles help your video appear in relevant searches, making it easier for new viewers to find your content.

A great title can build curiosity, urgency, or intrigue, making it hard for viewers to resist clicking.

But coming up with great ideas and titles can be time-consuming. That’s where Remix can help streamline the process.

How Remix Simplifies Your Content Creation

Remix takes the heavy lifting out of finding YouTube video ideas and crafting the perfect title. The tool is designed to help creators like you discover what’s already working in your niche and easily adapt those concepts to your style. Whether you’re looking to ride the wave of trending topics or repurpose a successful format, Remix provides a fast, simple way to do it.

Quickly find successful video titles and formats that have already worked for other creators.

Easily adapt these winning ideas to create videos that resonate with your niche, channel, and viewers.

Create engaging, high-quality content that attracts more viewers, watch-time, and subscribers.

You can also change the chosen channel topic to any other niche and Remix will refresh the same video ideas for the new niche within seconds! And it’s not just about saving time—it’s about making smarter decisions with your content creation. Instead of guessing what might work, Remix helps you lean on data-driven insights.

Now that you know why Remix is a game-changer, let’s break down exactly how to use it. Whether you’re a beginner or a seasoned YouTube creator, these steps will help you use Remix to streamline your video ideation and title creation.

1. Go to YouTube and Find a Title That Works

Start by heading over to YouTube and looking for a video title in your niche that has performed exceptionally well. But how do you know which videos are outperforming others? That’s where the 

vidIQ extension features VPH and Outlier score on YouTube

With vidIQ’s Chrome extension, you can check key performance metrics such as the 

. These metrics help you identify videos that are currently getting a lot of traction and outperforming their peers. Look for videos with a high Outlier Score or a high VPH. This indicates that the title and format of the video are resonating with viewers.

Once you’ve found a video that’s performing well, it’s time to Remix it! Click on the Remix button, and the tool will allow you to customize the video title to fit your niche, audience, and style. This is your opportunity to take a proven concept and make it your own.

For example, if the trending title is “How to Lose Weight Fast,” you could Remix it to better suit your audience with a title like “How to Lose Weight Fast for Busy Professionals” or “How to Lose Weight Quickly Without Hitting the Gym.”

Once you’ve created a title you’re happy with, it’s time to move to the next step: content optimization. Right next to the awesome video ideas that Remix has produced for you, there’s a small button labeled “

Remix integrates seamlessly with vidIQ Generate, another powerful vidIQ tool that helps you:

 to make the video creation process smoother.

By using both Remix and Generate, you can quickly go from an idea to a fully optimized video ready to perform on YouTube.

After you’ve fine-tuned your video title, description, tags, and more, you’re ready to shoot and upload your video. With Remix and Generate handling most of the ideation and optimization work, you can focus on recording high-quality content and growing your audience. This is how our tools can ease you in your creative process reliably.

vidIQ Remix on different pages of YouTube

Once you've signed up for the vidIQ extension, you'll be able to see the Remix features on different parts of YouTube on hovering your cursor. You'll find it on the homepage of any channel, on the search results for any content, on channel pages, and even next to the subscribe button!

Crafting Titles That Drive Clicks: Best Practices

A title is a promise that you’re making to the viewer- and it needs to be fulfilled. Even though Remix helps you find and adapt successful video titles, it’s important to understand what makes a title truly effective. Here are a few best practices to keep in mind:

Your title should speak directly to your audience. Avoid jargon that might confuse new viewers, and instead use simple, clear language that resonates with your target audience. For example, if you’re in the fitness niche, instead of “HIIT Workouts Explained,” you might use “Simple HIIT Workouts to Burn Fat Fast.”

SEO matters. Your title should include keywords that people are actively searching for. vidIQ’s Keyword Research Tool can help you identify high-volume, low-competition keywords to include in your title.

Shorter titles tend to perform better because they display fully on all devices. Aim for around 60-70 characters. If your title is too long, it might get cut off, especially on mobile devices.

People love lists because they offer a sense of structure and predictability. Titles like “5 Ways to Grow Your YouTube Channel” or “Top 10 Travel Destinations in Europe” tend to attract clicks more easily.

Why Remix is Perfect for Both Beginners and Pros

Regardless of where you are in your YouTube journey, Remix can help streamline your content creation process. For beginners, it takes the guesswork out of what types of videos to make. Smaller creators already have a lot on their plate with filming, editing, and designing assets for videos. So any time saved is time earned!

For more experienced creators, it provides a faster way to adapt successful content ideas without spending hours on research. Looking at well-performing videos through the Remix tool will give them more perspective on the type of content that might work better for their channel.

Remix is about working smarter, not harder. Instead of starting from scratch every time, you’re building on concepts that are already proven to work, and then tailoring them to your unique audience.

Supercharge Your YouTube Channel with Remix

YouTube content creation doesn’t have to be a guessing game. With Remix, you get instant access to video ideas for YouTube that have already proven themselves in other niches, and with the help of Generate, you can quickly create optimized titles, descriptions, and tags that boost your video’s performance.

If you’re ready to take the guesswork out of video creation and focus on what matters most—creating great content—

 for web browsers and give Remix a try today.

Take any video on YouTube and use it to create content for your channel! Learn more about vidIQ Remix here.

How to Find Winning YouTube Video Ideas in Minutes with vidIQ Remix

With over 2 Billion users, YouTube is in a unique position to guide the conversation around the current health crisis the world is facing. And the platform is encouraging creators to spread the word about social distancing and self-isolation to help flatten the curve of growth of 

With more countries under lockdown every day, the need to stay at home (unless you are a key worker, or need essential food or health supplies) is truly the only way we can contain the spread of this pandemic.

YouTube has been incredibly responsive to the advice given by Governments around the world and are now actively encouraging creators and influencers to '

'. It is asking YouTubers to consider publishing positive videos urging their audience to #StayHome, and creating content that viewers will find entertaining and informative under the #WithMe banner.

The platform has also rolled out resources that offer educational support for children, families and adults over the next few months.

YouTube wants creators to publish content that not only encourages viewers to stay home right now, but offers a way of entertaining and including them in a wide range of activities. Creators who have built an engaged following have the opportunity to support that community with videos that inform, teach, and inspire.

The new initiative, which promotes the #StayHome #WithMe message, is encouraging a sense of community and inclusion among both creators and viewers. YouTube is 

 to ensure your coronavirus videos are advertiser-friendly, factual, and hit the right tone.

, YouTube is curating a range of topics including the following:

The playlists feature a huge range of creators, including late-night talk show hosts like Jimmy Fallon, who have moved their broadcasts to YouTube:

YouTubers who plan to broadcast Premier or live-stream content around the #StayHome #WithMe campaign are also being offered a range of emojis to use for promotion:

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Thank you for sharing the message to <a href="https://twitter.com/hashtag/StayHome?src=hash&amp;ref_src=twsrc%5Etfw">#StayHome</a> through your <a href="https://twitter.com/hashtag/WithMe?src=hash&amp;ref_src=twsrc%5Etfw">#WithMe</a> creativity! Let your viewers know about these emojis they can use in chat while you live stream and Premiere. Check out the full list in the reply below. <a href="https://t.co/5rK4GtImzz">pic.twitter.com/5rK4GtImzz</a></p>&mdash; YouTube Creators #StayHome (@ytcreators) <a href="https://twitter.com/ytcreators/status/1241130556055793667?ref_src=twsrc%5Etfw">March 20, 2020</a></blockquote>

 that features informative and educational channels that create content around math, history, the arts, science and many more subjects.

The content is organized by age group with categories for pre school children, kids aged 5 and over, and teenagers. The Learning hub will also provide extra resources around education, such as schedules and relevant playlists.

YouTube is encouraging creators to 'spread the word to stop the spread' of coronavirus. Here are some ways YouTubers can play their part in the campaign to #StayHome #WithMe

YouTube to Creators: Spread the Word about Coronavirus

If you check with anyone that's been successful on YouTube, the two words you will hear constantly hear are trends and community. If you want to know how to use trends and community to grow your YouTube channel, well, this is the right episode for you.

At vidIQ, we use the power of the community and leverage trends to bring our audience the most up-to-date and useful content we can. Our guest, Dan Currier from 

 does this superbly well. He's going to teach us the exact steps that he uses to build amazing audiences for his clients. In this podcast you will learn:

How to jump on trends that specifically benefit your YouTube channel

Why creating content on the back of one viral video may not be the best strategy

To create trending content that benefits your community

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

How to Build a YouTube Community Around Trends: Full Transcript

Liron Segev:	Who is Dan in a tweet? How would you describe you?

Dan Currier:	In a tweet, I certainly have a lot of passions and a lot of different projects I'm working on on YouTube. I have a YouTube channel called Creator Fundamentals that is all about simplifying YouTube to help other creators grow on the platform.

Liron Segev:	Fantastic. How important it is to understand this thing called trends on YouTube? We keep hearing about a viral video, and hashtag challenges. What are those keywords which have been flying around for us as creators who have our channels, what should we be looking for? Should we be riding those trends? How do we detect them early? Where do we even begin?

Dan Currier:	I think one of the biggest things to understand when it comes to trends is not every successful attempt to jump on a trend has a net positive gain for your YouTube channel. What we see is a lot of our creators who try to jump on a trend, something popular that's going on, and oftentimes they'll hit on something but it's not really aligned with the niche that they're focusing on for their channel.

While it may sound and feel like a good thing in the beginning, you're getting a lot of new subscribers and views and your live statistics are off the charts and it's a really good feeling, long term it can have some really detrimental effects on your channel. It's definitely important when we think about trends that we are looking at trending topics in line with the topics that we're covering on our channels.

Liron Segev:	Okay. There's a couple of things to dive into there. Just because something is trending and something is doing well as a general rule might not necessarily mean that we should be jumping on that trend. Is that right?

Dan Currier:	Right. Ultimately, what happens is when a situation like that occurs, say for example you have a YouTube channel with 5,000 subscribers and you hit on a viral video that's not related to your typical content and you bring in 2,000 new subscribers in a week. Well, now you find yourself in a situation where you have those original 5,000 subscribers that are looking for one type of content, a new 2,000 who are looking for a different kind of content and it puts you in that odd position of are you going to be true to the original audience or are you going to continue to make videos related to the viral content in an effort to appease the new audience.

It puts you at odds, it splits your audience, and a lot of times it just causes problems with your entire strategy. The long term effect of that can really knock creators off their game in terms of the type of content they should be making.

Liron Segev:	Is this true across the board? In other words, regardless of your channel size or your niche, if you tack onto something that isn't within your core audience or your core values, could those hurt your channel even when you're a bigger channel?

Dan Currier:	Yes. Obviously, if the trend that you jump on, you know, as related to your entire audience. If you have 100,000 subscribers and something hits and you get a couple thousand from it, obviously it's not going to dilute your audience to that degree. It would probably be a little less of an impact on your overall growth. At the same time, you're still bringing in that audience that ultimately is probably not going to be served any value from your future content because they came in on a topic you don't typically cover.

Liron Segev:	Okay. That makes sense. There's a core audience. Yes, there may be a bit of dilution on the fringes, but if you get back to doing what you're doing, you'll probably will retain that momentum and that audience will forgive you a little bit because you've built up some sort of a trust, some sort of authority. If you make this a habit, I think that you're going to feel it very much in your analytics.

Dan Currier:	Yeah, and a lot of times especially on small or midsize channels, when you do, if you haven't experienced a trending or a viral type video and that takes off, you're almost compelled to want to follow it up with similar content. It could be two or three videos. If you're doing it right, you're following that up with related content to ride that trend and get the most out of it. If you're riding that trend away from the kind of content you actually want to make, it can hurt you.

Liron Segev:	Well, the one thing you seem to have done really well is understand this and apply it to your own channel. You've got this great video called, ‘How to Get 1,000 Subscribers and 4,000 Watch Hours’ with about 400 odd thousand views on that particular video. This was done about a year ago, I would say, which is a really good time. Within a year, over 400,000 views. Amazing stuff. Tell me about that video. How did you come up with this? What was your research like? Was this a trending thing that you were going after or was it a specific question? How did this happen?

Dan Currier:	All right, there's a couple of different things here. Part of it actually ties into the other topic that you talked about, which is community. I'll explain that in a minute. Basically, what happened prior, obviously, I do content for YouTube creators. It's all about educating them and keeping them up to date on news.

One of the things that was going on was a delay in a number of creators who had reached 10,000 views, which used to be the requirement for the YouTube partner program, but had not been monetized. YouTube was putting out very vague information and basically stringing these people along because it had been months since they reached it but they weren't approving anybody. This started to get me thinking that a change was in the works because of the lack of information and the time that had passed.

I think one of the important takeaways in terms of trending is to understand your niche, be aware of current events that are happening, and recognize when certain changes or news articles are going to receive an emotional response from the audience. Where we were at this point, I could feel the frustration building. A lot of people kept reaching out to me asking me why they hadn't been monetized. Then YouTube came out with the news that they changed it from 10,000 views to 1,000 subscribers and 4,000 watch hours.

Now, the way that this actually ties into the community aspect is I have a number of different things I do to get news alerts and stuff. I have certain things that I've set up on Twitter to try to tag certain people to get information as quickly as possible to be able to jump on these things.

In that particular case, it was actually a member of my community. Somebody who was subscribed to my channel who reached out to me and let me know that that news article had dropped. Along those lines, one of the things that I had committed to do prior to this whole thing, which is a good tip for anybody is set up your studio. Set up your space in such a way where you can make content without a lot of preparation.

Meaning, if you can get a dedicated space to set up to be able to pop in and do a video quick, if you have content that obviously is related to that. The value, the way that I was able to capitalize on this trend is essentially being the first person to market, so to speak, where I knew there was going to be an emotional response. I knew this was a very important news topic.

As soon as I heard the news, I literally turned on my camera and made a video. Now the one that has 400,000 views was actually the second video because I decided right away that I was going to make two videos. The first of which was meet everybody where they were and it was a frustration video. It started off in YouTube's effort to screw small YouTubers because I knew that's how people were going to feel. In that first video I kind of met them right at the front door with that emotion.

That's another important concept or key with trending content is when a topic evokes emotion, you know there's going to be a large audience involved in that. I decided to meet them where I knew they were on an emotional level. Then that first video, I walked them through that emotion and ended that video with the idea of, you're going to have to come up with a way to move forward if this is important to you.

The next day I released the ‘How to Get 1000 Subscribers and 4000 Watch Hours’ to tap into those people who were frustrated but wanted to continue. That second video came out with the pity party's over, time for us to get to work. Then I outlined the ways that they could do that. I also, just from a content perspective, that particular video also referred to several other videos on my channel where they could get different information on aspects of moving forward. All in all it worked out pretty well.

Liron Segev:	It was reading the audience, reading the sentiment before an announcement was made. By the time the announcement was made, you already prepped, you ran your research, you knew what's going to be the pain points, and then you knew how to fix those pain points and this is exactly what people would be searching for. These are some great points. You said you used social media?

Dan Currier:	Yeah, variety of other things. There are lists on Twitter where you can tag a bunch of things so you can pop in there and see kind of a news feed from those particular tags. Like you said, I get Google alerts and I try to touch base in other news resources to try to stay on top of that stuff.

Liron Segev:	If somebody has a chef channel, a cooking channel, or someone's a vlogger or someone does, I don't know, check how tos, do we all fit into that same boat? Should we also be keeping an ear or an eye out on what's happening? Will that help us?

Dan Currier:	I think it's going to vary a little bit obviously based on the niche and the type of content that you're making. I would say any niche or topic that you're focused on that has the potential to have breaking news or news that people would want to hear about right away has the potential to be trending in that particular category.

I know a channel that does auto related content and there was a new car that was coming out. They jumped on the news of that particular vehicle and put together a string of videos based on that vehicle that just exploded their channel and got them a ton of activity. It was also in line with the topic. In that case, it was a trending topic that brought in an audience completely related to their channel and they saw a big boom from it.

Liron Segev:	Wow. Love it, love it, love it. Again, going back to understanding that you're in a niche but your niche doesn't start and stop in YouTube. It's bleeds into absolutely everything else. If you can understand that, you can probably predict those trends because you're in it and you're feeling the frustration or you're feeling the joy or you're feeling the anticipation of something being released and just use that to your channel's advantage. That makes complete sense.

Dan Currier:	I mean, and at this point I think YouTube is pretty much a not so microcosm of life in general because of its size and its mass and the amount of content that is uploaded every hour. Anything that happens in the outside world is going to find its way to YouTube because a highly significant portion of the outside world tunes into YouTube.

Liron Segev:	Clearly, absolutely. I think my point, and your point is as well, is that once we look beyond just the borders of YouTube and beyond this whole, why am I not on the trending page? Well, trending pages are there because they are already trending. If you can understand something before it happens, well, that's where the gold is. That's where you win in a big way.

Dan Currier:	To a large degree, the trending page itself is like the Rolls-Royce of success. Well, it's okay if you go out and find yourself a couple of BMWs, it's still going to do well for the growth of your channel. You don't necessarily ever have to find the trending page to be highly successful in terms of getting content to trend within your own niche.

Liron Segev:	Okay, brilliant tips, great advice. Keeping your ear to the ground is always, always helpful. Now, the one thing we did touch upon very, very quickly is this whole community. I know from my personal experience before I let you run with this is things change dramatically when I started understanding that it's not me versus every other person in my niche, but rather than me can be included as part of coworkers, so to speak, of people in my niche. Then that mindset change alone absolutely changed my channel, changed in my attitude, changed basically everything. What do you feel about the community as a whole?

Dan Currier:	I mean, to me, it all starts in the community. In fact, for me, this particular channel Creator Fundamentals actually literally started in the community. I was actually working on my other channel called The Average Dan that was kind of a how to channel where I would make videos to help people solve problems that I ran into and I couldn't find content on.

When I "got serious," and wanted to learn how everything worked, the first thing I did was join YouTube communities on Facebook. I got involved in groups, started interacting with other people who were trying to achieve the same type of goals that I was. Through that experience, I started to learn not only the value of going in and giving value and talking to people, but that there were a lot of people in the community that needed a source of information on what actually works and what doesn't.

I mean, everybody says it, community, community, community but it is, it is an absolute game changer when you realize how powerful it can be. For me, it started in Facebook groups. From that point on it extended to making the jump and actually attending conferences in person, which just takes the community aspect to a whole different level.

Liron Segev:	Do you find that social media and the comfort of home and the computer is actually not a bad place to start?

Dan Currier:	I think it's a great place to start because I think like you said, when you do start to meet people in person, you realize that the creator space is filled with people who are introverts and have social anxiety and all those things. It's surprising to some degree because YouTube provides, YouTube and social media in general provide an outlet for these people, myself included, where you can express yourself. You can get good at your craft. You can deliver information in a comfortable setting.

Again, going into the communities, the groups and stuff like that, you can interact with other people on your own pace without the awkwardness of meeting strangers in a loud room and that kind of thing. For sure, I mean, I think it's probably more. I would probably say there's more people who are introverted than not in my experience in the people that I've come across.

Liron Segev:	I've done my thing, I'm on Facebook, I've joined some groups, I've met some people virtually. What's the next step? Should it be a meetup, local meet up? Should it be a big conference? What would you advise?

Dan Currier:	For me personally, it was a big conference only because in the area that I live in, in Upstate New York, I don't have a ton of opportunities to have creator meetups. If you live in a city or an area that seems to have a YouTuber every three people like Utah, then definitely take advantage of meetups. Dip your toe in that experience and meet people in person and start to develop relationships above and beyond just helping to learn the craft.

The relationships that you make through the YouTube community can open so many doors for you. It's not just a matter of learning how YouTube works or those kind of things. There's really a lot of opportunities present themselves through the relationships that you form.

Definitely try to hit up meetups locally if you can. If you have never gone to a conference, I definitely recommend trying to take that leap in and actually attend one because it puts you in a whole different world. As creators online, not many of us can turn off the computer and go in the other room and chat about YouTube with our spouses or our significant others, our kids, our friends because they don't understand. Then you go to an event and everybody around you is talking about the same thing and it really flips a switch of what's possible when we start to do this thing online.

Liron Segev:	I agree 100%. I mean, my first time I attended VidCon, which is the YouTubers' Disneyland as I can describe it. The first time I attended it, I looked around me and then I realized, hold on. I actually put up this tweet from VidCon, which was retweeted by VidCon which was quite funny. It was more colored hair and Gorilla tripods per square mile than anywhere in the world right now because everywhere you looked around it was just people with green, yellow, purple hair, which I have the green so I'm cool with that. They're talking to their cameras. Everyone's just relaxed because you're not weird just talking to yourself in the middle of the shopping mall vlogging. Everybody else is doing exactly the same. How cool is that? Have you been to VidCon?

Dan Currier:	I have not been to VidCon. I have been to VidSummit and also Social Media Marketing World. Those are two very different conferences from each other.

Liron Segev:	Next up on your radar has to be a VidCon just so you can complete the traffic.

Dan Currier:	I know, right? It's funny though because I truly believe in the community aspect and one of the challenges for me living in Upstate New York is that all of the conferences are actually out on the West coast or a lot of the major ones. I'm actually trying to take the concept of community to the next step here in the Northeast and trying to create a creator event here that people can come to and experience that community without having to trek across the country.

Liron Segev:	Let me ask you this. What has got you really excited right now about YouTube?

Dan Currier:	For me, YouTube has really been the springboard of what's possible and what I can do in the creative space. When I first went out to that VidSummit, it was just one of the things that people get into. Especially when people are starting YouTube channels though, you'll ask them the question, do you want it to be a business? Would you like to make this your full-time career?

A lot of people because they don't have the confidence or even realize what's possible, it's just a hobby, you know? Then they make that, they get that first AdSense and they go, oh well, maybe something could happen here. Then when you really start to get the ball rolling, you're like, hey, I can turn this into a career. For me, like I said, it's a springboard. It's just the tip of the iceberg for me and what I want to do. Obviously, I want to be able to present the content on YouTube to all of the people that are coming into the platform and learning exactly how everything works.

I think it's a great opportunity and a privilege to be there at the front door to give them the tools to do that. Above and beyond that, I want to be able to help those who want to take it to the next level to advance their education through coursework and all that other stuff. Like I said, probably that when you said excitement, the thing that pops into the head is the conference that I'm planning because it's so far out of my comfort zone, and it's mildly terrifying but at the same time it's super exciting because I know what it's going to take and I'm looking forward to the opportunity to put it all together.

I'll probably be stressed out until it actually comes about. That to me, that's super exciting, to try to see that through and create the opportunity for people to get together here on the East coast without trekking across the country and be able to do that at a much lower cost than what it does take myself and others to make it out to California.

Liron Segev:	Yeah. It must be amazing value for someone who's local, who is maybe on the fence a little bit. They kind of want to do this, but they can't afford to justify that cost at the moment. A local event is absolutely what's needed to get you over that hurdle and to actually see just how big the space is and how welcoming the space can be if you just network with the right people. If you help each other, it's amazing how many doors open, oh, I know this guy who knows this person. Those little cups of coffees in the hallway, those are worth their weight in gold. The fact you're doing one local for your area, that's amazing. I mean that's absolutely incredible. Have you got a date of when you're thinking of doing this?

Dan Currier:	Yeah, it's going to be called the people of video to focus on that entire community aspect, and it's going to be May 2nd and 3rd of 2020. I have a year to plan. I wanted to get it out there. Especially, because of the cost for people that don't have the opportunity, I wanted to make them aware of it as far in advance. If that's something that they're interested in, they can take the next year and plan for it. I have a group of people that every few months I go to New York City and I meet with a group of creators. We do this thing called the New York City video mastermind. It's just all of us getting together and it's a nice mix of people. It's myself and Ross Brand and Dan Norton, Jason Liebman, and John DiStefano from UDoIt.

A great way for all of us to get together and talk shop and let each other know what's working and what's not working from a business sense. I'm hopefully going to get all those guys up to Upstate New York as well as bring people in from the surrounding states to be able to meet people in person because I really do think that that was in person opportunities. Just open your mind to what is possible because when I went to that first VidSummit years ago, it was you get inside a bubble, you think you have a general idea of what you're doing and you start to get to a point where you think you're pretty good. Then you go to something like that and people are asking you what's your open rate is on your email list. Like, what? Email list, what's an email list?

Did you know that a one-off viral video can actually harm your YouTube channel if it doesn't fit in with your usual content? Find out the right way to jump on trending topics in this week's TubeTalk.

Your In-Depth Guide to Building a Successful YouTube Channel

YouTube to Creators: Spread the Word about Coronavirus

Published

How to Build a YouTube Community Around Trends: TubeTalk 185 with Dan Currier

Published

YouTube Children’s Content Creators Face New Woes from KIDS Act

Published

How to Make YouTube Your Full Time Career: TubeTalk 202 with Owen Video

Published

PewDiePie Vs T Series: 15 Numbers That Tell The Story

Published

How to Start a Gaming Channel on YouTube Like PrestonPlayz

Published

How to Stand Out as a Creator on YouTube: TubeTalk Episode 165

Published

T Series is Now the Most Subscribed To YouTube Channel Ever

Published

How to Make More Than $100 on YouTube in Less Than an Hour!

Published

How to Turn Your Passion into a Killer YouTube Career: TubeTalk 183 with Josh...

Published

How To Make Custom Thumbnails on YouTube

Published

How to be Successful as an Entertainer on YouTube: TubeTalk 204 with Chris Tu...

Published