Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

YouTube Views

How To Get More Views on YouTube

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

YouTube Monetization

How To Make Money on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

YouTube Subscribers

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

Why do YouTube videos get demonetized? It’s a valid question, especially when someone takes the time to film, edit, and upload a video. Most creators try their best to make positive, original content for viewers around the world. What are they doing wrong in terms of making money and staying monetized on YouTube?

Google AdSense 101 - How to Benefit from Ad Revenue on YouTube

Most of the time, it's a lack of information. Creators know the basics of YouTube's rules, but they don't always know the fine details. And overall, people are just ready to record!

: A set of rules to ensure everyone’s safety on YouTube

 An explanation of which videos are suitable for advertisers

: A set of terms and conditions for placing ads on YouTube videos

: A set of terms and conditions for how viewers and creators operate on YouTube

Violating any of the four could lead to demonetization. Here's how to avoid that outcome.

What Does ‘Demonetized’ Mean on YouTube?

If YouTube demonetized a video, that means it restricted 

 ads from appearing. That includes every type of ad available to creators: display ads, overlay ads, sponsored cards, and skippable and non-skippable video ads. You won’t earn Google AdSense revenue for demonetized content.

Turning off ads is just one form of demonetization.

. This option bars you from all the money-making features: Google AdSense, Super Chats and Stickers, Super Thanks, merchandise shelves, Channel Memberships, and YouTube Premium revenue. It’s like being kicked out of the 

How to Tell If a YouTube Video Is Demonetized

After uploading a video, you can see its monetization status in less than an hour. It takes a while because YouTube is making sure the video is suitable for ads.

In the YouTube Studio, there are seven monetization icons

. Each one tells you the status of a video’s earning power.

 YouTube is checking your video for ad suitability.

 Monetization is on, and your video is eligible for most ads.

 Monetization is on for a song cover, but a music publisher claimed the revenue.

 Monetization is on, but YouTube is still determining who will get paid.

 Monetization is on, but ads are limited.

 You turned on monetization for the video, but YouTube won’t show ads.

 You turned off monetization for the video.

 means your video is demonetized, as shown below.

How to Check a Video’s Monetization Status:

Log into YouTube and click your profile icon in the top right corner. Select 

Find the video in question using the search bar at the top of the page.

. You’ll see one of the seven icons (shown above) indicating your video’s status.

Videos that aren't advertiser-friendly won’t earn much revenue. Here are 14 ways to avoid demonetization on YouTube.

? One of the requirements for monetizing your content is to avoid being repetitious. That means you shouldn't post videos with no recognizable differences on your channel. Your content needs a healthy dose of variety, from the audio tracks you use to the topics you cover.

That doesn’t mean you can’t explore one topic in depth. You can create similar videos as long as the bulk of each one is different. Take a look at the 

, for example. We share tips for gaining 1,000 subscribers all the time. But the advice changes as we discover new methods, which means we’re always talking about something new within the context of gaining subscribers.

2. Add Something Valuable to Repurposed Content

Using another creator’s intellectual property, such as songs, video clips, and images, could lead to one or more 

 on your channel. You’ll get these alerts when your video contains media that doesn’t belong to you. Copyright claims aren’t the end of the world, but YouTube might demonetize the video(s) in question or only give you partial revenue.

Can I Still Monetize My YouTube Channel If I have a Copyright Claim?

 happens when you reuse someone’s content without adding something new or transformative. If you’re posting a reaction video, for example, add some commentary that brings a fresh perspective to the original event, opinion, or narrative.

YouTube says it's OK to monetize reused content when:

You’re using brief clips for a critical review.

You’re adding original commentary to an event (movies, sporting events, etc.).

You’re adding an original storyline to edited footage from other creators.

Your best bet, of course, is to use your own content. But at the same time, YouTube understands that there are thousands of reaction channels out there. And guess what? Lots of creators are making money with that format.

3. Don’t Be Spammy, Deceptive, or Participate In Scams

YouTube wants every viewer to have a positive experience. And no user can do that while being tricked or misled by deceptive videos and comments. If you’re on the platform for the wrong reasons – like running scams and leading people to shady websites – YouTube might demonetize your content.

To stay on YouTube’s good side, don’t:

Repeatedly post content about making fast cash.

Lead viewers to websites with harmful software (viruses, information theft, etc.)

Use misleading thumbnails, video descriptions, and titles to “trick” viewer into clicking.

Promote “get rich quick” content or pyramid schemes.

Sell engagement metrics, like views, comments, and subscribers. That includes Sub4Sub, a type of spam where creators ask people to subscribe to their channels.

Post comments to gather information from viewers or drive them off of YouTube.

Live stream content that doesn’t belong to you.

Check out the image below to see an example of comment spam. Notice how the circled comment is impersonating the owner of the video, finance creator Graham Stephan. If you look closely, you can tell that “Replied_by Graham Stephan” is a bogus account.

This user is trying to drive people away from YouTube. Practices like this will get you demonetized.

Read more about spam, deception, and scams on YouTube’s support page

YouTube doesn’t tolerate hate speech of any kind. If you want to successfully monetize your videos, don't say (or type) harmful, offensive things. YouTube will demonetize your content if you're inciting violence or hate against specific groups.

Avoiding hate speech is easy. Think of all the ways people discriminate against others, and simply avoid saying those things in your videos. 

The most egregious hate speech revolves around age, sexual orientation, gender, race, disabilities, religion, immigration status, and veteran status.

Are there certain “demonetized words” on YouTube? Is it possible to say the wrong thing and lose all your ad revenue?

YouTube won’t demonetize a video for containing words like “hell” or “damn.” That’s considered light profanity, and most people aren’t offended by those terms. It’s the vulgar words that will get you into trouble, like repeatedly dropping F-bombs or constantly saying “b*tch.”

Can You Swear on YouTube and Still Make Money?

Here is a list of words that lead to demonetization:

Even when misspelled, adding these words to any element of a video (titles, thumbnails, etc.) is against the rules.

Our advice? Minimize the profanity in your videos. It's an easy way to get full monetization.

6. Don’t Show Dangerous or Illegal Activities

Want to make sure YouTube doesn’t demonetize your video? Avoid showing clips or images of bodily harm, gruesome injuries, and death. These themes are disturbing to viewers and scare advertisers away.

Logan Paul’s 2017 “suicide forest” video

. This was a huge scandal. Paul uploaded a YouTube video showing a dead body, and people around the world were deeply disturbed. He later shared a video of himself tasering dead rats. Eventually, 

YouTube temporarily demonetized his channel

Posting illegal activities is a bad idea too. You’ll have a better chance of monetizing your videos if you don't show:

glorifying dangerous acts results in demonetization or worse.

 If you can expect certain injury or death from an activity, it’s not suitable for YouTube.

7. Avoid Posting Sexually Explicit Content

YouTube will demonetize any video that gratifies sex. This type of content focuses on nudity, sex scenes, and pornography. If that’s the creator’s intent – indulging in sexual scenes – the next step is a no-brainer for YouTube. There will be no ads on the video, zero AdSense revenue, and (possibly) a channel termination.

Clothed or unclothed, YouTube states that showing genitals, breasts, or buttocks in an indulgent way violates its monetization policies. Also, sexual fetishes of any kind and in various formats (video, text, images, audio) are not allowed.

Read more about nudity and sexual content on YouTube’s support page.

8. Use Royalty-Free Music From the YouTube Library

Music copyright is a deep subject on YouTube. But for the purpose of monetizing videos, you only need to know two things:

Never use someone’s music without their written permission.

Did YouTube demonetize your video? Here are 14 ways to make positive content that stays monetized no matter what.

14 Ways to Avoid YouTube Demonetization

First off, let’s confirm how you access the ‘Notifications’ feature on YouTube:

When you are logged into YouTube, you should see your channel logo in the top right hand corner of most YouTube screens, if you click on that, you have the option to go to YouTube Studio.

Click on the ‘Videos’ tab, this will show you the video details.

Click on ‘Advanced’. Scroll down to the bottom of this screen, and you'll see the following option: ‘Publish to the Subscription feed and allow notifications to subscribers’. To clarify what that means, your subscribers will see this video in their Subscription feed and will receive notifications if eligible. This is always defaulted on, as you would expect, so if you want to stop this from happening when the video goes public, untick this box, and save the change.

Notifications have already been sent out for public videos, so for a private or unlisted videos.

The Difference Between Unlisted & Public Video YouTube Notifications

I know you've got a burning question you want to ask. What's the difference between a unlisted video and a public video that doesn't send out notifications? Good question.

Unlisted videos are those that are only designed to be found through a shared link, they don't appear in search results, and they don't appear on your channel page either. Public videos, on the other hand, are totally transparent and visible, they can be found through search and appear on your channel.

Some rare reasons why you might need to do this is for your channel trailer. You want it to be discoverable on YouTube, but you don't want to notify your subscribers because it's not required. Or, you might have some sort of Easter egg or secret game you're playing with your audience which they need to find, but obviously you don't want to notify them that the video exists.

And now let's go back to our question, what is the maximum number of notifications a viewer will see from a single channel in 24 hours?

So if you intend to upload multiple videos, maybe five or 10 a day, for whatever reason, and you only want to make sure that the most important videos reach your audience, then you can use that checkbox to untick the ones which you don't think are as valuable.

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Did you know there is a limit to the number of video uploads and livestream notifications a viewer can receive from a single YouTube channel in a 24-hour period? Find out more.

How to Control YouTube Notifications YOU Send to Subscribers

There used to be a time where you could only make money through YouTube from AdSense, and you would have to generate any other income, such as affiliate links, brand deals, and merchandising, off-platform.

But YouTube has got a lot more sophisticated in the last couple of years, now giving you several options to make money officially through them. On top of that, YouTube have recently announced some upgrades, as well as some facts and figures about how you can make money on YouTube.

Now, just before we go into the details, there is something that you video creators do need to bear in mind. All of these tools are part of the 

, which means you need 1,000 subscribers, 4,000 hours of Watch Time, and have applied and been accepted into the program. If you haven't yet got there, please watch the following video which is full of tips, tricks, and advice to help you get there.

How to Make Money on YouTube through the Partner Program

If you have reached that target and you have been accepted into the YouTube Partner Program and you have monetized your content, congratulations, but at this point, you're probably feeling a little bit like this. Oh, is that all I get?

Now, don't get me wrong, there is absolutely nothing wrong with earning money from the adverts on your videos, but you don't earn that much compared to what you could potentially be earning from other income sources, and of all of the income sources you have control over, AdSense is probably the least reliable.

With changes in CPM, changes in season, and the demonetization of videos from YouTube, you have almost zero control over any of this, so by all means, have AdSense running in the background as a nice bit of extra cash, but start to think bigger with these YouTube tools.

Super chats allow viewers to make a financial donation to a channel and then have their message prioritized in their livestream chats and during YouTube Premier chats. The best thing about this feature is that it's pretty much available to all monetized channels as long as it's available in your country. To find out whether you're eligible for Super Chats and to turn them on:

Click on the Monetization link on the left hand navigation bar in the new Creator Studio

Click on the Live Chat tab at the top on the page

On this screen, if eligible, you should see a simple Super Chat toggle to turn this feature on.

Now, we here at vidIQ do live-streams every single week, and we occasionally get Super Chats from you, the awesome community. Thank you very much for that. And YouTube recently said this about Super Chats, and the numbers, to be honest, are mind-boggling:

There are now over 90,000 channels who have received Super Chats with some streams earning more than $400 per minute.

Super Chat is now the number one revenue stream on YouTube for nearly 20,000 channels - an increase of over 65% over last year!

The simplest way to explain this is that Super Chats come from your biggest fans because they feel involved in your journey. They are part of your community. They feel invested in you, and through the medium of the livestreams that they're watching, they want to give something back to you.

Now, live-streams may get a fraction of the views that your video on-demand content might get, but those people watching your live-streams are your most dedicated followers, and if I, the video creator, make sure that these livestreams are all about the audience, that's where Super Chats can really work.

And the funny thing is, here at vidIQ, we do live-streams every Tuesday where we audit your channels. It's all about you, but we actively discourage people from sending us Super Chats, because we don't want to favor people who have sent us money and audit their channels. We wanna do it for free, but people still send us Super Chats as a way of saying thank you. That's the power of the Super Chat.

Now, of course, there is a personal/content barrier to entry. In order to get Super Chats, you need to do livestreams. Now, if you're a gaming channel, this is very easy to do. You just start screen recording a game that you're playing on and livestream to your audience and talk to them as you're doing it, but if you're new to livestreaming and you're not a gamer, just be honest with your audience.

Post in your Community tab that you're gonna do a hangout session or a Q&A or you're gonna look at important questions that have been asked on your videos and try and answer them. Make sure that, when you go live, you're talking to your audience, so being a little unplanned is not a bad thing, and just enjoy the experience. Live-streams can be crazy things, but once you get used to them, they are fantastic, and at the end of that journey, you have Super Chats to financially support you. Incredible stuff, do try it.

With the Super Chat tool already highly successful, YouTube announced a new feature called Super Stickers. This will allow fans to purchase animated stickers during livestreams and Premiers to show their favorite creators just how much they enjoy their content.

Stickers will come in a variety of designs across different languages and categories, such as gaming, fashion, beauty, sports, music, food, and more.

Generate Revenue on YouTube by Selling Merchandise

I'm sure you've seen the merch carousel that's now directly baked into YouTube channels that allows you to buy merch directly from the video watch page. The requirements for offering this feature are a little stiffer. Being in the YouTube Partner Program is the prerequisite, of course, and for this, you will need more than 10,000 YouTube subscribers and have zero Community Guidelines Strikes. To set this functionality up:

Go to the Monetization screen in the new Creator Studio

Click on the Merchandise tab and then toggle on the Display Merchandise option.

Set up merch items from the merch store you intend to use.

There are many YouTube channels that have built entire financial empires out of merchandising, and as you grow your channel and build your community, you will start to develop brands and slogans and characters that people might want to get a piece of in terms of merchandise. Being able to sell your stuff officially through the YouTube platform is pretty awesome. However, the drawback to date has been only one available merch provider, Tee Spring, but the good news is YouTube recently announced five new supported vendors, and those are Crowdmade, Don't Forget To Be Awesome, Fanjoy, Represent, and Rooster Teeth. We recently featured Crowdmade on TubeTalk and you can read more about them and 

how to make money from selling merchandise on YouTube

How to Make Money from YouTube Channel Memberships

YouTube Channel Memberships allow viewers to join your channel through monthly recurring payments. In return they get membership-only perks like badges, emojis, and other goods you offer, like exclusive live-streams, extra videos, and even discounts on merch. The eligibility requirements are pretty strict for this one.

You need 30,000 subscribers, be over the age of 18, be located in a country where channel membership tools are available, agree to the terms of service of the feature, and have zero strikes on your channel. Even then, you might not be eligible, as it's still rolling out.

Now, of all of the monetization roots you can go down, memberships probably requires the most effort from you. Super Chats are pretty much taken care of by YouTube. You don't have to do anything for them. In terms of merchandising, you can pick one image and create dozens of items from it and have a shop set up within the hour, but with channel membership, you are making a commitment to your audience to create exclusive content for them. So, think about the creative juices and the time, energy, and resources you're going to have to put into your channel members.

Think back to when you were first starting your channel and you were committing to a video schedule, whether it be once a week or once a day. Well, channel memberships is like that, but on an entirely new scale. You need to make a commitment to those channel members to provide what you're promising, because they're paying for it.

With all that being said, recently, YouTube have massively upgraded this tool with one of the most requested features, membership levels. With levels, creators can now set up five different price points for channel membership, each with varying perks. This is how the Fine Brothers are using membership levels on their React channel, going all the way up to $30 a month. According to YouTube, this has increased revenue from their channel memberships by 600%!

 And to access our full suite of tools to elevate your YouTube channel to new heights, 

YouTube recently announced even more ways that creators can generate revenue from their video content. Find out if you can take advantage of the new features via the YouTube Partner Program.

How to Make Money on YouTube! [New Updates]

I'm going to let you in on a little YouTube secret today. One that's been earning our channel hundreds of thousands of views per month, and will likely earn us millions of views in the future. Thought you'd be interested in this one. Let's do this!

Have you ever had a video that just keeps churning out views, months, even years, after you've made it? The reason I ask is because those are the types of videos you can build entire channels around. And that's exactly what we've been doing here at vidIQ over the course of 2019. And the best news is this has nothing to do with 

The story starts back in July 2018 when YouTube introduced a new hashtag feature, and the moment we heard about this, we decided to make a tutorial video on the topic. Now it turns out that a lot of people wanted to know what these hashtags were and how to use them, so much so that this video a year later has over a quarter of million video views. Now that's pretty cool isn't it.

A simple tutorial on something that turned out to be a bit of a bust, but here is the craziest thing. A year after that video was made, it is still generating between five and six hundred views every single day, that's more than 3000 views per week, 15 thousand views per month. And it's been like this pretty much all year.

Yes the daily views have dropped maybe 25 percent - but most YouTube videos do not do this. They sink without a trace after the first month. So, obviously there's a question here, why is this video still being served up to viewers a year after it was made?

Well first of all it's a fantastic thumbnail, wouldn't you agree? For once I'm not actually joking, the click through rate on this video is ten percent, which is at the top end of the typical average. And one of the reasons why this is happening is because from the moment we launched this video it has sat on the top of the search page for YouTube hashtags. And we know just how important being at the top of these search rankings is, because we have a second video all about hashtags which we launched a few weeks after the first one which has a fraction of the views and click through rate to match.

And how did we immediately find ourselves at the top the search rankings? Well it was because we were the first channel to make a video on YouTube hashtags on the platform and get it out there before anyone else. Obviously it goes without saying, if there's anything new in your topic of interest, if your the first onto YouTube and video content you have a distinct advantage. And if there's a lot less competition, like there was with YouTube hashtags, which is a relatively minor news story, then you can dominate the search rankings and be the authority.

And now here's where there's a really important distinction between two different types of content. On the one hand we have trending news, that's here today, gone tomorrow. It's all about shock and awe, aiming to be in the right place at the right time for a viral video. And on the other hand we have brand new information, not trending news per say but something to add to a knowledge base that people may need to learn about for weeks, months, even years to come.

Evergreen Content on YouTube: The Key to Success

We've got a word for that, it's called evergreen content. Evergreen content is content that is always relevant or at least relevant for a very long period of time. We often joke that the gold standard of evergreen content would be to rank a video number one for how to change a car tire, or how to unblock a toilet. It doesn't matter how old that information is it's still relevant today. And yes, if you are brave enough to do a search for this term, and yes I have blurred out some of the thumbnails, you will find videos made over ten years ago with millions of views, that still get 70 views per hour today.

So ranking on YouTube for evergreen content could potentially be your superpower. The problem is, and forgive the very intentional pun, it is very difficult to unclog existing evergreen content. Unless of course that existing evergreen content suddenly becomes obsolete and is replaced by something new. You can see where we're going with this one folks.

Over the past decade this screen has become part of the daily fabric of my life, and it helped transform my career path. But it's time is coming to an end, if not already, replaced by YouTube's new creator studio. This is a monumental change, hundreds of screens, analytics, channel setup and video management all changing from something we're all very used to, to something new, arguably improved but quite different, and unfamiliar. And this isn't just affecting me, it's affecting every single one of you watching this video, and reading this post, and millions more besides.

It’s a bit like saying, I know we've been learning about the Marvel universe for the last ten years, but going forward we're going to learn about the DC universe, it's kind of the same but everything is different. So if everybody on the platform needs to learn something new, who's going to teach it to them?

Let me give you a very simple example. How to delete a YouTube video, a basic function you might need to know, and the top video on this search result has one million views, nicely done. But sitting in the number two slot right now is a video we made in the beginning of 2019, which shows you how to do it in the new creator's studio.

Now doing keyword research for this was pretty simple, it was the first thing that came into my head. How to delete a YouTube video. Everybody's searching for that term if they want to know how to do it. The thumbnail is pretty straightforward as you can see, my key concern was to make sure that it stood out against the rest of the thumbnails and looked different in some way. And no text certainly helps that.

Now that is all standard YouTube practice, but here are where things get a little more complicated when it comes to evergreen content. Evergreen content is often solution based in its nature, answering questions to commonly asked questions. And more often than not those asking the question just want the answer as quick as possible, nothing else. And that can lead to a counterintuitive YouTube video strategy.

On purpose I made the video relatively short, under three minutes and showed viewers how to delete a video in the first 30 seconds of this video, all the value was up front, the rest was saved for detail and a bit of bonding with the vidIQ community. Of course the common mantra is that watch time is the most important metric on YouTube. But what YouTube is also telling all of us more and more is to stop making videos for an algorithm and make videos for your audience.

Time is one of the most valuable currencies in the world and when a viewer spends it with you they want value from it. I can't and will not try to fool a viewer into a ten minute video on how to delete a YouTube video. And in this particular scenario YouTube completely agrees with me.

The second thing you need to appreciate with this strategy is your video will almost definitely perform worse to begin with, you just need to have unshakeable faith in the system. Through the vidIQ video comparison tool we can see that the blue line that represents this video on how to delete a YouTube video underperformed against channel expectation which is the pink line, at least to begin with, given time as the video grinded it's way through the algorithm, more people searched for it, clicked on it, and got value from it. By the end of its first 28 days this video was performing well above expectation from the channel. That's what a cumulative view kind of looks like, but the daily view count graph looks even more impressive.

It is not uncommon for evergreen content to tank very quickly after it's launch. It's usually not a sexy topic, a small number of people may be searching for the keyword, but the power of evergreen content is that the same number of people will likely be searching for the term tomorrow, next week, next month, next year, and if your video delivers the value the expectant audience wants this is what can happen. Almost as many view per day as the day the video was launched. Already that video's doing pretty well, but if I'm honest with you I expect it to do even better in the future.

At the moment YouTube are currently running both the classic studio and the beta studio, but at some point they're going to turn off that classic studio, which means all of those videos on the old method of how to delete a video will be obsolete and whose video is be there waiting in second place to take the top spot? Yep, it makes perfect sense now doesn't it? So that's one evergreen piece of content up and running.

But hang on I just said that the entire YouTube creators studio is changing, that gives me an idea. This has been our side project throughout 2019, creating simple tutorials to do important things in the new YouTube creator studio. As you can see some videos have been more successful than others, but each and every one of them is still getting views today and fingers crossed, those should be guaranteed views for years to come.

To date these new creator studio beginner guide videos have collectively brought in over a million views and we still have dozens more videos on the list we need to make. Admittedly this is a rare occurrence, for absolutely everything in a topic, YouTube analytics and channel maintenance completely change and that has given us a rare opportunity to dominate a huge topic as if it was starting all over again. But this type of thing in smaller doses is happening all the time.

When a new season starts in a sport, such as basketball, baseball, NFL, there's always potential evergreen content that could last you 6 to twelve months. When a new version of a phone or a new operating system for a program is released, again there is evergreen content potential. It could last you 12 months even two years. New games, beauty products, back to school, these all have potential evergreen content.

And when you do identify these evergreen opportunities in your topic, if you apply some of these basic principles you could be onto thousands, tens of thousands, hundreds of thousands even millions of views, over the course of a very long time. Something to build your entire channel on.

The right evergreen video content can earn your YouTube channel an incredible amount of views per month. Find out how.

Why Evergreen Content is the Key to More Views on YouTube

How does that saying go? If you've done what you've always done, you'll get what you've always gotten? Well, I'm afraid for YouTube that no longer applies due to the constant changes to the platform's algorithm. It's time to unlearn the old stuff and get with the new. Let's dive in to some YouTube changes that you need to know about.

Welcome to another episode of TubeTalk. I'm here with Greg Jarboe, an expert on YouTube, and the President and co-founder of 

. He is a prolific contributor to many industry publications (including 

), and is also an author and an instructor at Rutgers for the Mini-MBA Digital Marketing program. In this podcast you will learn:

If all you do is chase what changed recently, you're always chasing the latest change

How to recognise what's important to YouTube

Why what's trending on Google doesn't always means it's trending on YouTube too

Subscribe to TubeTalk: The Video Marketing Podcast

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

Don't forget to leave us a review if you love the show!

How to Start Again with YouTube: Full Transcript

	Thank you Liron. It's nice to talk with the techie guy.

	Greg, is there anything I left out on this kind of vast list of items?

	You're merely summarizing the last 15 years. I have a long checkered career, but let's not go into that.

	How does it go, the famous saying? The only constant is change. These one thing that you do well is understand things that are changing and work out how to get around them and unpack this beast, unscramble this egg and give us some amazing insights.

	If all you do is chase what changed recently, you're always chasing the latest change. Sometimes it helps to step back and see the direction things are headed and then sometimes you want to forecast the direction as opposed to just know what happened lately.

 I have a YouTube channel, I am a regular YouTuber like a lot of people trying to make it, trying to find a little corner of YouTube. Where do we begin?

	Well, you have to begin with great video, so I don't want to understate that. But over the years there are elements of YouTube's algorithm that have changed and we generally focus on those because that's what we do. But there are elements that have remained the same.

Now I uploaded my first video to YouTube in August of 2006 and I thought I was late to the dance because YouTube had been around for a whole year and I was finally getting to it. But over all that period of time, one of the constants in the YouTube's algorithm has been relevance. So if you've made great video, terrific. Then when it comes time to write your title, write your description, select your tags, they need to be as relevant as possible. And that part, it hasn't gone out of fashion. There are people who would skip over it because, oh yeah, yeah, yeah. But that's the same, the answer is, yeah, it's one of the few things that hasn't changed. So focus there.

YouTube is constantly changing and adding new features so as a creator it is vital to keep up with new developments on the platform. This week's episode of TubeTalk tells you why.