Halloween is right around the corner and one of the biggest and most celebrated tentpole events of the year. Thousands of creators have already been publishing content around the topic on YouTube like every other year. But, like always, there are still major opportunities to create videos about the holiday
So, what keywords and terms related to Halloween have YouTube users been searching for around this event in the last 30 days? Let's dive in.
If you plan on a Halloween-inspired video, you need to know what keywords YouTube viewers search for. You should also know when they are searching for that content so you can maximize your video’s viewing potential.
Using this invaluable data from vidIQ Keyword Tool, we can confirm that the following are the most searched Halloween keywords and phrases on YouTube right now:
YouTube is an extraordinary place to find content on almost any subject under the sun. However, interest in that content is often seasonal, especially when it comes to tentpole or holiday events.
According to Google Trends for YouTube, interest from YouTube viewers in Halloween has risen steadily over the past five years. Interest starts to peak around the end of August and lasts right through to the beginning of November. Of course, there are no big surprises there, but a good strategy would be to publish a couple of weeks ahead of October 31st to attract those views and engagements.
Don’t forget that tentpole content is evergreen so if you’ve published any Halloween clips on YouTube in the past, and you believe the videos are still relevant, update your titles and custom thumbnails to see if can leverage the interest in the content that always comes this way this time of year.
When viewers search for content on YouTube, they usually have a question or an intent in mind. They want an answer on a particular topic or a query with this topical interest around Halloween.
Having said that, there are broadly three categories under which most of these highly searched terms fall under. These are the kinds of videos viewers look for the most, so as a creator, you'd want to give special attention to them. Let's break them down below:
A look at the topmost searched-for keywords brings up a lot of search intent around costumes for Halloween, so let’s take a deeper dive into what viewers are interested in around this category:
Most of the keywords in this category have a medium difficulty for an opportunity to rank on search, as indicated by the number denoted beside them.
If you want an idea of the type of Halloween costume videos that YouTube viewers love, the search results will give you one. It seems like tutorial-type videos perform the best
Another big winner in this topic is music. Content on this search term generates great interest. Here are the top keywords in this category:
With high search volumes, coupled with heavy competition, Halloween music content has a lot of potential. On YouTube, viewers love compilations, playlists of popular songs and tutorials.
Halloween is perhaps the one time of the year when anyone, young or old, male or female, can go to town with a painted face. Makeup tutorials are big business on YouTube, and those how-to’s that focus on Halloween are wildly popular. The most searched for keywords are:
"Halloween makeup" related searches on YouTube are more specific than the other major terms which is understandable given that any given viewer would want makeup that is congruent with their costumes. So, any content that is educational and simplifies the process is the absolute king here.
Jumping on trending and topical content on YouTube is one of the best ways to invite a large number of new viewers to your channel while also giving engaging content to your faithful audience.
And, if you want to know the secret to stand out as a small channel, here's your answer!
In addition to being an avid movie and gaming enthusiast, Uttaran Samaddar is an experienced writer who has lent his creativity and unique perspective to various publications. He loves hearing and telling stories.
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