Do you want to make money on YouTube? Millions of creators are earning a very good living from the platform by uploading content that drives huge views and engagements. Whether that income is from advertising revenue, merch sales, or brand deals, we keep you updated with best practises and ideas.

How To Make Money on YouTube

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

YouTube Tips & Tricks

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

How To Get More Views on YouTube

This post is all about how you can monetize your content on YouTube to start generating revenie. The are four golden rules to making money on YouTube, and they are:

You need to have 1,000 subscribers on your YouTube channel

Your videos have generated 4,000 Watch Time hours over the last 12 months

You comply with all YouTube's policies and guidelines

#1 The YouTube Partner Program Requirements

Commonly known as the YouTube Partner Program, or YPP for short, you'll need to hit all four requirements before your channel will be accepted.

Let's start with the 1,000 subscribers. This one is pretty straightforward, it doesn't matter how long it takes you to get to 1,000 subscribers, once you hit that milestone, you've reached that requirement.

As well as 1,000 subscribers, you also need 4,000 hours of Watch Time on your videos over the last 12 months. There is some confusion with this one, so let me try and clarify that. First of all, this is not about how much video content you, the YouTube creator watch. This is all about how much video content is watched on your channel from people all across the world. It’s all those hours of video that people have watched on your channel in the last 12 months (from any given date). You could well have well 4,000 hours of Watch Time over the lifetime of your channel, but it's only the last 12 months that count for YouTube Partner Program requirements.

Another couple of things to tell you about Watch Time. Live streams do count towards that total. Unlisted videos also count towards that total. But if you delete any videos, that Watch Time will be removed from your channel Watch Time hours. And one more final thing, if you are already in the YouTube Partner Program, and if your channel falls below 4,000 hours of Watch Time, YouTube won't automatically remove you from the partner program, but they can do it at their discretion. If you want a much more detailed video on the topic of 4,000 hours specifically, check out this video:

If you want to check the progress of above requirements, you can do so by clicking on your logo in the top right-hand corner of most YouTube pages, and then clicking on YouTube Studio Beta. You can view all of your analytics here, but to quickly check progress on monetization, hover your mouse over "Other features", and then click on "Status and Features". On this screen, you should see a monetization box, and if you click "Learn more", it will tell you exactly where you currently stand with subscribers and Watch Time hours.

But if all of that sounds like too much hard work, then we've got a free tool that will do all of this much quicker and more efficiently. If you 

 on pretty much every YouTube screen, you will see a collection of real-time stats all about your channel. It will show you your channel's views per hour, views over the last 48 hours, and your subscriber count. But the really cool thing is that it will track your progress to 4,000 hours of Watch Time too! Once you hit 4,000 hours, that number will turn green to show you you've reached that monetization requirement.

#2 Following YouTube Rules for Monetization

Next on the list is the rule book. If you want to monetize your content, you need to make sure you stick to it, as YouTube state:

When you apply for the YouTube Partner Program, you'll go through a standard review process to see whether your channel meets YouTube's policy and guidelines. Only channels that meet them will be accepted into the program.

YouTube also constantly check channels in the program to see whether they continue to meet YouTube's policies and guidelines. These policies and guidelines that are very comprehensive, given all of the growing pains YouTube have had of finding the right balance between creators, viewers, and advertisers. I highly recommend familiarizing yourself with these 

 if you want to monetize your content in the future.

However, if you are in a TLDR mood, to summarize, apply common sense. If you think a video might be inappropriate, chances are it is, and you make such content at your own risk.

#3 Copyright and Monetization Policies on YouTube

Among YouTube's policies and guidelines is the huge topic of copyrighted material. Essentially, if you use other people's work, then you could be using copyrighted material without their permission, and YouTube does not want you to do that. It will almost certainly get you demonetized or prevent you from entering the YouTube Partner Program. Let's look at this in a little more detail.

For most of you, this is the most important monetization policy. You have to make sure that you're adding value to any third party content you monetize, and that your content has significant original commentary, educational value, or editorialized statement. And let's be clear, that still might not be enough. This does not give you a license to use other people's content in your videos all the time, because if you do, YouTube may use this as an argument not to monetize your content.

YouTube confirms that if all or most of your channel is dedicated to reused content, and you're not transforming the original work by adding your own unique value, 

then your channel is not eligible for the YouTube Partner Program.

 The spirit of this policy is to make sure that YouTube are incentivizing unique and original content into the YouTube Partner Program, and that YouTube are protecting and rewarding the creators who work hard on original content.

Now, some may see YouTube's spirit of a policy as an excuse to demonetize channels they don't want in the monetization program, but let's have a look at it from this point of view. You spent days, hours creating a magnificent piece of content, and it goes viral on YouTube. And then a dozen random video creators steal that content, upload it, generate hundreds of thousands of views, and end up profiting handsomely from it. How would you feel if that happened? That's what YouTube is trying to protect - original content from video creators.

Admittedly, reused, duplicate content, and copyright content is a broad gray area on YouTube, and they don't always get it right. And you may look at some channels on YouTube and see that they're clearly flaunting these rules. Well, you don't know what their individual circumstances are, they may have permission to use that content, or they may get caught in the future, and you don't want to follow the examples of channels that are doing this. It's not a road to success.

Ultimately YouTube is the gatekeeper. They hold all of the keys. You are on rented ground, and if you flaunt these rules, and break them, then don't be surprised when YouTube comes after you.

#4 Linking a Google Adsense Account with a YouTube Channel

If you are going to earn money from your videos, YouTube needs a way to pay you, and at least to begin with, this will be done through an AdSense account. A few things you need to know about this, if you already have an AdSense account, you can use that. You can connect multiple channels to one AdSense account, and if you haven't got an AdSense account, you can set one up during the YouTube Partner Program application process.

#5 Applying to the YouTube Partner Program

Let's remind ourselves of those requirements one more time: You need:

1,000 subscribers on your YouTube channel

4,000 Watch Time hours on your videos over the last 12 months

To comply with all YouTube's policies and guidelines

When you've applied YouTube Partner Program, it may take up to a month for the platform to make a decision. That’s because actual humans will review your channel so it’s a manual process. Some channels have been approved in days, so it could be quicker. However, if it does take longer than a month, then your channel will usually be placed in further review. When this happens, unfortunately, the wait times can get very long. Three, six, possibly even 12 months. In some unfortunate cases, YouTube never seems to come to a decision, leaving the creator in monetization limbo.

We appreciate that this can be a very frustrating position to find yourself in as a video creator, as many of you have commented about this on our videos here at vidIQ. Unfortunately, we ourselves cannot help push the process forward for you, so what we recommend you do is to talk to TeamYouTube on Twitter, make sure that everybody knows that you have an issue with your monetization decision.

YouTube say that this will never speed up the process, but at least having some decision is something you should deserve as a video creator.

#6 Being Rejected from the YouTube Partner Program: Next Steps

Now let's say that you've applied for the YouTube Partner Program, but you've been rejected. What can you do?

When you are rejected from the YouTube Partner Program, YouTube will give you a general reason why. Unfortunately, they won't tell you specifically what video or content is causing the issue, so you may be left blindly adjusting your channel. However, the good news is you can reapply for the program in 30 days' time.

Again, this is where you will have to use your common sense. If you think there are videos that are walking the community guideline and policies tightrope, then they most likely are and you need to adjust them. If there are videos that have copyright content on them then those are probably causing a problem with YouTube as well, so you will need to delete them.

Creators have asked when they apply for the partner program, will having a community guideline strike or a copyright strike against my channel prevent me from getting into the program? The answer is probably no, it definitely won't prevent you, but it is going to have an impact.

There is a dedicated support page with advice on what you should do if you are rejected from the YouTube Partner Program, and 

Once you are in the Partner Program, and you want to take your monetization a step further by earning money from Super Chats, membership, and merchandise, take a look at this video on the subject:

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Want to know how to monetize your channel and start making money on YouTube? Take a look at our beginner's guide!

How to Monetize Your YouTube Channel - A Beginner's Guide

Have you heard of Patreon, the platform that allows creators to monetize their work? If so, you may have realized that in some ways, it’s a YouTube competitor. The platform helps video creators monetize their talents - whether that’s comedy, cooking, fitness, or another skill - with paid, multi-level memberships.

Typically, YouTubers ask subscribers to extend their loyalty and become Patrons, a nickname for Patreon members. By doing that, creators get to charge viewers for exclusive content, which allows them to earn more money outside of AdSense revenue. Depending on the level of service, these creatives can charge Patrons a few bucks a month or even $100.

Despite this Patreon benefit, the scales are beginning to tip in YouTube’s favor. To compete with Patreon, YouTube developed a tiered service of its own called 

subscribers can stay on the platform and pay creators for exclusive video content

, just like Patrons. For a quick summary on the topic, watch this video from the YouTube Creators Academy about the benefits of Channel Memberships:

If you’re a YouTuber who’s interested in this new opportunity, keep reading! We’ll explain what Channel Memberships are, which channels can access them, and the type of video content viewers will pay for.

How Channels Qualify for YouTube Channel Memberships

As with most YouTube programs, creators must satisfy some basic requirements before offering Channel Memberships. At minimum, you must:

Not have a ‘Made For Kids’ YouTube channel

Comply with YouTube’s terms and policies

YouTube is slowly rolling out Channel Memberships. Some creators can access the feature right now, but most likely, those channels are in the minority. To see if you’re eligible, check your YouTube 

What Content Can You Offer via YouTube Channel Memberships?

When you set up Channel Memberships, you can offer some wonderful, exclusive perks to your subscribers. These include custom badges and emojis, videos, live streams, community posts, live chats, and more.

As the creator, you get to decide how these perks are organized and who gets to access them. For example, you might decide level one members get loyalty badges that display when they leave a comment. Or, in addition to that, you might decide level two members get access to your live streams.

No matter what you end up doing, you’ll have plenty of opportunities to mix and match perks. YouTube is allowing creators to have up to five membership levels. Each level must contain 1-5 perks, and perks from lower levels are included in higher levels.

Need a good example to follow? Look no further than 

, a theory channel with 77.3K subscribers and robust membership offerings. The creator of this channel helps viewers become music maestros with three paid plans, as shown below:

In level one, members get loyalty badges, custom emojis, and early access to videos for $1.99 each month. Going a step higher, level two costs $9.99 per month but offers way more content than the first. Members get perks from level one plus exclusive live streams, a members’ group, and behind-the-scenes content. Lastly, level three includes the perks of levels one and two. In addition to that, members can choose video topics, receive feedback on their work, get 10% off on music courses, and receive a personal thank you message, all for $24.99 per month.

Sounds good, doesn’t it? When viewers are ready to opt-in, all they have to do is click the ‘Join’ button below any Music Matters video, as shown below:

How to Turn On YouTube Channel Memberships

When you’re ready to make more money with Channel Memberships, turning on the feature is easy. Here’s a quick, step-by-step guide on how to do that:

Navigate to the left menu and click ‘Monetization’.

Next, you’ll see the ‘Channel Monetization’ page. Go to the uppermost menu and click ‘Memberships’.

Find the ‘Set-Up Your Memberships Offer’ panel, click ‘Start’, and follow the instructions.

YouTube Channel Memberships Revenue: How Much Money Can You Make?

When it comes to revenue, creators have a great opportunity to make money with Channel Memberships. There are tons of pricing options, and YouTube is letting creators dictate the value of their content.

Right now, creators can set fee levels between $0.99 and $100 per month. After adjusting for currency rates, the same money range applies to other countries where Channel Memberships are available. To see all the pricing options, 

As you start earning, you might realize that all the money doesn’t go directly to you. That’s because while you get to keep 70% of the revenue, YouTube takes a 30% percent cut. Before you set your membership prices, do some calculations to estimate how much money you’d receive charging certain amounts.

The Most Important Thing to Know About Channel Memberships

Now that we’ve discussed the details of Channel Memberships, let’s look at the bigger picture.

First, there’s the issue of quality and consistency. Channel Memberships are an amazing feature, but they’re going to require some extra work on your part. If you’re only used to uploading public videos, engaging a private group of superfans may be new for you. You’ll have to juggle your normal content creation plus the exclusive perks you promised to channel members.

With that being said, consider this: Are you able to provide valuable content under these conditions? After all, YouTube’s free content is outstanding already. Your videos, live chats, badges, and more should entice viewers to open their wallets and pay you each month.

These are just a few things to consider before creating your membership levels. If you’re up for the challenge (which we know you’ll crush), it helps to flesh out your content plan and identify the value in every detail.

As YouTube shares Channel Memberships with more creators, you’ll see the competition thicken. If you’re lucky enough to have the option right now, become an early adopter to start making more money on YouTube.

If you want to take your YouTube channel to the next level and 

Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps today!

And if you’re really serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

. Learn how to launch a successful YouTube Channel in just 30 days.

Want to take control of your YouTube income? Put yourself in the driver’s seat with Channel Memberships, YouTube’s new monetization feature.

Make More Money on YouTube With Channel Memberships

The COVID-19 pandemic just won’t quit. That means school systems in many areas of the world will not be welcoming children back in the next few weeks like they normally would.

It’s great for kids, who will literally and figuratively 'Zoom' through online classes so they can release their cooped up energy in the restricting confines of social distancing. Obviously, the situation isn’t so great for the parents, who typically prefer their young ones participate in engaging, productive classes while the adults quarantine in peace.

So, many parents are still resorting to temporary home schooling.

If you think that sounds like a great—but super intimidating—idea, you’re in luck. YouTube has enough educational content to easily fill entire curriculums for learners of all ages, for as long as COVID-19 continues.

Online Learning on YouTube: Science Class

Rather than locking down your squirming kids for a boring distance learning lecture on human anatomy, let them watch this '

When it’s over, they’ll probably watch more of the channel’s vomit-inducing videos without your prodding. Learning accomplished!

, which is still churning out fun videos during the quarantine, including 

 with an interesting experiment on mask-wearing and bacterial growth.

Online Learning on YouTube: History Class

Juice up dusty old history class with master storyteller Dan Carlin’s Hardcore History. As the name warns, these jaunts through history can get intense. Exhibit A: an episode entitled “

” with graphic descriptions of historical schadenfreude told in the ironically soothing crunch of Carlin’s gravelly voice.

This course is for high school and college learners.

Hoards of YouTube videos attempt to make math interesting, but none do it better than Vihart. Armed with mesmerizing 

 and fueled by an obsessive hatred of the 

, Vihart makes arithmetic the most interesting class of the learn-at-home day. Don't believe me? Take a look at how the channel even makes logarithms cool:

Online Learning on YouTube: Philosophy Class

Fresh high school graduates forced into a quarantined gap year can get a head start on their university core curriculum classes with a channel like 

 Host Stephen West summarizes the ideas of philosophers like 

 and concepts such as logical positivism in engaging bite-sized chunks of about 30 minutes.

A word to the wise home learner: West advises his work is “beginner-friendly if listened to in order.”

Gym class at home could be as simple as releasing your kids into the back yard. Alternatively, you could provide a little structure with a channel called Cosmic Kids Yoga. Each episode is an adventure set in a different world (

) so little ones don’t get bored and start bouncing off the walls again.

 by offering free workouts to kids (and adults) while households were on full lockdown during the pandemic. Here's taster of a recent fun exercise routine from him:

Older learners can draw inspiration from 

When the time for art class arrives, check out the daily painting challenges posted by 

. The step-by-step tutorials even include links to Google Drive patterns and other resources in the descriptions to make sure you have everything you need. Each episode is backed by a soundtrack of relaxing piano music.

If you want to get a little more wild and messy, click over to 

 and learn some amazing acrylic pouring techniques.

Online Learning on YouTube: Social Studies Class

Leave the social studies to Mr. Beat, YouTube’s resident civics professor. The bulk of his content is about US social studies, but he dips into international topics from time to time as well.

He’s made kid-friendly videos on everything from impactful 

 of the South American nations of Uruguay and Paraguay.

Online Learning on YouTube: English Class

It would be irresponsible to build a YouTube curriculum without including Khan Academy, and the channel features an excellent 

 that’s perfect for an at-home English class.

You can also mix in some English literature with Ted-Ed’s beautifully narrated and animated series 

After creating your own YouTube curriculum for learning from home, you might just want to keep using it when schools reopen. There may even be other conventions to replace with online content.

 then make sure to download vidIQ for more subscriber insights. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

 and learn how to launch a successful YouTube Channel in just 30 days.

Here’s how to create a full curriculum of courses around YouTube videos to get your kids through COVID-19 school shutdowns.

How YouTube Can Unlock Back to School Success

Online harassment is an unfortunate but well known problem in digital communities. According to a Pew Research 

, four in 10 Americans have personally experienced some form of unacceptable online behavior, from offensive name-calling to physical threats.

While no one can erase the chance of being harassed online, YouTube is doing everything it can to help creators thrive on its platform. In fact, last month, YouTube did three powerful things to promote online safety: It took a stand against harassment, resurfaced its community guidelines, and called attention to the safety tools available to creators.

Today, we’re following YouTube’s lead. To make sure you succeed as a creator, we’re sharing the platform’s online harassment solutions - specifically the safety tools. We’re going to cover what they are, how to use them, and where to find them when you truly need them.

But first, here's a quick video summarizing everything mentioned below:

The first thing you should know is that there are three ‘protection’ categories when it comes to harassment on YouTube. At the most basic levels, you can:

adjust the privacy settings of your videos

Of course, that’s the super-simplified overview. Dig a bit deeper, and you’ll find that these tools have multiple protection options. Whether you want a harmful video taken down or your comments disabled, you can fully customize your YouTube experience. Let’s take a look at some of the options below:

The most effective way to block harmful users is by tackling those nasty, hurtful comments in your spam folder. Here’s how:

1. Go to your channel’s homepage and click the profile icon in the top-right corner of the screen. From the drop-down menu, select ‘YouTube Studio’.

2. Go to the left-hand navigation bar and click ‘Comments’.

The next thing you’ll see is the ‘Channel Comments’ panel. In this section, select the ‘Likely Spam’ column to display this category of comments. These can often be your most inappropriate comments, so start here when you need to block certain users.

To do this, simply click the ban icon underneath the comment in question. This is known as the ‘hide user from channel’ tool, which prevents users from engaging with your content.

This tool doesn’t ban anyone from your channel officially, but it’s great for blocking unruly members of your audience. For example, if you post a video or live stream to YouTube, hidden users will still have the ability to watch your content. What they won’t be able to do, however, is leave comments on your videos.

If you need a brief overview of how all this works, watch our brief tutorial on how to block users from your channel:

Additionally, you can block someone who has already posted an offensive comment. To do that, keep the ‘Channel Comments’ panel open. Navigate to the ‘Published’ column and click the three circles underneath any comment. This will display the same ‘hide user from channel’ option as before.

Did you know you can automate the comment review process on YouTube? Instead of deleting harmful messages that are already public, you can set up filters to stop negative comments from publishing. Here’s how it works:

2. Go to the left-hand navigation bar and click ‘Settings’.

3. In the settings menu, click ‘Community.’

4. In the ‘Automated Filters’ column, scroll down to the ‘Blocked Words’ section.

In this box, type all the words you’d find offensive or don’t want to see in your comment section. These could be racial slurs, curse words, or lewd, sexual terms that shouldn’t be shared on a public forum. When you have all the words typed out, do a quick skim to make sure each one is separated by a comma, as YouTube requires.

And now, here’s the good news: When a user submits a comment using any of your blocked words, that comment will be held for review instead of publishing instantly.

To access these comments, return to the ‘Channel Comments’ panel mentioned above. Navigate to the ‘Held For Review’ column, and you’ll find a list of questionable comments that may be inappropriate for public display.

Overall, this word-filtering process is extremely helpful. Even still, it won’t stop every instance of harassment on your channel. When rude comments seem to fall through the cracks, take these extra steps to fight back:

These may seem like drastic measures, but don’t be afraid to use them. If someone is negatively impacting you as a creator, things will only worsen if you let it go unchecked.

How to Change Your Video’s Privacy Settings

When it comes to video visibility, there are levels of ‘reach’ that determine who gets to watch and share your content on YouTube. Luckily, you can tweak these settings to make your videos public, unlisted, or private.

, anyone can watch and share it across the web. On YouTube, the video will appear in search results and related video lists.

 videos won’t appear on your channel or in YouTube search results. These videos can only be viewed and shared by people who have a link to that content.

 videos can only be viewed by you (and anyone else you grant permission). Like unlisted videos, they won’t appear on your channel or in YouTube search results.

So, how do you restrict the access people have to your videos, especially when you’re being harassed online? Here’s the rundown:

2. Go to the left-hand navigation bar and click ‘Videos’.

3. Find the video you want to update, then head to the ‘Visibility’ column.

4. From the drop-down menu, select ‘Public’, ‘Unlisted’, or ‘Private’.

If you upload videos about controversial topics, this feature will be invaluable to you. Oftentimes, viewers’ opinions can straddle the line between criticism and outright harassment. When something like that happens, disabling the comment section might not be enough. If you’re being attacked across the web, consider changing a video’s privacy settings to restrict its reach.

How to Request a Video Removal on YouTube

If someone uploads a video of you and you didn't consent to it, the poster may have violated 

. This resource states that creators shouldn’t expose details about someone’s identity online, which can include a person’s:

If this happens to you, reach out to the uploader and ask them to take down the video. If for some reason they don’t agree to do it, you can request to have the video removed. YouTube has a 

 for users who feel like their safety is in jeopardy.

YouTube has an amazing ecosystem of safety tools, but there are additional resources to help you cope with online harassment and bullying. Follow these organizations for more information around online privacy and safety:

YouTube is a wonderful community of creators, but unfortunately, every user doesn’t mean well. Once you feel secure in your own YouTube journey (from a harassment standpoint), keep the platform positive by 

. That one, simple act goes a long way in fighting online harassment.

If you’ve been harassed online, it’s time to take matters into your own hands. These safety tools from YouTube can help.

How YouTube Can Help You Tackle Harassment and Bullying

No ads, original content, and videos that play in the background: For video fanatics, this is just a small taste of what 

 offers to subscribers. Formerly known as YouTube Red, this rebranded service combines a variety of features for the perfect YouTube binge.

Here’s a complete list of all the exciting Premium features:

Offline video viewing (download and watch later)

Offline music listening (download and listen later)

Background play (content plays outside app/when phone is closed)

__These are great perks for viewers, however, creators will appreciate Premium for a different set of reasons. __

While video fanatics can expect fewer interruptions on the app, creators are getting what they’ve always wanted from the deal: more ways to increase their revenue on YouTube.

How Creators Earn More Money With YouTube Premium

And now for the big question: How does it all work? How are creators able to make more money on top of AdSense revenue with YouTube Premium?

In a nutshell, YouTube shares some of its Premium revenue with creators. Whatever the portion may be, the platform distributes this money to creators based on how much 

So for example, if one channel receives higher Watch Time than another, it gets a larger chunk of money. In the end, YouTube takes a 45% cut of a creator’s Premium earnings, just as it does for ad-generated revenue.

Nevertheless, earning some extra cash with Premium is something to aspire to. Every video on YouTube’s free platform is available on the paid version, so no matter what, your videos will contribute to your Premium Watch Time and earnings.

The Future of YouTube Premium: $2 Super Chats

 sounds like a difficult goal, don’t worry. YouTube is always looking for fresh, innovative ways to fund creators.

Did you know? YouTube Premium doesn't just offer benefits for viewers, it's also an extra way for creators to generate some extra revenue.

Make More Money on YouTube With Channel Memberships

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How YouTube Can Help You Tackle Harassment and Bullying

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YouTube Premium: An Extra Way For Creators to Make Money

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