YouTube Trends and Insights

The fastest way to grow on YouTube is to create content around trending topics while viewers are searching for them.

With vidIQ’s data, we track the keywords, niches, and formats that are taking off across millions of channels. Here you’ll find insights into what’s working now, including creator case studies and examples, so you can publish videos that ride the wave of demand and stay ahead of competitors.

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Nov 14, 2023

6 min read

10 Trending Topics to Grow a Small YouTube Channel [November]

Discover the best trending topics to grow a small YouTube channel in record time! Today's list covers racing, gaming, music, artificial intelligence, and more.
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Oct 19, 2023

6 min read

10 Trending Topics to Grow a Small YouTube Channel [October]

Discover the top 10 trending topics to grow your small YouTube channel fast! Leverage low-competition keywords to boost views and become a leading influencer.
Magnified YouTube video views, likes, and dislikes count on computer screen close-up.

Apr 20, 2023

6 min read

Analyzing Popular YouTube Shorts: What Makes Them Go Viral?

What makes YouTube Shorts go viral? See patterns from popular Shorts, including hooks, pacing, topics, and repeatable creative choices.
Hand holding smartphone with YouTube app logo on screen in dark environment

Dec 23, 2022

4 min read

4 YouTube Trends to Skyrocket Your Views in 2024

Ready to get more views in 2023? Get a head start with these powerful YouTube trends, like using captions in your videos and making content for Gen-Z.
YouTube logo in black and red, representing the popular video sharing platform.

Dec 18, 2020

4 min read

YouTube in 2020: Powerful Stats You Need to Know

Did you catch YouTube's Culture & Trends Report for 2020? The global year-in-review highlights the rise of virtual events, emerging creators, and collective ...
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Dec 17, 2020

1 min read

YouTube in Review: Insights from 2020 & Strategies for 2021

Review YouTube lessons from 2020 and see which creator strategies carried into 2021, from content planning to audience growth.
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Nov 20, 2020

2 min read

How to Increase YouTube Video Views From Tentpole Events

Creating video content around tentpole events is an excellent way to generate YouTube views. Find out more on this episode of TubeTalk.
Man reacting to YouTube losing 350,606 subscribers with vidIQ logo on blue background

Oct 28, 2020

8 min read

6 Honest Reasons You Might Be Losing YouTube Subscribers

Losing YouTube subscribers? See six common reasons viewers unsubscribe and what to fix so your channel keeps the right audience.
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Oct 20, 2020

5 min read

Virtual Halloween 2020: Top Keywords on YouTube

2020 is Halloween in quarantine for many of us. Here are the top trending keywords around this spooky holiday in this extraordinary year.
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Oct 9, 2020

5 min read

What is Cottagecore and Why is it Taking Over Social Video?

The Cottagecore trend is helping YouTube channels of all sizes get noticed. Perhaps yours could be next?
YouTube public analytics shows 975 subscribers, channel analytics shows 946 subscribers.

Sep 9, 2020

6 min read

Why Your YouTube Subscriber Count Sometimes Looks Wrong

Is your YouTube channel homepage reporting one subscriber count while your analytics page reports another? Here’s why.
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Aug 18, 2020

5 min read

How YouTube Can Unlock Back to School Success

Here’s how to create a full curriculum of courses around YouTube videos to get your kids through COVID-19 school shutdowns.