Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

How To Get More Views on YouTube

Do you want to make money on YouTube? Millions of creators are earning a very good living from the platform by uploading content that drives huge views and engagements. Whether that income is from advertising revenue, merch sales, or brand deals, we keep you updated with best practises and ideas.

How To Make Money on YouTube

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

YouTube Tips & Tricks

If you’ve put off creating your own YouTube channel because you’re overwhelmed with the choices you need to make or are panicking because you feel you lack the right skills to succeed, worry no more and welcome to the only resource you’ll need to fulfill your video creator dreams.

If this is your first time here, we have a 

 that aims to educate you on your YouTube journey. And if it is your plan to grow your channel, make sure to subscribe to our YouTube channel, and click on our notification bell so you don't miss any of our latest tips, tricks, advice, and news.

How to Start Your YouTube Channel: 10 Top Tips

We promised 20 tips to kickstart your YouTube channel, so let's start delivering on that promise with 10 tips in this post and 10 tips in the 

. All the tips are covered in this video too:

So amazingly, there are still some people out there who are thinking of starting a YouTube channel and have been for months, possibly even years. My advice to you is, ready or not, start now. And I'm not telling you this as a New Year's resolution. Every moment you hesitate or procrastinate, there are thousands of video creators starting their YouTube channel today, and gobbling up all your potential audience. You don't want that.

Feel the fear, do it anyway. Start, press record. Record whatever you want today. It doesn't matter if it doesn't end up on YouTube. You need to gain experience in getting in front of the camera, getting behind the camera, using your editing program. You need to start creating content to find out whether or not you enjoy making videos before you know whether or not you enjoy being a YouTuber.

Tip #2 Learn How YouTube Works, No Seriously:

The chances are, that the first video you make is going to absolutely suck. Fantastic, you've made a video. You've made the first step, and in six months’ time, you'll look back at that first video and think yeah, that really was terrible, but you've gotta start the journey somewhere. And with that, you've gotta start your YouTube channel somewhere as well, even if you're not ready. Create a YouTube account, upload a video to YouTube. You don't have to publish it, that's the important thing.

You need to gain experience going through the workflow of uploading videos. The last thing you want is having a brilliant video ready to upload, but you don't know how the YouTube system works. Again, experience is going to trump any advice any of us can give you, so record a video, upload it to YouTube. You don't have to publish it.

Tip #3 Develop a Strategy you Will Actually Follow:

While getting some practical experience behind you is obviously a good thing, you also want some form of strategy. So, answer these questions:

What do you want your channel to achieve on YouTube

, and when you're answering this, try and answer it from a viewer's perspective, not your perspective. So I don't want to hear about hitting 10,000 subscribers, a million views, or whatever. If your viewers know that you're in it for your own self-gain, they will see through it and immediately switch off. Viewers want to know what they can gain from the content, and you want to sell that as much as possible in your videos.

 Again, try and be as specific as possible. What age range? What gender, if you are going to a particular gender? What type of demographic? What are they interested in? You need to know who's going to watch your content.

 There are millions of gaming channels out there, hundreds of thousands of Fortnite channels out there. How are you going to distinguish your content from everybody else who's already on YouTube making content? You need to disrupt the status quo, not join it, because you'll never be seen.

how are you going to deliver this content?

 Is it going to be every day, once a week, at a particular time of the day? Think about when your audience is most likely to watch YouTube, and how much YouTube they can watch per week, and then tailor your content to those watching habits, and think about whether you're going to do video on demand, live streams, what's going to be best for you and your audience?

Tip #4 Find Your Niche and Build the Hell Out of It:

live streams, you'll know this one off by heart. Niche down. Let me give you a quick example. What's your channel about? If you're giving an answer such as, "My channel's about beauty, and it's about travel, "and it's about vlogging," then it's about too many things. 

. It should be about one specific topic, when you start your channel, because you need to appeal to a very specific audience.

Once you've grown your channel, and you've got millions of subscribers who fall in love with you, you can take them on a journey wherever you want, but to begin with, the audience is only interested in the content. They have no investment in you. Try and remember that. It's a cruel lesson to understand, but it will help you when you first start out on YouTube.

Once you've thought about and answered all of these questions, I want you to wrap it all up in a nice little present, called your value proposition. This is your elevator pitch. Try and tell your audience who you are, and why they should watch you, in around about six words.

. It tells you the who, YouTubers, video creators, and why they should watch, because they will learn how to grow their channels. But we've managed to do that in four words. Now it's your turn.

Tip #6 Invest in the Right Audio Equipment:

If you've just started out on YouTube, and you're wondering what your first tech upgrade should be, it is 100% audio, and here's why. Bad audio is so much more distracting than bad video, and everybody hates onboard microphones. 

So if you can, get yourself a dedicated microphone for your camera,

 and if you're recording from a computer, you can't go far wrong with a Blue Yeti.

Tip #7 Create a Formula with Template Videos:

Videos need structure, so when you make your next video, try to think of how you will develop a show formula, that you can use as a template for your future videos. Remember at the beginning of this video, I literally gave you a hook. An introduction, a teaser to what's going to be going on for the rest of this video. Then we have the branded intro, followed by an introduction to who we are for new viewers, a call to action to subscribe to our channel, and then we jumped into the meat of the content where we are right now, and at the end of this video, you'll see how we round this all up.

Your show formula will take time to structure, and it will evolve over the course of your YouTube journey. Try and keep an eye out for this when you watch your favorite YouTubers. As rough and as random as they might appear, there is always structure and story behind each video, and that's why you watch them.

Some people love analytics, others hate them, but there are a couple that are crucial to keep an eye on, whether or not you want to look at that analytics. The first is 

This represents how enticing your titles are, and how clickable your thumbnails are. Check the click-through rate for your channel as a whole, and on individual videos as you test. I'm not going to give you all of the same target to reach. Check what your current click-through rate is, and whether it's two, four, six, or eight percent. I want you to try and improve that by two to three percent this year. It will bring in so many more views.

The other metric, as it always has been, is 

. Generally speaking, the more watch time you get, the more YouTube is going to promote your content. But if you make shorter videos, that doesn't necessarily mean you must make longer videos, because your audience might not react very well to those longer videos.

What I will say is maximize the value of your watch time in the videos that you have. That's by looking at relative audience retention. How does your video stack up to similar videos, in terms of whether people are still watching or not, and try and improve the relative audience retention. Having said that, if your average view duration is 60, 70, 80%, you're doing really well, and it gives you a license to try testing longer videos.

Verify your YouTube account. That will give you access to the most important tool on YouTube, which is custom thumbnails. We've got a video here on how to do it.

Tip #10 Create an Engaging, Interesting Channel Banner:

If I see another generic cityscape, or rolling hills in the channel banner when we do channel audits, I'm going to rip out my hair.

10 more tips or creating and growing your YouTube channel

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Members of the vidIQ family that have upgraded to our Boost and Pro packages get immediate access to the Academy 

 so you can kickstart your YouTube success today! Access to the exclusive vidIQ academy will give you a huge advantage over your competitors from the get-go. 

Kick off your YouTube dreams with the tools you need to launch YOUR channel. We've got the top tips just for you!

How to Start a YouTube Channel: 10 Brilliant Tips

There were extraordinary scenes on social media today as the much-anticipated launch of the new Jeffree Star & Shane Dawson cosmetic line sent Twitter into meltdown. The launch of the products, documented in a ground-breaking 

, was scheduled for today at 10am PST, but such was the demand from fans of both the make-up, and the creators, the website spectacularly crashed around 9.58am, and at time of writing is still off-line.

The demand for the #ShaneDawsonXJeffreeStar palette and lip collections not only crashed the 

 site, it lead to outages across other Shopify e-commerce sites:

Both Star and Dawson are actively managing the issue on their Twitter and Instagram accounts, begging customers to be patient as there teams work on fixing the issue.

The success of the launch is a testament to the power of YouTube, but also to the savvy marketing and promotion skills of both collaborators. Star has built a legitimate billion dollar cosmetic and merchandise distribution business in the past few years and has used the video platform to help build his brand. Dawson, a YouTube OG, has pivoted from his usually quirky style into longer-form content which has generated millions of views for his channel.

You can find out about the new cosmetics line here:

The much-awaited launch of the Jeffree Star/Shane Dawson cosmetic line sent both Twitter and Shopify into meltdown earlier today. Find out why!

How Jeffree Star & Shane Dawson Broke the Internet #JeffreeXShane

Can you be successful on YouTube without spending thousands of dollars on equipment like cameras, lights, and a great microphone? In other words, can you REALLY be a mobile content creator and do EVERYTHING on your phone? If you’re on a tight budget and have those concerns then this episode of TubeTalk is for you.

I’ve spoken with thousands of creators, and a common statement I hear is "I don't have the right gear, therefore I'm not going to be successful. All I have is a cell phone, therefore I cannot be a content creator, I cannot be a YouTuber." Well, that is not correct, you don't NEED to spend thousands on equipment to be successful on YouTube!

I wanted to understand what it would take to be a creator who only has access to a mobile phone, so I called upon one of the top experts in the field to help me. 

Dee Nimmin runs an entire YouTube channel

 just on mobile, so he’s the ideal person to teach us the tips and tricks of how to be successful on YouTube using only a mobile phone. In this podcast you will learn:

Why a smartphone is all you need to create video content

Why creating video is more important than waiting for the right gear

Why investing in a microphone should be your first step

Why learning the manual controls on your smartphone is a must

The best apps for editing video on a mobile

The best apps for creating custom thumbnails on a mobile device

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

Everything You Need to Know About Being a Mobile Content Creator: Full Transcript

Dee Nimmin:	Thanks. Thank you. I'm stoked to be here. I'm honored that you would have me on to talk.

*Liron Segev:	So for those who don't know who you are, who is Dee Nimmin in a tweet?

Dee Nimmin:	Dee Nimmin helps mobile content creators and mobile YouTubers. Mic drop.

Liron Segev:	Boom. Do not drop my mic. A lot of creators that we will speak to, they always say kind of the same thing; I just don't have the gear, I cannot afford a thousand-dollar camera. I cannot afford a $300 mic. So I'm just not going to start."

You must have seen this many times in your whole consulting career and with people that you speak to. Let's start there. What do you say to people?

Dee Nimmin:	When someone comes to me and they get caught up with the mindset of, they need gear, they need the stuff, they need the thing. There's always something that's stopping them from getting started, from taking that first step, and it's usually (if it's not something in their head), gear. What I always try to encourage people to do is look in their pocket, because all the gear they need to get started, look in your pocket because everything you need to get started is in your smartphone. Everything.

Liron Segev:	So here's the question, though. I mean, realistically, between me, you and probably a couple of thousand listeners who are listening to this, can you really be successful being a content creator, shooting video, and doing absolutely everything on your phone, or, realistically, is there a little bit of a loophole where you shoot on your phone and then you have to upload it to a PC to start?

Dee Nimmin:	Well, there are two types of mobile content creators. The first type of person does everything on their phone. They shoot the video on their phone, they edit the video on their phone, they make their YouTube thumbnails on their phone, they upload on their phone, and they add their description and titles.

The second type, they use their phone as a camera, and once they shoot the footage, they import that into their computer and they do the editing there, upload from there. So there are two types of people. But to answer your question about can you really be successful, Mr. Beast, who now has 20 million subscribers, got his first 200,000 subscribers shooting on an iPhone.

Liron Segev:	I want everyone to let that sink in. So is it possible? The answer is yes.

Dee Nimmin:	Yeah, the answer is absolutely yes, and of course you don't always have to be a mobile creator. Depending on the type of content that you make, you might find, okay, I got started with my phone and it served me well. The phone was great. However, I'm doing something now where I need a DSLR, or maybe I'm doing more graphic intensive editing and I need a computer. So it's perfectly okay to upgrade. If you need to upgrade, upgrade, but if you need to get started, start with your phone.

Liron Segev:	Phones evolve yearly. There's always a bigger sensor, more megapixels. They just get better, better, better, better. So because of that reason, you're upgrading your phone anyway, it's in your pocket anyway, the best camera is the one that you have with you.

Liron Segev:	So you're shooting all your content on your device now?

Dee Nimmin:	Well, no. To be clear, if I'm shooting in the studio, because we do have the live streaming studio, I have access to all the cameras. So if I'm shooting something in the studio, I use one of the cameras that we have. If I go outside to shoot, I'm grabbing my phone. I don't need to grab a DSLR because I can make it look like whatever I want with my phone.

Liron Segev:	So even though you technically have access to the gear, it's right there on your tripod, there's no reason why you cannot unclip it from the tripod, take it with you in your bag if you wanted to, but you don't want to.

Dee Nimmin:	Right. Now, here's something. So, I drive a scooter in Thailand. You know I live in Thailand, right?

Dee Nimmin:	I drive a scooter and I always have a little backpack. In my backpack, I always have a microphone, because I never know ... and I always have some sort of a handle, a Joby grip or something to hold my phone with, because I never know when I'm going to be in the mood to record something. So when I pull out my phone, if I'm like, "I want to record something, I've got this idea," yeah, I've got a microphone, I've got my little grip, I put it together, and you don't even need that, technically. Your phone has a microphone built into it, but I want my audio to sound a little bit better, a little more clear. So I spent $20 and got an inexpensive microphone.

Liron Segev:	20 bucks? Okay, so let's unpack that a little bit. So now you decide you're going home, you're on your scooter, you've got a helmet, or not, I'm not sure how Thailand ... Yeah, anyway, and then you shoot ... You're heading out and you want to shoot something. One of the things that's important to you is having good audio. How critical is good audio for a good shoot?

Dee Nimmin:	Audio is 50% of the experience.

Liron Segev:	Okay. So if I'm going to spend my initial money buying any gear, it shouldn't be saving up for a bigger, better DSLR.

Liron Segev:	My first expenditure should be a microphone.

Dee Nimmin:	A microphone, yes. And you don't have to spend a lot of money. Like I said, the BOYA, $17.

Liron Segev:	And all you're trying to do is just get clearer audio.

Dee Nimmin:	You want to get clear audio, yes.

Liron Segev:	Okay, because I suppose it makes sense if you think about, a phone does have a mic, but it's made for close up communication because you're talking into your phone. When you're shooting, you're shooting at arm’s length or you're on a tripod. You're at a little bit of a distance so your voice will be muffled.

Dee Nimmin:	Especially with the newer iPhones. The newer iPhones record in stereo, so you're going to get a left channel, you're going to get a right channel, especially if you're vlogging and you're outside. The important thing is you get started, because at the end of the day, people don't think about your gear. People don't think, "I wonder what he shot this on." They care about the message, and they care about your story, so if you focus on that, it doesn't matter what you're shooting on.

Liron Segev:	You're so right, because if I think about when we watch other people's stuff, other people's content, we don't look for those details, but we're so critical of ourselves, that we go, "Oh, I wasn't standing right, I can't use this footage," or, "The light wasn't the best, I can't use that footage." But you've just watched 20 additional videos, you didn't even notice that kind of stuff, because you cared about the content first.

Dee Nimmin:	Just yesterday, I had someone from Instagram come up to me, somebody who's an Instagram influencer with a large channel, "Dee, I watch your channel, here's my Instagram account, and I'm making this content on my phone, but I want to upgrade," and they were trying to show me this camera on Amazon. I looked at their Instagram photos and the videos, and it looked amazing. They were shooting with their phone, but they were using a ring light and it looked amazing, and they had an insane amount of followers, and I said, "Look, you don't need it. What you are doing is OK, It got you all of these followers, your stuff looks amazing. You don't need to upgrade. It's working. Don't get caught up in the idea that you have to spend the money, that you have to get something better, if it's working."

Liron Segev:	So, okay, that's a great message, because we're so busy looking at everybody's kits, and we think for us to get that kind of quality or that kind of subscriber base, even worse, the subscriber base, I'll get that subscriber base once I buy this gear. Big mistake.

Dee Nimmin:	It's always about this stuff, and I love to use the example of Peter McKinnon, hands down my favorite creator. If you gave Peter McKinnon your phone, whoever's listening right now thinking, I can't get started because my phone isn't good enough, if you handed Peter McKinnon your phone, he would create a masterpiece. On the flip side of that, if you took all of Peter McKinnon's gear in his entire studio, and you handed it to the person who's struggling to get started with a phone, they still wouldn't be able to get started.

It's important that not only do you use your phone or whatever gear you have, you have to learn how to use it. You have to learn how to get in there, use manual focus, manual exposure, how to frame the shot, right, and you can do that with your phone.

Liron Segev:	So the equipment is the how-to, but you need to learn the what, like what do you need to do to get better, what do you need to do to tell a better story, what do you need to do give your message?

Dee Nimmin:	Focus, yeah. Focus on sharing your story. Just focus on being a better storyteller. Focus on the message. When their video's over, not one person is going to say, "You know what? If they would've shot that on a $30,000 camera, I'd subscribe." What's going to happen is, when it's over, they're going to go, "Wow, that was either a good video or that was a bad video," and it's not going to be based on the gear.

Liron Segev:	And it's not the gear that's going to make the differentiation.

Dee Nimmin:	It's not the gear. Now, a bad audio might turn them off. Some people don't care, but I do. Sometimes I go watch a video and the audio is just ... especially if you're listening with headphones on.

Liron Segev:	Okay, so I do second that. I think if we're going to spend money on anything at the beginning, audio is important.

Dee Nimmin:	Audio, I would get a microphone, and I would get some sort of a tripod. Especially if you're doing talking head style content where it's you in front of the camera speaking, you want to put your phone on something. The Joby grips are fine, wrap it around a chair or a doorknob, whatever you've got to do. Just make it happen. I've done that. You make do with what you have. You start with what you have.

Liron Segev:	So stop using that as an excuse for not getting going, because it's in your pocket, literally right now, or it's probably in your hand right now as you're listening to this. Okay. So now I'm thinking okay, I'm going to give this a shot. What do I need to know to start doing ... Do I need to start downloading some random apps?

Dee Nimmin:	To get started, the first thing you need to know is that if you have manual controls on your camera, you're going to get a better result. Most modern phones will have some sort of manual control where you can set the exposure. You can lock the focus in so it focuses maybe on your face. Everybody knows if you tap and you hold on your screen, you'll probably get a little square, a little circle that's locking that in once you tap it and hold it in there, right? It's going to lock the light in, lock the focus in.

So once you learn how to do that, and if your phone has that option, you're good to go. But if it doesn't, you need to go look for a camera app. I'm going to give you recommendations for both Android and iOS. If your phone does not have manual controls where you can lock in your exposure, lock in your focus, for Android, I would look at an app called Open Camera, and for iOS users I would look at an app called the Moment Pro Camera app.

Liron Segev:	Are these free or are these paid-for apps

Dee Nimmin:	Open Camera, I believe, is free up until 4K, if you record in 4K, and Moment, I believe, costs around two or $3. Very inexpensive. Also, the only way to learn how to use them is to practice.

Liron Segev:	Yeah, absolutely. Use YouTube to learn how to do it.

Dee Nimmin:	Right, that's what I do on my channel. Shameless plug.

Liron Segev	So now I am out there, I'm shooting a whole bunch of stuff, I'm understanding about lights. I'm kind of trying to get a better shot. Is it okay if I leave it on auto for a little while whilst I'm kind of getting used to the camera?

Dee Nimmin:	If you're comfortable with auto, then shoot with auto. Again, keep in mind, don't use anything as a roadblock or a hurdle that says, "You know what? I'm not ready for this app yet, so I'm not going to start." No excuses. So if auto is all you have, by all means start with auto. Start with what you have.

Liron Segev:	Okay. I've now, listening to your advice, but we spoke about audio a little bit, I feel like I need to spend a little bit of money and get better audio. What do I get?

Liron Segev:	Yes, let's do that. Let's do budget, and let's say I want to upgrade my audio. I don't mind spending a little bit of money on my audio

Dee Nimmin:	For budget, I would look at the BOYA BY-M1 lavalier microphone. That does come with a cable. It clips onto your shirt. I'm sure everybody's seen this little clip-on microphone. That's probably the best budget option that I've tested. Again, around $17 US.

Dee Nimmin:	iOS and Android. Now, keep in mind, for iOS users, you're going to need the dongle.

Liron Segev:	Of course, because it's iOS.

Dee Nimmin:	Go, Apple. Right? If you want to move up from there, Rode makes a great small shotgun microphone. For Android, it's called the Rode VideoMic Me, and on iOS it's called the Rode VideoMic Me-L, and the L stands for the lightning port. Plugs into your phone. Those are between, I think, 50 and $70.

Liron Segev:	So more expensive but, again, you're not talking about hundreds yet.

Dee Nimmin:	Right. This is the mid-range option. The BOYA is what I recommend for absolute budget. If we go on the higher end, you have the Shure MV88+, an amazing little microphone, and it's also great for audio recordings if you're doing a podcast or something like that. Fantastic app. It comes with a little miniature tripod and a mount to put your phone in, put the mic on top. To go one step further, and that's the microphone you're looking at here on my rig, and I have the Rode Video Pro+. This runs about $270 right now, but it's one of the microphones you'll see with Peter McKinnon, right? This is more on the professional end, but you get what you pay for.

Liron Segev:	And just to be clear, if I do decide to upgrade my phone later on, could I reuse these mics elsewhere?

Dee Nimmin:	For the BOYA, yes. For the two Rode microphones, no. For the Shure MV88+, no. However, if you're going to spend the money on the Rode Video Pro+, you can use that with a DSLR, you can use that with your smartphone. But keep in mind if you get that with your smartphone, and I want to say that you don't need this, you also are going to need what's called a TRS cable.

Liron Segev:	I'll always be confused that said. So there's TRS, T RRRRS, three rings, four ... Okay, let's talk those.

Dee Nimmin:	Right, so you have the little rings at the end of your microphone. Same with your headphones, right, you have the little rings on the end of them. So the Rode microphone, it's a TRS connection. And you need a connector, a TRS to TRRS, which gives you three black rings. And then that will connect to your dongle and then into your iPhone.

Liron Segev:	If I do a good old search on Amazon for all these cables, they'll just come up?

Dee Nimmin:	Yes, or I have a video specifically on how to connect almost any microphone to your phone:

Liron Segev:	And this is why Mr. D is the expert. It's important because even if you're spending $1, or whether you're spending $50, you want to get the right stuff, because you don't want to be frustrated.

Dee Nimmin:	I've had some clients that I've sent out to buy this microphone, and I say, "Pick up the adapter," and they forget. They're like, "I just spent almost $300 on this microphone and it's not working." "Did you get the adaptor?" "No."

Liron Segev:	It's my checklist. Okay. All right, so now, going back to this, I've got my camera, I'm spending some money on audio, what about the lights? Do I need some lights?

Dee Nimmin:	It depends on what you're shooting. The best light is the free light that's outside. But like with any sort of video shooting, don't shoot in direct sunlight. If you're going to shoot outside, shoot in the shade or shoot with overcast. You don't want to shoot in the harsh sunlight. Shoot, they call it the twilight hours, as the sun's coming up or the sun's coming down. The golden hour. Now, if you're shooting inside, you can shoot near a window.Let the light come in that way.

You can also go to Home Depot and pick up inexpensive work lights and inexpensive daylight balanced bulbs. I think those sell for around $8 for the clip on work lights and another few dollars for the lights. You can bounce those off of a wall or something, bounce them off of the ceiling, you've got light. Again, this is a budget option, but it will get you started.

Liron Segev:	I need to edit. What do I do?

Dee Nimmin:	You need to edit. On the Android side, I recommend either PowerDirector or KineMaster. Now, both of those do cost money, but, again, you get what you pay for. There are some apps that are free, but sometimes people have problems with the audio slipping sync, so if you're really serious about this, pay for the app to edit on. However, if you're on iOS, you've got iMovie. It comes with your device, it's free, and it's a fantastic editor. If you want to take it up to a more pro-level, you can get KineMaster or you can get LumaFusion, all of those are professional-grade editing apps.

Liron Segev:	Without having to know exact numbers, are we looking at a couple of hundred dollars for the apps?

Dee Nimmin:	No. For example, LumaFusion is a one-time fee of $20, and that gives you lifetime access. KineMaster, I believe, is around three or $4 per month. So is PowerDirector. iMovie is free.

Liron Segev:	So, I have now edited. I'm getting my feel, I'm kind of seeing now what I'm doing. Of course, I need a good thumbnail. What do I do for that?

Dee Nimmin:	To make a good thumbnail, the best photo apps are free. Snapseed, made by Google - one of the most amazing apps out there and totally free. Also, there is PicsArt which is free. And, PixelLab for Android, totally free.

Liron Segev:	So I've got my file, I have edited, I have my thumbnail on standby, I know my description and my tags and my title, I'm ready to do those. The final step is uploading them. How do I do that?

Dee Nimmin:	You use the YouTube app. The same app that you actually watch the videos on, you upload your video through the YouTube app, and once it uploads, it's going to process your video and it's going to allow you to add a title and a description. After it processes, then you get to go back and you can add tags to the video.

Liron Segev:	So I actually do not need a PC, a tablet, a Mac, nothing for this entire process?

Dee Nimmin:	No. So far, we're 100% mobile. So after the video uploads, there's one more step and that's adding your thumbnail. To upload your video, you use the YouTube app, to upload your thumbnail, you use an app called YT Studio. This app is created by YouTube, and it not only allows you to add your thumbnails, but it gives you basic analytics for your channel and for your videos so you can see what your subscriber count is, you can see what your view count is, audience retention, and other analytics like that.

Liron Segev:	So you use that to not only keep an eye on your channel and what's going on, but you use that to upload a custom thumbnail?

Don't let a lack of fancy equipment stop you from creating YouTube videos - you have everything you need right on your smartphone! Find out how on this week's TubeTalk.

EVERYTHING You Need to Know About Being a Mobile Content Creator: TubeTalk 186 with Dee Nimmin

For over a year, YouTube has been running two analytics and video management platforms side by side. Those being the Classic YouTube Creator Studio and the New Beta Creator Studio. Up to now, creators have had access to both dashboards, but that’s going to change very soon.

 it plans to remove the Creator Studio Classic link from the left-hand menu bar, for about 1% of creators. Access will remain for the majority of creators until early next year. When the time comes, YouTube will notify each creator with two weeks in advance of when the change. So that's your fair warning. 1% of you reading this post are going to find you're locked out of the Classic Studio. But my guess is YouTube is picking channels that haven't used the Classic Creator Studio for a while anyway.

But for the rest of us, we’ll get two weeks’ notice that we’re losing the Classic Creator Studio. And my guess is, and this is just a hunch, I reckon YouTube want this completely done by March the 31st, before Brexit.

New YouTube Creator Studio: What’s Coming

In the update, YouTube has confirmed the new features that are coming, and going, from the Creator Studio. The following features are all exclusive to the New Creator Studio and will never appear in the Classic Studio:

Impressions and click-through rates at both the channel level and the video level, which update in hourly real-time, during the first 24 hours of a video's life.

There are new metrics that now tell you how many subscribers clicked on the notification bell for your channel.

There is a brand new upload workflow that consists of multiple screens, a new layout, and checklists.

There is a new comment filter tool that shows you comments you haven't responded to yet.

In the new video editor, you can save and edit a video as a new video or revert to your original video.

Copyright claims on your content will now appear in your video manager list, which you can click into, review, and dispute if you wish.

For a full preview guide, check out the video link below:

Now, even though the bulk of the Classic Studio will disappear, YouTube, by their own admission, haven't finished many of the tools in the new studio. That's why for a little while longer, you'll see features such as the end screens remain in their Classic mode, with this Return to the New Studio button. So along with end screens, you will find info cards, playlists, live events, the audio library, customized channels, live stream now, translations and transcriptions, status and features, and private video sharing.

You'll have to use your imagination for the following tools and screens as well, as YouTube hasn't yet ported them from Classic to New Studio. Those include the ability to upload multiple videos at once, easier options for sharing access for channel managers and importing notification cards on the dashboard, such as the ones you're probably going to get when YouTube tells you that you're about to lose the Classic Studio.

Now, I would ask for a moment of silence in remembrance of all of these tools and features that you will never see again, so say goodbye to the following:

The HD icon next to high definition videos on your video manager page in the YouTube Studio.

The ability to filter by the following in search:

Upload time, list of video IDs, tags, video length, videos that don't contain certain text.

The notification bell in the top right-hand corner.

Dashboard customization is also going, so you can't move around panels, which, to be honest, is a shame, as I would love this feature in the new dashboard which is far more useful. Comments directly from the dashboard are also saying a goodbye as well. And say goodbye to video statistics privacy settings and bulk changes to video syndication, although you can still do this on an individual basis.

Big news, video creators! YouTube has just made a huge announcement about the New Creator Studio. Find out what’s coming, what’s going, and when it’s going to happen.

Big YouTube Updates for 2020: What Creators Need to Know

In 2018, sales made on Black Fridays generated 

 in revenue for online retailers, an increase of 24% from the previous year. Consumers are eager for bargains and are turning to platforms like YouTube to scope out reviews on products that want to snap up in the sale.

While hundreds of thousands of creators have already been publishing content around the topic on YouTube, particlarly around tech and other consumer electronics, but there are still gaps in the market to create new videos around the tentpole event. Let's take a look at the top 10 keywords that YouTube viewers have been searching for on YouTube:

If you're a YouTube creator and are scheduling posts around Black Friday 2019 you need to be up to speed on which keywords viewers are searching for on YouTube right now. Running the keyword 'Black Friday' through the invaluable 

, confirms that the following are the most searched for Black Friday keywords and phrases on YouTube for 2019:

When are Viewers Searching for Black Friday Content on YouTube?

Black Friday happens once a year in the US (and increasingly in other countries for the past few years) so creators need to know when they should publish content around the tentpole event to leverage ranking and visibility on YouTube.

, interest from YouTube viewers in the US in Black Friday starts to peak around mid November, and lasts around a month.

With any tentpole or seasonal event, it pasy to remember that any video content you've uploaded before on the topic can still be maximized for extra views and engagement. 

Evergreen content is the key to more views on YouTube

revisit past Black Friday videos and update your titles and custom thumbnails to see if can leverage the seasonal interest in the content.

Finding Opportunities to Create Black Friday Content on YouTube

Viewers searching for Black Friday on YouTube do so with a particular aim in mind. They may be searching for the best deals retailers have to offer, or reviews for a piece of tech or gadget they have their eye on. Your focus should be on answering those queries with your content, and for an event like this you can do so in a number of ways.

Keyword research is vital for this (take a look at our deep-dive guide into 

). Starting with the keyword set above, plus an eye on the focus of your channel, start thinking of ideas for your Black Friday uploads.

It's very interesting tha both Walmart & Target are among the most searched for keywords around the Black Friday event so there may be an opportunity to combine a review of a product with the retail offer being provided.

 around the event to YouTube, this isn't necessarily the most engaging content for viewers who want more. They know the best retailers are running sales, but they want to know what products and what the best deals are going to be. Talking of deals, let’s take a deeper dive into what viewers are interested in around this category.

Top 5 Black Friday Deals Keywords on YouTube

If you want an idea of the type of Black Friday deal ideas that YouTube viewers love, take a look at this upload from The Deal Guy, published in November 2016. To date, it has generated over 619K views, and is still generating over 650 views per hour nearly a year later! He's taken a tentpole event that viewers search for but turned it on its head for that provocative angle we're all drawn to. It's no wonder that it still ranks and is attracting attention because it still provides value to today's consumer:

Are you planning to publish video content about Black Friday? We confirm the most searched keywords on YouTube around this annual shopping bonanza.

Top 10 Black Friday Keywords on YouTube

Thanksgiving is a beloved holiday in the US, and a hugely important occassion for friends and family to come together to indulge in food, fun, gratitude, and football. Hundreds of thousands of creators have already been publishing content around the topic on YouTube, but there are still big opportunities to create new videos around the tentpole event, or rank again for content created in previous years. Let's take a look at the top keywords that YouTube viewers have been searching for in the last 30 days.

If you are planning on publishing Thanksgiving content, you need to know what keywords YouTube viewers are searching for right now. Of just as much importance is when they are searching for that content so you can maximize your ability to rank on YouTube. Running the keyword 'Thanksgiving' through the invaluable 

It's nearly Thanksgiving time again in the US, and here are the most searched keywords on YouTube in 2019 around this national holiday.

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