YouTube Trends and Insights

The fastest way to grow on YouTube is to create content around trending topics while viewers are searching for them.

With vidIQ’s data, we track the keywords, niches, and formats that are taking off across millions of channels. Here you’ll find insights into what’s working now, including creator case studies and examples, so you can publish videos that ride the wave of demand and stay ahead of competitors.

Magnified view of Safari browser window displaying YouTube homepage with navigation menu.

Nov 7, 2025

16 min read

How the YouTube Algorithm Works in 2026: Updates & Tips

Learn how the YouTube algorithm works in 2026: Including CTR, watch time & satisfaction signals and how to get more v...
Decorative pumpkins, corn, and autumn leaves with warm string lights background

Nov 6, 2025

3 min read

Top 10 Thanksgiving Keywords on YouTube

It's nearly Thanksgiving time again in the US, and here are the most searched keywords on YouTube in 2025 around this...
Black Friday neon sign on brick wall with shopping icons and sale symbols background.

Nov 6, 2025

4 min read

Top 10 Black Friday Keywords on YouTube

Are you planning to publish video content about Black Friday? We found the most searched keywords on YouTube around t...

Nov 6, 2025

6 min read

Do Emojis in YouTube Titles Help or Hurt Your Views? (Data from 128M Videos)

We analyzed 128M YouTube videos to see if emojis in titles help or hurt. Result: +49% views for Shorts, but long-form...
Halloween pumpkins with YouTube and vidIQ icons illustrating content growth trends.

Oct 24, 2025

4 min read

Top 15 Halloween Keywords on YouTube

Halloween is just around the corner! Here are the most searched keywords on YouTube around this spooky event.

Oct 10, 2025

8 min read

See How You Compare: YouTube Subscriber Growth Statistics Revealed

See how your subscriber count stacks up. vidIQ’s YouTube growth statistics reveal where you rank among 65M creators.

Oct 9, 2025

5 min read

Are Viewbots Ruining Fair Discovery on YouTube?

Viewbots are destroying fair discovery for creators. Learn how to detect viewbot activity, report fraud, and defend y...
YouTube app interface showing categories for Music, Live, and Gaming features on screen

Sep 30, 2025

14 min read

54 YouTube Niches for 2025: How to Pick the Best Niche for YouTube Success

Explore top YouTube niches to grow your channel which consistently attracts viewers, profitability, and content creat...

Jul 31, 2025

6 min read

How Often to Post on YouTube? We Analyzed 5 Million Channels to Find Out

We analyzed over 5M channels and the answer is clear that consistent posting is key to YouTube growth

Jul 4, 2025

5 min read

Has YouTube Become Saturated?

Is YouTube too saturated to grow in 2025? Discover the truth about YouTube saturation, why most creators struggle, an...

May 19, 2025

8 min read

Best Games to Play on YouTube: A Guide for Gaming Creators

Discover the best games and strategies to grow your YouTube gaming channel in this ultimate guide for content creators.
Person watching YouTube logo on TV screen while holding a cup on a gray couch.

Feb 19, 2025

6 min read

The Rise of YouTube on TV

YouTube has become the most popular destination for major TV audiences. Learn how that happened and what it means.
Young woman recording vlog with smartphone on handheld stabilizer in bright kitchen

Jan 31, 2025

5 min read

Why New Creators are Being Pushed by YouTube in 2025

YouTube is promoting new creators on the platform and you can capitalize on the chance to make yourself seen. Check o...