Marketing
Online video is one of the most effective marketing mediums for publishers and brands. We take a look at the industry side of the ecosystem to see how companies are using YouTube to promote their products and services.
Apr 22, 2026
10 min read
Why YouTube Matters More Than Ever in the Age of AI Search
YouTube is cited 200x more than any other video platform in AI search. Learn how to optimize your brand's video content to rank in AI Overviews.
Sep 8, 2025
4 min read
vidIQ’s Proven YouTube Strategy for Brands and Enterprises
Learn how a dedicated YouTube strategy for brands unlocks organic growth, boosts engagement, and turns your channel into a business asset.
Sep 4, 2025
5 min read
YouTube for Business: What Top Brands Are Doing Right
Learn how leading brands use strategy, storytelling, and consistency to turn their YouTube channels into powerful business growth engines.
Aug 29, 2025
5 min read
How To Create Scroll-Stopping YouTube Thumbnails Faster with AI
Create eye-catching YouTube thumbnails in minutes without learning any designing skills. Learn more about the ultimate thumbnail maker brought to you by vidIQ!
Aug 21, 2025
7 min read
Top 6 Missed YouTube Opportunities for Brands We See (and Fix)
Many brands miss key YouTube opportunities. Learn the 6 most common mistakes and how to fix them to grow your channel and drive results.
Aug 19, 2025
6 min read
YouTube for Brands: How to Build a Business Growth Engine
Discover how to turn your brand’s YouTube channel into a business asset that drives search traffic, lead generation, and long-term ROI.
Sep 20, 2024
8 min read
How to Find Winning YouTube Video Ideas in Minutes with vidIQ Remix
Take any video on YouTube and use it to create content for your channel! Learn more about vidIQ Remix here.
Dec 6, 2018
1 min read
Using YouTube As An Online Video Platform
As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online video platforms.
Dec 6, 2018
1 min read
Then & Now | A Brief History of the YouTube Player
"It’s hard to believe, but this week marks YouTube’s 8 year anniversary.
Aug 5, 2014
4 min read
Successful Content’s Secret Sauce, Explained by Science (and Exploited by Buz...
It is the professional opinion of this blogger that Buzzfeed has won the content marketing war and that, shortly, they will rule the world.
Jul 29, 2014
3 min read
8 REEL Video Summit Highlights Cheekily Articulated via Cat Gif
Last week, industry insiders and industry newcomers mingled, saleswomen and salesmen schmoozed, a veritable lovefest erupted on Twitter under the never-quite...
Jul 15, 2014
4 min read
FIFA’s Battle of the Brands: A Competitive YouTube Analysis of the 2014 World...
As Forbes contributor Rob Schwartz pointed out yesterday, this year’s World Cup was a global phenomenon rife with challenges for traditional marketing.
Jul 8, 2014
2 min read
From the vidIQ Archives | AOL Case Study
Q: How do you optimize a huge video archive without millions of man-hours?
A: Call vidIQ.