Last week, industry insiders and industry newcomers mingled, saleswomen and salesmen schmoozed, a veritable lovefest erupted on Twitter under the never-quite-trending #ReelSummit – this was the 2014 REEL Video Marketing Summit.
And this is the highlight reel for the 2014 REEL Video Marketing Summit, carefully optimized with cat gifs.
Highlight #1: 8AM Advanced YouTube SEO & Audience Development for Marketers Workshop with Mark Robertson, Tim Schmoyer, Mark Ballek, and Derral Eves…Or, Everybody Just Wants to Talk to Tim Schmoyer
“That’s a fascinating insight, other panelists; but, I was mostly curious what Tim had for breakfast and if he thinks I’m pretty. #Reel Summit”
Highlight #2: REEL Summit Intro Video – Evolution of Video Marketing…Or, Everyone Briefly Remembers that Weird/Awesome Poo-Pourri Viral Video from Last Year
“LOL – ‘you won’t believe the mother-load I just dropped’…wait, wasn’t that actually an ad for poop perfume? Yeah, 2013 was weird. #ReelSummit”
Highlight #3: Googler Jon Klaff Addresses, “The Next Big Leap in Video Advertising”…AKA Envisioning a Dystopian Future Where All Consumers are Chronically Attention-Divided, Under-Slept, and Device Co-Dependent to the Point It Destroys All Traditional Marketing Paradigms
“Welcome to the new normal, populated largely by Millenials – a mutant race of Buzzfeed-addicted, Social Media drip-fed, 3-hours-of-sleep-a-night-getting, seamless-experience-demanding super-humans whose data we’ve been mining since they went through puberty. Also, that Brand Relationship Arc graphic is SO COOL. #ReelSummit”
Highlight #4: BuzzFeed Presents, “Creating Content for How It’s Consumed”…Or, We All Erupt in Applause Over a Friskies Ad
“We don’t care if this video is inauthentic – our love for zefrank1 voiceovers is real. All hail Friskies! #ReelSummit”
Highlight #5: JW Presents, “New Innovations in Video Technology”…Or, I Can’t Even with Your Industry Advancements Right Now
“Jesus, we’re talking adaptive streaming, interactive & searchable transcripts, a friggin’ in-video table of contents…just stop – it is literally too much. #ReelSummit”
Highlight #6: YouTube Strategies for Brands with Jonathan Hunt, Christine Ngo, Brendan Gahan, and Ross Everett…Also Known As the REEL Summit Drinking Game
“Shhhhhhhh – just take a shot any time I say ‘authenticity’, ‘community’, or ‘storytelling’… #ReelSummit”
Highlight #7: Closing Keynote – Is Your Company’s Culture Killing Your Video Marketing Potential?…Or, Sourabh Kothari & Peter Agnus Medlock are a Hyper-Natural Comedy Duo that Need to Start a YouTube Channel Immediately
“10/10 would hit ‘Like’ & ‘Subscribe’ so hard. #ReelSummit”
Highlight #8: Closing Reception & Party…Or, Everybody is Now Drunk
“So, I literally don’t even know how everybody got drunk. There were only 2 drink tickets included with summit registration. Wait – what’s in my hand? Is it Uber? #reeldrunk @ #ReelSummit”
And that’s the skinny from the Visionaries here @vidIQ. The REEL Video Summit was an unqualified success, with cat gifs.
Be sure to join us next year, where they may or may not be providing more drink coupons with summit registration.
What about you, fellow REEL Video Summit attendees – do you have other favorite highlights? Feel free to write them in the comment section.