Marketing

Online video is one of the most effective marketing mediums for publishers and brands. We take a look at the industry side of the ecosystem to see how companies are using YouTube to promote their products and services.

Hand drawing stopwatch and text "Thumbnails in Seconds" on whiteboard background

Nov 20, 2024

6 min read

How To Make Attention Grabbing Custom Thumbnails on YouTube with vidIQ

Create eye-catching YouTube thumbnails in minutes without learning any designing skills. Learn more about the ultimat...
Magnifying glass highlighting a play button with vidIQ logo over musical notes on pink background

Sep 20, 2024

8 min read

How to Find Winning YouTube Video Ideas in Minutes with vidIQ Remix

Take any video on YouTube and use it to create content for your channel! Learn more about vidIQ Remix here.
Person holding smartphone capturing a live concert with purple stage lighting effects

Dec 6, 2018

1 min read

Using YouTube As An Online Video Platform

As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online vide...
Screenshot of old YouTube homepage featuring video thumbnails and member login section

Dec 6, 2018

1 min read

Then & Now | A Brief History of the YouTube Player

"It’s hard to believe, but this week marks YouTube’s 8 year anniversary.
BuzzFeed logo with red background and upward trending arrow symbol for media brand

Aug 5, 2014

4 min read

Successful Content’s Secret Sauce, Explained by Science (and Exploited by Buz...

It is the professional opinion of this blogger that Buzzfeed has won the content marketing war and that, shortly, the...
REEL Video Summit 2014 logo in bold red text with an underline beneath the title

Jul 29, 2014

3 min read

8 REEL Video Summit Highlights Cheekily Articulated via Cat Gif

Last week, industry insiders and industry newcomers mingled, saleswomen and salesmen schmoozed, a veritable lovefest ...
FIFA logo with two soccer balls designed as Earth globes representing global football.

Jul 15, 2014

4 min read

FIFA’s Battle of the Brands: A Competitive YouTube Analysis of the 2014 World...

As Forbes contributor Rob Schwartz pointed out yesterday, this year’s World Cup was a global phenomenon rife with cha...
Black silhouette of factory building with chimney representing industrial production icon

Jul 8, 2014

2 min read

From the vidIQ Archives | AOL Case Study

Q: How do you optimize a huge video archive without millions of man-hours? A: Call vidIQ.
Bar chart showing social media engagement by airline on Facebook, Twitter, and YouTube platforms

Oct 30, 2013

3 min read

Airline Safety Videos Take Off On YouTube

October has been a big month for a much-unloved fixture of air travel – the dreaded FAA mandated airline safety lesso...
vidIQ and Adweek logos on blue background with upward trending graph arrows

Aug 14, 2013

1 min read

vidIQ Partnership With Adweek: Top YouTube Brand/Creator Video Charts

Exciting news for YouTube creators, brands, and stats nerds! We have partnered with Adweek to provide weekly YouTube ...
Panelists speaking at SXSW Interactive 2013 conference in Austin, Texas, featuring laptops.

Mar 22, 2013

2 min read

SXSW 2013 Recap: YouTube’s Big in Social Enterprise

For every similarity that exists between YouTube and Facebook / Twitter, there are drastic differences that present u...