Carla Marshall

FMR Head of Content Marketing

Carla Marshall has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com, and as a journalist and video marketer, she's covered news stories, creator journeys, and digital-first publishing initiatives across all the major online video platforms. She is YouTube Certified and a judge for the Shorty Awards, as well as the UK, US, Canadian, Global, and EU Search Awards.

Posts Written By Carla Marshall

YouTube categories icon with gaming, cars, sports, science, finance, and education symbols.

Mar 10, 2020

2 min read

How to Change Your YouTube Video Category: Easy Tutorial

YouTube creators who monetize their content should ensure they select the right category before publishing. We show y...
Close-up of Facebook login page on a web browser with URL and security padlock visible

Mar 10, 2020

3 min read

Facebook is Changing its Video Algorithm to Reward Original Content and Loyal...

Facebook has announced an update to the way it is going to rank videos - and creators and publishers need to take note.
Red heart graffiti with "Mom's" banner on yellow brick wall background mural.

Mar 10, 2020

4 min read

Top 20 Mother's Day Keywords on YouTube

Mother's Day content is huge on YouTube - and here are the top 20 most searched keywords around this major tentpole e...
Comparison of random videos with 54 views vs focused videos with 10K views for growth.

Mar 10, 2020

8 min read

How to Get More YouTube Views: 20x Increase in 2 Weeks!

How does a relatively new channel on YouTube get an impressive number of views in just a couple of weeks? Well it com...
Close-up of illuminated vintage mechanical scoreboard numbers in metal grid display.

Mar 10, 2020

3 min read

YouTube to Limit Access to Full Subscriber Counts

YouTube has announced it is abbreviating exact subscriber numbers for channels with over 1000 subscribers. What does ...
Seven male performers in suits posing on stage with colorful lighting and cameras behind them

Mar 10, 2020

3 min read

Top 20 K-Pop Keywords on YouTube 2019: BTS Top Search Term

Did you know that there are 67M searches for BTS on YouTube every month, and that Jungkook is the most searched for m...
YouTube video view velocity comparison graph showing views 7 days after publish.

Mar 10, 2020

5 min read

How to Compare YouTube Views with Any Other Video, Channel, or Playlist!

Have you ever wanted to compare a video to any other video, channel, or Playlist on YouTube? Now you can - and it's g...
Hand holding lit sparkler and small American flag on dark background celebrating USA.

Mar 10, 2020

4 min read

How to Win on YouTube with 4th of July Content

4th of July videos are hugely popular on YouTube - here are the top most searched keywords around this major U.S. ten...
Close-up of YouTube app icon on smartphone screen with other social media icons visible

Mar 10, 2020

3 min read

Kid's Content on YouTube: Why the FTC Ruling Will Have a Devastating Impact o...

After the FTC just fined YouTube for collecting data on children, big changes are coming to the way kid's content cre...
Vintage silver microphone with bokeh lights background for music or podcast concepts

Mar 10, 2020

4 min read

The Truth About Using Cover Songs in Your YouTube Videos

Thinking of using someone else’s music in your YouTube video? Here’s what you need to know to avoid a copyright strike.
Close-up of two people with bold colorful makeup and vibrant hair against spiral background

Mar 10, 2020

2 min read

How Jeffree Star & Shane Dawson Broke the Internet #JeffreeXShane

The much-awaited launch of the Jeffree Star/Shane Dawson cosmetic line sent both Twitter and Shopify into meltdown ea...
Close-up of YouTube app icon on smartphone screen with Instagram and Google icons visible

Mar 10, 2020

5 min read

11 Things You Need to Know About COPPA and Kid's Content on YouTube TODAY

Huge changes were made on YouTube today regarding kid's content that EVERY creator needs to act on. Find out how COPP...
Blue 3D 2020 numbers with light and shadows on a smoky blue background.

Mar 10, 2020

7 min read

Online Video 2020: Tips and Predictions from vidIQ

2020 is going to be a huge year for online video, but what changes can we expect and what do YouTubers need to get ri...