Carla Marshall

FMR Head of Content Marketing

Carla Marshall has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com, and as a journalist and video marketer, she's covered news stories, creator journeys, and digital-first publishing initiatives across all the major online video platforms. She is YouTube Certified and a judge for the Shorty Awards, as well as the UK, US, Canadian, Global, and EU Search Awards.

Posts Written By Carla Marshall

Mar 10, 2020

5 min read

10 Reasons Why Some Custom Thumbnails Work and Others Don't

Awesome custom thumbnails lead to more views and more clicks. It's as simple as that. Here are 10 reasons why some cu...

Mar 10, 2020

3 min read

How to Create a Playlist On YouTube

A proven way to grow your YouTube Channel is to get viewers to watch more than one of your videos - that's why settin...

Mar 10, 2020

4 min read

How Updating Custom Thumbnails Generated Millions of Extra Views for Vevo

Uploading eye-catching custom thumbnails for your YouTube videos is vital, but will changing old thumbnails help gene...

Mar 10, 2020

2 min read

How to Change Your YouTube Video Category: Easy Tutorial

YouTube creators who monetize their content should ensure they select the right category before publishing. We show y...

Mar 10, 2020

7 min read

Why YouTube Custom Thumbnails Should NEVER Be an Afterthought: 5 Expert Tips

We give you 5 expert tips on why creating the best YouTube custom thumbnails should NEVER be an afterthought if you w...

Mar 10, 2020

3 min read

Facebook is Changing its Video Algorithm to Reward Original Content and Loyal...

Facebook has announced an update to the way it is going to rank videos - and creators and publishers need to take note.

Mar 10, 2020

4 min read

Top 20 Mother's Day Keywords on YouTube

Mother's Day content is huge on YouTube - and here are the top 20 most searched keywords around this major tentpole e...

Mar 10, 2020

8 min read

How to Get More YouTube Views: 20x Increase in 2 Weeks!

How does a relatively new channel on YouTube get an impressive number of views in just a couple of weeks? Well it com...

Mar 10, 2020

3 min read

YouTube to Limit Access to Full Subscriber Counts

YouTube has announced it is abbreviating exact subscriber numbers for channels with over 1000 subscribers. What does ...

Mar 10, 2020

3 min read

Top 20 K-Pop Keywords on YouTube 2019: BTS Top Search Term

Did you know that there are 67M searches for BTS on YouTube every month, and that Jungkook is the most searched for m...

Mar 10, 2020

5 min read

How to Compare YouTube Views with Any Other Video, Channel, or Playlist!

Have you ever wanted to compare a video to any other video, channel, or Playlist on YouTube? Now you can - and it's g...

Mar 10, 2020

4 min read

How to Win on YouTube with 4th of July Content

4th of July videos are hugely popular on YouTube - here are the top most searched keywords around this major U.S. ten...