Carla Marshall

FMR Head of Content Marketing

Carla Marshall has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com, and as a journalist and video marketer, she's covered news stories, creator journeys, and digital-first publishing initiatives across all the major online video platforms. She is YouTube Certified and a judge for the Shorty Awards, as well as the UK, US, Canadian, Global, and EU Search Awards.

Posts Written By Carla Marshall

YouTube categories icon with gaming, cars, sports, science, finance, and education symbols.

Mar 10, 2020

2 min read

How to Change Your YouTube Video Category: Easy Tutorial

YouTube creators who monetize their content should ensure they select the right category before publishing. We show you how to change your YouTube categories...
Close-up of Facebook login page on a web browser with URL and security padlock visible

Mar 10, 2020

3 min read

Facebook is Changing its Video Algorithm to Reward Original Content and Loyal...

Facebook has announced an update to the way it is going to rank videos - and creators and publishers need to take note.
Red heart graffiti with "Mom's" banner on yellow brick wall background mural.

Mar 10, 2020

4 min read

Top 20 Mother's Day Keywords on YouTube

Mother's Day content is huge on YouTube - and here are the top 20 most searched keywords around this major tentpole event.
Comparison of random videos with 54 views vs focused videos with 10K views for growth.

Mar 10, 2020

8 min read

How to Get More YouTube Views: 20x Increase in 2 Weeks!

How does a relatively new channel on YouTube get an impressive number of views in just a couple of weeks? Well it comes from a very simple strategy that we e...
Close-up of illuminated vintage mechanical scoreboard numbers in metal grid display.

Mar 10, 2020

3 min read

YouTube to Limit Access to Full Subscriber Counts

YouTube has announced it is abbreviating exact subscriber numbers for channels with over 1000 subscribers. What does this mean for the YouTube community?
Seven male performers in suits posing on stage with colorful lighting and cameras behind them

Mar 10, 2020

3 min read

Top 20 K-Pop Keywords on YouTube 2019: BTS Top Search Term

Did you know that there are 67M searches for BTS on YouTube every month, and that Jungkook is the most searched for member of the band on the platform? Read ...
YouTube video view velocity comparison graph showing views 7 days after publish.

Mar 10, 2020

5 min read

How to Compare YouTube Views with Any Other Video, Channel, or Playlist!

Have you ever wanted to compare a video to any other video, channel, or Playlist on YouTube? Now you can - and it's going to give any video creator a true co...
Hand holding lit sparkler and small American flag on dark background celebrating USA.

Mar 10, 2020

4 min read

How to Win on YouTube with 4th of July Content

4th of July videos are hugely popular on YouTube - here are the top most searched keywords around this major U.S. tentpole event.
Close-up of YouTube app icon on smartphone screen with other social media icons visible

Mar 10, 2020

3 min read

Kid's Content on YouTube: Why the FTC Ruling Will Have a Devastating Impact o...

After the FTC just fined YouTube for collecting data on children, big changes are coming to the way kid's content creators can promote and monetise content. ...
Vintage silver microphone with bokeh lights background for music or podcast concepts

Mar 10, 2020

4 min read

The Truth About Using Cover Songs in Your YouTube Videos

Thinking of covering a song on YouTube? Here's exactly when you need permission, when you don't, and how to avoid a copyright strike.
Close-up of two people with bold colorful makeup and vibrant hair against spiral background

Mar 10, 2020

2 min read

How Jeffree Star & Shane Dawson Broke the Internet #JeffreeXShane

The much-awaited launch of the Jeffree Star/Shane Dawson cosmetic line sent both Twitter and Shopify into meltdown earlier today. Find out why!
Close-up of YouTube app icon on smartphone screen with Instagram and Google icons visible

Mar 10, 2020

5 min read

11 Things You Need to Know About COPPA and Kid's Content on YouTube TODAY

Huge changes were made on YouTube today regarding kid's content that EVERY creator needs to act on. Find out how COPPA will affect your YouTube channel and c...
234567