In addition to being an avid movie and gaming enthusiast, Uttaran Samaddar is an experienced writer who has lent his creativity and unique perspective to various publications. He loves hearing and telling stories.
How Much Does YouTube Pay For 1,000 Subscribers?
Every time we hear the words "1000 subscribers," getting monetized on YouTube is the first the we think about. We're willing to bet most creators have the same thought!
But to earn the most money from your videos, you need to reach the highest milestones for monetization: 1,000 subscribers and either 4,000 watch hours or 10 million YouTube Shorts views. Then you can join the YouTube Partner Program and earn money from fan-funding and advertising revenue.
It sounds promising, but how much does YouTube pay when you have 1,000 subscribers? The answer isn’t as straightforward as the question itself.
3 Factors Affecting Your YouTube Revenue
A handful of factors will influence your earnings on YouTube, and in the video above, we discussed the big three. So, fellow content creators, let's take a look at what those are.
Your YouTube Niche
YouTube has become a vast platform with many profitable niches that cater to different audiences, and the one you choose can significantly impact your earnings. For example, finance and tech channels are often more lucrative than lifestyle or entertainment channels. The former exists in a bigger market, which means bigger payouts overall.
In this article, VloggerPro talks about the most profitable YouTube niches in 2023. If you don't know what kind of content to make or want to spice things up, check it out. You'll get an understanding of what works on YouTube.
Plus, here are some YouTube niche ideas that viewers like!
It's good to know the basic demographics of your audience. Things like the age of your viewers, the gender split on your channel, and the languages they speak can be enlightening for any creator. This helps you build an audience persona to understand viewers better and develop a winning content strategy.
But, when it comes to revenue, the only relevant data here is the geographical location of your viewers. Channels with a majority of viewers from the United States, Canada, and the United Kingdom tend to make more money.
Video Engagement Rate
By now, we're all well aware of what YouTube ideally wants for its viewers. It is to create a binge session for them and keep them on the platform for hours on end. And if your videos help with that, you're definitely on the right track.
Highly engaging videos that keep viewers watching for longer periods can result in more ad placements, thereby increasing your earnings. This usually results in improved video engagement metrics such as an increased number of likes, comments, views, and watch time.
How Revenue Is Measured on YouTube
The first thing to understand about YouTube revenue is that it's measured through a metric called YouTube RPM. This stands for revenue per mille and captures a rough estimate of how much you made after deductions. We're not talking about taxes, though. RPM is your take-home pay after YouTube gets its cut of your advertising and fan-funding revenue.
For example, an RPM of $5 means a creator made $5 for every 1,000 views on YouTube. And this would include advertising revenue as well as earnings from Super Thanks, Super Chats, and Channel Memberships.
According to Statista, the average CPM, or how much money advertisers paid YouTube per 1,000 views, was $9.63 in 2021.
So we can safely assume the average RPM is under $9.
So, How Much Does YouTube Actually Pay For 1,000 Subscribers?
In this video, we highlight creators who shared their actual earnings on YouTube after getting 1,000 subscribers. And, by the way, these earnings represent one month of uploading on YouTube!
- Channel topic: personal finance/side hustles
- Pay at 1K subs: $666.30
- Average RPM: $22 per 1,000 views
Mikhaxl has 8,690 subscribers — a small channel by most creators' standards. But this hasn't stopped them from making hundreds of dollars with just 1,000 subscribers. This goes to show that hot niches like finance are more valuable in the market and can result in higher RPMs.
Watch the video below to hear their story:
2. Irina Dee
- Channel topic: personal growth, real estate, content creation
- Pay at 1K subs: $536.66
- Average RPM: $11 per 1,000 views
Irina Dee has a few focuses on YouTube, from housing to personal growth to teaching content creation. We typically advise creators to focus on one niche, but it looks like Irina is earning more money through experimentation!
Watch the video below to hear their story:
3. Tu Ngo
- Channel topic: gaming
- Pay at 1K subs: $172.74
- Average RPM: $4.93 per 1,000 views
Tu Ngo runs a gaming channel, and this topic is pretty popular on YouTube. But it looks like companies aren't paying a lot of money to advertise on gaming videos — at least, not like finance or real estate ones. This channel's RPM of $4.93 is among the lowest on the list, but it's more realistic for most creators.
Additional Revenue Streams
Setting realistic expectations for making money on YouTube is crucial from the get-go. While reaching 1,000 subscribers is a significant milestone, it's just the beginning. And it'll likely be a while before you see significant numbers on your paycheck, especially if you're limited to ad revenue.
In the video above, Rob also highlights the importance of diversifying your income on YouTube. Affiliate marketing, sponsorships, and merchandise sales are excellent ways to supplement your YouTube earnings.
Earn Money Faster
With fan-funding, YouTube has really opened up the game for smaller creators. All you need is 500 subscribers to access Super Chats, Super Thanks, and Super Stickers, and earn money directly from the people who love and support your content.
How Much Will You Make with 1,000 Subs? It Depends
As we mentioned before, the answer isn't straightforward because your niche, geography, and video performance play a significant role. Be prepared to accept that this takes time to build, and it's best to think of your channel as a long-term business. That is the right mindset for massive YouTube success!