Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

Getting Views

How To Get More Views on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

Subscribers

YouTube Subscribers

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

Monetization

How To Make Money on YouTube

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

Analytics

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

Watch Time

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

At vidIQ we have incredible insights into what viewers are searching for on YouTube. Not only can we confirm the top keywords being searched for, we can also show you how you can leverage that interest to create content around trending topics and tentpole events. That's going to give you a clear edge over other creators!

Insights

YouTube Insights

Your In-Depth Guide to Building a Successful YouTube Channel

Amidst the countless creators, getting verified is one of the best ways to distinguish yourself and set your channel apart. Creators that get verified on YouTube are basically recognized by the platform as trusted channels. This can help improve the channel’s visibility and bring various opportunities within and outside the platform.

This is why YouTube verification is highly sought-after status for creators, brands, and businesses alike. This post will delve into the YouTube verification process, explain the necessary steps to qualify, and explore how smaller creators can improve their chances of earning that prestigious checkmark.

What Is YouTube Verification and Why It Matters?

YouTube verification is a process that provides a gray checkmark next to your channel’s name. This symbol is more than just a badge—it indicates to your audience that your channel is authentic, trustworthy, and officially represents the creator, brand, or business it claims to be​.

The checkmark appears across YouTube, from search results to comment sections, making it easier for viewers to distinguish your official account from imposters.

 A verified channel appears more legitimate, making it easier for new viewers to trust and engage with your content​

Verification helps protect your brand from copycat channels and impersonators who may try to capitalize on your name

Verified channels often receive more visibility in search results, increasing the chances of growing your audience.

What are the Eligibility Requirements for YouTube Verification?

To get verified on YouTube, your channel must meet specific criteria. While these requirements may seem stringent, they’re essential for ensuring that only authentic and established channels are granted the checkmark.

For YouTube verification, a channel must meet a few essential criteria that demonstrate its authenticity and activity on the platform. YouTube requires channels to have a minimum of 100,000 subscribers, which shows a significant following and credibility. However, subscriber count alone isn't enough. Your channel must accurately represent the creator, business, or entity it claims to be. This involves having a complete profile, including a well-designed banner, recognizable profile picture, and an informative description that clearly reflects your brand or identity.

Beyond appearance, YouTube values consistent engagement. Channels that actively post content, interact with their audience, and follow community guidelines are much more likely to be approved for verification. In contrast, inactive or dormant channels, regardless of subscriber count, are often rejected. By maintaining both a professional profile and regular activity, your chances of getting verified increase significantly.

How to Get Verified on YouTube: Step-by-Step Process

Once you’ve met the basic requirements, you can apply for YouTube verification. Below is a step-by-step guide to help you through the process.

Ensure your channel meets YouTube’s subscriber and content standards before proceeding. Even if you haven’t hit 100,000 subscribers, building a strong community and consistently creating quality content can improve your chances of approval.

, where you’ll find the form to apply for verification. If your channel qualifies, you will be able to access the form.

You’ll need to input your channel name and ID. If you’re unsure of your Channel ID, you can find it by navigating to your YouTube settings under "View advanced settings."​

Advanced settings feature on YouTube account

Once you’ve filled in your information, submit your application. The review process can take several weeks, and YouTube may ask for additional documentation to confirm your identity​.

After submitting your application, YouTube will review several factors, including your channel’s age, activity, and authenticity. If everything checks out, your channel will receive the verification badge.

Can You Get Verified Without 100K Subscribers?

It’s widely known that you need at least 100,000 subscribers to apply for verification, but there are exceptions. Smaller channels may qualify if they have a substantial presence outside YouTube.

If your channel represents a well-known brand, celebrity, or entity, YouTube may consider verifying you even with fewer subscribers.​ Musicians can also apply for the Official Artist Channel badge, even with fewer than 100,000 subscribers. This requires having an official music video distributed on YouTube and being part of the YouTube Partner Program.

While it is rare, exceptions can occur, so if you believe you have a significant presence or impact outside YouTube, you can reach out to YouTube’s support team for consideration​.

How to Increase Your Chances of Getting Verified?

Even if your channel doesn’t yet qualify for verification, there are ways to boost your chances. Focus on building a robust channel, improving engagement, and increasing your subscriber base.

1. Create High-Quality, Consistent Content

YouTube prioritizes channels that post regularly and create valuable content. Focus on producing high-quality videos that engage your target audience. Having a consistent upload schedule helps, as it demonstrates your commitment to building your channel.

No More Scrambling: How to Craft a Foolproof YouTube Upload Schedule

Ensure that your profile is complete, professional, and aligned with your brand’s identity. This includes:

Choosing a clear, recognizable profile picture.

Writing a compelling description that explains who you are and what content you create

Customizing your channel banner and organizing playlists to improve user experience.

Actively engaging with your audience through comments, likes, and discussions is a great way to show YouTube that you are dedicated to fostering a community. Encouraging viewers to subscribe and interact with your content signals that your channel is authentic and active​.

How to Use the YouTube Community Tab and Engage with Viewers

Optimizing your videos for YouTube search is crucial for increasing your visibility. By using relevant keywords in your video titles, descriptions, and tags, you can improve your chances of ranking higher in search results. High-performing videos help demonstrate your channel’s influence and authority.

YouTube SEO: How to Optimize Your Videos for Maximum Views

Approach your channel with a long-term strategy in mind. Focus on building a solid brand, setting goals for content creation, and using data analytics to improve your performance. Collaborating with other creators and being active in the YouTube community can also give your channel the boost it needs

If you thought the hard part was over, you were wrong. Once you’ve earned your verification badge, you must ensure that you remain compliant with YouTube’s rules to maintain it. Some key points to remember are:

Any breach of YouTube’s Community Guidelines or Terms of Service could result in your badge being revoked​.

Changing your channel’s name will automatically remove the verification badge. You’ll need to reapply under the new name, which could delay the process.

Keep posting content regularly and continue engaging with your audience to show YouTube that your channel is still relevant.

Getting verified on YouTube is a major milestone that can set your channel apart and boost your credibility. By focusing on growing your audience, optimizing your content, and adhering to YouTube’s guidelines, you can work toward achieving that coveted checkmark. Remember, success on YouTube takes time, patience, and dedication, but with consistency and effort, verification is within reach.

While verification is a worthy goal, it’s more important to build a loyal audience and create a sustainable channel. Verification will come as a natural consequence of your growth and impact on the platform​. If you’re just starting, focus on creating great content and engaging with your viewers. So, what are you waiting for? Get creating and 

Getting verified on YouTube is a dream for most small creators. Get a well-rounded understanding needed to achieve this goal through this post!

How to Get Verified on YouTube

So, it sounds like you've hit 1,000 subscribers, and 4,000 hours of watch time, and you've applied for and been accepted into the 

. Congratulations is in order. Let's give you a couple of tips to help you start earning some money from your video content.

How to Manage the Monetization of Your Content on YouTube

To be clear, this tutorial is not about how to unlock monetization on your channel. It's about how to manage the monetization of your content once you are in the YouTube Partner Program. To do this:

Click on your profile image in the top right-hand corner of the screen, and then click on the YouTube Studio link.

This is the new YouTube Creator Studio, and from here, you want to click on ‘Monetization’ from the left-hand navigation panel. (While there are several ways to earn money on YouTube, if you have just been accepted into the Partner Program, you will likely only have access to video advertising. For an in-depth look at super chats, merchandising, and memberships, 

Click on the ‘Video Advertising’ link, where you can confirm your current monetization status, as well as review and change your current settings.

Now if you want to essentially flip the big switch and turn monetization on for all of your future videos, go to ‘Settings’ on the left-hand navigation panel.

Then click on ‘Upload Defaults’, followed by the ‘Extras’ tab

At the bottom of this screen, you will see your video content advertisement options. By changing these settings, all future uploads on your YouTube channel will take these defaults.

However, if you want to change monetization settings on individual videos, you can do that too by going to the ‘Video’ section of the Creator Studio to see a list of all your videos.

One of the columns in this list shows the monetization status of each video, which you can quickly toggle on or off.

Once you make the change, don't forget to save it, and once you have saved it, a green dollar icon will display for that video if all is good.

If you want to tweak the advertising settings for each video, click on the video itself, and then click on the Monetization link on the left-hand navigation bar.

At the top of this screen, you have the option to turn on or off monetization for the individual video, and below that are the various ways you can advertise your content, from display ads to sponsored cards, non-skippable ads, and so on.

If your video is longer than 10 minutes, you'll have the additional options to put ads before, during, and after the video itself.

Now, let's check out one final important setting:

Again, in the Creator Studio, go to Settings, and this time, hover your mouse over ‘Other Settings’, and then click on ‘Advanced Channel’ settings.

As of time of recording, this throws you back into the classic Studio, and you want to make sure that this check box labeled Disable interest-based ads is unchecked.

If it's ticked, YouTube cannot target the viewer of your video with personalized ads based on their interest, and it may significantly reduce the ad revenue you receive from your videos.

Now then, just in case YouTube are watching, in the classic Studio, you used to be able to select multiple videos and then apply monetization changes to all of them, which was really handy. Alas in the new studio, that option is, well, no longer an option. Get it sorted please, YouTube.

Why Turn off Monetization on Any of Your YouTube Videos?

You may be asking the question "Why would I want to turn off monetization on any of my videos?" Well, there are special circumstances. For example, you probably don't want to put loads of adverts on your channel trailer, and if you are promoting a certain brand, you want to make sure that no competitors' adverts are appearing on those videos as well, so you might want to turn it off for them.

And if your video is for the community or it's for a charity, again, it might not be appropriate to include general random adverts.

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

So you've been accepted into the YouTube Partner Program. Let's give you a couple of tips to help you start earning some money from your video content.

How To Monetize Your YouTube Videos In 2020 - Beginner Guide

As YouTubers, we tend to focus only on YouTube. Yes, we boost our videos with a bit of social media here and there, but it's time to rethink that whole strategy, and repurpose our new and existing content on other platforms. On this week’s TubeTalk, we’re doing just that and discussing 360, VR, blogging, and podcasting among other strategies. If you want to know how you can expand your reach, this is the episode for you!

My special guest is Christoph Trappe, an expert in content marketing who shares a different perspective on content, content marketing, branding, and all those things that are going to help us get to that level of exposure and authority.

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

Making Your YouTube Content Go Further! Full Transcript

Liron Segev: Christoph, thank you for being with us on Tube Talk.

Christoph Trappe:	Thanks for having me. Always my pleasure.

Liron:	So give me a two second overview. Who is Christoph and why are you on planes so much?

Christoph:	Why I'm on planes so much? Two seconds is a little quick, but I'll try to hit it. So basically I focus on storytelling, digital marketing, content marketing. And of course, one way to tell stories is you have to go to places, you have to go to conferences, you have to go see people whose industry you're covering. And certainly that's an important part for anybody in the industry. For myself, I do publish a blog post like every working day. I have a podcast going out once a week. It's about time to write another book. So certainly I know what works. Certainly I know what doesn't work. So I try to do more of what does work and do less of what doesn't work.

And really that's what brands have to do. The whole idea of publishing once a year and sharing something once a year and hope that works, they're mostly gone. Now if you have a huge budget, maybe you still have a shot at doing that. But content marketing and digital marketing and publishing really as one as a long game, right? So you continue and you keep going and you keep staying relevant.

Liron:	And us as YouTubers who are making content, should we be doing some more stuff with that content than just uploading it on YouTube then?

Christoph:	I'm a big believer in that. I know there's some big YouTube names out there who've made a good go on YouTube and sharing their content on there.

The model I like to follow is ‘create once, publish everywhere!

But then once you have the video, use the content to either, if you have audio, either you do a podcast version of it. So that's one idea. Sometimes they're too short, but sometimes you have enough audio to make that work. And then the other thing is write an article. Right? Articles still matter. And if you think you're not a writer, do a transcript. You'd be surprised how many people actually read transcripts of blog posts of podcasts.

Liron:	Yeah, absolutely. I mean we do this all the time on Tube Talk. Like for example, when this episode will be done, we'll send it off to transcription, we'll write a blog post about it so that you can consume the information in any way that works for you. The big thing about writing, which is why I'm still a blogger and why I firmly still write and I believe in the blogging world, is because you know what you can do with text. You can copy and paste it. You can print it. When it comes to audio and video, you've got to consume it in a different way, but it's very difficult to take kind of another step. You're kind of a checklist. So I like the idea of taking content and repurposing it. VR and 360.

Christoph:	Yeah. So first of all, I need to think about the shots and what's the story I need to tell. So that's nothing new to VR, right? That's video production 101. What's the story you're trying to tell? What are the shots you need? And you know, in, video production you have, you typically go a wide shot, a close up, a medium shot and there you go. If you shoot nothing else, that'll probably get you most of the way there. But in VR, what's interesting is, so that still applies. So when I go to a conference, I was in in Madrid and I thought, I really like the setup. I want to do a VR version of my own talk, right? Or I go to a booth and I think about what do I do? And so there's two ways to shoot it.

One is the selfie style. And you can hold the camera. So first of all, let me back up a little bit. First of all, it's an attachment to your iPhone. So you plug it into your iPhone and then you basically hold the iPhone upside down. So it feels very strange when you first do it. And then it records all the way around you and up and down. So if you hold the phone you can do that. And I have done that and it works sometimes. So I was at a conference, they had a beautiful booth. I said, "Hey, why don't we do a tour of the booth? And we walk through the booth together." So that kind of worked, right? We're on the one side of the video the whole time. I don't always like to do that because you're always in the shot. It's kind of interesting. But anyway, sometimes it works.

The other way, which I like better, is I determine what shots I need and then I put the camera with the attachment on it. I put it wherever I need it, wherever I want it to shoot. So keep in mind, you're shooting around and and down, so you want to put it in the middle of something. And so if you're at a conference, you literally want to go in the middle of the room and just put it right there.

And then you just let it sit there. You just let it roll and basically you treat it as B roll. And then once you have a couple of minutes, you go somewhere else, you get another shot and so forth. A lot of times I like to record voiceover or like an interview with somebody. Sometimes I do it in the shot so you can see us but you can't see the lips. So you can see we're there, but you can't see us close enough that you can tell that we're actually recording that with a different device. But it's close enough when it's put together.

Liron:	It's crazy how much technology has evolved and how much it's made it possible. And just for those who don't know, if you don't have an iPhone, you could still do 360. There are different attachments for Android and there are also standalone cameras.

Liron:	We started mentioning a little bit earlier about taking your YouTube videos and maybe doing some other stuff with it. We ran through it pretty quickly. So let's break it down a little bit more. So one of the things you said was maybe taking the audio and using that for a podcast. Let's unpack that a little bit. How do you do that?

Christoph:	So that's the easiest one. Especially if you're talking, if you have audio for more than 10 minutes or so, right? You can use that audio and use it as a podcast. And it's so easy now to publish podcasts. I use Anchor and automagically, it sends it to like eight channels. I don't have to do any work. So that's an easy way to do it. Of course, depending how you record your audio, there might be more work involved.

I typically, for the most part, whether I shoot video... Well if I'm on camera, right, I just do it on camera. But if I'm not on camera, I typically use the audio recorder app on my phone and then that exports as an MP3 and I can ship that directly to Anchor from my phone. There's a direct upload button. And then I can also ship it over to myself or my editor or whoever's working on the video to use the audio for the video.

Liron:	So you're almost kind of splitting the, taking that soundtrack out of the video. And do you normally cut it up a little bit or do you normally add some introduction or do you just leave it raw as is?Whatever came off the camera, that's what I'm going to use.

Christoph:	It all depends. Right? If we had a really good conversation and they were no mistakes made and anything like that, sometimes you use the whole thing. I'm typically, just because people are saying ums and ahs once in awhile, I'm not a big, like we don't have to over-engineer things. Sometimes I interview people and they actually make a mistake. I'll cut that out, we'll cut it out. It's not a big deal. But if people have a good conversation, it makes them sound more human. If there's not big breaks in between, just kind of let go. But it all depends, right? You have to listen to it.

Sometimes, the other thing is when you do video on audio together... So let's say, I don't even know how long we've been talking, but let's say 20 minutes or so. I mean my VR video probably won't be 20 minutes, honestly.

So you have to kind of pick and choose what you use for that purpose. And podcasts, especially where people listen to them on their 45 minute commute in the morning or at the gym for an hour, podcasts can be longer and they're really just the new version of radio. People just listen and then do something else.

Liron:	So that do you like about the various platforms that each one has a purpose. So when you're doing a YouTube video, whether it's 360 or not, you're demanding people's attention. They can not be doing something else. They pretty much focused on the screen for however long the video is. That's why they're there. They're there to watch. When you're doing a podcast, people put it on more as a background thing whilst you're doing something else. As you said, you're at the gym for an hour, you're going to listen to a whole bunch of episode of Tube Talk because you want to get really cool with your YouTube channel. So you put it on, you hit play and you let this thing just run.

And then when it comes to blogging, I know you write blogs daily. We produce content in a written form and written form is a different story. So it's all about understanding the audience and what you can offer them on each individual platform. Is blogging dead or is it just evolving or what is your take on that written form?

Christoph:	No, it's not dead at all. In fact, it's the best channel to get found, right? Because as far as I know, Google still does not necessarily index my videos, right? That's why we do transcripts. That's one reason why we do transcripts. And Google search is still an important thing. And you have to write to actually get that. So now people are saying you have to write longer, sometimes you do. But I've had articles who are pretty short who rank really high because they answered that question that people are searching for.

So again, the answer is it all depends. I think the problem why people say blogging is dead or they don't want to blog is because the term, right? So people don't like the term. So if you go to a CEO and say, "You should blog." And I think the CEO, in his or her mind, they have this image of somebody like writing about what they had for lunch.

Now, there is some value to share what you had for lunch if there is a story around it. That doesn't mean you should all... And it depends on your audience. So, the latest thing I podcasted about or blogged about, I don't even remember. On my own podcast, I now start off with, and I say something like, "Hello content creators and business storytellers" and then I jump in. So people would go, "Hey guys." And I think that's sometimes too informal, even though I've done that. And then people say, "Hello everyone." And I'm like, "Well it's not everyone you're talking to even though you're all welcome."

So what I started to do is, this is the audience this is actually intended for and I make it more conversational for them and I invite them in. So as long as you know your audience, as long as you write for your audience, as long as you have something of value to say, as long as you solve their problem, blogging is not dead. It's still a fantastic tool to drive business. And I would highly recommend it, no doubt.

Liron:	And now that Google is merging both video content and written content, the two worlds are colliding fast and furious. Yes, YouTube is indexing your videos. Google is indexing your videos and starting to understand more and more content. But end of the day, if you just make it easy and you have a blog post for your video, well you've just given YouTube and Google two amazing signals saying you're going to answer this question and that is just absolutely gold. Do we still need to build authority when it comes to that? I mean do you kind of gravitate towards certain people, certain blogs, certain content? Or do you kind of just pick the answer that's near the top and see what works?

Christoph:	So that's a fantastic question. You still have to build authority. Brand awareness matters. I'll give you an example. Meetings Today is one of the brands I work with and I was at an event. And so there's a print edition that people get and then there is an E newsletter that people get. And then there is the website, of course. I had meeting planners tell me, they said, "When I'm searching for an answer and Meetings Today is the first result or even the third result. But I see it, I'm clicking because I know Meetings Today, I know that you guys are credible." So if the first one is newtoeventplanning.com or something like that. Just making that up. I have no idea if that exists. You don't know them. So brand awareness does matter and it does matter in search too.

And the other thing, while we're talking about search, you know what else matters in search? And people always say it doesn't, and they're wrong. Social media. So when you search... I bet, we should do it for your name. When I search for my name on Google, do you know what all the top hits are? It's my books. It's my social media channels. It's my blog. But social media is right up there. So social media matters, right? So make sure you have all those different areas covered.

Liron:	Well, at the end of the day, it's all about discoverability. Everything begins at the Google search box. If you're applying for a job, they're going to Google your name. What your reputation is all about. What is your legacy? What's your history? What are people saying about you? That is absolutely critical. So even though we're YouTubers and we're kind of putting out YouTube content, we have to start thinking bigger. Do you have any tips for us? How do we self brand ourselves to go beyond just being a YouTuber?

Christoph:	Well, I mean at the very least what you can do is have a website and embed your videos on that website, right? And then still grow the YouTube presence, but share that link, right? Send people there. And I know that's not a new strategy. I see people do that all the time. But then slowly start using the other channels as well.

And the other reason why that's actually very important, and we see the news all the time, right? YouTube cuts monetization, YouTube cuts that, YouTube changes this... It diversifies your revenue, right? And it diversifies your reach. So if YouTube changes something... Or I'll give you another example. Blab was one of those channels back when, and I put all my eggs into that. Then they closed overnight, right? Like on a Friday night or something. They said we're closing in like two hours.

So that's another reason. Who knows what's going to happen. And will YouTube shut down? Probably not. But Google shut down Google trips the other day, which I thought was one of the biggest, one of the best products they had. I used it all the time. It gave me recommendations of what to do in a city. It gave me other ideas. So the Google cemetery of products is a real thing.

Liron:	Oh, and you're not in control. I mean, when you're building your entire business on somebody else's property, you're just renting. I mean it's up to them. You have no control. But when you run your own website, your own blog, you're actually in charge. You can control your own notification by building a mailing list. You can talk to your audience because they know you and you've got email addresses, you've got social media links. You're building your own castle, on your own properties.

So looking at this landscape as a whole and you're talking to brands, so you kind of see it on all sides. Being kind of a journalist, you see it from there. You cover events, you're live tweeting at other people's events. You're writing articles. You're creating all the 360 content, videos and podcasts. What has got you kind of really excited at the moment?

Christoph:	At the moment? I think trying new things, virtual reality is probably a top of the list right now. I think it's a highly emerging market. I'm still wondering how it will actually evolve. Because today we can consume content and do like eight other things. But when we get to the real true virtual reality, right? You have to put on the headset and you can't do anything else. So then of course the next step is are they now going to show me ads when I'm in a virtual reality environment? I get it, right? They have to be revenue streams. So that's certainly going to evolve.

The other thing, artificial intelligence is another thing that it's not really a new thing, but marketers really need to get ahead of that. And there's so much potential with artificial intelligence, whether it comes to personalized content or whether it comes to nurture campaigns and other things like that. We're really, really early on in that process, but it certainly can help us as we move forward and try to be relevant.

Liron:	Yep. AI is coming fast and furious. Fake news is going to be even worse. Fake videos are going to be coming out. Where you're not sure whether you're looking at the real thing or just some artificially created avatar that looks like the real thing. It's a very, very fast changing world that we live in. And as you started off by saying, for less than $150, you can literally walk into an event with an entire studio kit ready to go and within minutes be set up and start to broadcast live if you wanted to, record in 360, record audio, record video, transcribe it later and there we go. You've repurposed your content in four or five different ways just from stuff that you can carry in your pocket. So that has been a real eye opener. Good to think way beyond just the YouTube platform, but this bigger world of search and credibility, authenticity and good storytelling. So what have you got going on?

Christoph:	Yeah, always the connect with me over on my blog, 

. Feel free to look me up on LinkedIn. Twitter at 

Liron:	Christoph, thank you very much again for spending your time with us and sharing a different side to what we customed as YouTubers. Maybe we need to start thinking different. Maybe we need to start thinking way bigger than just the next video and just uploading it to one platform.

Christoph:	You bet. Good luck everyone. Thanks for having me on the show.

On this week's episode of TubeTalk, we discuss how YouTubers can repurpose their video content in all sorts of ways to get the maximum impact!

How to Make Your YouTube Content Go Further! TubeTalk 182 with Christoph Trappe

Just in case you didn’t know, YouTube is the second largest search engine in the world. Making it a magnet for educational and tutorial content, and for answering questions people are asking the internet.

Google of course, is the king of search. And if you do your YouTube titles, tags, descriptions right, you will discover just how much of a gold mine views from Google can be for your YouTube videos.

This very simple video on ‘How to Delete a YouTube Video’ has (at time of writing) over a quarter of a million views. Its part of an ever growing strategy that we've been working on over 2019:

Interestingly, this particular video has received over 90,000 views from external sources 60,000 views from Google Search directly. Just like topping the YouTube search rankings, topping the Google search rankings is prime internet real estate.

Google Key Moments: Helpful Timestamps for the Viewer

And so far Google has accommodated video either through video shelves, or through featured video snippets. But that's all about to change with an upgrade to Google search that's called ‘Key moments’. This feature works by identifying key anchor points on a video, and including them as links on the Google search page.

When Google returns a search result with Key Moments, it pops right out on the page. As well as being in the top of the video searches, the Key Moments creates an even bigger footprint, especially on mobile devices. I mean, basically, this is a search result you simply cannot ignore.

How to Activate Google Key Moments in Your YouTube Videos

So, now you know what Google Key Moments are, and potentially how powerful they could be, how do you get them to work for your YouTube videos? It's all to do with timestamps.

In your video description, or video comments, you can create time stamps by typing out hours, minutes and seconds separated by colon. As an example, we've added several time stamps to this video.

And, while they don't look any different here in the video manager page, to a viewer on a video watch page, they appear a blue clickable links. Which, when you click on them, take you to that timestamp in the video.

Now, timestamps as a YouTube feature are not new. They've been around for years, and video creators have been using them to chop up longer videos and also to provide an extra little bit of SEO in their video descriptions. But in the future, what Google search Key Moments are going to do is use those timestamps to create these chapters on the videos within Google Search.

So, if you haven't been using timestamps in the past, now is a perfect opportunity to start experimenting, because this could effectively be one of those land grab situations. Most videos don't have timestamps on them, so you have the opportunity to capitalize by adding timestamps to your videos now to potentially make them rank higher in Google Search and give you all of that prime internet real estate to get people to watch your content.

Especially for tutorial and educational video content, where people are asking questions and you are providing the exact answers they want.

How to Create Timestamps on a YouTube Video

To create a timestamp in a video description or a YouTube comment, type in seconds, minutes, and hours if required separated by colons to automatically create the timestamp link.

Type that exact time into the description box in the following format hour:minute:seconds such as 0:02:19 for 52 minutes and 19 seconds into the video

Leave a space after the time, and now type in a short description for that timestamp. For example, 0:02:19 - Key Moments in Google Search

Repeat this process, adding each timestamp and description to the description box

Make sure to put in some rich SEO text after it too. Remember that these are Key Moments and the potential viewer will want to know exactly what they are getting.

There are huge benefits to Google Search Key moments. And let's be honest, it doesn't take that long to create timestamps. Think of it as if you're writing an essay and you're just adding subheadings to your main title.

But, as a new YouTube/Google feature, you probably have questions that I also have questions about and I don't know the answers. So, let's discuss. As of time of recording, Key Moments seems to be a mobile-only feature. I'm not sure if there are any hard rules about the set up of timestamps either. In Pat Flynn's video, the timestamps were way down the description. But the word "timestamp" was included, along with hyphens next to the supporting timestamp text. However, on the Creator Insider video that announced this feature, there was no such formality.

And a big question to YouTube would be, if I am going to take the time and effort to create these timestamps, are you going to give me bonus points and maybe push me up the search rankings in both YouTube and Google? I suspect not. But, adding those keywords into the timestamps is only going to help your video description and your video overall. So, you might as well start doing it. With that in mind, we here at vidIQ are going to start including timestamps in every single video that we publish, including this one. So, check them out in the video description and in the pinned comments.

There is a new feature rolling out on Google Search that could help you get more views on YouTube and it's all to do with Key Moments and timestamps.

New! Key Moments in Google Search: Visible Timestamps for YouTube Videos

At vidIQ we often get asked the question, "What music do we use on our videos?" Well, we’ll tell you. Point your web browser to 

 and this will take you to YouTube's own growing stash of free music you can use in your videos. There are several filters you can use to drill down into a particular genre, mood, instrument, and all music duration. In case you’re wondering. ‘Arp Bounce’ is the exact music we use on all of our YouTube beginner's guide videos. The YouTube audio library is completely free, and anyone can use it and still monetize your YouTube content.

Referencing Music in Your YouTube Description

The one thing you need to be careful about is whether or not you need to reference the music in your video description. This is easily checked through the attribution filter in YouTube’s library. When you click on the tune, it will show you exactly what you need to copy and paste into the video description:

Free, Royalty-Free Music from Other Sources

Now, of course there are hundreds of services, both paid and free, off the YouTube platform that provide royalty free music. Although you're never 100 percent sure of where that music's coming from.

If you downloaded it from another YouTube video or a random website then it might not be royalty free and you could find yourself in very hot water later down the line. So, we always recommend getting your free music from the audio library on YouTube because you are guaranteed to be able to use it on the platform without any issues and be able to monetize your content. Oh and now would also seem like the perfect opportunity to let you know that you can also download loads of sound effects for free which you can filter by category and sound too!

What’s the easiest way to find music for free that you can actually use on YouTube without any copyright issues on your monetized content? Find out here!

How to Get The Best, Free Music For YouTube [Royalty Free!]

As a YouTuber, you possess the amazing skill of being able to tell stories via video, a skill that's absolutely necessary in today's business and marketing world. How can you use that skill to generate additional revenue? The answer is on this week’s episode of TubeTalk.

Video is an incredibly effective way of generating business leads - but your content needs to resonate with the target audience to be effective. So how do you get viewers to engage with your B2C or B2B uploads as part of your marketing funnel? We’re joined this week by Ben Amos, a video marketing expert from 

The key elements of the customer journey when it comes to video strategy

How to use the power of storytelling for your video content

Why Video is So Powerful for the Marketing Funnel: Full Transcript

Ben Amos:	Thanks, Liron. Thanks for having me on the show.

Liron Segev:	Oh, absolutely. Who is Ben in a tweet?

Ben Amos:	In short, I'm passionate about helping people engage their customers using strategic video marketing. It's the idea of having a strategy behind the videos that you're creating, so that it leads people to take the right sort of action. So, I don't know if that'll fit in a tweet, but that's the long and the short of it.

Liron Segev:	Well already, right off the bat, there's lots to unpack, because you've used a lot of keywords that are very close to my heart, and one of them is strategy. Lets start off the conversation there. Let's pretend I have a business and the business comes to you and says, "look, I need more sales." How do you start kind of connecting with that business and starting to guide them through that process?

Ben Amos:	Sure. So, I mean that's at the core of business, right, is making sales, is moving a customer towards making a purchase decision. And for me that's where it really needs to start. It is understanding who that audience is, or who that customer is, that you want to move through to actually make a decision to part with their cash and buy from you. So at the foundation of strategy when it comes to video, is about really understanding the audience, or the customer, or your ideal customer, and the journey that they, potentially will take, in order to buy from you.

So it's much more than just, "How can I convince them to part with their cash and buy my thing." It's more important to understand that it's a journey that they go on, and that journey starts with an emotion. People buy with emotion, and then they justify that decision with logic and reasoning later on.

So at the foundation of it, it's about understanding that journey that someone goes on to buy. The process that I'll share with you now, around understanding that journey that the customer goes on, to buy from a business, can be equally applied to other forms of digital marketing, other than video. But obviously video is just so powerful in moving people from a phase of an emotional connection that they have, through to actually making decisions, rational, thoughtful decisions to actually purchase something.

So video is very powerful across that whole journey. So, to kind of paint a picture for you, in marketing terms, we talk about the idea of a funnel. And I'll unpack this for you a bit as well. For those non-marketers out there. And it's the idea that basically we can apply different types of content, in different ways, as customers move through a funnel through to actually falling out of the bottom of the funnel, to basically make a purchasing decision.

Now when you picture of funnel, it's not a real funnel. We're talking hypothetically here. The idea that at the top of the funnel, it's wider. The opening, where people, ideally, come into your marketing funnel, is wider, which means you're going to catch more people. You want to get, basically everyone who potentially can buy from you to come in at the top of the funnel.

Now as you move people down that funnel, you want to be actually making deliberate decisions within your marketing, and the way that you communicate to people, to actually move them further down the funnel. So that, at the bottom of the funnel, you're going to get... Not everyone who comes in at the top of the funnel is going to fall out the bottom and buy, become a customer, right? So that's why we picture it like a funnel. And as we get to the bottom of the funnel, then we need to talk very specifically to people who are almost ready to convert. They're almost ready to buy. And the way we talk to people at the bottom of the funnel is very different to the way we need to communicate with people at the top of the funnel, who are otherwise disengaged with you, your business, or your solution.

Video is the marketer’s secret weapon for all stages of the marketing funnel. Find out why on this week's episode of TubeTalk.

Your In-Depth Guide to Building a Successful YouTube Channel

How To Monetize Your YouTube Videos In 2020 - Beginner Guide

Published

How to Make Your YouTube Content Go Further! TubeTalk 182 with Christoph Trappe

Published

New! Key Moments in Google Search: Visible Timestamps for YouTube Videos

Published

How to Get The Best, Free Music For YouTube [Royalty Free!]

Published

Why Video is So Powerful for the Marketing Funnel: TubeTalk 184 with Ben Amos

Published

Why Did YouTube Just Delete My Subscribers?

Published

Exclusive! An Official Tour of the YouTube Studio Beta WITH YOUTUBE

Published

The Truth About Using Cover Songs in Your YouTube Videos

Published

How Jeffree Star & Shane Dawson Broke the Internet #JeffreeXShane

Published

EVERYTHING You Need to Know About Being a Mobile Content Creator: TubeTalk 18...

Published

Big YouTube Updates for 2020: What Creators Need to Know

Published

Top 10 Black Friday Keywords on YouTube

Published