Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

How To Get More Views on YouTube

Do you want to make money on YouTube? Millions of creators are earning a very good living from the platform by uploading content that drives huge views and engagements. Whether that income is from advertising revenue, merch sales, or brand deals, we keep you updated with best practises and ideas.

How To Make Money on YouTube

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

YouTube Tips & Tricks

If you’ve put off creating your own YouTube channel because you’re overwhelmed with the choices you need to make or are panicking because you feel you lack the right skills to succeed, worry no more and welcome to the only resource you’ll need to fulfill your video creator dreams.

If this is your first time here, we have a 

 that aims to educate you on your YouTube journey. And if it is your plan to grow your channel, make sure to subscribe to our YouTube channel, and click on our notification bell so you don't miss any of our latest tips, tricks, advice, and news.

How to Start Your YouTube Channel: 10 Top Tips

We promised 20 tips to kickstart your YouTube channel, so let's start delivering on that promise with 10 tips in this post and 10 tips in the 

. All the tips are covered in this video too:

So amazingly, there are still some people out there who are thinking of starting a YouTube channel and have been for months, possibly even years. My advice to you is, ready or not, start now. And I'm not telling you this as a New Year's resolution. Every moment you hesitate or procrastinate, there are thousands of video creators starting their YouTube channel today, and gobbling up all your potential audience. You don't want that.

Feel the fear, do it anyway. Start, press record. Record whatever you want today. It doesn't matter if it doesn't end up on YouTube. You need to gain experience in getting in front of the camera, getting behind the camera, using your editing program. You need to start creating content to find out whether or not you enjoy making videos before you know whether or not you enjoy being a YouTuber.

Tip #2 Learn How YouTube Works, No Seriously:

The chances are, that the first video you make is going to absolutely suck. Fantastic, you've made a video. You've made the first step, and in six months’ time, you'll look back at that first video and think yeah, that really was terrible, but you've gotta start the journey somewhere. And with that, you've gotta start your YouTube channel somewhere as well, even if you're not ready. Create a YouTube account, upload a video to YouTube. You don't have to publish it, that's the important thing.

You need to gain experience going through the workflow of uploading videos. The last thing you want is having a brilliant video ready to upload, but you don't know how the YouTube system works. Again, experience is going to trump any advice any of us can give you, so record a video, upload it to YouTube. You don't have to publish it.

Tip #3 Develop a Strategy you Will Actually Follow:

While getting some practical experience behind you is obviously a good thing, you also want some form of strategy. So, answer these questions:

What do you want your channel to achieve on YouTube

, and when you're answering this, try and answer it from a viewer's perspective, not your perspective. So I don't want to hear about hitting 10,000 subscribers, a million views, or whatever. If your viewers know that you're in it for your own self-gain, they will see through it and immediately switch off. Viewers want to know what they can gain from the content, and you want to sell that as much as possible in your videos.

 Again, try and be as specific as possible. What age range? What gender, if you are going to a particular gender? What type of demographic? What are they interested in? You need to know who's going to watch your content.

 There are millions of gaming channels out there, hundreds of thousands of Fortnite channels out there. How are you going to distinguish your content from everybody else who's already on YouTube making content? You need to disrupt the status quo, not join it, because you'll never be seen.

how are you going to deliver this content?

 Is it going to be every day, once a week, at a particular time of the day? Think about when your audience is most likely to watch YouTube, and how much YouTube they can watch per week, and then tailor your content to those watching habits, and think about whether you're going to do video on demand, live streams, what's going to be best for you and your audience?

Tip #4 Find Your Niche and Build the Hell Out of It:

live streams, you'll know this one off by heart. Niche down. Let me give you a quick example. What's your channel about? If you're giving an answer such as, "My channel's about beauty, and it's about travel, "and it's about vlogging," then it's about too many things. 

. It should be about one specific topic, when you start your channel, because you need to appeal to a very specific audience.

Once you've grown your channel, and you've got millions of subscribers who fall in love with you, you can take them on a journey wherever you want, but to begin with, the audience is only interested in the content. They have no investment in you. Try and remember that. It's a cruel lesson to understand, but it will help you when you first start out on YouTube.

Once you've thought about and answered all of these questions, I want you to wrap it all up in a nice little present, called your value proposition. This is your elevator pitch. Try and tell your audience who you are, and why they should watch you, in around about six words.

. It tells you the who, YouTubers, video creators, and why they should watch, because they will learn how to grow their channels. But we've managed to do that in four words. Now it's your turn.

Tip #6 Invest in the Right Audio Equipment:

If you've just started out on YouTube, and you're wondering what your first tech upgrade should be, it is 100% audio, and here's why. Bad audio is so much more distracting than bad video, and everybody hates onboard microphones. 

So if you can, get yourself a dedicated microphone for your camera,

 and if you're recording from a computer, you can't go far wrong with a Blue Yeti.

Tip #7 Create a Formula with Template Videos:

Videos need structure, so when you make your next video, try to think of how you will develop a show formula, that you can use as a template for your future videos. Remember at the beginning of this video, I literally gave you a hook. An introduction, a teaser to what's going to be going on for the rest of this video. Then we have the branded intro, followed by an introduction to who we are for new viewers, a call to action to subscribe to our channel, and then we jumped into the meat of the content where we are right now, and at the end of this video, you'll see how we round this all up.

Your show formula will take time to structure, and it will evolve over the course of your YouTube journey. Try and keep an eye out for this when you watch your favorite YouTubers. As rough and as random as they might appear, there is always structure and story behind each video, and that's why you watch them.

Some people love analytics, others hate them, but there are a couple that are crucial to keep an eye on, whether or not you want to look at that analytics. The first is 

This represents how enticing your titles are, and how clickable your thumbnails are. Check the click-through rate for your channel as a whole, and on individual videos as you test. I'm not going to give you all of the same target to reach. Check what your current click-through rate is, and whether it's two, four, six, or eight percent. I want you to try and improve that by two to three percent this year. It will bring in so many more views.

The other metric, as it always has been, is 

. Generally speaking, the more watch time you get, the more YouTube is going to promote your content. But if you make shorter videos, that doesn't necessarily mean you must make longer videos, because your audience might not react very well to those longer videos.

What I will say is maximize the value of your watch time in the videos that you have. That's by looking at relative audience retention. How does your video stack up to similar videos, in terms of whether people are still watching or not, and try and improve the relative audience retention. Having said that, if your average view duration is 60, 70, 80%, you're doing really well, and it gives you a license to try testing longer videos.

Verify your YouTube account. That will give you access to the most important tool on YouTube, which is custom thumbnails. We've got a video here on how to do it.

Tip #10 Create an Engaging, Interesting Channel Banner:

If I see another generic cityscape, or rolling hills in the channel banner when we do channel audits, I'm going to rip out my hair.

10 more tips or creating and growing your YouTube channel

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Members of the vidIQ family that have upgraded to our Boost and Pro packages get immediate access to the Academy 

 so you can kickstart your YouTube success today! Access to the exclusive vidIQ academy will give you a huge advantage over your competitors from the get-go. 

Kick off your YouTube dreams with the tools you need to launch YOUR channel. We've got the top tips just for you!

How to Start a YouTube Channel: 10 Brilliant Tips

If you check with anyone that's been successful on YouTube, the two words you will hear constantly hear are trends and community. If you want to know how to use trends and community to grow your YouTube channel, well, this is the right episode for you.

At vidIQ, we use the power of the community and leverage trends to bring our audience the most up-to-date and useful content we can. Our guest, Dan Currier from 

 does this superbly well. He's going to teach us the exact steps that he uses to build amazing audiences for his clients. In this podcast you will learn:

How to jump on trends that specifically benefit your YouTube channel

Why creating content on the back of one viral video may not be the best strategy

To create trending content that benefits your community

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

How to Build a YouTube Community Around Trends: Full Transcript

Liron Segev:	Who is Dan in a tweet? How would you describe you?

Dan Currier:	In a tweet, I certainly have a lot of passions and a lot of different projects I'm working on on YouTube. I have a YouTube channel called Creator Fundamentals that is all about simplifying YouTube to help other creators grow on the platform.

Liron Segev:	Fantastic. How important it is to understand this thing called trends on YouTube? We keep hearing about a viral video, and hashtag challenges. What are those keywords which have been flying around for us as creators who have our channels, what should we be looking for? Should we be riding those trends? How do we detect them early? Where do we even begin?

Dan Currier:	I think one of the biggest things to understand when it comes to trends is not every successful attempt to jump on a trend has a net positive gain for your YouTube channel. What we see is a lot of our creators who try to jump on a trend, something popular that's going on, and oftentimes they'll hit on something but it's not really aligned with the niche that they're focusing on for their channel.

While it may sound and feel like a good thing in the beginning, you're getting a lot of new subscribers and views and your live statistics are off the charts and it's a really good feeling, long term it can have some really detrimental effects on your channel. It's definitely important when we think about trends that we are looking at trending topics in line with the topics that we're covering on our channels.

Liron Segev:	Okay. There's a couple of things to dive into there. Just because something is trending and something is doing well as a general rule might not necessarily mean that we should be jumping on that trend. Is that right?

Dan Currier:	Right. Ultimately, what happens is when a situation like that occurs, say for example you have a YouTube channel with 5,000 subscribers and you hit on a viral video that's not related to your typical content and you bring in 2,000 new subscribers in a week. Well, now you find yourself in a situation where you have those original 5,000 subscribers that are looking for one type of content, a new 2,000 who are looking for a different kind of content and it puts you in that odd position of are you going to be true to the original audience or are you going to continue to make videos related to the viral content in an effort to appease the new audience.

It puts you at odds, it splits your audience, and a lot of times it just causes problems with your entire strategy. The long term effect of that can really knock creators off their game in terms of the type of content they should be making.

Liron Segev:	Is this true across the board? In other words, regardless of your channel size or your niche, if you tack onto something that isn't within your core audience or your core values, could those hurt your channel even when you're a bigger channel?

Dan Currier:	Yes. Obviously, if the trend that you jump on, you know, as related to your entire audience. If you have 100,000 subscribers and something hits and you get a couple thousand from it, obviously it's not going to dilute your audience to that degree. It would probably be a little less of an impact on your overall growth. At the same time, you're still bringing in that audience that ultimately is probably not going to be served any value from your future content because they came in on a topic you don't typically cover.

Liron Segev:	Okay. That makes sense. There's a core audience. Yes, there may be a bit of dilution on the fringes, but if you get back to doing what you're doing, you'll probably will retain that momentum and that audience will forgive you a little bit because you've built up some sort of a trust, some sort of authority. If you make this a habit, I think that you're going to feel it very much in your analytics.

Dan Currier:	Yeah, and a lot of times especially on small or midsize channels, when you do, if you haven't experienced a trending or a viral type video and that takes off, you're almost compelled to want to follow it up with similar content. It could be two or three videos. If you're doing it right, you're following that up with related content to ride that trend and get the most out of it. If you're riding that trend away from the kind of content you actually want to make, it can hurt you.

Liron Segev:	Well, the one thing you seem to have done really well is understand this and apply it to your own channel. You've got this great video called, ‘How to Get 1,000 Subscribers and 4,000 Watch Hours’ with about 400 odd thousand views on that particular video. This was done about a year ago, I would say, which is a really good time. Within a year, over 400,000 views. Amazing stuff. Tell me about that video. How did you come up with this? What was your research like? Was this a trending thing that you were going after or was it a specific question? How did this happen?

Dan Currier:	All right, there's a couple of different things here. Part of it actually ties into the other topic that you talked about, which is community. I'll explain that in a minute. Basically, what happened prior, obviously, I do content for YouTube creators. It's all about educating them and keeping them up to date on news.

One of the things that was going on was a delay in a number of creators who had reached 10,000 views, which used to be the requirement for the YouTube partner program, but had not been monetized. YouTube was putting out very vague information and basically stringing these people along because it had been months since they reached it but they weren't approving anybody. This started to get me thinking that a change was in the works because of the lack of information and the time that had passed.

I think one of the important takeaways in terms of trending is to understand your niche, be aware of current events that are happening, and recognize when certain changes or news articles are going to receive an emotional response from the audience. Where we were at this point, I could feel the frustration building. A lot of people kept reaching out to me asking me why they hadn't been monetized. Then YouTube came out with the news that they changed it from 10,000 views to 1,000 subscribers and 4,000 watch hours.

Now, the way that this actually ties into the community aspect is I have a number of different things I do to get news alerts and stuff. I have certain things that I've set up on Twitter to try to tag certain people to get information as quickly as possible to be able to jump on these things.

In that particular case, it was actually a member of my community. Somebody who was subscribed to my channel who reached out to me and let me know that that news article had dropped. Along those lines, one of the things that I had committed to do prior to this whole thing, which is a good tip for anybody is set up your studio. Set up your space in such a way where you can make content without a lot of preparation.

Meaning, if you can get a dedicated space to set up to be able to pop in and do a video quick, if you have content that obviously is related to that. The value, the way that I was able to capitalize on this trend is essentially being the first person to market, so to speak, where I knew there was going to be an emotional response. I knew this was a very important news topic.

As soon as I heard the news, I literally turned on my camera and made a video. Now the one that has 400,000 views was actually the second video because I decided right away that I was going to make two videos. The first of which was meet everybody where they were and it was a frustration video. It started off in YouTube's effort to screw small YouTubers because I knew that's how people were going to feel. In that first video I kind of met them right at the front door with that emotion.

That's another important concept or key with trending content is when a topic evokes emotion, you know there's going to be a large audience involved in that. I decided to meet them where I knew they were on an emotional level. Then that first video, I walked them through that emotion and ended that video with the idea of, you're going to have to come up with a way to move forward if this is important to you.

The next day I released the ‘How to Get 1000 Subscribers and 4000 Watch Hours’ to tap into those people who were frustrated but wanted to continue. That second video came out with the pity party's over, time for us to get to work. Then I outlined the ways that they could do that. I also, just from a content perspective, that particular video also referred to several other videos on my channel where they could get different information on aspects of moving forward. All in all it worked out pretty well.

Liron Segev:	It was reading the audience, reading the sentiment before an announcement was made. By the time the announcement was made, you already prepped, you ran your research, you knew what's going to be the pain points, and then you knew how to fix those pain points and this is exactly what people would be searching for. These are some great points. You said you used social media?

Dan Currier:	Yeah, variety of other things. There are lists on Twitter where you can tag a bunch of things so you can pop in there and see kind of a news feed from those particular tags. Like you said, I get Google alerts and I try to touch base in other news resources to try to stay on top of that stuff.

Liron Segev:	If somebody has a chef channel, a cooking channel, or someone's a vlogger or someone does, I don't know, check how tos, do we all fit into that same boat? Should we also be keeping an ear or an eye out on what's happening? Will that help us?

Dan Currier:	I think it's going to vary a little bit obviously based on the niche and the type of content that you're making. I would say any niche or topic that you're focused on that has the potential to have breaking news or news that people would want to hear about right away has the potential to be trending in that particular category.

I know a channel that does auto related content and there was a new car that was coming out. They jumped on the news of that particular vehicle and put together a string of videos based on that vehicle that just exploded their channel and got them a ton of activity. It was also in line with the topic. In that case, it was a trending topic that brought in an audience completely related to their channel and they saw a big boom from it.

Liron Segev:	Wow. Love it, love it, love it. Again, going back to understanding that you're in a niche but your niche doesn't start and stop in YouTube. It's bleeds into absolutely everything else. If you can understand that, you can probably predict those trends because you're in it and you're feeling the frustration or you're feeling the joy or you're feeling the anticipation of something being released and just use that to your channel's advantage. That makes complete sense.

Dan Currier:	I mean, and at this point I think YouTube is pretty much a not so microcosm of life in general because of its size and its mass and the amount of content that is uploaded every hour. Anything that happens in the outside world is going to find its way to YouTube because a highly significant portion of the outside world tunes into YouTube.

Liron Segev:	Clearly, absolutely. I think my point, and your point is as well, is that once we look beyond just the borders of YouTube and beyond this whole, why am I not on the trending page? Well, trending pages are there because they are already trending. If you can understand something before it happens, well, that's where the gold is. That's where you win in a big way.

Dan Currier:	To a large degree, the trending page itself is like the Rolls-Royce of success. Well, it's okay if you go out and find yourself a couple of BMWs, it's still going to do well for the growth of your channel. You don't necessarily ever have to find the trending page to be highly successful in terms of getting content to trend within your own niche.

Liron Segev:	Okay, brilliant tips, great advice. Keeping your ear to the ground is always, always helpful. Now, the one thing we did touch upon very, very quickly is this whole community. I know from my personal experience before I let you run with this is things change dramatically when I started understanding that it's not me versus every other person in my niche, but rather than me can be included as part of coworkers, so to speak, of people in my niche. Then that mindset change alone absolutely changed my channel, changed in my attitude, changed basically everything. What do you feel about the community as a whole?

Dan Currier:	I mean, to me, it all starts in the community. In fact, for me, this particular channel Creator Fundamentals actually literally started in the community. I was actually working on my other channel called The Average Dan that was kind of a how to channel where I would make videos to help people solve problems that I ran into and I couldn't find content on.

When I "got serious," and wanted to learn how everything worked, the first thing I did was join YouTube communities on Facebook. I got involved in groups, started interacting with other people who were trying to achieve the same type of goals that I was. Through that experience, I started to learn not only the value of going in and giving value and talking to people, but that there were a lot of people in the community that needed a source of information on what actually works and what doesn't.

I mean, everybody says it, community, community, community but it is, it is an absolute game changer when you realize how powerful it can be. For me, it started in Facebook groups. From that point on it extended to making the jump and actually attending conferences in person, which just takes the community aspect to a whole different level.

Liron Segev:	Do you find that social media and the comfort of home and the computer is actually not a bad place to start?

Dan Currier:	I think it's a great place to start because I think like you said, when you do start to meet people in person, you realize that the creator space is filled with people who are introverts and have social anxiety and all those things. It's surprising to some degree because YouTube provides, YouTube and social media in general provide an outlet for these people, myself included, where you can express yourself. You can get good at your craft. You can deliver information in a comfortable setting.

Again, going into the communities, the groups and stuff like that, you can interact with other people on your own pace without the awkwardness of meeting strangers in a loud room and that kind of thing. For sure, I mean, I think it's probably more. I would probably say there's more people who are introverted than not in my experience in the people that I've come across.

Liron Segev:	I've done my thing, I'm on Facebook, I've joined some groups, I've met some people virtually. What's the next step? Should it be a meetup, local meet up? Should it be a big conference? What would you advise?

Dan Currier:	For me personally, it was a big conference only because in the area that I live in, in Upstate New York, I don't have a ton of opportunities to have creator meetups. If you live in a city or an area that seems to have a YouTuber every three people like Utah, then definitely take advantage of meetups. Dip your toe in that experience and meet people in person and start to develop relationships above and beyond just helping to learn the craft.

The relationships that you make through the YouTube community can open so many doors for you. It's not just a matter of learning how YouTube works or those kind of things. There's really a lot of opportunities present themselves through the relationships that you form.

Definitely try to hit up meetups locally if you can. If you have never gone to a conference, I definitely recommend trying to take that leap in and actually attend one because it puts you in a whole different world. As creators online, not many of us can turn off the computer and go in the other room and chat about YouTube with our spouses or our significant others, our kids, our friends because they don't understand. Then you go to an event and everybody around you is talking about the same thing and it really flips a switch of what's possible when we start to do this thing online.

Liron Segev:	I agree 100%. I mean, my first time I attended VidCon, which is the YouTubers' Disneyland as I can describe it. The first time I attended it, I looked around me and then I realized, hold on. I actually put up this tweet from VidCon, which was retweeted by VidCon which was quite funny. It was more colored hair and Gorilla tripods per square mile than anywhere in the world right now because everywhere you looked around it was just people with green, yellow, purple hair, which I have the green so I'm cool with that. They're talking to their cameras. Everyone's just relaxed because you're not weird just talking to yourself in the middle of the shopping mall vlogging. Everybody else is doing exactly the same. How cool is that? Have you been to VidCon?

Dan Currier:	I have not been to VidCon. I have been to VidSummit and also Social Media Marketing World. Those are two very different conferences from each other.

Liron Segev:	Next up on your radar has to be a VidCon just so you can complete the traffic.

Dan Currier:	I know, right? It's funny though because I truly believe in the community aspect and one of the challenges for me living in Upstate New York is that all of the conferences are actually out on the West coast or a lot of the major ones. I'm actually trying to take the concept of community to the next step here in the Northeast and trying to create a creator event here that people can come to and experience that community without having to trek across the country.

Liron Segev:	Let me ask you this. What has got you really excited right now about YouTube?

Dan Currier:	For me, YouTube has really been the springboard of what's possible and what I can do in the creative space. When I first went out to that VidSummit, it was just one of the things that people get into. Especially when people are starting YouTube channels though, you'll ask them the question, do you want it to be a business? Would you like to make this your full-time career?

A lot of people because they don't have the confidence or even realize what's possible, it's just a hobby, you know? Then they make that, they get that first AdSense and they go, oh well, maybe something could happen here. Then when you really start to get the ball rolling, you're like, hey, I can turn this into a career. For me, like I said, it's a springboard. It's just the tip of the iceberg for me and what I want to do. Obviously, I want to be able to present the content on YouTube to all of the people that are coming into the platform and learning exactly how everything works.

I think it's a great opportunity and a privilege to be there at the front door to give them the tools to do that. Above and beyond that, I want to be able to help those who want to take it to the next level to advance their education through coursework and all that other stuff. Like I said, probably that when you said excitement, the thing that pops into the head is the conference that I'm planning because it's so far out of my comfort zone, and it's mildly terrifying but at the same time it's super exciting because I know what it's going to take and I'm looking forward to the opportunity to put it all together.

I'll probably be stressed out until it actually comes about. That to me, that's super exciting, to try to see that through and create the opportunity for people to get together here on the East coast without trekking across the country and be able to do that at a much lower cost than what it does take myself and others to make it out to California.

Liron Segev:	Yeah. It must be amazing value for someone who's local, who is maybe on the fence a little bit. They kind of want to do this, but they can't afford to justify that cost at the moment. A local event is absolutely what's needed to get you over that hurdle and to actually see just how big the space is and how welcoming the space can be if you just network with the right people. If you help each other, it's amazing how many doors open, oh, I know this guy who knows this person. Those little cups of coffees in the hallway, those are worth their weight in gold. The fact you're doing one local for your area, that's amazing. I mean that's absolutely incredible. Have you got a date of when you're thinking of doing this?

Dan Currier:	Yeah, it's going to be called the people of video to focus on that entire community aspect, and it's going to be May 2nd and 3rd of 2020. I have a year to plan. I wanted to get it out there. Especially, because of the cost for people that don't have the opportunity, I wanted to make them aware of it as far in advance. If that's something that they're interested in, they can take the next year and plan for it. I have a group of people that every few months I go to New York City and I meet with a group of creators. We do this thing called the New York City video mastermind. It's just all of us getting together and it's a nice mix of people. It's myself and Ross Brand and Dan Norton, Jason Liebman, and John DiStefano from UDoIt.

A great way for all of us to get together and talk shop and let each other know what's working and what's not working from a business sense. I'm hopefully going to get all those guys up to Upstate New York as well as bring people in from the surrounding states to be able to meet people in person because I really do think that that was in person opportunities. Just open your mind to what is possible because when I went to that first VidSummit years ago, it was you get inside a bubble, you think you have a general idea of what you're doing and you start to get to a point where you think you're pretty good. Then you go to something like that and people are asking you what's your open rate is on your email list. Like, what? Email list, what's an email list?

Thinking about those things and how I learned about those concepts in those conferences and how I've taken those and learned them and implemented them since that time. It just opens your mind to just how much you can accomplish and really lets you see that light at the end of the tunnel that is making something that can actually support your channel and yourself in the future.

Liron Segev:	For people who don't know the names that you mentioned, that Dan mentioned now, the channels are so fundamentally different to each other where one is a DIY working on woodworking house kind of channel. Dan Norton's all about video creation. It's so different but yet there's a common ground and common ground is YouTube. It's amazing how you could just strike up a conversation with people regardless of what they're into, but because you've got this common ground, you'll grab a cup of coffee and then you'll just talk shop and the same rules will apply some more, some less to your nation, your industry but this love for YouTube and helping each other is real. That's why these guys meets up and that's why they do it.

Speaking of New York, because obviously this is your place, I've got an important question. If you could put something on a huge billboard in the middle of Times Square, what message do you want everyone to understand or see?

Dan Currier:	You know, there's a saying that I've kind of picked up not really only specific to YouTube, but I've carried it with me for years and that is life is 10% what happens to you and 90% how you react to it. I think that as, especially in YouTube, because people get frustrated when they don't see the results, realize that mindset is such a significant ingredient to success in anything. Having the positive mindset, understanding that the journey is a process and being able to roll with the punches so to speak, and just continue moving forward I think can be super powerful in YouTube and in life.

Liron Segev:	Love it, love it, love it. I think mindset is what most of this journey is about. Once you have the right attitude, the right understanding that things really, really change. Dan, as we wrap up, if people want to get a hold of you, they want to follow you on social media, this is my plug myself moments. Yeah, go for it.

Dan Currier:	You can find me on YouTube at 

. If you want to come hang out in Upstate New York, you can go to 

, love to have you there. On Twitter and Instagram it's also Creator Fundamentals as well, so easy to find out there.

Liron Segev:	Fantastic. The show notes will be here with all the links, so everything we've spoken about will be on the blog post so that if you missed anything, it's a simple click away. Dan, thank you very much for making the time and sharing your knowledge with us. We look forward to seeing you and seeing your event a huge, huge success because anything that we can do to promote people getting together and talking about YouTube, well, that's a great, great thing in my mind.

Dan Currier:	Thanks for having me. I appreciate it.

Did you know that a one-off viral video can actually harm your YouTube channel if it doesn't fit in with your usual content? Find out the right way to jump on trending topics in this week's TubeTalk.

How to Build a YouTube Community Around Trends: TubeTalk 185 with Dan Currier

YouTube creators who publish content specifically for children have already suffered a blow from the 

 the platform rolled out in November 2019. Now those same creators face new restrictions from potential legislation aimed at further limiting the reach of the type of content that can be published on the platform.

The Kid’s Internet Design and Safety (KIDS) Act, has been proposed by United States senators Ed Markey and Richard Blumenthal, with the intent to further protect children aged 16 and under who consume online video on social media sites like YouTube, Snapchat, TikTok, and others.

The KIDS Act: How it May Could Children-Focused Video Creation

If the bill is approved, it would mean new laws would come into force for social media platforms to protect children and young teens. Those sites would need to fundamentally change the way they both deliver, and promote video content to children.

Under the new law, auto-play videos, recommendations, and push notifications would have to be turned off for any content that is made for kids.

Senator Ed Markey was the co-author of the COPPA Act but wants to extend the protection afforded to children with further legislation. In a 

"Today, kids’ faces are increasingly covered in the glow of their screens, and it’s time to face the chilling reality that some websites and apps are built in ways that harm children. Powerful companies push kids to buy products at every turn online, and top platforms are saturated with disturbing content that no kid should ever be exposed to."

The KIDS Act wants to push through the following restrictions designed to protect children:

The ban on ‘auto-playing’ videos - a feature that has the potential to reel children and young teenagers into spending an unhealthy amount of time online

The suppression of push alerts and badges that may encourage children to extend the time they spend on their mobile devices

The bill limits sites from promoting inappropriate, violent, or dangerous content, and will require those sites to set up a feedback system for reporting that content

Banning sites from pushing content around influencer marketing or marketing that includes “embedded interactive elements”

Stopping websites for promoting alcohol or nicotine products to those aged under 16 years of age

One of the stand-out restrictions in the proposed bill calls out unboxing videos in particular. As one of the most popular trends on YouTube, this content has long encouraged the partnership between creators and brands or influencers.

Unboxing videos, like this one below from the SquirrelStampede YouTube channel, are often sponsored, thereby exposing children to a certain toy or confectionery brand under the guise of entertainment.

The KIDS Act isn’t proposing the banning of unboxing videos - because good luck with that - but would prohibit platforms like YouTube from recommending this content to children. It would also make it illegal for social media platforms to recommend any sponsored content to children, impacting an already fragile eco-system, and further limiting the exposure unboxing creators would get on the platform.

The KIDS Act would also make it illegal for platforms to recommend literally any kind of branded or sponsored content to users under the age of 16.

The after effects of COPPA on YouTube creators who publish children’s content has been significant, and the KIDS Act has the very real potential of limiting their visibility to a critical extent. With restrictions on children’s content being recommended, the number of views and Watch Time a kid’s focused YouTube channel will be severely impacted.

We'll keep you up to date with any news on this issue.

And if you’re really serious about growing your YouTube views and subscribers, sign up for exclusive access to the [vidIQ Academy]

After the impact of COPPA, YouTube creators who publish content for children face new limitations from the proposed KIDS Act.

YouTube Children’s Content Creators Face New Woes from KIDS Act

Raise your hand if you want to be a full-time YouTuber. If you’re listening to this podcast or reading this post, the odds are pretty good that you're trying to monetize your content on the platform and make being a YouTuber your career.

But did you know there's more than one way of becoming a full-time YouTuber? As creators, we acquire a whole set of skills over the years, like how to research the right content to make, how to edit the footage we film, and how to optimize the videos we publish. Those skills are transferable and can help bring in the extra revenue you want.

In this week’s episode, I’m joined by Owen Hemsath or 

 as he's known all around the interwebs. Owen helps business leaders grow their influence and their authority on YouTube, and he’s an established and successful online video creator himself. He hosts two very successful 

 talk shows each week that attract thousands of views, and is very active on 

Why all the big YouTube creators treat their channels as a business

How you need to do the same so you can generate real revenue

What separates the business YouTube creator from the hobby YouTube creator

How to make your talents and skills available to the marketplace to help grow your channel

Why you can’t rely on Adsense income to make you rich

How working off-platform can generate a living income

How you can still generate revenue even though you’re not as big as Mr Beast

How to build your channel to get those brand sponsorship deals

Going Full-Time on YouTube: Podcast Snapshot

__* Liron Segev: What kind of critical mistakes are creators making by not treating their YouTube channel as a business?* __

 They are not measuring to see what needs to be improved. Do you think Mr. Beast doesn't treat his channel a business? Of course he does. Where do you think he gets the $10,000 to throw off a bridge. What separates the business creator from the casual creator is that the business creator thinks "Okay, well what can I do better next time? What am I not doing, and who can I be listening to, to grow my own channel?"

YouTube revenue generation takes some time to build and to grow. What I see happening a lot is creators with all of these talents and skills, and they are not actually making their talents and skills available to the marketplace to help grow their channel.

Here's what I mean by that. If you're a great editor, and you want to make money being on YouTube, then reach out to other YouTubers, and offer to do their editing for a fee. For a fee, you're not going to do this for free.

Liron Segev: Many people think that being a full-time YouTube means that you're earning 100% of your income from AdSense. But’s that a huge myth.

But many creators have skills that revolve around YouTube, like the ability to edit, or do the keyword research, or create custom thumbnails, etc. If you can get other creators to pay for that, then that’s the way into making it full-time as a creator.

 You also don't have to have a large number of subscribers to be an expert and offer your skills to other creators, businesses or brands.

I never thought that I would be where I am today where I'm widely respected in the industry, working on television shows. I have a regular recurring news segment that I do in our local news channel, out here in San Diego. I never would have thought that that would have been the case, but I immersed myself in the industry.

I picked myself up by my bootstraps, which some people want to say is impossible. It is not impossible. You just keep going. You just publish again. I've got to make a hashtag, #publishagain.

We have glamorized what it means to have success on YouTube. Success on YouTube only counts if you're T-Series, or Cocomelon, but that’s not true at all.

My point is this, is that knowing where your channel is, and what your channel is, and then creating your own success for what you do, that's the miracle of YouTube. Where we get upset is where we say, "Oh, here's a channel with a strong, charismatic, male personality who has a pretty face, and then here's me. I have a faceless video in a very niche industry, but I want his type of success." You are setting yourself up for failure.

Instead, you've got to look at like, "Hey, what can you do?" Maybe your channels would be great for sponsorships, right?

And if you’re really serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

 and learn how to launch a successful YouTube Channel in just 30 days.

Do you love being a YouTuber so much that want to make it your full-time career? In this week's episode of TubeTalk, we show you how to make that dream a reality.

How to Make YouTube Your Full Time Career: TubeTalk 202 with Owen Video

 T-Series is now two million subscribers ahead of PewDiePie, and are well on the way to 100 million subscribers. As of time of this recording, they collectively have 193 million subscribers. Which puts them population wise, almost on the par with the African country of Nigeria. The trouble with these stats is that they go out of date very, very quickly. So if we were to look back on the PewDiePie vs. T-Series subscribers ranks. Where would we start and where would we finish? Let’s take a look.

 It’s only fair to use FlareTV as a starting point. Their 24/7 streamer live sub count was the first and is still running today. They first started their stream, way back on the first of September 2018. As for when the race finished. Well you could either pick the last date, PewDiePie was in the lead or, the date on which he officially ended the campaign with his video. Which was on April 28th and that's the one we're going to go with. And how many days are there between the, first of September 2018 and the 28th of April 2019? I'm glad you asked - its 239. And when you have some fixed dates to use as reference points, you can start to have fun with the data.

 For example on September the first 2018, PewDiePie has 65.76 million subscribers. 239 days later, he had 95.05 million subscribers. An increase of 29.29 million subscribers.

 As for T-Series, back on 1st of September, they still had some chasing to do as they were on 60.07 million subscribers. But by the end they were on, 96.27 million subscribers, which was an increase of 36.13 million subscribers. In those 239 days.

 And if you have a set number of days, then you know we total the number of subscribers gained in that time. What you can work out next, is the average number of subscribers per day. PewDiePie gained 123K subscribers per day. T-Series 147K subscribers per day. Whatever way you look at it, the numbers are already astronomical. And we haven't even started yet. Because you see, everybody's been focused on the subscriber rate between PewDiePie and T-Series. But what do all of the subscribers do? They click on videos and watch them. So what about the views.

 Well forget the millions, now the numbers are moving into the billions. PewDiePie's channel started this race on 18.64 billion views and by the of it he had 21.27 billion views. An increase of 2.63 billion views. That's the equivalent of one in every three people on the entire planet watching one of PewDiePie's videos.

 And if you thought that was impressive, you haven’t seen anything yet. T-Series already had 46.89 billion views, before this race started. And now they have 68.92 billion views - an increase of 22.03 billion views. That's more views than PewDiePie's entire channel, in 239 days.

 When you boil down those numbers into averages, PewDiePie's channel earned 11 million views a day. While T-Series brought in an astronomical 92.2 million views a day. Now if my maths are right, that works out at 3.8M views an hour or 1056 views per second.

 Let’s take a look at the record-breaking days. PewDiePie's best subscriber day of the whole race, was December 1st 2018, when he gained 544 thousand subscribers. His best viewing day was on April 1st, when the channel brought 25 million views and 308K subscribers.

 For T-Series, well their best day was also December 1st 2018 with 326K subscribers. They're best viewing day was April 18th with 122 million views, and 176 thousand subscribers.

 As for record-breaking videos, we can't avoid PewDiePie's, two diss-tracks on the subscriber race. Which to date, have collectively brought in, over 200 million views. These two videos are now PewDiePie's, most popular videos on his entire channel.

 As you might expect, T-Series never directly address the subscriber race with a song. Their most popular video during the race, was 

 with over half a billion views. But it is by no means the popular video on their entire channel.

 2017 days - the combined total of time, PewDiePie has spent as the most subscribed channel on YouTube.

 April the 14th 2019 - the day T-Series, took the crown and, they have remained there ever since.

 Since we know the total number of days, that gives us the total number of subscribers and views for both channels during this race. What conversion rate does that give us for, views per subscribers? Or what I like to call VPS. PewDiePie gained a new subscriber for every 89. 7 views. While it took T-Series, 654.2 views for every subscriber they earned.

If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

It’s been quite a rollercoaster race on YouTube between PewDiePie and T Series over the past few months. Let’s take a look at 15 numbers that defined the story.

How to Build a YouTube Community Around Trends: TubeTalk 185 with Dan Currier

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YouTube Children’s Content Creators Face New Woes from KIDS Act

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