Burger King created a shady social media campaign last week that has gained a ton of attention and upset a lot of social media influencers.
Last week on January 23rd 2019 the Burger King social media team started liking influencer Tweets from 2009 and 2010. They liked three of Casey's tweets and here was his response.
At the time of this Tweet he did not know that this was a trick Burger King was using to get influencers to give them free publicity and this single Tweet got over 13,000 likes. The truth was Burger King was using many influencers for a launch campaign. They are reintroducing funnel cake fries.
On one hand you could say that Burger King used shady practices to get buzz about a new product launch. But on the other Casey took full advantage of this situation and tells Burger King to work with him for charity.
Infact they responded and seem to have agreed to his terms
Creativity For The Win!
No matter your opinion on the matter this all happened from a brilliant social media team. We are not saying what they did was the right thing but it did gain attention and start something bigger. For example we are blogging about Burger King and Casey on a Tuesday.
Rob is our resident video guy. He started out on YouTube in 2012, building up a tech channel to over 100,000 subscribers and 30,000,000 views before joining the vidIQ team. Today he is hard at work sharing everything he has learned on the YouTube platform; educating video creators on how to grow their own channels and turn hobbies into careers - just like Rob did in 2017.