Turning a Lego hobby into a real audience
with YouTube Coaching
4.6 X subscriber growth in 13 months
Kiwi Modulars • 13 months
Kiwi Modulars
@KiwiModulars
When YouTube Coaching Clicked
The moment coaching started, the growth curve took off
New Subscribers
+47K subs
13K → 60K
Timeframe
13 months
Results in this timeframe
The Challenge
Jacob, known as Kiwi Modulars on YouTube, had built his channel to around 13,000 subscribers with creative long-form videos. But growth soon stalled, leaving him unsure how to sustain momentum or scale beyond his early wins. He wanted a strategy that would help him break through the plateau and push toward the silver play button.
The Turning Point
Jacob joined vidIQ’s 1-on-1 coaching program and worked closely with his coach, Braedon. Together they focused on:
- Mastering Hooks and Retention – especially for Shorts, learning how to grab attention immediately and keep viewers watching.
- Using Shorts as Growth Engines – several Shorts went viral, hitting 100K, 400K, 800K, and even 1M+ views, each one pulling in waves of new subscribers.
- Roadmapping Long-Form Content – Jacob gained clarity on which “out-of-the-box” ideas to pursue and how to package them strategically for maximum reach.
This combination of short-form virality and long-form focus gave him both visibility and staying power.
The Results
The results were dramatic.
Grew from 13K to 60K+ subscribers, now on track for 100K and the silver play button.
Shorts went viral, introducing thousands of new viewers.
Refined long-form strategy kept audiences engaged and boosted regular uploads.
Built a clear content roadmap, turning uncertainty into confidence.
Established a sustainable growth trajectory for Kiwi Modulars.
Hear it from Kiwi Modulars
“[one video] saw an instant 1 out of 10 and a whopping 50,000 views in the first 2 weeks.”
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