In YouTube's never ending quest to improve the user experience on the platform, a new policy on verification is being implemented in October 2019.

, YouTube stated that "channels that already have the verification badge will now keep it and don’t have to appeal." See more about this in the following video:

 that it is tightening up its criteria for creators to earn (or now keep) a verified badge, which has been a universal symbol of credibility for many years. For more info, check out this video:

YouTube channels that no longer meet the new criteria, and are in the firing line to have their verified badge removed, are being notified of the decision today. Creators who will be affected have the right to appeal before the plan is fully implemented on the platform next month.

How to Get YouTube Verified: The New Rules

Having that YouTube checkmark next to your channel's name signals you are a significant and credible creator, and is a badge of honor for those who carry it. Up to now, YouTube allowed any channel with more than 100,000 subscribers to be verified. And while 100K subs is a major milestone for any YouTuber, we know these numbers can be gamed.

Going forward YouTube has confirmed that those channels that have over 100K subscribers will also need a “clear need for proof of authenticity,” and this includes all channels whether they belong to superstar YouTubers, celebrities, or other prominent creators.

YouTube states that from now on a channel has to be owned and managed by the person or brand it claims to be in order to get a verification mark. The new guidelines are:

 Does this channel belong to the real creator, artist, public figure or company it claims to represent?





 Does this channel represent a well-known or highly searched creator, artist, public figure or company? Is this channel widely recognized outside of YouTube and have a strong presence online? Is this a popular channel that has a very similar name to many other channels?

YouTube has confirmed that channels that meet the new critera will not have to apply for verification as it will automatically be awarded.

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

YouTube announced tighter rules around channel verification, but creator backlash stopped that decision in its tracks.

YouTube Verification Policy and the Great Creator Backlash

As the biggest distributor of online videos, YouTube has managed to provide content for a long time very steadily as the most preferred platform by viewers. One of the main reasons behind this is the strict community guidelines and content moderation that YouTube has implemented successfully over the years.

It's better to be safe than sorry, which is why YouTube has a feature called "Restricted Mode" that is designed to filter out content that may not be appropriate for younger viewers. While it serves a useful purpose for those concerned about mature content, many users find the restrictions overly limiting, especially when it blocks access to content that they deem acceptable. 

If you're over 18 and want to turn off YouTube's age restrictions, this guide will walk you through the steps.

20 YouTube Updates that Will Affect Your Channel in 2024

YouTube restricts certain videos based on age to comply with regulations and community guidelines. Age restrictions can be triggered by the video’s content, such as profanity, nudity, violence, or other mature themes. This setting ensures that users under 18 can’t view inappropriate content, and it also restricts logged-out users from accessing such videos. Moreover, age-restricted videos cannot be embedded in third-party platforms​

However, if you find yourself unable to watch certain videos and you believe the restriction is unnecessary, you can turn off the age restriction by disabling YouTube’s "Restricted Mode"—but this option only works if you are logged into a verified account that confirms your age as 18 or older.

How to Watch Age-Restricted Videos on YouTube (Desktop)

For desktop users, the steps to disable age restrictions are simple:

 Ensure you're logged into a YouTube account that is set to 18 or older.

 In the top-right corner of the screen, you'll see your profile icon. Click it to reveal a drop-down menu.

Restricted Mode option in the web browser 

Select "Restricted Mode" at the bottom of the drop-down menu.

 Scroll to the bottom and look for the "Restricted Mode" setting.

 If Restricted Mode is on, the switch will appear blue. To turn it off, click the toggle until it turns gray. This will disable the filter for your account on the current device.

Remember, Restricted Mode must be disabled on every browser or device separately, meaning if you use YouTube on multiple computers, you’ll have to repeat this process​

Turning Off Age Restriction on the YouTube Mobile App (Android & iOS)

For people primarily using the YouTube mobile app, the process might be slightly different. According to recent YouTube data, 

that's about 63% of total users on YouTube!

Here's how to turn age restriction off on YouTube app:

 Make sure you're logged into your account.

 Tap your profile icon in the upper-right corner.

 From the profile menu, select "Settings."

 Look for "Restricted Mode" and toggle it off. When disabled, the switch will appear gray​.

Turning Off Age Restriction on YouTube via Web Browser (Mobile)

If you’re using a mobile web browser rather than the app, the steps are as follows:

Open your mobile browser and go to YouTube.

 Once signed in, tap your profile icon in the top-right corner.

 Scroll down and find the "Restricted Mode" option. Toggle it off by tapping the switch​

What to Do if You Can’t Turn Off Age Restriction?

Sometimes, you may find that you’re unable to disable Restricted Mode. This issue usually arises for a few reasons:

 If you’re using a school, work, or public network (like in a library), the network administrator may have turned on Restricted Mode across the entire network. In this case, you won’t be able to disable it unless you contact the network admin.

 If your Google account shows you as under 18 years of age, Restricted Mode will be automatically enabled. To fix this, you’ll need to update your date of birth on your Google account. You can do this by going to your Google Account settings and updating your personal info​rmation.

. This will redirect you to the Google account linked to the YouTube channel.

On the left-hand side select the "Personal Info" tab. Here you'll be able to adjust your date of birth and other information accordingly.

Personal information details on Google account

If you're a content creator, it's important to note that YouTube can automatically restrict your videos if they contain certain themes. Age-restricted videos cannot be monetized in the same way as unrestricted videos, as many advertisers prefer family-friendly content. Creators can appeal an age restriction if they believe their video was unfairly flagged, but the process can take time​.

Turning off YouTube's age restriction can greatly enhance your viewing experience, especially when you're over 18 and feel that some content shouldn't be restricted. Whether you're using a desktop or mobile device, the process is straightforward, requiring just a few steps to disable 

Keep in mind that if you're using a shared or public network, a network administrator may enforce these restrictions, and updating your Google account information may be necessary if your age is set incorrectly. With the right settings, you'll have unrestricted access to the content you want to view. 

And if you're thinking of transitioning to a creator from a viewer,

In this post, you'll learn how to turn off age restrictions on YouTube across all devices with some simple steps. Read to know more!

How to Turn Off Age Restriction on YouTube

We often talk about having certain goals through different stages of your YouTube journey which drives your motivation to create newer, better content. But what goals do you hope to achieve through every video?

Whether it is liking a video, subscribing to your channel, or purchasing a product, you want the viewer to engage with your content through an action. A Call to Action (CTA) is pivotal in turning passive viewers into active subscribers, loyal followers, and even paying customers.

When done right, they guide your audience to take the next logical and effective step. Let's dive into actionable strategies for integrating CTAs effectively within your YouTube content.

How to Increase Audience Retention on Every YouTube Video

A well-placed CTA is more than just a directive—it’s a crucial touchpoint that nudges viewers closer to your goals. Whether you're building a community or driving sales, your CTAs need to be clear, strategic, and aligned with your objectives. Without them, you're leaving potential engagement on the table.

Graphic reading "Thanks for watching subscribe"

Understanding how to add CTAs on YouTube effectively is not just about pushing buttons or asking for favors; it’s about guiding viewers through a seamless journey from content consumer to brand advocate.

Types of YouTube CTAs and Where to Use Them

The effectiveness of YouTube CTAs hinges on not just what you say but how and where you say it. Below are the key types of CTAs and the contexts in which they work best:

The most natural way to integrate a CTA is through spoken prompts during the video. Simple statements like “If you found value in this content, consider subscribing” or “Hit the like button if this tip helped you” should be strategically placed at instances when engagement is most likely. Typically, creators introduce these CTAs at the beginning of the video (to capture early engagement), the middle (where viewer interest is peaking), or the end (when summarizing and encouraging a final action).

Visual reinforcement of verbal CTAs enhances their impact. Animations, like a "Subscribe" button or an arrow pointing toward the like button, can subtly remind viewers to take action without breaking the flow of your content. These visual cues should be tastefully done, complementing rather than distracting from the main message. 

When considering how to add CTAs on YouTube effectively, consistent branding and appealing design play a critical role in ensuring your graphics align with your video’s overall aesthetic.

YouTube’s built-in features like end screens and cards offer powerful ways to direct viewer actions. End screens can be used to promote related videos, and playlists, or direct users to specific links such as your website or a lead magnet. 

Cards, on the other hand, provide clickable prompts at key moments in your video. For example, while discussing a relevant topic, a card can pop up offering additional information or a related video. However, use cards sparingly and time them carefully—too many or poorly placed cards can distract viewers and even lower retention rates.

YouTube End Screens: How to Make Cool Video Outros

Often overlooked, the video description and pinned comments are persistent CTAs that remain visible regardless of when someone watches your content. This space can be used to direct viewers to external resources, product pages, or community discussions.

Here, CTAs need clarity and conciseness—ensure that your message is direct and that your links are easy to find. Additionally, using pinned comments as a CTA hub allows you to engage with your audience directly while reiterating your primary message.

While all this may sound simple enough, crafting an effective YouTube CTA involves more than just a catchy phrase; it requires strategy. Here are some key considerations when optimizing your CTAs for maximum engagement.

Clarity is key when encouraging viewers to take action. A vague statement like “Check out my website” is far less effective than “Visit my website for a free eBook on mastering YouTube analytics.” The more specific and actionable your CTA, the easier it becomes for your audience to follow through. Provide a clear benefit or value proposition that directly aligns with the content they just consumed.

For time-sensitive offers or limited-time events, adding a sense of urgency can push viewers to act quickly. Phrases like “Join now before it’s too late” or “Subscribe today for early access” tap into the fear of missing out (FOMO), encouraging immediate action. However, use urgency sparingly; if overdone, it can feel disingenuous and lead to viewer fatigue.

One of the biggest mistakes creators make is overwhelming viewers with too many CTAs at once. When faced with multiple options, viewers are likely to face choice paralysis. Instead, focus on one primary action per video that aligns most closely with your goals. 

For instance, if you aim to grow your subscriber base, prioritize the “Subscribe” prompt over secondary actions like following on social media or downloading a guide. Consistency in your messaging will also reinforce this single focus throughout your content.

Your CTA should feel like a natural extension of the content, not a forced add-on. For example, a video tutorial on video editing might naturally lead to a CTA like, "Download my free preset pack," rather than an unrelated prompt like "Subscribe to the channel." The more seamless the integration, the higher the likelihood of conversion. This alignment also boosts viewer trust since your recommendations feel relevant and timely.

Implementing CTAs is only half the battle; monitoring their performance is crucial for refining your approach. YouTube Analytics is your best friend in this regard, providing data on click-through rates (CTRs) for cards, end screens, and links. Regularly reviewing this data allows you to pinpoint what’s working and what isn’t. Experiment with different placements, wording, and designs until you find the combination that consistently drives results.

Getting a Good Click-Through Rate on YouTube: 6 Powerful Tips

For example, you might consider reallocating your CTA focus if you notice higher CTRs on end screens than on cards. Similarly, if certain phrases or prompts show better engagement, incorporate those into future content. Optimizing your strategy is an ongoing process that evolves as you gather more data and insights.


When used methodically, YouTube CTAs can be the catalyst that transforms passive viewers into active participants in your community. By adding clear, contextually relevant prompts at key moments, you can give your audience what they want the most and also do what matters most to your channel's growth.

The key is to remain consistent, test new approaches, and refine them based on what your analytics tell you. Keep testing, keep refining, and remember: a great CTA isn’t just about what you say—it’s about how, when, and where you say it.

How to Grow Your YouTube Channel in 2024: The Ultimate Guide

Graphic with YouTube logo with vidIQ inscribed

Master YouTube CTA techniques to boost engagement in 2024. Learn the best strategies to encourage subscribers, likes, and comments with effective calls to action.

How to Effectively Write a YouTube CTA

Thumbnails are one of the biggest pain points for new creators, and an important one to solve. Thumbnails are the "book cover" of your video—something that needs to grab attention in just a fraction of a second. 

There are so many elements that go into making that winning thumbnail for your content, and it's simply not possible to address all of that here. So, 

 with expert, John Scott, to get all your thumbnail queries answered.

In this post, we'll walk you through the ideal 

, some key best practices for creating thumbnails that stand out!

12 Types of YouTube Thumbnails People Love to Click On

First impressions are critical in the endless ocean of YouTube content. The thumbnail plays a massive role in getting viewers to click on your video over countless others. For new YouTubers trying to gain traction, getting your thumbnail right can be the difference between a low-performing video and that ever-alluring viral hit. Here’s why size specifically matters:

: YouTube thumbnails appear across a wide range of devices—desktops, tablets, and, most importantly, mobile phones. Therefore, you need a thumbnail that remains sharp and eye-catching across all these platforms.

: Thumbnails with the correct size and dimensions ensure a polished, professional look. Low-quality, blurry images won’t just make your video less appealing—they’ll make it look amateurish.

 Faster Than Ever: 6 Ways to Make YouTube Thumbnails in Record Time

The Best Size for YouTube Thumbnails in 2024

When designing your thumbnail, the recommended size is 

 with a 16:9 aspect ratio. This size works across devices and ensures your thumbnail looks pleasing to the eye. Additionally, the minimum width YouTube accepts is 640 pixels but going lower than the recommended size is probably not a good idea. To keep things simple, here's what you need to follow.

: 16:9 (standard YouTube video aspect ratio)

https://www.oberlo.com/blog/youtube-thumbnail-size

Using the optimal size guarantees that your thumbnail will look crisp, regardless of the screen size it's being viewed on. It also helps your video stand out in YouTube search results and suggested video sections, making it an essential element of your overall video SEO strategy.

Best Practices for Creating YouTube Thumbnails

Creating a well-designed thumbnail is more than just getting the size right. It’s about crafting something that resonates with your audience and drives them to click. Let’s break down some important design strategies that’ll help your thumbnails pop in 2024:

Your thumbnail needs to deliver a clear message in a split second. Overloading it with too many details, colors, or text can be overwhelming, especially when viewed on smaller screens like mobile phones. Stick to one focal point and keep the design clean.

Text on thumbnails can be incredibly effective—if done right. Use 

 that stand out against the background. Avoid cramming too many words; instead, aim for short, snappy phrases that intrigue viewers. Also, contrast is essential. If your background is dark, make sure your text is light, and vice versa.

Your thumbnail should immediately grab attention, even when it’s displayed alongside hundreds of others. Using high-contrast colors can help your image stand out. Consider using colors that are complementary or that contrast sharply with YouTube’s default red, black, and white color scheme.

Thumbnails that feature human faces—especially ones that show strong emotions—tend to get higher engagement. Whether it’s excitement, surprise, or curiosity, showing a human expression can create an instant connection with potential viewers.

One great trick for building brand recognition is to use a consistent style for all your thumbnails. This could include specific color schemes, text placement, or the use of your logo in a corner. Over time, viewers will come to recognize your videos at a glance, making it more likely they’ll click on your content.

For example, this is how the vidIQ channel home page looks at first glance. As you can see, there is homogeneity in the way we use our creators faces and other graphical elements across videos./

While designing thumbnails can be fun, it’s wise to avoid a few traps. Here are some common mistakes that you should avoid at all costs:

: Never use clickbait or misleading images that have nothing to do with your video’s content. This will only frustrate viewers, hurt your channel’s reputation, and lead to a high bounce rate—something YouTube’s algorithm won’t like.

: You don’t want to clutter your thumbnail with unnecessary text. Keep it short and to the point. Let the title of your video do the talking, and use text on your thumbnail sparingly.

: More than half of YouTube’s traffic comes from mobile devices, so always ensure your thumbnails are legible on small screens. If you’re adding text, make sure it’s large and bold enough to read easily on a smartphone.

: A blurry or pixelated thumbnail can significantly reduce your video’s chances of getting clicked. Always use high-resolution images, and if you’re unsure, err on the side of larger file sizes (

Tips for Testing and Optimizing Thumbnails

If you’re not sure which thumbnail design will work best, don’t be afraid to experiment. YouTube allows you to change thumbnails even after your video has been published. Here are some tips for testing and optimizing your thumbnails over time:

: Try switching between different thumbnails on the same video and track their performance in 

. This way, you can identify which design drives more clicks.

 of your videos. A higher CTR means more people are engaging with your content, which helps boost your visibility in YouTube’s algorithm.

: Beyond the CTR, also look at how long people are watching your video. If your audience is dropping off quickly after clicking, your thumbnail might not accurately represent your content. 

 for optimizing, testing, and comparing different thumbnail options for the same video by using the above metrics. 

According to YouTube, 90% of the best-performing videos use custom thumbnails.

 In 2024, making it on YouTube involves more than just creating great content—you need to package it well, starting with your thumbnail. Understanding the 

 and following design best practices will set you on the path to success. 

Whether you’re just starting or looking to level up your YouTube game, getting your thumbnail right is a crucial step to increasing your views, engagement, and subscriber count. 

Now it’s time to create that killer thumbnail

Learn the correct YouTube thumbnail measurements for 2024 and how to optimize them for the best quality and viewer engagement!

YouTube Thumbnail Measurements: The Right Size for 2024

Starting a YouTube channel without showing your face in 2024 is not only possible but increasingly popular. Whether it’s for privacy reasons, access to quality automation, discomfort in front of the camera, or simply because the content doesn’t require a visible host, faceless YouTube channels offer creators a path to success.

With consistent content creation and effective monetization strategies like ads, sponsorships, and affiliate marketing, faceless creators can generate significant and sustainable income. Here, we’ll understand how you can do it for your channel!

40 Awesome YouTube Channel Ideas (Without Showing Your Face)

A faceless YouTube channel is a type of channel where the content creators don’t appear on camera. These channels focus on delivering value through other means like voiceovers, stock footage, animations, or simply visuals that don’t require the creator’s presence.

There could be many reasons why creators choose this path. Some content is better delivered without a visual personality, such as channels focused on commentary, documentaries, or storytelling. Including a face might take away from the actual focus of the content that the creators want to put out.

We also know that not everyone is comfortable being on camera, and many creators prefer to remain anonymous. It could be because they want to protect themselves from online bullying or refrain from letting people know in real life.

Whatever the reason may be, faceless channels can be a profitable venture in many lucrative niches on YouTube and help you build a sustainable presence on the platform.

From what we’ve seen so far, there are two broad categories of faceless channels:

These are channels where the creator chooses not to show their face but still uses their voice or other unique elements to engage viewers.

These channels rely heavily on AI tools, stock footage, and outsourcing. Many automated channels use AI-generated voices and pre-existing visuals to create content quickly and at scale.

How to Start a Faceless YouTube Channel: Step-by-Step Guide

To help creators like you get started with their faceless YouTube journey, our in-house expert Rob Wilson made an intensive guide. Watch the video below:

So, let’s break this content creation process down:

Choosing a niche is crucial. You want a topic that has a large audience but isn’t overly saturated. Popular niches for faceless channels include:

How-to videos, tutorials, and explainer videos.

Research existing channels in your chosen niche and note which topics consistently get high views. This will guide your content strategy.

The list is not all-inclusive by any means but it provides an idea of what works among faceless and automated channels. You can use this information to

 that’ll give you a deeper understanding of these niches and find you topics with high search volume and lower competition.

This tip equally applies to creators who have regular channels. Modeling after channels that have already achieved success in your niche can fast-track your growth. By understanding what works, you can build a channel that is both original and effective. Try to learn the reasoning behind the important elements like title and thumbnail. Identify what grabs your attention and learn how they’ve kept their viewers engaged.

On YouTube, nothing beats the practical experience of going through the video creation process. You need to learn how to write scripts, the basics of editing, and other related skills. Here’s why:

Your script is the backbone of your video. Write engaging, informative scripts that keep your audience hooked.

Even if you plan to eventually outsource or automate it, understanding the basics of video editing will help you maintain quality control.

If you choose to use your voice, practice delivering it clearly and with the right tone for your content.

Multiple lenses covering camera person's face

Once you feel comfortable, you can then start experimenting with more automated methods.

 can help you get started with the creative process. Jot down your rough ideas, feed them in the tool, and watch the magic happen!

By focusing on content rather than personality, creators can use AI tools and automation to churn out more videos.

Certain niches, like educational content or motivational videos, don’t require a face but thrive on well-researched, high-quality content.

Spending money on lights and camera equipment becomes unnecessary which might be easy on many new creators.

Starting a faceless channel comes with its challenges that might sometimes cause serious harm. A lot of channels get demonetized, or worse, terminated, as they fail to adhere to certain responsibilities as creators. Some of these problems are:

Ensure all content, whether it’s footage, music, or images, falls under “fair use” or is royalty-free. Always transform the content sufficiently, by providing your ideas and impact on the original content, to avoid copyright strikes.

YouTube’s strict policy on reused content means you must add significant value or transformation to content that isn’t originally yours.

The rise of AI tools means more competition, so maintaining high production quality, and authenticity is key.

Regularly uploading videos helps build your audience and gain the trust of YouTube’s algorithm.

YouTube Automation: How to Avoid Copyright Claims on Faceless Channels

When we mentioned before that faceless channels can make bank, we were not kidding! In the video, Rob mentioned many such channels that are piling up views and subscribers with their faceless channels. A few months back, 

 who is managing over 25 automated channels, earning over $200,000 a month.

While there’s fierce competition, the space is also riddled with opportunities. So, use this guide as your first point of reference and 

Beginner's guide to faceless YouTube channels

Starting a faceless YouTube channel might seem like a lot of hassle, but the potential benefits are endless. Read this blog to know how it's done!

How to Start a Faceless Channel on YouTube

One of the great, eternal mysteries of the internet is the YouTube algorithm. 

 of the content consumed on YouTube comes directly from recommendations, so it’s easy to understand why creators and marketers are obsessed with figuring it out.

Although nobody (not even YouTube themselves) has a full understanding of how it works, certain factors do influence it more than others. But to understand the algorithm, we must start from the beginning.

How to Grow Your YouTube Channel in 2023: The Ultimate Guide

In the beginning, there was no algorithm. It was all about gaining credibility as a platform for YouTube. Since everything revolved around views, YouTube’s first algorithm strove to recommend videos that attracted the most clicks. The more people clicked on a video, the more it would appear for others to click on, too. Soon, malpractices around using tags became common, and YouTube stepped in.

YouTube changed its algorithm in favor of video watch time

 because they thought time viewed was the true test of quality. But, soon enough, creators found loopholes like view-botting their content or making long videos with no value. This led the algorithm to change again around 2015-16.

Through surveys, YouTube collected data from users to understand what kind of videos “satisfy” them the most, and with their 

sophisticated AI developed the recommendation system

. As a result, YouTube began to suggest videos that each individual viewer would be more likely to watch, rather than videos that other people were viewing. And the outcomes—well, they were really excellent! So much so, that YouTube hasn’t announced major changes to the algorithm since.

In 2024, the YouTube algorithm makes personalized suggestions to each viewer. These suggestions are weighted according to the performance and quality of the videos, as well as viewer interest and behavior.

For the algorithm to recommend videos to a user, there are two steps involved. First, it rates videos based on their performance analytics. Then, it matches videos to users based on past viewing habits and comparable material. Matching people with the content they want to watch is the objective.

You can see recommendations from the algorithm in 3 main areas of YouTube:

How is it that YouTube already knows what you want to watch from the moment you’re on the website? That’s because your homepage is curated just for you!

Showing high engagement (watch time, likes, comments, etc.)

That’s why, as a creator, it’s so important to get people watching your videos so your channel is always in their watch history. Then you can find ways to keep them watching longer and engaging more frequently.

Depending on someone’s viewing habits, they may also see videos related to their location, language, or other demographics.

These are the videos recommended alongside the video you’re already watching, on the right side of your screen. The YouTube algorithm takes into account a number of variables, including your topic of interest, liked channels, and your watch history, to provide a customized list of videos for the recommended area.

In a nutshell, the algorithm compiles a list of videos that you could find interesting and relevant by analyzing your behavior on the website.

So how do you persuade YouTube to suggest your videos to more viewers? Start by observing the “suggested” column next to your competitors’ content. If YouTube is recommending specific videos there, try filming your own version of that content so you can get recommended too!

How does YouTube decide which videos should go on a search page? Based on user behavior and keywords, the system narrows down the enormous video library to a limited number and then ranks them according to engagement metrics and relevancy. YouTube makes sure that users get the greatest search results by balancing relevancy and popularity.

Of course, YouTube keywords are important here. However, because the system takes into account personalized signals, each user's search results may vary significantly.

Videos with better engagement metrics and potential, such as views, shares, likes, and comments, are given priority in search results, but YouTube also makes sure that fresh content from new channels isn't unfairly eclipsed by popular YouTubers. The platform adds a certain amount of randomization and can show diverse results that are still relevant to the search query.

The main goal of YouTube’s algorithm is to keep viewers on the website for as long as possible, so be sure to optimize your content for this crucial area of the platform.

It’s safe to say the YouTube algorithm won’t be changing its core function in the future. But, in recent interviews, Todd Beaupre, Director of Growth and Discovery at YouTube, said while there are still problems to solve in YouTube’s search and discovery algorithms, it is not working against you. Our in-house expert Rob jumped right into it and gave some more insights into the nature of the algorithm. Watch his analysis below:

The way to look at the YouTube algorithm looking forward is in a way that focuses beyond one metric. Many aspects now influence the impact of your video, as opposed to earlier days. For example, traditionally we would associate the packaging of a video with the title and thumbnail but now, particularly for mobile users, the first 10 seconds of your video, which is called a visual hook, is equally important.

Just like that, multiple variables affect your video. So, if something is off, it does not necessarily mean that YouTube is no longer interested in pushing your videos out. Sometimes metrics can be misleading because they are part of a much bigger picture, and it's important to recognize that as creators.

Remember, the algorithm’s job is to provide the perfect content to each viewer, without creator or content bias. So, stop making videos for the algorithm! Instead, aim to satisfy that one viewer, and you’ve got the algorithm playing for your team! 

Unlock the mystery of the YouTube Algorithm with our in-depth guide. Dive into its evolution and learn how the algorithm personalizes home page curation, suggests relevant videos, and more.

İpuçları & Püf Noktaları

YouTube Verification Policy and the Great Creator Backlash

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How to Turn Off Age Restriction on YouTube

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How to Effectively Write a YouTube CTA

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YouTube Thumbnail Measurements: The Right Size for 2024

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How to Start a Faceless Channel on YouTube

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Understanding the YouTube Algorithm in 2024

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How To Win on YouTube Without Fancy Equipment

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When to Delete Those Old, Embarrassing Videos on Your YouTube Channel

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How to Start a YouTube Channel in 2020: 10 Brilliant Tips

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How to Get Royalty Free Music for Your YouTube Videos

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10 Types of YouTube Titles That Go Insanely Viral

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Outdated YouTube Advice You Should Ignore in 2024

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