As the YouTube algorithm evolves, creators learn to prioritize different metrics on their channels. They might be interested in views, click-through rate, subscribers gained, and other markers of success. But did you know that the most obvious one, YouTube views, 

 the best catalyst for growth? In 2023, watch time and viewer satisfaction (also known as engagement) are clearly in the lead.

The truth is that it's hard to get more views without first satisfying your audience and making them watch longer. Only then does the YouTube algorithm recommend your content to more people!

Understanding the YouTube Algorithm in 2023

But, how do you strike the perfect balance between keeping your audience glued to the screen and ensuring they walk away fulfilled? Let's break it down.

Watch Time is often considered the holy grail of YouTube metrics. 

It indicates how long viewers stay on a platform and can impact a channel's ability to rank and gain suggested views. In many cases, watch time on YouTube is more important than the average viewer retention rate.

Of course, it is one of the essential factors for getting monetized, and for good reason. A high watch time for your channel would typically mean that viewers like to binge on your content and that’s one of the best signals to the algorithm!

YouTube has been increasingly focusing on viewer satisfaction, which encompasses likes, comments, and overall engagement. With the help of these indicators, the recommendation system on YouTube learns how to serve the viewer the best possible video every time.

More recently, YouTube has also used surveys to ask the viewers directly about their experience on the platform, which makes the viewers feel more included in the platform. The positive response has prompted YouTube to make viewer satisfaction the central aspect of the new and improved algorithm.

YouTube's 'Suggested Videos' Algorithm: How to Crack It

Ah, the age-old question. While views give you an overview of your content's reach, watch time offers a deeper look into viewer engagement. A video with fewer views but higher watch time often indicates content that resonates more deeply with your audience. So, if you're looking to build a loyal community around your channel, 

Striking a balance between watch time and viewer satisfaction is essential for long-term success on YouTube. While watch time can help you climb the algorithmic ladder, focusing solely on it can lead to short-term gains. On the other hand, viewer satisfaction is about building a lasting relationship with your audience, which is invaluable for any creator.

, Todd Beaupre, who leads YouTube's growth and discovery team, emphasizes focusing on long-term satisfaction rather than just maximizing watch time. Todd advises creators to think about what their audience wants and find the best fit, as the algorithm will then match that.

So how do you balance watch time with viewer satisfaction? Here are some tips:

In the age of pumping out content with AI, this advice seems counter-intuitive. But, instead of focusing solely on watch time, aim for content that provides real value. Whether it's a how-to guide or an in-depth review, make sure your videos offer something meaningful.

When viewers find value in your content, they're more likely to engage with it, binge it, share it, and discuss it with others. And soon enough, enable you to 

 satisfy viewers, make your content engaging from start to finish. Use

, and even interactive elements like polls to keep your audience invested.

Always keep an eye on the comments section and any feedback you receive through social media or direct messages. This real-time feedback is gold when it comes to gauging viewer satisfaction. It's also a good way to spot new video ideas!

How to Get Subscriber Feedback from a YouTube Analytics Deep Dive

Don't be afraid to experiment with different video formats and lengths. 

 to track how these changes affect both watch time and viewer satisfaction. 

For example, if you notice that shorter videos are being watched to completion but contribute less watch time than longer videos, that's a sign you're striking a good balance.

The YouTube algorithm is a complex beast that creators often find themselves trying to tame. It helps to keep an eye on your analytics to understand what's working and what needs improvement and act upon it. 

Watch Time and Viewer Satisfaction Go Hand-in-Hand

If you satisfy viewers with the right content, you’ll see results in the form of an improved retention rate, higher returning viewers, and hopefully, more watch time! The key takeaway is to find the right balance.

So, go ahead and experiment, analyze, and most importantly, create content that you're passionate about. The numbers will follow. If you're a small creator looking to improve, 

People in a circle watching videos using colorful phones

Everyone wants to get more views on YouTube, but watch time and engagement are more important to the YouTube algorithm. Here's how to balance the two!

YouTube Algorithm Hack: Chase Watch Time and Engagement — Not Views

In this post (and in the video above), we're going to guide you through what it takes to get 4000 hours of Watch Time on YouTube.

We're all adults here, so I'm not going to insult your intelligence and ask you why you want to get 4000 hours of Watch Time. It's obvious - it's the only way you're going to be able to monetize your content on the platform. 4000 hours of Watch Time was never a milestone for any creator until YouTube introduced it as a rule for applying for the 

. Now that YouTube has set that unique benchmark, let's find out what Watch Time is all about.

What Does 4000 hours of YouTube Watch Time Actually Mean?

In order for the 4000 hours of Watch Time to count, your videos have to be public. So that means you can't do a live stream, and then set it to unlisted. You also can't make videos and then six months down the line, delete them or set them to private. They have to remain public to count.

Also, you have to achieve that 4000 hours in 12 consecutive months. So, from today's date, going back 365 days. The videos don't need to have been published in the last 12 months, but they need to have been watched on your channel in the last 52 weeks.

But we have covered the 4000 hours topic to within an inch of its life 

 so please take time to watch if you want more details.

How to Keep track of 4000 Hours of YouTube Watch Time

If you want to keep track of your Watch Time hours, YouTube Studio has a dedicated page in the left-hand navigation panel called ‘Monetization’. This will show you both subscriber and Watch Time progress.

Alternatively, if you want to keep tabs on your Watch Time, subscribe account, and other channel stats, anywhere on YouTube, 

, and you'll get this awesome realtime stats bar. No need to worry about the price either, this one's on us, completely free.

Why 4000 Hours of YouTube Watch Time is a Major Creator Goal

With that all being said, let's get into mindset. This is something I frequently talk about with creators who have these types of goals in mind. If you start a YouTube channel with the sole intention of getting 

4000 hours of Watch Time, and 1000 subscribers,

 and then monetizing your content, then I'm afraid to say, the majority of you are never going to make it.

First of all, you're thinking far too much about yourself, as opposed to your audience. Second of all, it's too big a goal to achieve when you first start out on YouTube.

__4000 hours of Watch Time is a lot. It's 240,000 minutes or to put it in another way, it's a single person watching your content continuously for 166.6 days. __

If you publish your first video on YouTube, and you get just an hour of Watch Time out of it, over the first week, I would be pretty satisfied with that. Not going to lie - 4000 hours of Watch Time is hard for a reason.

YouTube wants as much data as possible out of your content so that it can trust you with their advertising partners. Remember, it's not YouTube who's paying you directly, it's those advertisers. YouTube essentially is a middleman in this case, and it needs to make sure that the content it broadcasts on its platform doesn't create controversy. There has been a whole ton of that in the last decade.

__And this is where we've ended up, 1000 subscribers, 4000 hours of Watch Time. __

Now, some people may disagree with this but I believe YouTube doesn't owe you anything. They allow you to broadcast your content to a global audience for free. When you are, over time, able to prove yourself to your audience and YouTube, then yes, let's start making some money together. But don't see monetization as an entitlement, see it as a privilege. Work for it, earn it, respect it.

Why Evergreen Content is the Key to Watch Time Success

Take a look at these stats. They are real-time view counts for some of our best performing videos on the vidIQ YouTube channel. Notice anything in particular? Take a look at the publish date:

Almost all of these videos were published more than six months ago, and yet today they still bring in thousands of daily views for us. These videos work for the channel days, weeks, months, even years after I've published them.

You've probably heard of these types of videos before. They are evergreen content, and we've done a very detailed case study into how we implemented that strategy into our channel:

To get discovered on YouTube can be quite difficult. One of the ways to do that is for your content to appear in the search results. If you can answer questions, provide valuable information on topics people are searching for, especially if those topics are recent, for example, the latest software update on a game, new beauty products, the latest tech, etc, you can establish yourself in the search for those topics.

And depending on the shelf life of that topic, your videos can last longer in terms of getting views, and Watch Time. It may not be as sexy as viral content that gets you lots of views in a very short space of time. But if you get it right, you can see your videos generate consistent views over a long period of time.

We've seen this happen many times on our YouTube channel. And once you have 5 or 10 pieces of evergreen content, you'll soon see your views graph go up and to the right, and you'll rapidly start chasing those 4000 hours of Watch Time.

How Live Streams Can Accelerate Watch Time Hours

If you're a user or follower of VidIQ, you’ll know that every Tuesday, we do 

 where you submit your YouTube channel, and we give you constructive criticism.

When we first started doing these live streams two years ago, we were getting maybe 50 to 100 people watching them. Now we get on average between 600 and 700 people. And every time we check our live stream analytics, we see Watch Time bombs!

if 600 people watch a two-hour live stream, that's 1200 hours of Watch Time

. Now I can't promise you those types of numbers, and I wouldn't even recommend it doing live streams when you first start your YouTube channel, because the chances are, you might not get a single person joining you on it.

When you're 6, or even 9 months into your YouTube journey, and you have built up an audience of a few hundred subscribers, even if you get maybe 10 or 20 people joining you for a live stream for one or two hours, that's a nice bit of Watch Time.

Those people who join your live streams are your super fans. They care about you and your progress on the YouTube platform. But it does take time to cultivate that audience.

Here at VidIQ, we've been live streaming for two years. But in the last few months, something amazing has happened, and it seems to have happened organically. A meme culture has sprouted up around the live streams, and we've embraced this so much so that we incentivize our viewers to make fun of us in exchange for channel audits.

We have no idea it was going to go in this direction, but we love this type of community engagements, and apparently so do you. So when you find your YouTube audience, make that audience your community, part of your channel, and you can do that through live streams, which means lots of Watch Time for you.

Why Consistency is Key to YouTube Watch Time Growth

Don't get me wrong, viral videos are a wonderful thing. They really give your channel a kick up the backside. But I never go into the video-making process with the intention of making a viral video. It's just a very happy and very welcome bonus when it does happen. When people ask this question, and they do genuinely ask it, "How do I make viral content?" This is my answer:

"Aim to make better content on a consistent basis"

Be consistent with every aspect of your YouTube workflow, whether it’s the way you film, the scripts that you write, how you present on camera, how you edit, the custom thumbnails you create, or the titles that you write - aim to improve on your previous content by 1% or 2% every time.

If you create 50 to 100 videos over a year, you'll look back at those videos from 12 months ago and say, "Wow, those were terrible, but look where I am today." If you put all of your effort into just one video, determined that this is going to be your viral moment, you are going to drive yourself insane, and 

you'll burn out on YouTube very, very quickly

Let me give you an example. We launched our 

 just over a year ago, and at first the channel grew very slowly. But we knew we were creating good content on a consistent basis. And once YouTube had enough data, and positive signals from our content, the channel started blowing up.

No viral videos, just good consistent content being shared more and more by YouTube to the right audience. And in the end, we didn't just reach 4000 hours of Watch Time, we crushed it. But we had to be patient. Now that content attracts pretty significant views like this one with 257K at time of writing:

The Secret to YouTube Watch Time Success: Quantity vs Quality

All right, let's start off with the obvious. Everybody wants to create the best quality content they can, but at what point do you reach diminishing returns? Is it worth putting in extra resources to make this video even better, or there is a cutoff point where you end the video and say, "I'm going to move on to the next thing?

It’s that classic question of quality versus quantity. My personal opinion is that quantity has more value to you as a creator when you first start out on YouTube. Let me explain.

First of all the experience you build by being consistent on YouTube helps you learn how the platform works. If you're focused solely on making videos all of the time, and never take the time to read the comments you attract or the metrics, you're never quite sure how your audience is going to react to that content.

Second of all, the more videos you publish on YouTube, the more data YouTube has to play with, in terms of serving up your content to the right audience. Think of it as filling out an application form. The more boxes you tick, and the more thorough your answers are, the faster and more efficiently this application form can be processed.

Also, when it's time-sensitive content, you really do need to consider how fast you can a video out. For example, when there is a big new story, yes, you could spend an extra few hours or even days working on the video to make it of higher quality, but then you're losing out on the potential audience that wants that information right now.

Now, this is not a hard and fast rule. For example, 

 is a very popular tech YouTuber, who does amazing reviews on products. But he doesn't try and rush those reviews out as a product is released.

He may do a quick hands on when it first comes out, but then he spends a considerable amount of time creating a very high-quality piece of content after. So in this sense, he gets the best of both worlds, a video that rides the waves of a trending news story, and then a really high quality, very high-value video for his audience. Like this one:

And finally, when you're creating content as a new channel, you don't have the volume to send YouTube enough positive signals so it recommends that content for a longer period of time.

How to Analyse YouTube Data to Understand Watch Time

There are a lot of YouTube education channels out there, ourselves included, but you know who else is a really good YouTube educator? It's YouTube itself with all the data they have to offer you.

Ignore YouTube's analytics at your peril. If you didn't already know this, on the ‘Reach’ tab of the ‘Analytics’ dashboard in YouTube Studio, there is a data funnel of impressions, click-through rates, and Watch Time stats.

If you mouse over the information icon, it tells you in YouTube's own words, that you can increase the chance of YouTube suggesting your content by increasing click through rates, and your video Watch Time.

When it comes to Watch Time, you can analyze each video in great detail by looking at the audience retention. You can do this via the ‘Videos’ dashboard on YouTube Studio.

Of course, you want to get as high a Watch Time as possible, and while there is no magic Watch Time percentage, if you're getting over 50% consistently, you're doing a good job. People usually abandon videos when they are bored, or when the video doesn't deliver what was promised in the title in the thumbnail.

Through this graph, you can see where you might have pain points. Maybe your intro is far too long for example and you lose viewers before you even start.

Every once in a while, check out your audience retention on the last 5 to 10 videos and determine whether or not there is a consistent pattern of audience dropping off your content.

And while we're on the subject of Watch Time, and audience visualization, don't fall into the trap of making longer videos in an attempt to get more Watch Time. Make the video as long as it needs to be for your audience.

For example, we cannot make a video on how to delete a YouTube video for 20 minutes. But we can create a bite-sized, two to three minute video, that gives the viewer exactly what they want. It also gives YouTube positive signals and launches our content to the top of the search rankings.

We received hundreds of comments from the vidIQ community saying that they wanted to get 1000 subscribers so that they could get a 

We already knew we had a lot of gamers who follow and watch VidIQ, but what we didn't realize was just how many of those gamers play Fortnite, and specifically want this Support-A-Creator pack.

While it is true that you will find out a lot about your general audience from YouTube analytics, you'll never find out key nuggets of information like that. And all we had to do was simply ask you our audience a question. and I bet you can guess what we did with that information.

That's right, we assigned Dan, our gaming expert, to get the answers that you needed, and to create a video on that topic. At the ti,e of writing, the video has generated nearly 150K views, and perhaps more importantly, now sits at the top of the YouTube rankings for a very juicy search term.

Given the evergreen potential of this video, I think that if it stays at the top of the search rankings, it will have half a million views by the end of the year.

If your community is generating video ideas for you, and they respond really well to those videos, you'll get to 4000 hours of Watch Time in no time.

 then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

If you’re serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

. Learn how to launch a successful YouTube Channel in just 30 days.

A phone showing YouTube logo and lying on a pile of money

Want to get 4000 hours of Watch Time on YouTube so you can begin to monetize your content? Find out how with our new guide!

Make Money on YouTube: How to Get 4000 Hours Watch Time

Earning 4,000 hours of Watch Time is the dream for most creators, but it isn’t easy. Gaining 100 hours, sure. But thousands? That’ll test your determination to keep going on YouTube. Essentially, you have to post multiple videos and hope people watch them for long enough.

But once you have 4,000 hours, everything gets easier. You’ll be one step closer to applying to the YouTube Partner Program, which lets you monetize your channel with advertisements. Having those valuable hours allows you to focus on other things, too, like 

. That’s the second  requirement for earning ad revenue.

YouTube Partner Program – How to Monetize Your Channel

When you’re collecting watch time hours, it’s easy to overlook certain parts of the process. The biggest, most understated part, is that 

These 5 Videos Aren’t Eligible for YPP Watch Time

Before you start earning watch time, know which videos are in your best interest to create. There are five videos that make it hard — in most cases, impossible — to reach 4,000 hours.

Years ago, private and unlisted videos counted toward YPP watch time. 

 when YouTube decided that public videos, not partially viewable content, could accumulate watch hours.

prioritize public videos over private or unlisted ones.

 Unlisted videos can only be watched if certain people have the link. This privacy option benefits creators with specific content plans. They may want to send videos to friends and family or create a webinar for a limited audience.

But if you’re trying to monetize your channel, unlisted and private videos aren’t helpful. Make sure videos that need to be public are, in fact, set to public. That’ll help you reach 4,000 hours and apply to the YPP.

How to set private or unlisted videos to public on YouTube

YouTube Studio option is below the Your Channel option

Content option is below the Dashboard option

3. Find the video you want to make public, then go to the 

 column. Click the eyeball symbol to reveal a menu of options: private, unlisted, members only, and public. Choose 

 from your total count. For example, imagine your channel has 2,000 watch hours. If you delete a video that contributed 500 of those hours, you’ll be left with 1,500. Before you delete anything, check to see how many watch hours your content has earned.

Sometimes deleting a video is inevitable. Maybe you’ve grown as a person since it was first published and want to clean up your image. Or perhaps someone appeared in your video without prior consent, and they want you to take it down. Whatever the reason, make sure it’s worth deleting a video and losing precious watch hours.

Have you created video ads for YouTube? If you were hoping these would help you apply to the YPP, unfortunately, they won’t. Watch hours from advertising campaigns don’t count toward YouTube monetization. Even if you’ve earned 10,000 hours, none of it will go toward the 4,000 hours you need.

This seems fair because ads can get millions of views. If YouTube counts them for YPP acceptance, that’ll create a shortcut to monetization.

 contribute to a creator’s 4,000-hour goal, so rely on long-form videos when you're racking up those hours!

Live streams are a great way to increase your watch time. These videos are usually lengthy, and if people stick around until the end, you can add several hours to your overall count.

According to YouTube, live streams that aren’t converted to video-on-demand content won’t earn YPP watch hours. The information around this is pretty vague, so we'd suggest making sure your live streams are public when they've ended. Don't archive a live stream by setting it to unlisted or private. 

Just to be sure, we asked YouTube if this advice made sense for creators. 

We didn't get a straightforward answer, but creators chimed in with their personal experience. A few of them said they earn watch time both during and after a live stream, which includes video-on-demand viewing.

Whether these hours were recorded for YPP watch time is another story. That's why, as soon as possible, we'd recommend checking to see if your live stream is public after it ends. If it's unlisted or private, switch it to public.

How to Get 4,000 Hours of YouTube Watch Time

To reach 4,000 hours of watch time, create a diverse set of content. Be intentional with the videos you upload, and go for quality over quantity. Once you've covered those areas, the six tips above will help you maximize your watch hours.

Make Money on YouTube – How to Get 4000 Hours Watch Time

But don’t stop there. Your next goal should be applying to the YPP, which you can learn how to do 

A phone showing the YouTube logo while positioned next to money

You need 4,000 hours of watch time to monetize your YouTube channel with ads. But did you know these 5 videos will slow you down?

YouTube Monetization: Which Videos Count Toward 4,000 Hours of Watch Time?

If you want people to listen, tell them a story. That much has always been clear, from the early days of hieroglyphics to the rise of books, movies, and TV.

Today, it seems like YouTube is the best place to share those real, authentic stories — and for good reason. YouTube viewers watch over 

 each day. To meet this demand, creators are posting over 500 hours of content 

In other words, the competition is heating up! With so many storytellers on YouTube, it takes more than fancy equipment, the right keywords, and a juicy title to get more watch time. For that, you need to 

Did you know most people stop watching a YouTube video after 30 seconds? If you looked at the audience retention graph for that content, you would see something like this:

A YouTube audience retention graph that shows viewership decreasing after the 30-second mark

So what does it take to keep viewers engaged?

 study, it’s all about emotion. Viewers pay attention when you make them feel something or change their emotional state, especially when watching movies. Their brains “light up” because they're engrossed in what's happening, be it a sad, happy, or shocking scene.

If you want to do this on YouTube, study the movies and TV shows that hold  your attention. Look at how those stories are structured so you can use the same format on YouTube.

A Storytelling Format that Gets More Watch Time

Now that you know emotional content makes people listen, how do you pump those moments into your videos?

, and hundreds of other movies. It focuses on a single protagonist, an adventure they take, and what they learn along the way.

Here’s what the hero's journey looks like:

 We meet the hero and see their normal, mundane life.

 The hero feels "called" to go on a mission or adventure.

 Fear or discomfort holds the hero back.

 A role model gives the hero advice and wisdom.

 The hero enters a new world, faces challenges, and meets enemies.

 Setbacks occur while the stakes are rising.

 The hero faces their greatest test thus far.

 The hero reaps the rewards of victory (a skill, knowledge, etc.).

 The hero heads home, but there are still more enemies to fight.

 A final test becomes the story's climax, where the hero draws upon everything they’ve learned.

 Evil is defeated, everyone’s safe, and the hero is transformed forever.

A video-game-style graphic showing the hero's journey.

With this plot device, you can explore concepts like fear, loss, growth, and triumph — which is why it works! Each chapter sparks a new emotion in the protagonist 

 the viewer. Thanks to a powerful insight (emotion = attention), we know this plot device can 

You can use the hero’s journey in almost any video, but it works best in challenge or storytime content. 

So as a quick example, we’ll share two videos from those categories. You'll see how both stories follow the hero's journey, even if the creators tweaked them a bit for YouTube.

It's also worth mentioning that these videos got massive views. So there's a good chance they had lots of watch time, which prompted the 

Ryan Trahan: “I Spent 100 Days in Pokémon”

 is known for his legendary challenges, including one where he used 

 to cross North America. In the video below (1 million+ views), he uses the hero’s journey for a gaming challenge.

0:46–1:01: Ryan challenges himself to live inside 

1:02–1:58: Ryan starts his journey by meeting the main characters and choosing his first Pokémon.

Ryan choosing Fuecoco, a fire type, as his first Pokemon.

1:59–3:09: Ryan enters a whole new world by playing the game in “nuzzlock mode." He has to nickname all of his Pokémon, only battle with Pokémon that haven't fainted, and only use the first Pokémon he catches in any given area. If all of them faint, it's game over.

3:10–19:00: Ryan faces battles, missions, and side quests. He loses several Pokémon along the way but defeats every gym leader by day 81!

23:08–23:45: Ryan loses “QuackBoom,” a strong Pokemon that brought him super far in the game. It’s a sad loss! (RIP QuackBoom)

An image of QuackBoom the Pokemon, his achievements in the game, and text that says "RIP QuackBoom"

 Ryan defeats the Elite Four (top trainers in the Pokémon league).

31:07–33:00: Ryan defeats the champion of all champions in the Pokémon league. He gives an emotional speech about what's he’s learned while playing Pokémon over the years.

Lynette Adkins: “I Had to Reprogram My Mind to Create My Dream Life”

 is a lifestyle creator who talks about navigating life and evolving your mindset. In the video below (336,000+ views), she shares a major life update using the hero’s journey.

0:00–1:22: Lynette talks about having an unfulfilling job where she felt overworked.

1:23–2:28: Lynette feels “called” to make a mindset shift to live her dream of becoming an entrepreneur.

2:28–4:28: Lynette meets her “mentor,” which is really her self-conscious. By listening to her innermost thoughts, she starts to believe her true desires can come true.

5:33–6:38: Lynette starts changing her life by avoiding toxic relationships, not overworking, getting hobbies, and more.

6:39–8:35: Lynette enters a new mindset but struggles to create boundaries at school and work. She realizes she’s holding herself back due to self–limiting beliefs.

8:34–10:25: Emerging victorious, Lynette explains how to change your life by removing self–doubt.

To master YouTube storytelling, you must look outside of YouTube. Study the classics that laid the foundation for every plot device we know today. 

. Then you can use those stories as a blueprint to make emotional, captivating content. That's how you get more watch time on YouTube!

But if you need more advice, here are 5 more ways to keep viewers entertained.

A female YouTuber records a video in her living room

Want to get more watch time on every YouTube video? Use this storytelling secret to captivate viewers and keep them engaged.

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