One of the great, eternal mysteries of the internet is the YouTube algorithm. 

 of the content consumed on YouTube comes directly from recommendations, so it’s easy to understand why creators and marketers are obsessed with figuring it out.

Although nobody (not even YouTube themselves) has a full understanding of how it works, certain factors do influence it more than others. But to understand the algorithm, we must start from the beginning.

How to Grow Your YouTube Channel in 2023: The Ultimate Guide

In the beginning, there was no algorithm. It was all about gaining credibility as a platform for YouTube. Since everything revolved around views, YouTube’s first algorithm strove to recommend videos that attracted the most clicks. The more people clicked on a video, the more it would appear for others to click on, too. Soon, malpractices around using tags became common, and YouTube stepped in.

YouTube changed its algorithm in favor of video watch time

 because they thought time viewed was the true test of quality. But, soon enough, creators found loopholes like view-botting their content or making long videos with no value. This led the algorithm to change again around 2015-16.

Through surveys, YouTube collected data from users to understand what kind of videos “satisfy” them the most, and with their 

sophisticated AI developed the recommendation system

. As a result, YouTube began to suggest videos that each individual viewer would be more likely to watch, rather than videos that other people were viewing. And the outcomes—well, they were really excellent! So much so, that YouTube hasn’t announced major changes to the algorithm since.

In 2024, the YouTube algorithm makes personalized suggestions to each viewer. These suggestions are weighted according to the performance and quality of the videos, as well as viewer interest and behavior.

For the algorithm to recommend videos to a user, there are two steps involved. First, it rates videos based on their performance analytics. Then, it matches videos to users based on past viewing habits and comparable material. Matching people with the content they want to watch is the objective.

You can see recommendations from the algorithm in 3 main areas of YouTube:

How is it that YouTube already knows what you want to watch from the moment you’re on the website? That’s because your homepage is curated just for you!

Showing high engagement (watch time, likes, comments, etc.)

That’s why, as a creator, it’s so important to get people watching your videos so your channel is always in their watch history. Then you can find ways to keep them watching longer and engaging more frequently.

Depending on someone’s viewing habits, they may also see videos related to their location, language, or other demographics.

These are the videos recommended alongside the video you’re already watching, on the right side of your screen. The YouTube algorithm takes into account a number of variables, including your topic of interest, liked channels, and your watch history, to provide a customized list of videos for the recommended area.

In a nutshell, the algorithm compiles a list of videos that you could find interesting and relevant by analyzing your behavior on the website.

So how do you persuade YouTube to suggest your videos to more viewers? Start by observing the “suggested” column next to your competitors’ content. If YouTube is recommending specific videos there, try filming your own version of that content so you can get recommended too!

How does YouTube decide which videos should go on a search page? Based on user behavior and keywords, the system narrows down the enormous video library to a limited number and then ranks them according to engagement metrics and relevancy. YouTube makes sure that users get the greatest search results by balancing relevancy and popularity.

Of course, YouTube keywords are important here. However, because the system takes into account personalized signals, each user's search results may vary significantly.

Videos with better engagement metrics and potential, such as views, shares, likes, and comments, are given priority in search results, but YouTube also makes sure that fresh content from new channels isn't unfairly eclipsed by popular YouTubers. The platform adds a certain amount of randomization and can show diverse results that are still relevant to the search query.

The main goal of YouTube’s algorithm is to keep viewers on the website for as long as possible, so be sure to optimize your content for this crucial area of the platform.

It’s safe to say the YouTube algorithm won’t be changing its core function in the future. But, in recent interviews, Todd Beaupre, Director of Growth and Discovery at YouTube, said while there are still problems to solve in YouTube’s search and discovery algorithms, it is not working against you. Our in-house expert Rob jumped right into it and gave some more insights into the nature of the algorithm. Watch his analysis below:

The way to look at the YouTube algorithm looking forward is in a way that focuses beyond one metric. Many aspects now influence the impact of your video, as opposed to earlier days. For example, traditionally we would associate the packaging of a video with the title and thumbnail but now, particularly for mobile users, the first 10 seconds of your video, which is called a visual hook, is equally important.

Just like that, multiple variables affect your video. So, if something is off, it does not necessarily mean that YouTube is no longer interested in pushing your videos out. Sometimes metrics can be misleading because they are part of a much bigger picture, and it's important to recognize that as creators.

Remember, the algorithm’s job is to provide the perfect content to each viewer, without creator or content bias. So, stop making videos for the algorithm! Instead, aim to satisfy that one viewer, and you’ve got the algorithm playing for your team! 

Unlock the mystery of the YouTube Algorithm with our in-depth guide. Dive into its evolution and learn how the algorithm personalizes home page curation, suggests relevant videos, and more.

Understanding the YouTube Algorithm in 2024

As budding creators, producing high-quality content is one of the biggest challenges we face while starting. While content that impacts viewers is what you should aim for, factors like lighting and audio can make or break your story! And getting the perfect setup might hurt your bank- a lot.

But what if you already have the tools to begin your journey towards producing high-end content? With a little creativity and innovation, you can achieve beyond what you believe, that too for little to no additional cost. In the video above, John has instructed how to do this in great detail, so check it out if you want to do it yourself.

For now, let us see how we can get those clickworthy videos under the minimum budget.

The Secret to Standing Out as a Small YouTube Creator

Your smartphone is your best friend in the journey to becoming a YouTube pro. Most modern smartphones are equipped with cameras and microphones that are perfect for starting your YouTube channel. This is probably the only major gadget you would need to begin your content creation journey, in case you don’t have dedicated gadgets.

The two primary requirements for making YouTube videos are proper video and audio–both of which are fulfilled by a smartphone, whether it’s an Android or iOS.

To transform your smartphone into a professional camera setup you need to use a recording and streaming application on your device. Download software like 

 This plugin allows you to use your smartphone camera as a webcam in OBS, whether you’re using an iPhone or an Android device.

Using smartphone as primary camera source

On your smartphone, you can download apps like 

 that allow you to connect with the OBS software. You can now use your phone as your primary video source.

If you have more than one smartphone, you can set up multiple "cameras" to capture different angles. This adds a dynamic element to your videos, making them more engaging and adding more perspective to your storytelling. You can use OBS to switch between these angles seamlessly during editing or live streaming.

 How to Live Stream on YouTube with Streamlabs OBS - Beginner's Setup Guide

Apart from using the correct technology, it is also essential to set up your filming space in a way that appears nicely in the frame. Don’t forget to keep your background clean and place yourself centrally in the frame. A good rule of thumb to follow is also placing your lenses at eye level!

If you don't own a separate microphone, no worries! Your smartphone's built-in mic can suffice. Like your phone’s camera, DroidCam can also detect your phone’s microphone.

For improved audio quality, ensure the room is quiet and minimize echo by padding hard surfaces with soft materials like pillows or blankets.

The next important thing is using light effectively. Proper lighting can dramatically enhance the quality of your videos. Sometimes it’s as simple as sitting in front of a window to allow natural light to do its trick. 

But that might not be possible in some cases. This is why, John has demonstrated in the video how you can get great lighting if you’re resourceful enough! Here’s what you need to do:

Create your softbox using a cardboard box, white paper (to line the inside of the box), and a standard desk lamp with an LED bulb (to avoid heat issues).

Cut the box to create a directional light, and cover the front with baking paper to soften the light.

Position your DIY softbox in front of you while recording to illuminate your face evenly and professionally.

Once you’ve captured your video, editing is the next step. You can use free editing software like DaVinci Resolve or HitFilm Express. These programs offer robust editing tools that rival many paid options, allowing you to cut, splice, add transitions, and much more. 

4 Editing Hacks to Make Any YouTube Video Go Viral

The consensus among creators is clear: begin with the equipment you already own. Whether it's a smartphone or a simple camera, the key is to start creating. The quality of your content will not be significantly hampered by not having the latest camera or microphone.

Starting a YouTube channel doesn’t require high-tech equipment. With a smartphone, some creativity, and a focus on creating engaging content, anyone can become a successful YouTuber. Remember, the journey of content creation is about connecting with your audience and sharing your passion, not about having the best gear on the market.

respond to comments, ask for feedback, and interact with your viewers.

 This builds a community around your channel and helps increase viewer retention and loyalty.

Beyond the technical aspects, the quality of your content is crucial. After all, storytelling is more important than high-resolution video. Engaging and relevant content will keep your audience coming back, regardless of your video's technical perfection.

For those interested in learning more about optimizing their YouTube strategy with the help of the most effective tools, check out vidIQ. If you've already made your first video but are still unsure about uploading,

In this blog, we're diving into how to create professional-looking YouTube content using just the gadgets you already own, and some household items. Get ready to turn your YouTube dreams into reality without breaking the bank!


How To Win on YouTube Without Fancy Equipment

Deciding whether to delete or keep old YouTube videos is tough. There are 

 factors to consider, such as how popular the videos are and if they still match the focus of your channel. In fact, that last point is pretty crucial. Some people try dozens of 

Does that sound like you? If so, here are three times when it’s OK to delete old YouTube videos.

Scenario 1: You’re Embarrassed by Your Older Videos

Embarrassed woman covers her face in shock

This is the most important reason to delete old YouTube videos. If you look back at any piece of content and feel embarrassed or think it doesn’t represent who you are today, go ahead and delete it. Don’t think about the number of views it’s getting. Forget about the fact that it 

 get views later as an evergreen topic. If you care about your online image or personal brand, that’s the number one thing to consider.

You might consider deleting older videos if:

They don’t reflect your current level of maturity.

They include themes that could get you canceled today.

Regardless of the reason, you just don’t like how they portray you!

Scenario 2: Your Channel Is Heading in a Different Direction

You should also consider deleting YouTube videos that don’t match the current theme of your channel. Some people think this isn’t a big deal, 

. YouTube is too competitive to leave your page half-branded!

For example, imagine that a viewer types “exercises to relieve knee pain” into YouTube’s search bar. There are plenty of videos to choose from, but ultimately, the viewer taps on one with 

 and a convincing title. Overall, they’re satisfied with the video and excited to try all of the exercises for strengthening their knees.

 helpful, they go to the creator’s channel to watch more content. 

 There are other videos about knee health, but many have nothing to do with that topic. Altogether, the channel looks like a hodge-podge of random content with a few months dedicated to knee health.

At this point, how do you think the viewer feels? Should they trust the channel’s advice or find a more authoritative page?

Scenario 3: Your Older Videos Get Minimal Views

Finally, if your older videos aren’t all that popular, it’s OK to remove them from your channel. This is especially true if you don’t like the content for whatever reason. Perhaps you made the videos when you had dim lighting, quiet audio, or a backdrop you aren’t fond of. It’s easy to delete these types of videos when they’re underperforming.

On the flip side, what if you have an older video that’s well-produced but doesn’t get many views? Does it make sense to delete it forever?

If you’re facing this scenario, don’t give up just yet. Try changing the title and thumbnail to see if that makes a difference, then promote the video on the YouTube Community tab. That could prompt viewers to start watching again, which helps 

Deleting videos from your YouTube channel can lead to significant consequences, often negative. On YouTube, videos are forever and the last thing you want as a creator is to part ways with a video that might later turn out to be a goldmine! The YouTube algorithm, which relies on metrics like 

, audience retention, and engagement to recommend content, is disrupted when videos are deleted. This disruption can diminish your channel's visibility and reach.

To mitigate these effects, it's crucial to carefully assess the performance of each video while keeping the scenarios we mentioned above in mind. A useful strategy is to direct viewers from deleted videos to other relevant content on your channel, maintaining engagement and presence. Additionally, be aware of any legal or ethical issues when removing videos, especially those involving 

It's part and parcel of a creator's life to expect those "10 out of 10" debut videos. But not every one of them needs to be a lost cause! Some strategies can effectively change the outcome of your "dead" video:

Optimizing the video title and thumbnail to make them more enticing.

Leveraging collaborations to inject authenticity and boost credibility.

Promoting it on end screens of your popular videos or linking it to newer content.

In the video above, Dan explains how to achieve this successfully. The main idea is to keep experimenting with the video after its upload and observe how it affects the performance. This will not only improve results for the video in question but also for future uploads and the channel overall.

But, as long as you’re making new content, you almost have infinite chances to get more views. So don’t worry about keeping old videos that embarrass you, underperform, or don’t fit your channel’s theme anymore.

 Look to the future of your content journey!

When is it OK to delete old YouTube videos? In this article, we explore three scenarios where it absolutely makes sense.

When to Delete Those Old, Embarrassing Videos on Your YouTube Channel

Welcome to 2020, the year you launch your YouTube channel or build upon the success of your current one. 

If you’ve put off starting your own YouTube channel because you’re overwhelmed with the choices you need to make or are panicking because you feel you lack the right skills to succeed

 then welcome to the only resource you’ll need to fulfill your video creator dreams.

If this is your first time here, we have a 

 that aims to educate you on your YouTube journey. And if it is your plan to grow your channel in 2020, make sure to subscribe to our YouTube channel, and click on our notification bell so you don't miss any of our latest tips, tricks, advice, and news.

Are You’re Serious About Being Successful on YouTube? Sign up for the vidIQ Academy!

We also have some incredibly exciting news for any YouTuber that is serious about growing their channel, and earning revenue from their brand and content in 2020! We are so invested in you succeeding in your journey we’re mapping out that path to success in easy steps that will help you build a winning strategy.

have upgraded to our Boost and Pro packages get immediate access

 so you can kickstart your YouTube success today!

Access to the exclusive vidIQ academy will give you a huge advantage over your competitors from the get-go. The course is stuffed so full of tips, tricks and advice that it’s only for paying customers.

The Academy is launching with six courses that go into monumental detail about keyword research, making thumbnails that get clicks, and a complete beginner's guide to making money on YouTube. And if you haven't started your YouTube channel yet, we've got a course that will help you launch it in 30 days. For a quick overview of what to expect from vidIQ's brand new Academy just watch this video:

How to Start Your YouTube Channel in 2020: 10 Top Tips

We promised 20 tips to kickstart your YouTube channel, so let's start delivering on that promise with 10 tips in this post and 10 tips in the follow-up post. Here we go:

So amazingly, there are still some people out there who are thinking of starting a YouTube channel, and have been for months, possibly even years. My advice to you is, ready or not, start now. And I'm not telling you this as a New Year's resolution. Every moment you hesitate or procrastinate, there are thousands of video creators starting their YouTube channel today, and gobbling up all your potential audience. You don't want that.

Feel the fear, do it anyway. Start, press record. Record whatever you want today. It doesn't matter if it doesn't end up on YouTube. You need to gain experience in getting in front of the camera, getting behind the camera, using your editing program. You need to start creating content to find out whether or not you enjoy making videos before you know whether or not you enjoy being a YouTuber.

Tip #2 Learn How YouTube Works, No Seriously:

The chances are, that the first video you make is going to absolutely suck. Fantastic, you've made a video. You've made the first step, and in six months’ time, you'll look back at that first video and think yeah, that really was terrible, but you've gotta start the journey somewhere. And with that, you've gotta start your YouTube channel somewhere as well, even if you're not ready. Create a YouTube account, upload a video to YouTube. You don't have to publish it, that's the important thing.

You need to gain experience going through the workflow of uploading videos. The last thing you want is having a brilliant video ready to upload, but you don't know how the YouTube system works. Again, experience is going to trump any advice any of us can give you, so record a video, upload it to YouTube. You don't have to publish it.

Tip #3 Develop a Strategy you Will Actually Follow:

While getting some practical experience behind you is obviously a good thing, you also want some form of strategy. So, answer these questions:

What do you want your channel to achieve on YouTube, and when you're answering this, try and answer it from a viewer's perspective, not your perspective. So I don't want to hear about hitting 10,000 subscribers, a million views, or whatever. If your viewers know that you're in it for your own self gain, they will see through it and immediately switch off. Viewers want to know what they can gain from the content, and you want to sell that as much as possible in your videos.

Who is your target audience? Again, try and be as specific as possible. What age range? What gender, if you are going to a particular gender? What type of demographic? What are they interested in? You need to know who's going to watch your content?

And, even more crucially, why should they watch your content? There are millions of gaming channels out there, hundreds of thousands of Fortnite channels out there. How are you going to distinguish your content from everybody else who's already on YouTube making content? You need to disrupt the status quo, not join it, because you'll never be seen.

And finally, how are you going to deliver this content? Is it going to be every day, once a week, at a particular time of the day? Think about when your audience is most likely to watch YouTube, and how much YouTube they can watch per week, and then tailor your content to those watching habits, and think about whether you're going to do video on demand, livestreams, what's going to be best for you and your audience?

Tip #4 Find Your Niche and Build the Hell Out of It:

, you'll know this one off by heart. Niche down. Let me give you a quick example. What's your channel about? If you're giving an answer such as, "My channel's about beauty, and it's about travel, "and it's about vlogging," then it's about too many things. 

. It should be about one specific topic, when you start your channel, because you need to appeal to a very specific audience.

Once you've grown your channel, and you've got millions of subscribers who fall in love with you, you can take them on a journey wherever you want, but to begin with, the audience is only interested in the content. They have no investment in you. Try and remember that. It's a cruel lesson to understand, but it will help you when you first start out on YouTube.

Once you've thought about and answered all of these questions, I want you to wrap it all up in a nice little present, called your value proposition. This is your elevator pitch. Try and tell your audience who you are, and why they should watch you, in around about six words.

. It tells you the who, YouTubers, video creators, and why they should watch, because they will learn how to grow their channels. But we've managed to do that in four words. Now it's your turn.

Tip #6 Invest in the Right Audio Equipment:

If you've just started out on YouTube, and you're wondering what your first tech upgrade should be, it is 100% audio, and here's why. Bad audio is so much more distracting than bad video, and everybody hates onboard microphones. 

So if you can, get yourself a dedicated microphone for your camera,

 and if you're recording from a computer, you can't go far wrong with a Blue Yeti.

Tip #7 Create a Formula with Template Videos:

Videos need structure, so when you make your next video, try to think of how you will develop a show formula, that you can use as a template for your future videos. Remember at the beginning of this video, I literally gave you a hook. An introduction, a teaser to what's going to be going on for the rest of this video. Then we have the branded intro, followed by an introduction to who we are for new viewers, a call to action to subscribe to our channel, and then we jumped into the meat of the content where we are right now, and at the end of this video, you'll see how we round this all up.

Your show formula will take time to structure, and it will evolve over the course of your YouTube journey. Try and keep an eye out for this when you watch your favorite YouTubers. As rough and as random as they might appear, there is always structure and story behind each video, and that's why you watch them.

Some people love analytics, others hate them, but there are a couple that are crucial to keep an eye on, whether or not you want to look at that analytics. The first is 

This represents how enticing your titles are, and how clickable your thumbnails are. Check the click through rate for your channel as a whole, and on individual videos as you test. I'm not going to give you all of the same target to reach. Check what your current click through rate is, and whether it's two, four, six, or eight percent. I want you to try and improve that by two to three percent this year. It will bring in so many more views.

The other metric, as it always has been, is 

. Generally speaking, the more watch time you get, the more YouTube is going to promote your content. But if you make shorter videos, that doesn't necessarily mean you must make longer videos, because your audience might not react very well to those longer videos.

What I will say is maximize the value of your watch time in the videos that you have. That's by looking at relative audience retention. How does your video stack up to similar videos, in terms of whether people are still watching or not, and try and improve the relative audience retention. Having said that, if your average view duration is 60, 70, 80%, you're doing really well, and it gives you license to try testing longer videos.

Verify your YouTube account. That will give you access to the most important tool on YouTube, which is custom thumbnails. We've got a video here on how to do it.

Tip #10 Create an Engaging, Interesting Channel Banner:

If I see another generic cityscape, or rolling hills in the channel banner when we do channel audits, I'm going to rip out my hair.

Stay tuned for 10 more amazing tips for creating and growing your YouTube channel in 2020!

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Kick off 2020 with the tools you need to launch YOUR YouTube channel! We've got the top tips, plus an invite to the exclusive vidIQ Academy which has the best courses for every YouTuber.

How to Start a YouTube Channel in 2020: 10 Brilliant Tips

Royalty-free music isn’t a perk reserved for large creators. YouTubers of all sizes need 

 to make better content and attract more viewers.

Think about it: Have you watched a video that seemed OK, but everything improved once the music kicked in? At that moment, you probably felt the “cinematic mood” as the music paced the story.

Well, viewers can feel that, too. They might not leave a comment saying so, but there’s a reason polished videos get significant views. And that reason alone is why you should 

find royalty-free music for YouTube content

If a song is royalty-free, you don't need to pay 

 it's used in a video.  At most, you'd pay a one-time fee to use the song if it's not free already.

By doing this, you'll skip the hassle of dealing with copyright holders and reduce copyright claims and strikes on your channel.

What's the Difference Between a Copyright Claim and a Copyright Strike?

If that sounds good to you, here’s your guide for finding high-quality stock music.

 This resource is from YouTube itself and pretty much guarantees you won’t use copyrighted music. Every sound in the collection is copyright-free and ready to download.

3. Here you can see Paid and Free options for the music you want. You can also choose to split your revenue with the original artist!

Ways to use music from YouTube Audio Library


4. Use the Browse tab to search for music by title, genre, mood, artist name, duration, and attribution requirements.


5. Hover over the icon for the music file and click the play button to hear what a track sounds like.

Ready to download from the YouTube audio library? Hover your mouse over any track and click 

As a creator, you’re allowed to use these tracks and continue 

There’s a good selection of music, too: jazz, rock, reggae, pop, folk, country music, and other genres. Just make sure you don't distribute the music yourself or use it in illegal content.

Best Royalty-Free Music Sites for YouTube

The music library on YouTube is helpful, but some people just need 

They might want royalty-free background music that sounds better, uses different instruments, or creates a specific vibe.

If that sounds like you, it’s time to find a music website and pay for original tracks. This isn’t the same as paying for 

Here are the best royalty-free music sites:

The sites above require a little cash, but that’s better than going to risky sites to find free music.

Technically, an artist offering royalty-free music (for free) could change their mind in the future. After that, what’s stopping them from slapping a copyright claim on your video?

It’s not a common situation, and people usually aren’t that sneaky. But there’s a slight chance it could happen. In that case, it's best to reach out to the individual artist and offer a mutual agreement that benefits both parties. In such a case, you need to make sure that you have a written contract that lays out the details to avoid conflict in the future.

Now that you have some royalty-free jams, learn how to 

Do you want to add royalty-free music to your YouTube videos? Here’s how to find the perfect tunes and take your channel to the next level.

How to Get Royalty Free Music for Your YouTube Videos

It’s no secret that great titles make great videos. In the universe of content on YouTube, captivating titles make your videos stand out from the crowd and draw viewers in, compelling them to click. While most of us might believe that thumbnails weigh much more than titles in lifting the performance of a video, it might not always be the case.

This is exactly what our residential YouTube expert Rob Wilson discussed with another YouTube expert, Jake Thomas, who has helped many creators improve their title games and bring in positive results. With the help of their discussion, we have managed to compile 10 types of YouTube titles that have proven to be very effective over the years and have a positive impact on your click-through rate. Let’s dive right into it!

11 Ways to Write Exciting YouTube Titles for Your Videos

This kind of title plays on contrast and curiosity, making the viewer feel like they are privy to some kind of information that others might not be. The information that the viewer can potentially find through the video seems too lucrative to miss out on.

Example: "The BEST R6 Attacker NOBODY Plays"

“First, there is contrast between best R6 attacker and nobody plays. It’s kinda counter intuitive, why is nobody playing it if it is the best? Also, it’s a cliffhanger. Who is this R6 attacker? So, you’ve gotta click and find out,” Jake says.

Don’t you love it when you come across a video from a creator showing how you can achieve a given goal within a certain period? Timeframes offer a tangible lens through which viewers can gauge the content, making the challenge or experiment feel attainable and relatable.


Example: "We Ran Every Day For 30 Days, Here's What Happened"

To make a claim or establish an opinion, you need to back it up with credible sources. And nothing beats a good source than an authoritative voice whom you could call an “insider.”


Example: "Ex-Employee Warns Us About Taco Bell's Meat"


What helps this title perform is the fact that people have a general suspicion toward the topic in question already, so it is always important to remember the amount of interest viewers might have while considering these types of titles.

As bad as it might sound to some of you, negativity does bring with it a healthy dose of attention. It is nothing new in the content world and creators have been using it since the very beginning. Focusing on drama and negativity, such as devastating losses, capitalizes on viewers’ love and interest for epic narratives.

Example: "Top 10 Most Devastating Wild Card Losses of All-Time"

“People on YouTube love drama! And then you have got the fact that it is really epic and extreme. It’s extremes because it is the most devastating losses,” says Jake.

Nobody wants to make the same mistakes people made before them. And what’s better than someone telling you what to avoid and how? The fear of regret can be one of the most powerful motivators for many people and curating content around that can bring you much success!


Example: "I wished I knew these BEFORE I upgraded to Windows 11!"

One of the best ways to inspire people is by showing them instead of instructing them. Sharing your accomplishments and documenting the journey can help you make impactful content that can actually change people’s lives for the better.


Videos like these can motivate viewers to aspire for the same and change their lives for the better. This is where the value of your content pays off!

The good, old, reliable strategy that seems to work most of the time–simply answer the questions your viewers want answered. Sometimes it’s all about the phrasing. If you can put a creative spin on an inquiry that is already popular, people might flock to it.


Example: "What Happens If You Jump Rope for 30 Minutes Every Day?"


It’s all about finding a new perspective to the same old queries. By posing a question, the title creates a narrative cliffhanger that viewers feel compelled to resolve by watching.

Whenever you’re in doubt, you can always fall back on being relatable to your audience. At the end of the day, people want to be heard and seen. If you can consistently and reliably address the pain points of your audience, you have yourself a solid content strategy. 
Titles that suggest everyday accessibility and relatability increase the likelihood of viewers clicking, and believing the content is directly applicable to them.


Example: "Five Dog Training Exercises You Should Do Every Day At Home"

As the culture of YouTube becomes more vast, certain words tend to attract more attention than others. Using terms like “best”, “worst”, or, “viral” taps into the desires and language of the YouTube community, instantly attracting attention. But, with that comes heavy competition for these keywords, which can make life a lot more difficult.


Example: "Testing Viral Minecraft Hacks That 100% Work"

 can help you massively with this problem. The tool analyzes monthly search volume, competitiveness, related terms, and additional questions people ask.
Read More: 

Certain types of titles seem to have greater success than others on YouTube. Find out what they are!

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