As the YouTube algorithm evolves, creators learn to prioritize different metrics on their channels. They might be interested in views, click-through rate, subscribers gained, and other markers of success. But did you know that the most obvious one, YouTube views, 

 the best catalyst for growth? In 2024, watch time and viewer satisfaction (also known as engagement) are clearly in the lead.

The truth is that it's hard to get more views without first satisfying your audience and making them watch longer. Only then does the YouTube algorithm recommend your content to more people!

Understanding the YouTube Algorithm in 2024

But, how do you strike the perfect balance between keeping your audience glued to the screen and ensuring they walk away fulfilled? Let's break it down.

Watch Time is often considered the holy grail of YouTube metrics. 

It indicates how long viewers stay on a platform and can impact a channel's ability to rank and gain suggested views. In many cases, watch time on YouTube is more important than the average viewer retention rate.

Of course, it is one of the essential factors for getting monetized, and for good reason. A high watch time for your channel would typically mean that viewers like to binge on your content and that’s one of the best signals to the algorithm!

YouTube has been increasingly focusing on viewer satisfaction, which encompasses likes, comments, and overall engagement. With the help of these indicators, the recommendation system on YouTube learns how to serve the viewer the best possible video every time.

More recently, YouTube has also used surveys to ask the viewers directly about their experience on the platform, which makes the viewers feel more included in the platform. The positive response has prompted YouTube to make viewer satisfaction the central aspect of the new and improved algorithm.

YouTube's 'Suggested Videos' Algorithm: How to Crack It

Ah, the age-old question. While views give you an overview of your content's reach, watch time offers a deeper look into viewer engagement. A video with fewer views but higher watch time often indicates content that resonates more deeply with your audience. So, if you're looking to build a loyal community around your channel, 

Striking a balance between watch time and viewer satisfaction is essential for long-term success on YouTube. While watch time can help you climb the algorithmic ladder, focusing solely on it can lead to short-term gains. On the other hand, viewer satisfaction is about building a lasting relationship with your audience, which is invaluable for any creator.

, Todd Beaupre, who leads YouTube's growth and discovery team, emphasizes focusing on long-term satisfaction rather than just maximizing watch time. Todd advises creators to think about what their audience wants and find the best fit, as the algorithm will then match that.

So how do you balance watch time with viewer satisfaction? Here are some tips:

In the age of pumping out content with AI, this advice seems counter-intuitive. But, instead of focusing solely on watch time, aim for content that provides real value. Whether it's a how-to guide or an in-depth review, make sure your videos offer something meaningful.

When viewers find value in your content, they're more likely to engage with it, binge it, share it, and discuss it with others. And soon enough, enable you to 

 satisfy viewers, make your content engaging from start to finish. Use

, and even interactive elements like polls to keep your audience invested.

Always keep an eye on the comments section and any feedback you receive through social media or direct messages. This real-time feedback is gold when it comes to gauging viewer satisfaction. It's also a good way to spot new video ideas!

How to Get Subscriber Feedback from a YouTube Analytics Deep Dive

Don't be afraid to experiment with different video formats and lengths. 

 to track how these changes affect both watch time and viewer satisfaction. 

For example, if you notice that shorter videos are being watched to completion but contribute less watch time than longer videos, that's a sign you're striking a good balance.

The YouTube algorithm is a complex beast that creators often find themselves trying to tame. It helps to keep an eye on your analytics to understand what's working and what needs improvement and act upon it. 

Watch Time and Viewer Satisfaction Go Hand-in-Hand

If you satisfy viewers with the right content, you’ll see results in the form of an improved retention rate, higher returning viewers, and hopefully, more watch time! The key takeaway is to find the right balance.

The YouTube algorithm is itself made up of several algorithms that work on different aspects of the platform. While we can talk about the algorithm from a wider overview, there are nitty-gritties we simply cannot go over in a single blog post. But worry not, we have for you the ultimate guide to the algorithm brought to you by our YouTube experts. Watch it right here: 

So, go ahead and experiment, analyze, and most importantly, create content that you're passionate about. The numbers will follow. If you're a small creator looking to improve, 

People in a circle watching videos using colorful phones

Everyone wants to get more views on YouTube, but watch time and engagement are more important to the YouTube algorithm. Here's how to balance the two!

YouTube Algorithm Hack: Chase Watch Time and Engagement — Not Views

First let’s confirm how you find it in YouTube Analytics, then let’s explain what it is. Assuming you have a monetized YouTube channel (and if you don’t, click here for full details on 

Click on the ‘Analytics’ section from the left-hand menu bar

Then click on the ‘Revenue’ tab in the top navigation bar

You should now see the brand new RPM box. Just click it to display your RPM over the last 28 days. Or use the ‘See More’ link to drill down into the numbers. If you do this one of the columns will display the RPM for individual videos, which can really help you determine which content generates the most revenue for you.

For a full walkthrough of how to find your RPM numbers, just watch the video below:

 exactly, and how does it differ from CPM?

 is the average amount of money that advertisers pay to show ads in your videos, and it only takes into account the revenue from ads and the views from the videos that were monetized.

This may come as a shock to some of you, but just because you monetize your content doesn't always mean that ads are applied to every single video view on your channel. Also, CPM is linked to your estimated monetized playbacks, which are never truly accurate.

Furthermore, CPM shows you what advertisers are paying, not what you are actually earning. And this is where we have to broach one of those uncomfortable truths about YouTube ad revenue - CPM doesn't take into account YouTube's cut of that ad revenue (the average channel will take 55% of the ad revenue generated while YouTube takes the other 45%).

 is calculated by dividing estimated revenue by total views in the same time period. It includes estimated earnings from ads, but also from YouTube Premium, channel memberships, Super Chats, and Super Stickers. It's the actual revenue you earned after YouTube's revenue share is taken out.

At the surface level, the RPM numbers may look terrifyingly grim when compared to your CPM, but it does reflect the actual truth of your ad revenue income on your channel. It’s a new analytic, but you shouldn't see any difference in the actual amount of revenue you make on your channel.

By the way, the ‘M’ in RPM (and CPM for that matter) stands for ‘Mille’ so we’re talking either cost per thousand views, or revenue per thousand views.

Why RPM is the Future of Your YouTube Channel

Like ad revenue itself, CPM is a metric that's been around on YouTube forever, and that presents a problem as it’s pretty out of date. YouTube has transformed significantly in the last decade, and there are now multiple ways for a 

monetized channel to generate income from YouTube products and services.

These include channel memberships, YouTube Premium, 

, and Super Stickies. CPM doesn't take into account any of that, but RPM does

CPM is a measure of the value you are worth to YouTube advertisers, while RPM values your channel and your community and that is significantly more important and potentially more powerful and lucrative than any CPM you could get from your YouTube videos.

Now of course this doesn't happen overnight. With ad revenue, a creator can literally flick a switch, and all of a sudden they’re receiving all of these micropayments of a couple of dollars for ads that are appearing on your videos. But none of that can compare to a mobilized community that’s totally unique to you.

The moment your audience and community start to care about you as an individual and as a creator is the moment when they will start investing in you for all of the right reasons.

Now just a couple of things to be clear about here. RPM does include more of your YouTube revenue, but it doesn't include everything. That being YouTube merchandise sales, and any brand deals or sponsorships, sales from affiliate links, or any products and services that you sell outside of YouTube.

With that being said, if you are able to identify that your CPM is staying fairly static while your RPM is beginning to rise, that means people are investing more in you rather than advertisers. And that is the key thing that we always try and encourage creators. Ad revenue is just the icing on the cake. If you want to make this a business, then you want to be in control of your income revenue sources and one of the worst ways to do this is to rely on CPM.

Want to Find Success as a Creator on YouTube?

If you want to get more insights into YouTube then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

And if you’re serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

. Learn how to launch a successful YouTube Channel in just 30 days.

Woman holding money with a surprised look

There’s a new money metric in town called YouTube RPM and it gives creators a more accurate way to track revenue earned via the platform.

YouTube RPM: The New Way For Creators to Track Revenue

Before we dive in today, let's take a moment to acknowledge the importance of our YouTube subscribers. They're more than just a changing figure on our channel. These folks are our audience, our critics, and our cheerleaders. They're the lifeblood of our channels, silently guiding us and helping us to shape our content to be the best it can be.

Well, that's all very nice, but my subscribers aren't exactly flooding me with comments and feedback!

 If that's you, fear not. Your subscribers are communicating with you, just not with words. That's right; we're talking about YouTube analytics, particularly about certain data that can indicate important things about audience behavior on your channel.

How to Turn Silent Viewers into YouTube Subscribers

Now, we're all familiar with the rush of 

 But, what if those views are people clicking on your video, saying, "Meh" after five seconds, and leaving? 

That's where view duration and audience retention come in. These metrics show you how long your viewers are staying on a video to watch what you've posted.

Audience retention and view duration graph

If you notice a drop in retention at a certain point in your video, it might indicate that your audience found something off-putting or boring. This can help you make changes to how you approach your content. But remember, pick a flaw and fix (one at a time), and then allow your audience to respond.

Shorts, Longs, and Lives: How to Compare YouTube Views from All 3

 is another significant metric. A sudden increase might mean you hit a sweet spot with your audience, so try to figure out what you did right and do it more! 

Conversely, a drop might indicate that something's not clicking with your audience. Try to identify any changes you made during this period. Was it a new video format, or maybe a change in posting frequency?

More than the actual number of subscribers that you have for a given period, it’s important to observe a steady rate of subscribers gained. As long as you’re in the green, you’re doing a great job!

1. Log into YouTube, click your profile icon, and go to YouTube Studio.

3. Here you can filter the date accordingly to find your rate of subscription.

8 Ways to Help Viewers Subscribe to Your YouTube Channel

YouTube analytics can also show you where your viewers are coming from within the platform. For instance, are they discovering your videos through YouTube search or are they finding your content via video recommendations? This information can help you understand what's driving people to your channel and inform your content strategy.

By the way, YouTube shows a list of traffic sources for every video. Simply go to YouTube Studio > Content (pick a video to analyze) > Analytics > Overview. Then scroll down to see where traffic is coming from for that particular video.

YouTube Channel Analytics - The 6 Most Important Video Metrics

If there’s one thing we can agree on, it’d probably be this: Someone who is watching your video for the second time would be more likely to subscribe to your content than a new viewer. So, it’s important to track how many people actually click "subscribe" out of 

1. Under the Audience tab in Analytics, look at the graph in the middle, and click 

2. You can change the metrics here to find the graph of returning viewers versus subscribers.

Returning viewers vs new subscribers graph

While we’re on the subject, it’s also important to understand the type of content that keeps bringing viewers back to your the channel. You can check this in more detail on the 

So there you have it, folks. Your subscribers may not be directly communicating with you, but they're constantly offering feedback through their behavior. And, if they took time out of their lives to hit subscribe, it means that they connect to you and your content in a meaningful way. So, the onus is on you to deliver the best possible upload to them, every time. 

If you want to get your creative juices flowing, learn how to automate your YouTube channel in just a few seconds!

When it comes to understanding your subscribers, these silent indicators can shape your content strategy and lead to YouTube success. 

One thing we love to talk about in the creator landscape is 

We’re talking billions of views across six different channels. Millions of loyal subscribers. Hundreds of challenges that changed YouTube forever.

 recognized MrBeast as an award-winning video creator, philanthropist, and entrepreneur. You might have seen his face — one that millions have come to recognize — on the cover of the spring Creators Issue.

But for those who don’t know, MrBeast (real name Jimmy Donaldson) is famous for doing expensive stunts and challenges on YouTube. Imagine mixing the best game show ever with the craziness of a real-life video game, and that’s what you get from a MrBeast video: high energy and lots of competition.

To grow on YouTube, it’s a good idea to learn from the best and be inspired by the best. Get a head start by getting to know MrBeast, his YouTube stats, and  why he’s so successful on the platform.

Started his YouTube channel in 2012 at age 13

Spends $48 million a year making videos [

Raised more than $20 million to plant trees around the world [

Raised more than $30 million to remove sea trash [

Spent $3.5 million to create the YouTube version of Squid Game [

The first content creator on the cover of Rolling Stone [

Launched the MrBeast Burger virtual brand [

So, how many channels does MrBeast have? There are six altogether:

: Currently, a somewhat inactive MrBeast channel

Altogether, MrBeast’s subscriber count is slightly more than 

Are you ready for this mind-blowing stat? As of July 28, 2022, MrBeast has more than

So far, MrBeast’s Squid Game is his most popular YouTube video. It has a whopping 

To get billions of views like MrBeast, you have to go above and beyond on YouTube. If we’ve learned anything from his journey, it’s that

exciting challenges, cash prizes, and making videos with zero wasted minutes is a recipe for success.

Here’s the typical flow of a MrBeast video:

Follow contestants as they face the challenge

Take a look at this recent upload from MrBeast, “Would You Swim With Sharks For $100,000?” Do you see the classic pattern?

Part of the reason MrBeast is so successful is that he’s not the focus of a video. He gives viewers something to enjoy each step of the way: the contestants, the expensive video sets, and the action that unfolds.

He also keeps your attention with superior editing. Each clip is only seconds long, which creates a hurried yet exciting pace for his content. You don’t have time to think about leaving the video because you're hopelessly hooked.

There's also a feel-good factor to MrBeast's content. Not only does he give money to the lucky winners of his challenges, but he also donates to family, friends, the homeless, and various charities. Sometimes the entire point of a video is, "If we can successfully do 

In a nutshell, all of these things make MrBeast 

Ready to reach stardom on your own channel? 

Here’s the ultimate guide for boosting your views on YouTube.

Are you curious about MrBeast's YouTube stats? Keep reading to see how many views, subscribers, and accomplishments he's collected over the years.

So Far, These Are MrBeast's Most Impressive YouTube Stats


Growing a YouTube channel is no joke. While making videos is a fun hobby, it takes more than filming, editing, and uploading to reach the biggest YouTube milestones:

A trophy case filled with YouTube plaques

What you truly need is an understanding of YouTube analytics.

That means you’ll need to get cozy with the YouTube Studio. In it, you’ll find metrics for analyzing and growing your channel, from video views to click-through rate.

There’s a lot to explore when you first dive in, so here are the most important analytics on YouTube.

Click-through rate (CTR) is the percentage of people who click on a video after seeing the thumbnail.

If 10,000 people see a video’s thumbnail, but only 500 people click it, that’s a 5% CTR. In other words, 5% of people who saw the thumbnail decided to watch the video.

There’s an easy formula for calculating CTR: number of clicks / number of impressions x 100 = CTR.

You’ll never have to calculate it, though. YouTube’s channel dashboard shows your CTR for multiple time periods. 

Simply go to YouTube Studio > Analytics > Reach to see your channel’s CTR.

Why should you care about click-through rates when there are other things to analyze? It’s the only YouTube metric that opens 

. People have to click on a thumbnail before giving your video some Watch Time, a like, or a comment. Plus, viewers tend to subscribe after watching good videos.

6 Tips to Get a Good Click-Through Rate on YouTube

Want to grow your YouTube channel faster? Take a look at the audience retention on individual videos.

You’ll want to pay attention to the average percentage viewed (APV), which is how much of the video viewers watched.

For example, here’s a screenshot of our audience retention for a 10-minute video. As you can see, most people watched 33% of it.

YouTube recommends videos to viewers based on Watch Time metrics like APV. Try to boost yours to at least 50% so you can get more views.

How to Increase Audience Retention on Every YouTube Video

3. Traffic From Recommended YouTube Videos

“YouTube recommendations” is a critical traffic source on YouTube. As we mentioned above, having YouTube suggest your content to viewers is a massive help. You don’t have to do anything because the algorithm does the work for you.

By the way, YouTube shows a list of traffic sources for every video. 

Simply go to YouTube Studio > Content (pick a video to analyze) > Analytics > Overview

. Then scroll down to see where traffic is coming from for that particular video.

Keep an eye on this traffic source to see which videos get suggested the most, then make similar content for your audience.

YouTube Algorithm Guide - How Your Videos Are Recommended to Viewers

4. Subscribers Gained from Each YouTube Video

With its flashy, ego-boosting ways, subscriber count isn’t a useful YouTube stat. It doesn’t affect your views, and it doesn’t change your favor with the YouTube algorithm. 

The only way to get more views is to make good videos.

identify videos that bring in subscribers

 – not to track the overall count but to discover what’s growing your community. This is the only YouTube subscriber analytic you need.

. You’ll see a dashboard showing how many people subscribed after watching a particular video.

6 Honest Reasons You Might Be Losing YouTube Subscribers

5. YouTube Engagement (Comments, Likes, Video Shares)

Likes, comments, and video shares aren’t popular like other YouTube channel statistics. Many creators think video views are the thing to pay attention to, and hey, maybe they’re right.

But we can’t ignore the little things. Most viewers are passive on YouTube, so it 

 a triumph convincing them to do anything: liking, sharing, typing a comment. Even getting them to click on an end screen or info card is a win.

 You’re building a real community on YouTube when people start engaging with your content.

Are you obsessed with YouTube channel views? Well, don’t limit yourself to tracking video views only.

 metric, and you need it to grow your channel.

To see new versus returning viewers for any video, go to

 YouTube > Content (pick a video to analyze) > Analytics > Audience.

It’s a genius metric because it reflects every YouTube creator’s goal: growing an audience while satisfying current viewers.

How to Track Returning Viewers on Your Channel

Every Creator Needs These YouTube Analytics Tools

Are you ready to track your YouTube channel stats? Here are some tools to analyze your progress:

: A real-time stats bar that lets you see specific metrics without opening the YouTube Studio. See video views in the last 60 minutes, 48 hours, and seven days – or view the YouTube Watch Time tracker for monetization.

: Too busy to audit your channel? This tool does the hard work for you, identifying your best content and suggesting improvements to your channel.

: Want a YouTube growth tool that plugs into your channel? Download vidIQ to see channel stats, YouTube keywords, and video ideas.

Doing a YouTube analysis of all your content can be intimidating. That’s why you need these powerful metrics to cut the fluff and find tangible ways to make better videos.

Speaking of satisfaction, do you want to satisfy the YouTube algorithm and get more views? Here are six signs you’re well on your way.

Which video metrics are important for growing on YouTube? There’s a lot to explore with YouTube channel analytics, but here are six that lead to better videos.

YouTube Channel Analytics: The 6 Most Important Video Metrics

At vidIQ we receive a lot of questions regarding click through rate (CTR) including “I have X% click through rate, is that any good”? It's a reasonable question if you’re new to YouTube analytics and one creators should certainly ask themselves. For instance, would you prefer a click through rate of 7.8% with 106 views or a click through rate of 2.8% with over 100,000 views? And what exactly is the difference?

, we’ve focused on the essentials of how to create thumbnails that people will click on, but what is the end result? That is the click through rate. It is one of the newest and most powerful analytics on YouTube, but it can be downright confusing and detrimental to the growth of your channel if not understood properly. Lots of creators get fixated on the CTR number and often compare themselves to other channels or to what YouTube is telling them is a good number. So when is click through important and when isn’t it?

In simple terms, click through rate is the number of clicks, divided by the number of thumbnail impressions, or how many times your thumbnail is seen on YouTube.

For example, if your thumbnail is seen 1,000 times on YouTube and 100 people click on it, that's a click through rate of 10%. Now that all sounds simple, but it gets pretty messy pretty quickly because it's quite complex to count all of these impressions. YouTube themselves admit they don't count every time a thumbnail is seen - for example, when it appears on an external website, through an email, or a push notification, of if less than 50% of a thumbnail is seen on screen.

So, when it comes to YouTube analytics, your click through rate, and your views, the math will never add up. This is, of course, beyond your control. If the numbers don't add up, just be aware that there is a margin of error.

So, what is a good click through rate? YouTube's official Help Center answer is this: 

half of all channels and videos on YouTube have an impressions click through rate that can range between 2% and 10%

. However, you need to be very careful about how you interpret these numbers. First of all, the smaller the channel or video, the smaller the numbers, the smaller sample size, which means that you can get bigger spikes, whether it be 30% click through rates or 1% click through rates.

Secondly, the age of a video can affect its click through rates. When you first release a video, it's hitting all of your subscribers and its getting an extra boost from YouTube, so you may get a higher click through rate. But what if your video starts off with a high click through rate and then all of a sudden you get a boost from YouTube, get lots of extra views, and the click through rate goes down? Is that what you want? Quite simply: Yes. As YouTube explains, if a video gets a lot of impressions, for example if it gets promoted on a Home Page or Watch Next, it's natural for the click through rate to be lower than for videos where most of the impressions are from sources like your channel page.

I mean, what would you prefer? YouTube to share your content amongst your friends, your family, your subscribers, your close-knit community who are more likely to click on your content or for YouTube to share your content amongst the entire platform's audience where they might be less invested in your content, but you're bound to get a lot more clicks. I know which I would prefer.

Also, another thing that video creators tend to do is panic when they see one analytical number and YouTube is suggesting they should have a completely different one. This is why magic numbers can be so dangerous. Imagine if YouTube revealed what the ideal, average watch-time for a video should be or the ideal audience retention percentage should be. Once there is an official benchmark out there in the world, everybody strides towards that number. And it doesn't matter where you are in your journey or how far you've got to leap to reach that number, if you don't meet it, you feel unfulfilled. You feel like a failure, so let's stop for a second. Take a step back and work out how we can set some realistic goals to improve click through rate.

Realistic CTR Goals for Your YouTube Channel

Let's start with this question: when it comes to YouTube analytics, who are you competing against? Is it the big YouTubers who inspired you to start your own channel? Is it channels who make similar content to you and that are of a similar size? Or are you competing against numbers that YouTube have recommended you should be hitting? If you said yes to any of these, I'm afraid you've got this all wrong.

The ONLY analytics you should be comparing against are your own because, put very simply, those are the only numbers you have complete control over. Now, just in case you don't know where the click through rate analytics are, let me show you. In the new Creator Studio, click on the Analytics section and from here, you want to click on the reach viewers tab at the top and then from these boxes, you can click on impressions click through rate and this will show you what it is for the last 28 days.

As you can see, our current click through rate is 4.8%, which according to YouTube, is below average. However, what they doesn't take into account was where we were this time last year. Back then, the click through rate on our channel was in a much worse state, averaging between just two and three percent. That's when we really started to focus on our thumbnail game - by assessing where we were and improving that number.

Getting potential viewers to look at your impactful thumbnails and reading your intriguing titles is so important. When it comes to CTR and 

, more is better, YouTube rewards you when you improve these two numbers.

If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

How do YouTube custom thumbnails impact your click through rate? And when is click through rate important and when isn’t it?

What Every YouTube Creator Needs to Know About Custom Thumbnails and Click Through Rate

Quick! What’s the most important part of a YouTube video? Is it the beginning, middle, or end?

If you know the answer, that means you understand the power of audience retention on YouTube. If you’re unsure or don’t know much about this channel-boosting metric, that’s OK. We’re seconds away from sharing the answer.

, our co-hosts Dan and Rob reveal lesser-known secrets about audience retention. Listen to the episode above to soak up all the wisdom, or keep reading to discover those gems 

1. Got High Audience Retention? That Means Your Videos Are Entertaining

Why does audience retention matter so much on YouTube? Aren’t video views the supreme metric for growing a channel?

Audience retention measures how entertaining a video is. 

More than anything, that’s the key to unlocking more views.

The YouTube Studio has a detailed audience retention report. It shows a video's average view duration, which is how many minutes viewers watched on average. In a hypothetical scenario, you might have a 10-minute video that people watch for four minutes.

And then there’s the average percentage viewed, which is also known as 

. Here's how YouTube calculates it: Average view duration / length of video x 100 = audience retention rate.

“A good example would be, let’s say your video is five minutes and the average view duration is two and a half minutes,” Rob says. “That would be exactly 50% audience retention.”

Knowing your audience retention rate is one of the first steps to making better videos. Here are three secrets to unlock the full power of this YouTube metric.

YouTube Analytics

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