We know that having a good thumbnail is critical as it really makes a difference between a successful video that brings in loads of views and subscribers and a video that does not.

But what EXACTLY makes a good thumbnail? What should your thumbnail contain and what should it not?

On this episode of TubeTalk, Justin Evans from 

 shares his insights so you can level-up your thumbnail game! Take a listen and learn:

1. About unique and original images
2. How to research the competition
3. How much text should you use
4. What about branding?
5. Why you should Zoom out

Take a listen as the vidIQ team discuss what we've learned from 2020, and what 

video strategies we'll take with us into 2021.

Catch up on the Latest YouTube News With TubeTalk

TubeTalk is one of the most popular and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

You can also find the complete list of all the

On this episode of TubeTalk, we're all about what makes an outstanding YouTube custom thumbnail.

5 Tips for a Winning YouTube Custom Thumbnail

By now, you may have noticed that YouTube Shorts don’t support custom thumbnails. Yet. Instead, YouTube chooses a random frame from your video, and that becomes the image preview for your Short. There's no way to change that so unfortunately, you're at the mercy of YouTube's selection process for now.

easily create and upload a custom thumbnail

 which will add more value to your content. An image with a simple but attractive design is more likely to attract viewers than a grainy, unpolished one.

Because YouTube Shorts doesn't support custom thumbnails as of time of writing, some creators may be wondering how to best optimize a short video. It’s a tough question to answer, but we gave a few suggestions in our recent tutorial, “

How to Make a YouTube Short: Custom Thumbnails

There isn’t a one-size-fits-all solution, so the best approach is a hybrid one. You’ll have to multitask to some degree, and that means optimizing your YouTube Short for different viewing scenarios.

YouTube Shorts Can Be Watched as Regular Videos Too. And Those Need Thumbnails.

Viewers on YouTube have a few different places to watch a YouTube Short. Right now, the most common is the 

 shelf. This featured display area lets viewers cycle through videos of 60 seconds or less in a TikTok-style fashion. When a video is randomly featured there, you can expect it to get 

But that’s not the only way to view a Short. They can also be watched as a regular video, which means people viewed the content outside of the Shorts shelf. 

You'll know when this has happened because the 

video's analytics will show the following traffic sources

If you ever see viewing percentages from the traffic sources above, your Short has reached the 'regular' side of YouTube. And as we mentioned before, regular videos 

To understand how important these thumbnails are, take a look at "

", a popular Short from Dan, our gaming expert. 

He optimized the video for two viewing experiences by creating this thumbnail, which only shows up when the Short isn’t watched on a display shelf:

“How to Make a Map in Minecraft 1.16.3” has already generated nearly a million views, most of which came from users watching it as a YouTube Short (around 80%). Viewers watching it as a regular video accounted for less than 150,000 views.

Even still, that’s a big number. Imagine hundreds of thousands of viewers deciding whether to watch a YouTube Short, and the deciding factor is whether they see a nice, custom thumbnail or a random freeze-frame. It’s possible that without a custom thumbnail, non-shelf viewers wouldn’t have watched “How to Make a Map in Minecraft 1.16.3” so enthusiastically.

Of course, you may decide your Shorts don’t need to be optimized for two viewing experiences. But at least now, you know your options.

The Best Way to Get More Views on YouTube Shorts

Okay, so far we know custom thumbnails don’t appear on content viewed as a YouTube Short. But let’s say, for example, you want to increase your views while being featured on the Shorts display shelf. What should you do?

 That's the only thing you can control, especially when a viewer is swiping at warp speed through random videos on the shelf. Make your title concise, irresistible, and less than 40 characters.

Think less about search engine optimization and create emotional triggers. 

Your video should be short, snappy, and have a ‘light bulb’ moment that entertains or enlightens viewers. It’s all about in-the-moment shock value because no one is ‘searching’ for YouTube Shorts.

YouTube Shorts are not YouTube videos, which means you have to prioritize certain aspects of the content in different ways. For a regular YouTube video, a great thumbnail should be at the top of your list. For YouTube Shorts, the title and entertainment value are more important than creating thumbnails for non-shelf viewers.

No matter what you decide, finding a sustainable balance is key.

No custom thumbnail? No problem. YouTube Shorts don't display them anyway, so here's what you should focus on instead.

Custom Thumbnails: A Hack for YouTube Shorts

 and best practices, we spoke to one of the very best thumbnail artists in the business, 

 are the creators behind the wildly popular 

 series. Creating stand-out custom thumbnails for their content is an integral part of the process, and Vy gave us a sneak peek into what works across their YouTube channels.

Over the past few years, Vy and her team have been testing and refining the type of thumbnails that drive viewers to click through to watch. It’s a strategy that’s worked to generate a combined 

 across the five YouTube channels Vy manages. She gives us some exclusive insights into the use of color, graphics and text to create the perfect image.

#1Use Color to Make Custom Thumbnails Pop

Take a look at any of Vy and Chad’s YouTube channels and the first thing that hits you about the custom thumbnails is the extraordinary use of color. As experts in the game this is absolutely intentional.

Vy explains that the content they create appeals to a younger demographic who respond really well to bright and vibrant colors. In order to maximise the appeal of the thumbnails, Vy and her team play with, enhance, and even radically change the colors on the image until the get the results they know will work.

Using just Photoshop, colors are saturated, backgrounds are blurred to make the foreground objects stand out, and drop shadows and outer glows are used to further make those objects or text pop. Vy will also separate out the background and foreground on different layers for added image clarity and depth. To break this process down further, let’s take a look at the thumbnail Vy and her team created for ‘

You can see the image-editing expertise fully in action on this thumbnail. Vy has used a fairly blurred 2 color background on one layer, with herself and the hacker on another layer. The two figures have been outlined using the outer glow tool so they stand out, drawing the viewer's attention to Vy’s bright jacket and the white mask of the hacker.

The jacket is actually blue denim but Vy changes the color for every thumbnail she wears it for based on the other colors she's using. The team mix and match complementary colors based on the background and the objects in the thumbnail, and Vy will often change the color of the jacket so it’s the opposite to what anyone else in the thumbnail is wearing. So while it looks like Vy owns 30 denim jackets of the same design, it’s actually just the one clothing item that’s been manipulated to bring out the very best in the custom thumbnail.

Vy and the team also use colors to create a sense of consistency across their thumbnails with splashes of the same color popping up across different images. This creates a motif that runs through their thumbnails and reinforces the branding and familiarity of the channels.

#2 Keep Text on Custom Thumbnails to an Absolute Minimum

Another thing you’ll notice from the thumbnails created across Vy’s, Chad’s and the Project Hacker YouTube channels is that text is kept to an absolute minimum, or not used at all.

Obviously this creates extra pressure on the designer who has to get the focus of the content over without spelling it out for the viewer. Vy and her team are world-class experts at this and know exactly when to use text only when necessary. When they do, it’s big and bright and it counts.

Vy confirms that a lot of rookie mistakes she sees with custom thumbnails on YouTube is trying to cram in as much text as possible. Unfortunately, it becomes almost impossible to read when you shrink the thumbnail down. When the graphic becomes too busy the viewer is going to have a hard time understanding what your video is about and they may not even click through to find out.

Vy’s team have solid rules for text use: use three words or less for any thumbnail, keep that text precise, and only ever use if it makes the story complete. Also, think about the colors you use for the text to make it stand out. And don’t repeat the title in the thumbnail - ever!

Another vital component of the successful custom thumbnails that Vy and her team create is the use of emotion to draw viewers in. If just one person is in the thumbnail, they will use the face that shows the stronger emotion, and if there are two or more people, each will have a slightly different emotion to foster attention. This is incredibly important for capturing the eyeballs of the younger audiences scrolling through the YouTube feed on their mobile devices.

Another very effective way of conveying a strong emotion in a person is to actually show the whites of their eyes. Vy spends a lot of time on faces and knows how to make the most out of them. In the thumbnail for ‘

’ Vy accentuated Chad’s green iris and the whites of his eyes with Photoshop’s Saturation tool to make them really come alive. This really helps when it comes to the human connection.

But Vy goes even further to create a sense of emotion with viewers. Not only does she want to attract viewers with facial expressions, but also with a sense of action and purpose from the people featured in the image. As this is rarely achieved from someone just standing still, she makes sure that Chad, herself, or the Hacker are in some kind of motion - like running or fighting back. The aim is to create a need for the audience to find out what happens next.

#4 Don’t Make the Custom Thumbnail an Afterthought

The art of the thumbnail is something Vy’s team considers before shooting even begins. The topic of the video, and the story around it is a critical starting point for the graphic. The base image isn’t taken from a screenshot, it’s shot separately and taken from one of many images created during the photoshoot.

Vy will take multiple shots from multiple angles so she has a wide range of creative assets to work from. Thumbnails are never an afterthought for the team, and are as important as creating the main video content.

#5 Keep on Testing Thumbnails - and Replace if You Need To

Vy will monitor click through rate very closely after uploading a video, and is quick to respond if she feels a thumbnail it isn’t working as well as she expects. She tracks the click through rates of all of their custom thumbnails in a spreadsheet and analyses the data for performance insights. But as an expert, she’ll use her experience and instinct to change up a thumbnail within the first 48 hours if the video isn’t getting the views - even before she can confirm the CTR. Talking of 

Huge thanks to Vy for letting vidIQ in on her insights and process around creating the best custom thumbnails on YouTube. As you can see, creators who are pulling in millions of views never leave their thumbnail to chance. And you shouldn't either. For a recap of this expert's guide to creating stunning YouTube custom thumbnails, check out our video below:

Want To Get More YouTube Views & Subscribers?

If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

We give you 5 expert tips on why creating the best YouTube custom thumbnails should NEVER be an afterthought if you want to grow views and subscribers fast.

Why YouTube Custom Thumbnails Should NEVER Be an Afterthought: 5 Expert Tips

At vidIQ we receive a lot of questions regarding click through rate (CTR) including “I have X% click through rate, is that any good”? It's a reasonable question if you’re new to YouTube analytics and one creators should certainly ask themselves. For instance, would you prefer a click through rate of 7.8% with 106 views or a click through rate of 2.8% with over 100,000 views? And what exactly is the difference?

, we’ve focused on the essentials of how to create thumbnails that people will click on, but what is the end result? That is the click through rate. It is one of the newest and most powerful analytics on YouTube, but it can be downright confusing and detrimental to the growth of your channel if not understood properly. Lots of creators get fixated on the CTR number and often compare themselves to other channels or to what YouTube is telling them is a good number. So when is click through important and when isn’t it?

In simple terms, click through rate is the number of clicks, divided by the number of thumbnail impressions, or how many times your thumbnail is seen on YouTube.

For example, if your thumbnail is seen 1,000 times on YouTube and 100 people click on it, that's a click through rate of 10%. Now that all sounds simple, but it gets pretty messy pretty quickly because it's quite complex to count all of these impressions. YouTube themselves admit they don't count every time a thumbnail is seen - for example, when it appears on an external website, through an email, or a push notification, of if less than 50% of a thumbnail is seen on screen.

So, when it comes to YouTube analytics, your click through rate, and your views, the math will never add up. This is, of course, beyond your control. If the numbers don't add up, just be aware that there is a margin of error.

So, what is a good click through rate? YouTube's official Help Center answer is this: 

half of all channels and videos on YouTube have an impressions click through rate that can range between 2% and 10%

. However, you need to be very careful about how you interpret these numbers. First of all, the smaller the channel or video, the smaller the numbers, the smaller sample size, which means that you can get bigger spikes, whether it be 30% click through rates or 1% click through rates.

Secondly, the age of a video can affect its click through rates. When you first release a video, it's hitting all of your subscribers and its getting an extra boost from YouTube, so you may get a higher click through rate. But what if your video starts off with a high click through rate and then all of a sudden you get a boost from YouTube, get lots of extra views, and the click through rate goes down? Is that what you want? Quite simply: Yes. As YouTube explains, if a video gets a lot of impressions, for example if it gets promoted on a Home Page or Watch Next, it's natural for the click through rate to be lower than for videos where most of the impressions are from sources like your channel page.

I mean, what would you prefer? YouTube to share your content amongst your friends, your family, your subscribers, your close-knit community who are more likely to click on your content or for YouTube to share your content amongst the entire platform's audience where they might be less invested in your content, but you're bound to get a lot more clicks. I know which I would prefer.

Also, another thing that video creators tend to do is panic when they see one analytical number and YouTube is suggesting they should have a completely different one. This is why magic numbers can be so dangerous. Imagine if YouTube revealed what the ideal, average watch-time for a video should be or the ideal audience retention percentage should be. Once there is an official benchmark out there in the world, everybody strides towards that number. And it doesn't matter where you are in your journey or how far you've got to leap to reach that number, if you don't meet it, you feel unfulfilled. You feel like a failure, so let's stop for a second. Take a step back and work out how we can set some realistic goals to improve click through rate.

Realistic CTR Goals for Your YouTube Channel

Let's start with this question: when it comes to YouTube analytics, who are you competing against? Is it the big YouTubers who inspired you to start your own channel? Is it channels who make similar content to you and that are of a similar size? Or are you competing against numbers that YouTube have recommended you should be hitting? If you said yes to any of these, I'm afraid you've got this all wrong.

The ONLY analytics you should be comparing against are your own because, put very simply, those are the only numbers you have complete control over. Now, just in case you don't know where the click through rate analytics are, let me show you. In the new Creator Studio, click on the Analytics section and from here, you want to click on the reach viewers tab at the top and then from these boxes, you can click on impressions click through rate and this will show you what it is for the last 28 days.

As you can see, our current click through rate is 4.8%, which according to YouTube, is below average. However, what they doesn't take into account was where we were this time last year. Back then, the click through rate on our channel was in a much worse state, averaging between just two and three percent. That's when we really started to focus on our thumbnail game - by assessing where we were and improving that number.

Getting potential viewers to look at your impactful thumbnails and reading your intriguing titles is so important. When it comes to CTR and 

, more is better, YouTube rewards you when you improve these two numbers.

How do YouTube custom thumbnails impact your click through rate? And when is click through rate important and when isn’t it?

What Every YouTube Creator Needs to Know About Custom Thumbnails and Click Through Rate

Welcome to another in our exclusive series about getting the most out of 

, but what about the thumbnails you have used for the videos you’ve already published?. Your previous endeavors in the world of creating imagery probably wasn't that great. At vidiQ our thumbnails have certainly evolved in the past year - now we are more consistent with colors, and use much less text.

We know for a fact that our thumbnails are better than what they used to be because of data. If we look at our YouTube click-through rate analytics, it tells us that people are twice as likely to click on our videos now than they were this time last year. So, should you go back through your old videos and update the thumbnails to the skills you have now in the hope that you will get more clicks and more views? Well, this case study might answer that question.

Vevo: Updating YouTube Custom Thumbnails Generated Millions of Extra Views

Even VEVO, one of the largest providers of musical content on YouTube, 

admitted to their own failing when it came to custom thumbnails

. Nine months ago, they decided to embark on a hugely ambitious project to update the thumbnails on thousands of their videos, including this one for 

. The thumbnail went from looking like on the one on the left to the one on the tight:

The short term effect was quite staggering. After the initial surge of views things were starting to flatline, but that switch in thumbnail was just the injection the video needed. The switch-up gave the video an immediate jolt in views, as well as more evergreen momentum afterwards. Vevo confirm that the thumbnail change for that specific video resulted in a 4000% increase in views over a two week period.

Now, obviously a sample size of just one is going to give you some pretty extraordinary results, but what about if you do this over 4000 videos. Well, that's exactly what Vevo did and this is what happened. On average, there was a marked increase in views over a 20 day period, before leveling off to an improved rate of over 5%, compared to how the videos performed prior to the thumbnail change.

Why You Should Update Your YouTube Custom Thumbnails to Generate More Views

So, this is a no brainer, isn't it? I need to go through all of the terrible thumbnails I was making three years ago, update them all, and I'm guaranteed views. Not so fast. It's important to remember that pretty much every video Vevo releases comes with some traction of view velocity, so that even a few years down the line, that video will be getting hundreds of thousands or views.

For smaller channels who have less views overall, and less evergreen content, it's pointless to change the thumbnails on video that are not driving traffic and expect that to suddenly change. You need to think smartly and be selective. Choose the videos that already have evergreen value on your channel by checking your real time analytics in YouTube Studio. When you first open real time analytics, it will show you videos by most recent, but you can sort by which videos are bringing in the most views over the last 48 hours or 60 minutes. If you sort by either of these, you can soon pick out the videos that could be months, even years old, and still bringing in views. This is called evergreen content, and what you can do is identify videos that are still performing well but look like they have terrible thumbnails.

Uploading eye-catching custom thumbnails for your YouTube videos is vital, but will changing old thumbnails help generate more views? Check out these insights from Vevo.

How Updating Custom Thumbnails Generated Millions of Extra Views for Vevo

 Let's jump straight into this one with a question. What do the most impactful thumbnails have in common? The answer is, while they are all a very high-quality images, they are pretty simple with only two or three main elements. That means that when you shrink them down to 10% of their original design size, in other words: thumbnail preview size.

 The best thumbnails are custom - not just still frames from the videos. They are dedicated, professionally shot, professionally edited images, designed to tease you about what's inside the video.

 Unless you capture the perfect moment during your film, and the chances are you will need to create a prepared shot. If you're wondering how video creators get the YouTuber look, they often create poses in front of the camera, then create interesting foregrounds and backgrounds that contrast with each event. This way, you ensure the viewer directs their eyes to the things you want to highlight in your thumbnail.

 The next question you need to ask is, does the image show emotion and, or excitement? If you’re including a face in the thumbnail you’ll want to focus in on the whites of the eyes - that creates a better human relationship.

 Of course, not all thumbnails can convey emotion - particularly if there's not a person in the thumbnail. But they should all be able to tell some sort of story. If the viewer can take an educated guess at the content of the video from the thumbnail, then the thumbnail is doing its job. Custom thumbnails should create intrigue, entertainment or excitement, while teasing a simple, yet powerful message, that compels you to click and find out more.

 Another common trait of awesome thumbnails is consistency. And we're not just talking about quality. Each channel creates a style that you can see throughout their thumbnails. The goal should be to create thumbnails the viewer can instantly recognize as your thumbnails from your channel.

 A vibrant thumbnail is a great thumbnail. But this isn't achieved without a little work. Video creators edit their images to be more colorful and sharper at a smaller size so they pop out of the screen. In Photoshop, you can add an image adjustment layer on top of a simple thumbnail to increase the saturation to make the color pop just that little bit harder. The effect may seem subtle but when you throw it onto YouTube, where it's competing against everybody else's thumbnails, it can have a huge impact.

 Text should be used very sparingly. No more than two or three words. Remember, you have a video title to do that - and the last thing you want to do is regurgitate your title in the thumbnail. That’s a very common mistake. As with everything, there are exceptions to this rule. And if you are doing something that is very educational and needs to say exactly what it does on a tin, then it may be valuable to use a text. But try and keep it as limited as possible. Probably no more than five or six words.

 Always remember YouTube alignments. You cannot avoid this timestamp blotting your thumbnail. Just be aware that it is always on the bottom right hand corner of your thumbnail or you'll end up with a problem.

 Now there is something to remember about all of these thumbnail tips, tricks and guidance. Once you know them, don't be afraid to break them. Which brings us back to the most efficient thumbnail ever created on YouTube. One color, 17 million views. This is a disruptor. Something that follows no rules and because of that it stands out as something totally unique. It helps that the title is perfect too. It challenges your understanding and compels you to click, to get an answer to the question that's in your head, which is, what does this mean?

Here at vidIQ, our thumbnails have consistent branding, consistent themes, and consistent colors. Above are all the thumbnail guidelines we’ve started to follow more religiously in the last year. And the results speak for themselves. We've increased click-through rate (that's how many times people click on our thumbnails) by 100% in the last 12 months. If you're unfamiliar with how click-through rate works we cover this in detail with our thumbnails essential guide. Check the 

Here's my challenge to you. The next time you're on YouTube watching your favorite video creators, take a look at their thumbnails and ask yourself, why do I click on this content? Take those answers and spend twice as long as you usually would do creating your next thumbnail. Because as I said at the top of this video, better thumbnails lead to more clicks. Let's do this.

Awesome custom thumbnails lead to more views and more clicks. It's as simple as that. Here are 10 reasons why some custom thumbnails work and others don't.

10 Reasons Why Some Custom Thumbnails Work and Others Don't

Want to download your own thumbnail from YouTube? When you are logged into YouTube you should see your channel logo in the top right hand corner of most YouTube screens. If you click on that you have the option to go to 

, this is currently in beta, but will become the standard as 2019 progresses.

To download a thumbnail from one of your own YouTube videos in the new Studio click on the Videos section where you will find all your videos listed with the most recent first. Click on a video to jump to the edit page and under the basics tab you should see a selection of potential thumbnails selected from the video and your current thumbnail if it is a custom one. There should be a box with three dots inside the current thumbnail. If you click on that you have the option to replace it with a new thumbnail or download the existing one.

When you click 'download', the image may appear in a new web browser where you can do the usual right click and save. One thing to note, it doesn't matter what resolution you uploaded the thumbnail as, it will always be downloaded as 1280 by 720.

Now that's how you download your thumbnails, but you can download any thumbnail from any YouTube video. To do this, the video has to be public and you will need the video ID. You can get this from the watch page URL and it will be a random collection of numbers and letters after the equal symbol. So highlight all of that and copy it. On a new browser tab you will need to type in the following URL. All you need to do is replace 'YouTube-video-id' with the actual video ID:

*https://img.youtube.com/vi/youtube-video-id/maxresdefault.jpg*

Once inserted, you should be able to press enter or click go and you should now see the thumbnail from that video. So that's how you download any thumbnail from any video on YouTube. But you have to be careful about why you're doing this. If you just want it for your own personal use, say to look at a larger version of the thumbnail and see if there are any good strategies and tactics you can use in your own thumbnails, that's fine. It's when you want to use it for broadcast or commercial purposes.

Remember, a creator's video is their own copyrighted material and the same goes for the thumbnail. So if you want to use this thumbnail in your own content then you should really ask permission from the video creator. Of course you could use the thumbnails in your content and claim fair usage as educational or transformative content, but that's a topic for another video.....

Did you know that vidIQ has an awesome custom thumbnail generator tool that's free to use? You can create and edit the best thumbnails for your YouTube videos to maximise your click through rates - more details on 

Everything you wanted to know about downloading YouTube thumbnails but were afraid to ask. vidIQ brings you all the details.

How to Download a YouTube Thumbnail (New Method)

If you’re new to YouTube, or you just want to up your YouTube game, then learning how to create the most effective custom thumbnails is absolutely essential. Just as readers judge books by their covers, viewers judge videos by their thumbnails. It's unavoidable. You have just a tiny window of opportunity to grab that person's attention and draw them into your video. So let's jump into how to make custom thumbnails.

Custom Thumbnails on YouTube: Your Winning Feature

When you upload a video to YouTube, the platform will select a few options for thumbnails based on the content of the video. But the chances are very, very high that the frames selected will be off the mark and tell the viewer absolutely nothing. But with the help of a custom thumbnail, we can tell a much more colorful, intriguing, and direct visual story that might just earn this video an extra click.

And here is the good news. To start using custom thumbnails, you don't need a single view, subscriber, or minute of watch time, but you do need to verify your YouTube account. Verifying your YouTube account to unlock custom thumbnails, along with lots of other things, has just jumped to the top of your YouTube priority list. Get it done now. Now you've got access to custom thumbnails, let's have a look at some of the technical aspects of how to create them.

The minimum recommended resolution is 1280 by 720. If you go any higher, then you're gonna face two problems. First of all, when you start to create really high resolution images, when you shrink them down to thumbnail preview size, they can look a little weird. But more importantly, YouTube has a very restrictive file size when it comes to thumbnails. You have just two meg to play with. Keep that in mind if you intend to create really complex images. And finally, make sure to save your thumbnails in one of the following file formats. JPEG, GIF, or jiff, BMP, and PNG.

Another advantage of creating thumbnails at this resolution is that it matches the aspect ratio of how 99.9% of your potential audience will see them, which is the classic 16 by 9 widescreen shape. If you stick to these basic YouTube thumbnail principles, you should be off and running.

Custom Thumbnails on YouTube: The 10% Rule

Pay attention folks, because if there is one thing you take away from this guide, it's this next tip. It is absolutely crucial for the success of your thumbnails. When you design your thumbnail, you get the whole experience, but everybody else gets a smaller experience, and I like to call it the 10% rule. At full size, this thumbnail looks colorful, but pretty basic. There are maybe three elements to it. A person, and object, and a background. However, when you shrink it down to 10% of its original size, is everything you saw before still recognizable and easy to understand? It's the same for YouTube thumbnails as seen on mobile devices, although this might be more the 25% rule, or the 30% rule. Basically when you create your custom thumbnail, make sure to shrink it down to 10% of its size to see how everybody else is gonna see that thumbnail when it ends up on YouTube.

Great Custom Thumbnails: Higher Click Through Rates

Hopefully every YouTube content creator is aware of their click through rate. Every time a viewer sees one of your thumbnails, that counts as an impression. Every time somebody clicks on one of those thumbnails, that is a view, of course And you can calculate the click-through rate from that. For example, let's say your thumbnail is shown 100 times, and it's clicked on 10 times, that's 10% click-through rate. Basically, click-through rate is a representation of how powerful and effective your titles and your thumbnails are.

To review the click-through rate on your channel, you will need to go to the new YouTube Studio beta. From the dashboard screen, click on Analytics, and then from the top row of tabs, click on Reach Viewers, and finally Impressions to click-through rate box. A question that's often asked at this point is, what is a good click-through rate? And YouTube's answer is between 2% and 10%. But what I would say is forget all that and set your current click-through rate as a benchmark and aim to improve on that. The reason I say that is because it's impossible to compare your click-through rate to anybody else's because the type of content, and the style of a channel, and the size of a channel, amongst many other things, can have a huge influence on how many people click on your thumbnails. All that you should be doing is working with the numbers you know and understand. Working with somebody else's numbers is going to drive you utterly insane. The exciting thing is that as click through rate goes up, so does everything else!

Custom Thumbnails: Keep on the Right Side of YouTube

Time for a little bit of fun. Did you know that Google can tell you all sorts of things about your thumbnail, which are unnervingly accurate, including, really importantly for YouTube, whether or not your thumbnail is safe. A great tool for checking a thumbnail is safe is 

, and it’s free to use right now. All you need to do is upload a thumbnail to it and it will spit out the following information. It can tell me, with 94% confidence, that the main emotion in this thumbnail is surprise. It knows this thumbnail contains a person, a man, in fact, and it can even pick out the traffic sign. It's even trying to pick out specific body parts and actions. Perhaps the most important tab, however, is the last one, Safe Search. This tells us how safe Google thinks the image is, and we know that YouTube does analyze thumbnails to ensure that they are safe for the viewer. So if you do create a thumbnail that is a little edgy, it might be a good idea to run it through this first. Cloud Vision is certainly an impressive glance into the world of artificial intelligence.

Beyond the video content itself, custom thumbnails are probably the most important YouTube tool you have in your arsenal. Take a look at our essential guide and get it right first time, every time.

How to Make Custom Thumbnails - The Essential Guide!

Eski bir atasözü der ki okuyucular genellikle bir kitabı kapağına bakarak yargılar ki bu doğrudur ve aynı durum bir videoyu küçük ekran resmine bakarak yargılayan izleyiciler için de geçerlidir. Bu yüzden Youtube kanalınızda kişiselleştirilmiş küçük ekran resimlerinizin etkin olduğundan emin olun, böylece izleyiciler ilginç veya eğlenceli bir şey ararken kendi resimlerinizi yükleyebilirsiniz.

Youtube'da Kişiselleştirilmiş Küçük Ekran Resimleri Nasıl Oluşturulur?

YouTube'da oturum açtığınızda, profil logonuzu sağ üst köşede göreceksiniz. Buna tıklayın ve ardından ayarlara gidin. Buradan, ek özellikler bağlantısını görmeniz gerekir; bu da size mevcut tüm YouTube özelliklerini ve bunlara erişiminizin olup olmadığını gösterir.

Kişiselleştirilmiş küçük ekran resimleri oluşturmak için görüntülenmeye, aboneye veya izlenme süresi gibi şartlara ihtiyaç yoktur. Tüm yapmanız gereken Youtube hesabınızı doğrulamak. Ve bunu tam da bu sayfadan yapabilirsiniz. Profil logonuzun ve üstteki kanal adının yanında mavi bir doğrulama butonu bulacaksınız. İşlemi başlatmak için buna tıklayın. YouTube hesabınızı doğrulamak için Google, ekranda seçebileceğiniz otomatik bir sesli mesaj veya kısa mesaj yoluyla bir telefon numarasına bir doğrulama kodu gönderir. Aklınızda bulundurun, her yıl telefon numarası başına yalnızca iki YouTube hesabı doğrulayabilirsiniz.

Telefon numaranızı girdikten sonra, gönder düğmesine tıklayın ve bu doğrulama kodunu isteyen ekranı göreceksiniz. Hangi çözümü kullanmaya karar verirseniz verin, telefonunuzda neredeyse anında bir onay mesajı alacaksınız. Bu örnekte bana doğrulama kodunu gönderen bir metin mesajı istedim. Şimdi tek yapmanız gereken bilgisayarınıza geri dönmek, altı basamaklı doğrulama kodunu girmek, gönder düğmesine tıklamak ve hesabınızı doğrulamak. Bu, videolarınıza kişiselleştirilmiş küçük ekran resimleri eklemenize anında izin verir.

YouTube'daki Kişiselleştirilmiş Küçük Ekran Resimleri Başarı İçin Neden Bu Kadar Önemli?

Şimdi sizlere kişiselleştirilmiş küçük ekran resimlerinin neden bu kadar önemli olduğunu çok hızlı bir şekilde göstereceğiz. Ekranda gördüğünüz bu video, YouTube’dan nasıl bir küçük ekran resim indirileceği hakkındadır. Ancak, bu video için Youtube tarafından otomatik olarak seçilen bu küçük ekran resmi, izleyiciye hiçbir şey ifade etmeyen işe yaramaz bir resim. Ancak, kişiselleştirilmiş küçük ekran resmi sayesinde, bu video için ekstra bir tıklama kazandırabilecek çok daha renkli, ilgi çekici ve doğrudan bir görsel hikaye anlatabiliriz.

İşte size bu durumu incelemek için basit bir yol: Videolarımızda elde ettiğimiz tıklama sayısını (buna tıklama oranları denir) yalnızca daha iyi küçük ekran resimleri yaparak %100 oranında artırıyoruz. Öyleyse unutmayın, harika bir video yapabilirsiniz, ancak insanlar videolarınızı izlemiyorsa, bu ancak zaman kaybı olur. Bu yüzden ilk izlenim olan kişiselleştirilmiş küçük ekran resmine dikkat edin.

Youtube'da Çok Görüntülenme Almak İster Misiniz?

YouTube kanalınızı bir üst seviyeye çıkarmak istiyorsanız, vidIQ'yu indirdiğinizden emin olun. vidIQ, Youtube’u araştırmanıza, videoları analiz etmenize, kendi kanalınızı denetlemenize ve uygulanabilir adımlar atmanıza yardımcı olacaktır. 

Kişiselleştirilmiş küçük ekran resmi oluşturmak Youtube'da yapabileceğiniz en kolay ancak en önemli şeydir. Nasıl yapıldığını size gösterelim.

Youtube'da Kişisel Küçük Ekran Resmi Nasıl Oluşturulur

Custom thumbnails on YouTube - they're one of the biggest topics we talk about here at vidIQ and during our weekly channel audit live streams, that's one of the things we scrutinize the most. This post is part of a new series all about improving thumbnails on your YouTube channel, because just as readers judge books by their covers, viewers judge videos by their thumbnails. You have a very small graphic and a very small amount of time to convince somebody to click on your video, so you have to use it as wisely as possible.

How to Create Custom Thumbnails on YouTube

I’ve spent the last year improving the custom thumbnails I use on our vidIQ videos on YouTube, and that’s proving to be a hit with viewers as our click through rate on our channel has increased 100% over that time. My thumbnail creations always start with two things: a plain cream wall to use as a temporary background and a ring light.

For me, personally, purchasing a ring light was the game changer. You find these in cosmetic shops and a lot of beauty channels use these to blast a lot of concentrated light over a confined amount of space. I use the newer RL 18 ring light and it has two dials which allow you to control the exact amount of light you want to use and whether it has that warm, soft orange look, or a more cool, clinical white appearance. The ring light kicks out a lot of light, so you only need to have it on a low setting for it to have dramatic effects. One thing you do need to keep an eye on, however, are android eyes. The closer the ring light is to your face, the more chance the viewer has of seeing white circles in your eyes, which might be distracting or intentional. To get rid of this android circle eye effect, what you can do is place the ring light further away from you and turn up the brightness. And you should get the same effect with less white eyes.

Now it's time to put on your best YouTuber face, if you intend to be in the thumbnail. Think of it like this: whatever expression you intend to use, crank it all the way up to 11. It will never look quite as stupid as you imagine when you're holding the pose, and it will look perfect for the thumbnail. Trust me, every YouTuber practices this around three hours!

When you're ready, set your camera to burst mode so you have a collection of pictures to choose from. I take three pictures at one-second intervals and I leave the camera on automatic mode. The camera I use is a Panasonic G7 with the kit lens. Now we need to get rid of the background because it's, well, to be honest, quite boring and it's too similar to my skin tone. So let's jump onto a computer and turn this into something that starts to resemble a thumbnail.

YouTube Custom Thumbnails: Creating the Image

When you create a contrast between a foreground and a background, each element of your picture really starts to pop. So what we want to do is get my YouTube pose stuck onto this blue background, just to demonstrate how powerful this can be. To do this, we need to cut me out of this image as if cutting a picture out of a newspaper. The best way to do this through Photoshop, which is what I used here at vidIQ, using the Magnetic Lasso Tool. All you need to do is click on a starting point and then draw your mouse around the shape, and you will see anchor points automatically create themselves with lines attached to each one. Photoshop does a pretty good job of working out these cut points automatically, but, occasionally, you will need to click a point manually, especially if there are two edges or lines with distinct colors that are close to each other.

Once you've joined the dots, so to speak, click on your starting point to complete the trace, and then use the Cut command. Next, go to the background image and paste that bad boy in. Boom. Now you can maneuver your image into place and clean up any bits, and the Magic Wand tool in Photoshop will help with that. You can, of course, use the Magic Wand to clear the whole background, but it's not as accurate or reliable as the Magnetic Lasso Tool.

Now let's add a bit of magic sauce to my image. Go to Filter at the top, then select Sharpen, followed by Unsharpen Mask. This will draw out all the detail. The lines, the contour of the face. And, to be honest, at full size, it may look a little too sharp. But remember, 99.9% of your audience will see this image at postage stamp size. And this Unsharpen Mask really brings out the detail.

Alright then, the thumbnail is taking shape, but we need to make it a vidIQ thumbnail. And that's done through branding and elements that we use in every single thumbnail. What we need for that is a template. While this background is okay, it doesn't quite match the company blue. So we're going to move my image over to our template thumbnail. What we have here is a background that we use on every single custom thumbnail. The vidIQ logo in the bottom left-hand corner, that we also use in every single thumbnail. And this font type and color that we always use whenever we include text in a thumbnail. This establishes branding and consistency throughout our artwork, so you know instantly when you see one of our thumbnails, you know it's a vidIQ video.

I haven't quite decided whether to use text in this one yet, so I'm going to leave it in there for now, drag my image into a template, resize it, and rotate it a little bit, to make sure my surprised pose is looking at whatever objects I'm going to insert on the left-hand side of the thumbnail. Next is a little personal touch I like to add which can divide opinion. If you bring up Layer Styles, you can add an outline to images, such as a shadow, outer glow, or stroke effect. I like to do this because it hides some of the rough imperfections in the process of cutting the original image out, and, personally, I just think it makes me stand out even more. In this example, I'm going to add a white stroke effect, adjusting the line thickness to get it the way I like it. Alright, now we have the hero or the persona in the image with a strong, evocative pose. But we need them to be drawn to something.

Custom Thumbnails on YouTube: How to Get the Text Right

I'm conscious that the video title is going to be something along the lines of ‘How to Make a Thumbnail’, so I don't want to repeat that text in the thumbnail. So I've decided to go for a construction theme, and this is how I'm going to build it.

I've got a construction sign image here that I'm going to pull in, remove the white background, and then make nice and big to fill the right side of the thumbnail. Now to add some YouTube flavor to the mix. I'm going to bring in the logo and I have two choices, here. Either I can cover up the tools, or hang the logo above the text. I think covering the tools looks best. Now I'm adding a small black stroke effect to give the YouTube logo an outline and, because I already have some text in the sign, I'm going to delete the default font and its banner. Yes, this is a rare occasion when I'm not using our default font.

Now I have more space to play with, I'm going to make the sign stand out some more with a drop shadow, increase the size, and rotate the whole thing around a little bit. And this is the finished product. Three dominant colors, blue, yellow, and red, that I think contrast well with each other, and a very simple design. And that is the key because, remember, nobody sees your thumbnail at full size - they see it at a much smaller size.

Stay tuned throughout April 2019 for the best tips, tricks and best practices around creating custom thumbnails on YouTube.

Creating awesome custom thumbnails for YouTube can send your clickthrough rate through the roof! We show you how to create the perfect YouTube thumbnail for your content.

YouTube Custom Thumbnails

5 Tips for a Winning YouTube Custom Thumbnail

Liron Segev

Custom Thumbnails: A Hack for YouTube Shorts

Lydia Sweatt

Why YouTube Custom Thumbnails Should NEVER Be an Afterthought: 5 Expert Tips

Carla Marshall

What Every YouTube Creator Needs to Know About Custom Thumbnails and Click Th...

Rob Wilson

How Updating Custom Thumbnails Generated Millions of Extra Views for Vevo

Rob Wilson

10 Reasons Why Some Custom Thumbnails Work and Others Don't

Rob Wilson

How to Download a YouTube Thumbnail (New Method)

Rob Wilson

How to Make Custom Thumbnails - The Essential Guide!

Rob Wilson

Youtube'da Kişisel Küçük Ekran Resmi Nasıl Oluşturulur

Rob Wilson

How To Make Custom Thumbnails on YouTube

Rob Wilson