Free Instagram Audit
Instagram Audit Tool
See publishing, engagement, reach, and total impact metrics for recent public Reels. No sign-up required.
Analyzes public Reels. Photo posts, carousels, and Stories aren't included.
Instagram Audit Checklist
Read each metric in the context of the disclosed public Reel sample, not as a complete view of the account's history.
Publishing Cadence
Reels per week summarizes posting frequency across the analyzed sample, when that sample covers at least a full week.
Engagement Rate
For each Reel, likes and comments are divided by plays. The audit reports the average of those per-Reel rates.
Reach and Impact
Average plays are compared with follower count, while total plays and engagements show absolute activity across the analyzed sample.
Grow Beyond Reels
Turn Your Audit Into a Growth Plan
Your Reel metrics provide context. vidIQ helps you decide what to post next.