YouTube Hashtags - are they a legitimate way to grow your Channel? Here’s 8 things you need to know about them.
Did you know that by adding a hashtag word in your YouTube description, you will trigger their appearance just above your YouTube video title? These hashtags are now an official source of categorizing your content on the platform, and they are clickable, and therefore searchable on YouTube. They allow the viewer to perform one click searches for particular search hashtag terms.
Use hashtags as a way of keeping viewers watching your content. Whether you use your Channel name as your hashtag, or a popular slogan you have, or you have a series of videos, whether it be Fortnite tips, beauty makeup challenge or the best Trump memes, use hashtags for consistency.
You have a limit of three hashtags per video. You can include them in the title or the video description. We've found that if you include them in the video description, then it adds them above your title. If you add the hashtags to your title it doesn't add them to above your title. So, add the hashtags to your description so it sits there just nicely above your title and save the title for really delivering that strong message that gets people to click on your videos.
These hashtags have a range of policies that must meet the community guidelines on YouTube much like all metadata on the platform. So, don’t use spaces, no over usage of hashtags, no harassment, no sexual content. Keep on the right side of YouTube and you shouldn’t have any issues.
Consider adding hashtags to your legacy content, particularly if you’ve uploaded videos with different topics.
Think about your future videos. If you consistently upload content around a certain theme then add 2-3 hashtags to your default description so you never forget.
Be patient. Hashtags can take a few minutes to appear so just keep refreshing the screen until you see them.
Some users are reporting that their hashtags are jumbled up with random spaces where they don't expect them to. That seems to happen when there are emojis in the vicinity of your hashtags. If you are having problems trying to represent hashtags properly in your videos, maybe just clean up the text and characters around your hashtags, especially emojis, and that should fix the issue.
Did you know you can test the performance of your YouTube hashtags? Just go to YouTube Analytics, then Traffic Sources and YouTube Search, and your hashtag results will appear like all of it YouTube searches in those analytics.
Want To Get More YouTube Views?
If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps click here to install now!
Rob is our resident video guy. He started out on YouTube in 2012, building up a tech channel to over 100,000 subscribers and 30,000,000 views before joining the vidIQ team. Today he is hard at work sharing everything he has learned on the YouTube platform; educating video creators on how to grow their own channels and turn hobbies into careers - just like Rob did in 2017.