Liron Segev, aka TheTechieGuy, is the Director of Customer Success at vidIQ, an internationally celebrated Digital YouTube Strategist working with some of the largest brands and YouTube influencers in the world. Over the past 20+ years, his work has taken him to South Africa, the UK, and the US where he frequently speaks at conferences and provides expert tech commentary for various print publications, radio, and TV while actively running his Tech YouTube Channel.
How to Take Your Brand Beyond YouTube and Build a Successful Business
On YouTube, we tend to focus on getting as many subscribers as possible. But when you finally gain a large following, what should you do next?
In today's episode, I chat with fitness instructor Cassey Ho about her brand Blogilates and how she grew it from a simple YouTube channel to a national business. Her colorful workout equipment is sold in Target stores across the U.S., which is an amazing accomplishment for any creative entrepreneur.
To learn more, Cassey and I chat about how she got started and what inspired her first batch of products.
In this episode, you'll learn:
- How to create successful products by listening to your community. When customers are demanding specific merchandise, there's a good chance they'll buy it.
- Tips for building a cohesive team. Growing a brand beyond YouTube takes both skill and passion, two qualities each team member should possess.
- What it takes to get a physical product in a retail store. It's tough, but you can make it happen with a good agent, a unique product, and a killer pitch.
In the beginning, do your best to build a passionate community on YouTube. As you bond with your supporters, you'll understand their unique challenges and the best ways to help them grow and stay inspired.
Then you can do what Cassey did. One fan at a time, you can take your brand from YouTube to big-box retailers.
“Looking back now, I created a brand that people wanted to be a part of and were proud to represent," Cassey says. "From that moment on, I decided to design other types of products: workout equipment, yoga mats, stationery. Anything to help make fitness more fun and more colorful for my community."
How to Make Money Selling Products Beyond Merch
Want to learn more about getting your products into national retail stores? On this episode of TubeTalk, we ask the CEO of a retail licensing company exactly how it's done.
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