Carla Marshall

FMR Head of Content Marketing

Carla Marshall has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com, and as a journalist and video marketer, she's covered news stories, creator journeys, and digital-first publishing initiatives across all the major online video platforms. She is YouTube Certified and a judge for the Shorty Awards, as well as the UK, US, Canadian, Global, and EU Search Awards.

Posts Written By Carla Marshall

Blue 3D 2020 numbers with light and shadows on a smoky blue background.

Mar 10, 2020

7 min read

Online Video 2020: Tips and Predictions from vidIQ

2020 is going to be a huge year for online video, but what changes can we expect and what do YouTubers need to get right?
Striped heart-shaped gift box, pink heart cookies spelling love, rose petals on wood

Mar 10, 2020

3 min read

Top 15 Valentine's Day Keywords on YouTube

Valentine's Day is nearly upon us ❤️ Here are the most searched for keywords on YouTube around this romantic tentpole event.
Child with pigtails watching a cartoon on a wall-mounted television in living room.

Mar 10, 2020

5 min read

The 7 Types of 'Made for Kids' Content on YouTube Under #COPPA

Do you know the 7 very specific types of content that YouTube now considers 'Made for Kids' under the new COPPA rules? We break them down.
YouTube homepage menu with categories like Home, Trending, and YouTube Premium options.

Mar 10, 2020

7 min read

How Do YouTube Videos Actually Get Discovered by Viewers?

Did you know that YouTube collects over 80 billion bits of information about user behavior on the platform every single day? That feedback helps determine ho...
Close-up of PlayStation controller with blurred Fortnite game screen in background

Mar 10, 2020

4 min read

Fortnite to Allow Gamers to Mute Emotes to Avoid Copyright Strikes

Gamers who upload or stream Fortnite content to YouTube have been having issues with copyright claims over licensed music within the game. Now Epic has a sol...
Two smartphones displaying YouTube logo on a laptop keyboard, digital video concept.

Jan 4, 2020

11 min read

How to Create a YouTube Channel: 10 More Amazing Tips

Ready for some more awesome advice on how to create a YouTube channel? We've another 10 amazing tips for you!
Man reacting to a digital timer and YouTube logo, vidIQ branding in the corner.

Mar 18, 2019

7 min read

YouTube Watch Time: The Secret Sauce to More YouTube Views and Subscribers

Watch Time is one of YouTube's most important ranking metrics - but what is it and how do you increase Watch Time on your own YouTube videos and Channel?
Man showing okay sign next to YouTube logo with green sprout and starter guide text

Feb 22, 2019

1 min read

How to Start a YouTube Channel: The Ultimate Guide!

Start a YouTube channel with a complete beginner guide to setup, content planning, optimization, growth, and long-term consistency.
YouTube analytics graph showing growth and metrics with a thinking man and #NotBoring text

Feb 11, 2019

1 min read

How to Grow Your Channel Fast By Understanding Analytics!

Use YouTube analytics to grow faster by turning impressions, click-through rate, views, and watch time into better content decisions.
YouTube logo with green arrow pointing to a trash bin, symbolizing video deletion.

Feb 8, 2019

1 min read

How to Delete YouTube Videos In The New Creator Studio

YouTube is in the process of creating a new Creator Studio for video creators and some of the basic functions have changed, one of them is how to delete a Yo...
Like to dislike ratio showing 306 likes and 9 dislikes with 97% positive rating

Jan 23, 2019

8 min read

How to Get More Views and Subscribers with YouTube Analytics

Video creators have access to A TON of analytics, but which ones should you prioritize to get more views and subscribers? Dive into the top 5 vidIQ-approved ...
YouTube video thumbnails and titles focused on increasing views and channel growth tips.

Jan 17, 2019

6 min read

How to Get More Views and Subscribers FAST on YouTube

Whether you’re a fan of New Year’s resolutions or not, there’s always room for improvement when it comes to growing your YouTube channel.