Online harassment is an unfortunate but well known problem in digital communities. According to a Pew Research 

, four in 10 Americans have personally experienced some form of unacceptable online behavior, from offensive name-calling to physical threats.

While no one can erase the chance of being harassed online, YouTube is doing everything it can to help creators thrive on its platform. In fact, last month, YouTube did three powerful things to promote online safety: It took a stand against harassment, resurfaced its community guidelines, and called attention to the safety tools available to creators.

Today, we’re following YouTube’s lead. To make sure you succeed as a creator, we’re sharing the platform’s online harassment solutions - specifically the safety tools. We’re going to cover what they are, how to use them, and where to find them when you truly need them.

But first, here's a quick video summarizing everything mentioned below:

The first thing you should know is that there are three ‘protection’ categories when it comes to harassment on YouTube. At the most basic levels, you can:

adjust the privacy settings of your videos

Of course, that’s the super-simplified overview. Dig a bit deeper, and you’ll find that these tools have multiple protection options. Whether you want a harmful video taken down or your comments disabled, you can fully customize your YouTube experience. Let’s take a look at some of the options below:

The most effective way to block harmful users is by tackling those nasty, hurtful comments in your spam folder. Here’s how:

1. Go to your channel’s homepage and click the profile icon in the top-right corner of the screen. From the drop-down menu, select ‘YouTube Studio’.

2. Go to the left-hand navigation bar and click ‘Comments’.

The next thing you’ll see is the ‘Channel Comments’ panel. In this section, select the ‘Likely Spam’ column to display this category of comments. These can often be your most inappropriate comments, so start here when you need to block certain users.

To do this, simply click the ban icon underneath the comment in question. This is known as the ‘hide user from channel’ tool, which prevents users from engaging with your content.

This tool doesn’t ban anyone from your channel officially, but it’s great for blocking unruly members of your audience. For example, if you post a video or live stream to YouTube, hidden users will still have the ability to watch your content. What they won’t be able to do, however, is leave comments on your videos.

If you need a brief overview of how all this works, watch our brief tutorial on how to block users from your channel:

Additionally, you can block someone who has already posted an offensive comment. To do that, keep the ‘Channel Comments’ panel open. Navigate to the ‘Published’ column and click the three circles underneath any comment. This will display the same ‘hide user from channel’ option as before.

Did you know you can automate the comment review process on YouTube? Instead of deleting harmful messages that are already public, you can set up filters to stop negative comments from publishing. Here’s how it works:

2. Go to the left-hand navigation bar and click ‘Settings’.

3. In the settings menu, click ‘Community.’

4. In the ‘Automated Filters’ column, scroll down to the ‘Blocked Words’ section.

In this box, type all the words you’d find offensive or don’t want to see in your comment section. These could be racial slurs, curse words, or lewd, sexual terms that shouldn’t be shared on a public forum. When you have all the words typed out, do a quick skim to make sure each one is separated by a comma, as YouTube requires.

And now, here’s the good news: When a user submits a comment using any of your blocked words, that comment will be held for review instead of publishing instantly.

To access these comments, return to the ‘Channel Comments’ panel mentioned above. Navigate to the ‘Held For Review’ column, and you’ll find a list of questionable comments that may be inappropriate for public display.

Overall, this word-filtering process is extremely helpful. Even still, it won’t stop every instance of harassment on your channel. When rude comments seem to fall through the cracks, take these extra steps to fight back:

These may seem like drastic measures, but don’t be afraid to use them. If someone is negatively impacting you as a creator, things will only worsen if you let it go unchecked.

How to Change Your Video’s Privacy Settings

When it comes to video visibility, there are levels of ‘reach’ that determine who gets to watch and share your content on YouTube. Luckily, you can tweak these settings to make your videos public, unlisted, or private.

, anyone can watch and share it across the web. On YouTube, the video will appear in search results and related video lists.

 videos won’t appear on your channel or in YouTube search results. These videos can only be viewed and shared by people who have a link to that content.

 videos can only be viewed by you (and anyone else you grant permission). Like unlisted videos, they won’t appear on your channel or in YouTube search results.

So, how do you restrict the access people have to your videos, especially when you’re being harassed online? Here’s the rundown:

2. Go to the left-hand navigation bar and click ‘Videos’.

3. Find the video you want to update, then head to the ‘Visibility’ column.

4. From the drop-down menu, select ‘Public’, ‘Unlisted’, or ‘Private’.

If you upload videos about controversial topics, this feature will be invaluable to you. Oftentimes, viewers’ opinions can straddle the line between criticism and outright harassment. When something like that happens, disabling the comment section might not be enough. If you’re being attacked across the web, consider changing a video’s privacy settings to restrict its reach.

How to Request a Video Removal on YouTube

If someone uploads a video of you and you didn't consent to it, the poster may have violated 

. This resource states that creators shouldn’t expose details about someone’s identity online, which can include a person’s:

If this happens to you, reach out to the uploader and ask them to take down the video. If for some reason they don’t agree to do it, you can request to have the video removed. YouTube has a 

 for users who feel like their safety is in jeopardy.

YouTube has an amazing ecosystem of safety tools, but there are additional resources to help you cope with online harassment and bullying. Follow these organizations for more information around online privacy and safety:

YouTube is a wonderful community of creators, but unfortunately, every user doesn’t mean well. Once you feel secure in your own YouTube journey (from a harassment standpoint), keep the platform positive by 

. That one, simple act goes a long way in fighting online harassment.

If you’ve been harassed online, it’s time to take matters into your own hands. These safety tools from YouTube can help.

How YouTube Can Help You Tackle Harassment and Bullying

YouTube cards are in-video notifications that help promote your brand and other videos on your channel. If you haven’t used this feature before, here’s how it works for the viewer:

In the upper-right corner of the frame, a teaser box appears during a video.

The teaser box shows a message preview, which you can designate in the YouTube Studio.

When the teaser is clicked, the box expands to show a ‘card’. These can feature a video, playlist, channel, or outside link.

Finally, viewers click/tap on one of these elements to view the content.

As a YouTube creator, this process for showcasing your work is invaluable. Informational cards can boost views on older videos and help you cross-promote different parts of your brand, such as a website that houses all your content.

If that sounds good to you, let’s explore how this brand-boosting, cross-promotion magic happens. There are two ways to add YouTube cards to your videos, and we’re going to show you each method, step-by-step.

The first chance you’ll get to add cards to your videos is when you upload them. To kick off the process, go ahead and upload a video as you normally would.

As you move through the workflow, you’ll eventually reach an uppermost menu in the upload panel. From the options listed there, click ‘Video Elements’. A new page will open, and you’ll see an ‘Add Cards’ section near the bottom of the screen. This is where you can add new cards that send viewers to other videos and playlists you’ve created, as shown below:

Alternatively, you can add cards to videos you’ve already uploaded to YouTube. Here are the steps:

Click your profile image in the top-right corner and go to the YouTube Studio.

Click ‘Videos’ in the left navigation menu.

Hover your mouse over the video you want to add cards to and click the ‘Details’ button (pencil icon).

About halfway down this page and on the right side, you’ll see a ‘Cards’ section. Click the pencil icon to open the video-editing window.

You’ll know you’re in the right place when you see the screen below:

To add a card, go to the video timeline. Move the horizontal bar, which marks where you are in the video, to the point where you want to add the card. Next, you’ll go to the top left corner of the editing window to select the type of card you want to add: video, playlist, channel, or link. Finally, make your selection by clicking the blue plus sign next to either option.

Additionally, you can achieve the same thing by clicking the ‘i’ symbol in the bottom left corner of the editing window. This will display the same card options mentioned above, and you can add one anywhere in the video timeline.

If you’re adding a video or playlist card, YouTube will display a search window where you can find and select the content of your choice. Once you’ve made your selection, this is how the info card will look:

When a card pops up, the viewer will see it for about five seconds before it shrinks to a clickable “i” symbol.

Need to see the instructions in real-time? Watch our tutorial about how to add YouTube info cards to your videos:

If you want to change a card’s display text, you can do that in the same video-editing window. Find the box labeled ‘Teaser Text’ and type in the phrase you want viewers to see. It’s best to keep your message short and sweet in this section, as you only have 30 characters to play with. To see what teaser text looks like, check out the previous screenshot above this section.

Next, let’s add a custom message to your card. These are optional, but you can add one if you want another message to appear when viewers click your teaser. Here’s what looks custom messages look like in action:

To add one, simply navigate to the ‘Custom Message’ box and type in the text of your choice.

Keep in mind that for longer videos, the video-editing timeline compresses like a tightly-bound slinky toy. That makes it hard to see the blue markers indicating where your cards are positioned, and that can lead to tons of errors. To work around this, use the zoom feature to expand the timeline and get to the exact timestamp you need to edit.

Once you make that simple adjustment, everything gets easier. With fewer errors, you can quickly drag and drop cards into new positions on the timeline.

However, if you do make a mistake, there are undo and redo buttons on the left side of the timeline. If in the end, you decide an info card isn’t needed, delete it using the bin icon at the top of the edit window.

Important Things to Know About YouTube Cards

While YouTube allows you to add videos, playlists, channels, and outside links to your cards, there are some extra details to be aware of. Here are the most important things to know:

You can add any public playlist to a card, even if you didn’t create the playlist.

You have to add both teaser and custom text to YouTube channel cards.

To add website links to cards, you need to be part of the 

Only approved links can appear on cards. These include crowdfunding, merchandising, and brand-specific sites associated with your channel.

To take advantage of that last part, navigate to the advanced tab of your channel settings. In that window, you can add the website of your choice, a card title, a call to action message, and some teaser text. Additionally, you’ll need to upload a custom image.

Now that you know how to add cards, let’s address the elephant in the room: Watch Time. While cards are great for promotion, you may be wondering if they’re actually worth the effort. After all, when a viewer clicks a card, they’re abandoning the current video to view other content.

When it comes down to it, you’ll have to define the longterm goal of your videos. Ask yourself which videos need to have your audience’s full attention and which ones are beneficial for cross-promotion.

If you choose the cross-promotion route, here are some best practices for when and where to add cards in your videos:

Save info cards for the second half of the video, after you’ve already provided some value to the viewer.

Use info cards sparingly in longer content, as you can only add five per video.

In shorter videos, avoid stacking cards on top of each other. Create a 20- to 30-second gap between each one.

Use This vidIQ Tool to Automate Card Management

Want to automate the management of your video cards? If so, we've got just the tool for you.

When you install vidIQ, you’ll see a button with our logo next to each video. Click that, and from the options displayed, click the ‘Copy Cards’ feature. From here, you’ll be taken to a window where you can copy info cards from one video to the next.

If you're new to vidIQ, our creator-obsessed goal is to educate you on your YouTube journey. We help you 

 and create an outstanding career on YouTube, one you can be proud of. For competitor research tools, video analysis, and helpful channel audits, 

And if you’re really serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

 and learn how to launch a successful YouTube Channel in just 30 days.

Info cards allow YouTube creators to add an extra layer of interactivity to their videos. Here's how to set them up.

How to Add Info Cards to Your YouTube Video

To add website links to cards, you need to be part of the YouTube Partner Program.

If you’re thinking about deleting your YouTube channel it’s a fairly easy process. On any YouTube page, click on your profile icon in your top right-hand corner of your screen, and select ‘Settings’, then ‘Advanced Settings’. Now, this is where things start to get a little scary. At the bottom of this screen is a "delete channel" button. Don't worry, if you click this button, nothing happens just yet, as you will first need to provide your password. Once you do that, then you will be on the big decision-making screens.

How to Permanently Delete Your YouTube Channel

Let's start with permanently deleting your channel first. This will delete your videos, the users subscribed to your channel, all forms of engagements, your subscriptions to other channels, and your search and watch history. It also removes not only the videos you have created, but your preferences as a video viewer.

If you feel that this is a step too far, then consider the "Hide Channel" option instead. This will make private your channel, likes, users subscribed to your channel, and your subscriptions to other channels. What it will also do is permanently delete comments you posted, but it will not delete your search and watch history. You will be asked to tick all of the checkboxes to confirm you understand what will happen to your channel. This option however, does allow you to re-enable your channel at any time. When your channel is hidden from public view, you may see the message, "Your YouTube channel has content but is disabled," on your YouTube video manager page.

If you do want to quit YouTube, here's my personal advice. Think really, really hard before you click that button. If you're finding the whole process too frustrating, if you think YouTube is against you, or you're simply burnt out, there is nothing wrong with taking a break. Many video creators do this. I have struggled with the pressures of YouTube in the past. I took an entire year off when I moved to a different country. But when I came back, I had a new fire lit within me. So, even if you think YouTube is not the right fit for you right now, things can and will change. And if you do decide to carry on with your YouTube venture, then don't forget that vidIQ is here to help.

If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Do you want to delete your YouTube Channel, or simply hide it while you take a break and consider your options? We show you how.

How to Delete (or Hide) a YouTube Channel

We all know that it takes a lot of work to manage one YouTube channel, so you can imagine how much work it takes to manage eight YouTube channels plus a stable of social media feeds, including Instagram and TikTok. If you want to know what the best tips and tricks are to be productive and be effective with your YouTube channel, this week’s episode is exactly for you.

As a YouTube creator myself, I understand the amount of work that goes into creating your channel. You have to do your research. You have to shoot your video. You have to edit. You have to put a thumbnail together, plus create titles, tags, descriptions, and then after you upload, the work doesn't stop. You have to do your social media. You have to go get those brand deals. So how do we do this? How do we do all of this whilst some of us have full- time jobs? How do we manage the two worlds?

I put these questions to Rachel Bennett, a very, very busy mom from 

, whose channel that has nearly three million subscribers at time of recording. Not only that, her children have their own channels with hundreds and thousands of subscribers. How does Rachel balance home life, kids' activities, and a very, very busy schedule, and still be successful? In this podcast you will learn 6 killer tips:

How keyword and competitor research is the foundation to YouTube productivity

Why You Should Start every shoot with a positive, professional attitude

How to manage multiple channels or video projects

How to leverage content across different social channels

How to keep on top of your key metrics so you can pitch to brands

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

6 Killer Productivity Tips for YouTube Success: Full Transcript

Liron Segev: Rachel, welcome to TubeTalk.

Rachel Bennett:	Well, thank you. I'm excited to be here.

Liron Segev:	We're going to have an awesome discussion, all about being productive, but before we get into that, for those who don't know, how do we describe Rachel in a tweet?

Rachel Bennett:	High-strung, somewhat productive, bad hair. But I make things happen.

Liron Segev:	A maker of things, which is what we like.

Rachel Bennett:	We have many channels. We have 

. So I manage six YouTube channels, and we technically do have two more, but Jase manages those.

Liron Segev:	I mean, most people struggle with literally just one channel. You're doing this time and time again. So today what we want to do is I want to ask you how it's possible. I mean, there's only so many hours in a day. How do you manage to get through this all? Where do you start?

Rachel Bennett:	I heard a quote a long time ago that said if you want something done, you give it to a busy person. That's actually been a little bit of my motivation as we added one channel on top of another because once you've got a flow, workflow in, then you kind of know how it's done, and you just kind of squeeze it in. But we'll get to all of that, I guess.

Liron Segev:	So I think maybe the easiest way of doing this since you do so much, let's dissect your week or a portion of your day. Where do you start? You wake up in the morning. You're ready to attack the day. Now what?

Rachel Bennett:	Well, as the kids are going about their day, I carve out a little bit of time for research. So research is what makes the whole flow happen. We sit down. I either sit down with Jase, and we kind of talk about things that are doing well. I look at what's doing well on our channel.

Now, that is key for growing YouTube, is learning what your audience likes and researching your analytics to say, "Oh, they really liked this video. That's what's popping," then also going to maybe similar channels and researching what they do and seeing what type of videos work for them. If that's popping for them and you have similar content, it will probably pop for you.

So we go ahead, and I write down similar channels. I write down all the things that are popping for them, what's popping for us, just a few ideas, and then we sit down as a family. This is probably only once or twice a week. We sit down, and we say, "Okay, guys, here's a few ideas I have. What do you know that's popping? What do you know on teen content, this is what's working, or what about the kid content? What works for that? What about the mom content?" Even my teenager will be like, "Oh, I saw so-and-so do this on their mom channel, and it looked really cool. You should do that, too."

So we have a little pow-wow. We write down everybody's ideas, and with the ideas that I've already written down, we kind of hash out a plan of attack.

Liron Segev:	Okay. So everybody contributes, and I think it's very smart, getting everybody's input because they're in touch with what they like. If they like it, odds are pretty good that other teens are going to like that.

Rachel Bennett:	Yes. All of our channels, we speak to audiences that are the entire family. So one channel is more teen content. Another channel is more kid content. Another channel is moms, dads, and so on. So we want their feedback, because if they're not going to watch it, then we don't create it.

Liron Segev: Okay, that's smart. If they're not going to watch it, we don't create it, which basically means that they're kind of almost the filter. So would you reject kind of some of the kids' ideas? Would they reject some of your ideas?

Rachel Bennett:	Oh, for sure. There is definitely tons of rejection going on. I will be so pumped on an idea, and I'm like, "Oh, this is going to be fantastic. It's working on this other person's channel. It's doing well. It looks like it's popping." I go and I bring it to the family, and most of the time, the teens are like, "Yeah, no. No, it's not going to happen."

If they are totally thumbs-down, "We don't want to do it," then we don't do it. We don't do it. Occasionally, if they're like, "It sounds okay," but if I feel like it's really something that's working on other people's channels that is similar to ours, then we do it anyway.

We go to them for their feedback so that they get excited about what we're filming as well as if it is their idea or they put their input in. Then they're going to naturally go, "Oh, this is my part. I want to do this" or "Oh, I really love this part. I'm excited to be in this video," whereas if it's only Mom's idea every single time .they will lose enthusiasm, and that projects onto the screen.

Liron Segev:	So do you see that happening if they're not into an idea and they're going along with it in any way?

Rachel Bennett:	Oh, yes. That person will naturally fade into the background, either through editing, or we just kind of know, "Oh, they're not into it," or they're just kind of in a bad mood. Everybody has bad moods, bad days.

With that, we let them have their day. They're kind of onscreen once in a while so that our viewers know they're still there and nothing's wrong. But they just don't want to be in this video, particularly, or maybe they get out in the challenge early on.

Liron Segev:	Okay. So it's okay. So you kind of almost have a yes, no approach.

Liron Segev:	I think it's pretty important to have everybody's buy-in. It translates into what the video comes out as.

Rachel Bennett:	Yes. If you as a female, you're a mom out there and you have a family and you're wanting to create content with your family, I think it is a key balance to include the family, because if you are creating content that's just on the sidelines, where the family's occasionally in it, then that's totally fine.

They don't have to necessarily have all the input. But when it is a full family-type business like ours where we have channels for every child, every age, it is key to get the whole family on board, because you want that enthusiasm, you need that input, and to make your normal, everyday flow, it's key to have that input there so that they know what's going on, as well as listening to their needs and wants as a mom, as well as a CEO.

Liron Segev:	I love the idea of having that safe space, where it's okay for them to say no.

Rachel Bennett:	Yes. They don't have to be in every video. They want to take a week off of videos, that's totally fine. But that's why we try to make it fun. We try to make it engaging with them so that they want to be involved in most of the videos.

Liron Segev:	Got it. Okay. So we've had the discussion. We kind of have an idea of what you want to shoot. What's the next kind of plan of action, plan of attack?

Rachel Bennett:	Okay, well, once we've written this all down, we need to work it into the schedule, and we get that shot list ready. So I go back. I have my time while the kids are doing something else. I write down a shot list. We figure out, what are the key points that's going to make this video pop? What's going to make it really funny? I write down comedy little strips of like, "Okay, this would be really funny if this happens."

A lot of times, my shot list might only be three points. The intro, okay, we have to play this one game, and, of course, the outro where I wrap it up. Sometimes I just let it flow how it is and things will happen. Then as things happen, as we're filming, I kind of, oh, come up with something, and we've got to put that in there. Other times, I have a full, detailed shot list, where it's just the type of video that needs that. If it is my mom content, I've got to have my points on how we do this, this, this, and that, and we make sure I cover it.

Or if it is a kid content, I do have more shot lists, because they need to know what happens next. They're beginning with their storylines. They don't see the whole picture in their head. So we write down the shot list of, "Oh, here's the ten scenes, the ten steps that need to happen throughout this story."

Liron Segev:	So your shot list is almost the plan of action.

Liron Segev:	"So I'm going to need to make sure that I cover these five points. I need to make sure, if it's a brand deal, perhaps," and we'll talk about brand deals a little bit later, but if it's a brand deal, you'll need to make sure that you've included all those.

Rachel Bennett:	Oh, yes. Brand deals have many more points. So those ones, we make sure that we hit the topics. But every video can be a little bit different than the rest as long as you feel that it's covering what you wanted, the idea of the video, to happen.

Liron Segev:	Okay. So it's all about proper planning. If you fail to plan, you plan to fail.

Rachel Bennett:	Oh, snap. Yes, there it is.

Liron Segev:	Okay, cool. So I have my shot list. We know what we're doing. Everybody's onboard. What's next?

Rachel Bennett:	Oh, well, first, there are meltdowns. That always happens. I'm just kidding. Right before we shoot, we try to get into that positive attitude. You've got to be ready to go. So it's mostly me. If I am the one filming, then you've got to be in an excited attitude. I've actually been on set with a bunch of different companies and brands, and we try to take pointers from them.

So I've noticed that say, the director, always friendly, comes up and talks to you, "How you feeling?", portrays the idea of what's going to happen. So we've already done that with the children. "Okay, this is the feel of today. This is what's going to happen." They know what's going to happen, and then they have enthusiasm. "Oh, that was really, really great. Let's do it again." Right?

Some scenes, you have to reshoot. We don't actually reshoot a ton on our family content, unless it totally flops, or with the brands, we do reshoot. But they just have to have a positive attitude. We get going on this shot list, and we try to plow through and get as much as we can do. We have a lot of food, or we break for food, because we don't want hangry people.

Liron Segev:	Yeah. Because you're shooting with your entire family, and your kids' ages, what are they?

Rachel Bennett:	Okay. So our oldest is 16. So we have 16, 14, 13, 11, 9, and 7.

Liron Segev:	Okay. So that's a lot of people to keep happy.

Rachel Bennett:	Hangry is not a thing. So we always have food on hand, and when I notice someone starting to whine, it's probably because they're hungry so we go straight to the food. We try not to film at night because we get tired, or we try not to film super early, because, again, tired or hungry.

But, truly, those are the things that balance out most of the kids, and we also give rewards. So okay, if we get these things done, we have an incentive. You can go play with your friends afterward, or it's Friday. We're going to have a movie night, or, truly, a lot of our challenges have a prize. It may not be exactly what we say onscreen. I'm not giving my kids $1000, guys. It's not happening.

But I do give them an incentive, like tonight you get to choose the movie or maybe you get a date with Mom and Dad, or sometimes I will give them days off from school. "Okay, I have a certificate, and you get a day off from school, some chores," whatever. So that usually keeps them happy and excited to film every day, or mostly every day.

Liron Segev:	But you want them to bring their best so that you're rewarding them, but you're also rewarding your audience, which, at the end of the day, is what this is all about.

Rachel Bennett:	Yes. We want to give them the best. If we are all enthusiastic, all the actors in our family are enthusiastic, the video comes out better, and, obviously, it gets a better content overall for our viewer. That's the key.

Liron Segev:	So the one thing I wanted to ask you, because you've got kids and kind of the older, kind of the young, they're boys and girls, what do you do when it comes to keeping the kids safe, especially when you're shooting outdoors? Do you get recognized a lot? What do you do, as far as that's concerned?

Rachel Bennett:	This is a big question we get all the time about safety. So I find that we've taken different precautions. So we do not film in front of our house. We don't want people to know where we live. Our PO box is kind of far from where we live, so we try to keep that a little bit separate. But we try to keep our names off of things like that. That's one major just precaution, keeping the kids safe like that.

But when we do go in public, we're always there. We like to meet our fans. We love it when people come up. We love it even if they're in our video. We appreciate that. So we don't mind having people approach us, but we're always precautious. We're always there. We make sure the parents are there. But the hard thing is actually on social media. We do a lot on Instagram, Facebook.

The kids don't have Twitter. But we do a lot of different social media platforms, and, with that, we are very precautious. The kids are allowed to post on Instagram. The teenagers have their own phones. But we have a DM rule. No one is allowed to DM, as well as emails and things like that. We have a business email for the children, and that's what's out there. Then they have personal email. So if they have friends that they want to email, they give them their personal email, as well as phone numbers. They give them their personal phone numbers.

We specifically tell our kids they're not allowed to DM. So if they meet somebody and it's a friend, we have to trust them enough to give them our phone number. That's how they communicate. They're not allowed to DM anybody, friends, teachers, people at all, because there is a lot of predators that come, and they come through on the DM. There's so many articles out there that I suggest people read. It gets really gnarly.

So we just cut that out completely. They reply to comments. That's it. They reply on YouTube, but we do not message in any form.

Liron Segev:	Okay. That's smart. I mean, DM is where the weird happens.

Rachel Bennett:	It's true. Sadly, as it is, it is a place where fans can connect. But just for safety, we try to connect through only comments and not through messages.

Liron Segev:	But even on their own social media, the older ones have their own social media. So they upload themselves onto Instagram?

Rachel Bennett:	Yes. We have full access to that. So it does say parent-monitored or parent-run. All the younger kids' are parent-run. I have the phone. They have to ask me. They post, whereas the teenagers, they have their own phones. They post regularly. They do stories, all of that. But I have it on my phone or an extra phone that we have in our home, where I can frequently check the messages, as well as the comments. We don't want negativity.

So whenever there's bullying online or just major harsh negativity going around, honestly, we just kind of delete it, because we want to be the good so we try to cut out all the bad. I do find that a healthy dose of seeing some negativity is normal, but most people get that at school. So it happens.

Liron Segev:	Well, and that's the whole thing. In the olden days, everything stopped at the school gate. Okay? But now it's in your pocket, and it carries on 24 hours.

Rachel Bennett:	It does, and I think you can definitely see it on your kids' faces when they're hearing the negative comments over and over again. We try to have those positivity talks and say people get keyboard power, or they find this power behind the screen where you don't have to say it to their face.

Liron Segev:	So we've done our research, you've got your plan of action, and then you upload your video. I'm assuming the work is not done at that point.

Rachel Bennett:	Oh, the work is never done. Work's never done. Honestly, when you are on social media, the work's never done. But you upload your content. You need to promote. You need to promote in some way. You need to share on social media. If you have an Instagram following, if you have Facebook groups that you're a part of, you share, "Hey, this is a mom content. Sounds really fun. I'm going to share it over here, because maybe some of my friends or groups that I'm in, they might appreciate that."

Rachel Bennett:	Wherever you have a following or even wherever you share, Twitter, Facebook, Instagram. TikTok. We love TikTok, and, honestly, it's not just music anymore. People share a lot on there. So you've got to promote. You've got to share it out there, and then the following will grow as they appreciate your content. If you're doing the research and you know what they like, it'll be this circle that continues to grow.

Liron Segev:	Maybe give us some examples. If you have a video, do you share a clip of that video? Do you do a teaser for that video?

Rachel Bennett:	Yes. On Instagram, I have found that different things work. So I used to only share the thumbnail onto our Instagram stories, and I'd be like, "Oh, this is today's video. Swipe up." That does good. But the click-through rate is lower. If I am talking and I go, "Oh my goodness, you guys, we just filmed this awesome game, dah dah dah dah dah. Swipe up," that is better than a thumbnail.

Now, if you have an actual cutdown of the video, which I do. I usually have a 10 to 15-second cutdown, maybe even 30 if it's so good. Then I have a little snippet. It's kind of like a cliffhanger. This is what's happening, something funny or something really dramatic or whatever. Then you have the "Swipe us" right there. That one actually gets the best click-throughs.

Liron Segev:	So do you encourage maybe a behind the scenes or "We've just done this. You guys, we cannot wait to share this video with you"?

Rachel Bennett:	Either of those. I do cutdowns of the videos. I actually send different clips. I'll do a cutdown for Jase, where he's mostly in it and these things are happening. So he gets that. I share a specific cut down for Klai where she's got more of her on it because her audience doesn't want to see just me. They want to see more of her. So I do one specifically for her. If I am really good with my shot lists, I remember to film a behind the scenes.

Liron Segev:	A behind the scenes. So I like this idea of know your audience, share various different clubs depending on who's in it. That's great. Okay. So now we've done all this work, and the work never ever stops.

Rachel Bennett:	You cross your fingers and hope people watch.

Liron Segev:	The YouTube algorithms smiles upon thee.

Rachel Bennett:	Yes, you must sacrifice many things to the YouTube gods.

Liron Segev:	Any tips for us on working with brands?

Rachel Bennett:	Oh I could talk for hours on that one.

Liron Segev:	All right. I'm kind of starting out. I've got a maybe a smallish audience. Can I still get a brand deal?

Rachel Bennett:	Oh, yes. My very first brand deal, we had under 1,000 subscribers. We were getting 30,000 views in the 48 hours, so 15,000 views a day, on the whole channel. I mean, our numbers were quite low.

So I learned a lot of this through my husband, who, as a brand, would work with social media influencers. So he was sought on the other side. So he would tell me what he wanted to see from the influencers when they approached him.

Do you want to be more productive on YouTube whilst maintaining a great work/life balance? On this week's episode of TubeTalk we talk to Rachel Bennett of The Ohana Adventure about doing just that.

6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rachel Bennett

Did you know that more than one person can manage a YouTube channel? And I'm going to show you exactly how to set those different roles up.

But first, there's an important distinction to make here, there are two types of channels. Personal YouTube channels, and brand accounts. Let's start with the personal channels first.

From most YouTube screens, click on your profile image in the top right-hand corner, and go to the YouTube studio.

From the new YouTube studio screen, you want to click on the settings button in the bottom left-hand corner.

And from this pop-up, you should see a permissions tab to the left. This will show you who has access to your YouTube channel To invite a new manager, click on the invite button in the top right-hand corner and type out email addresses to invite them to manage your channel.

Did you know that more than one person can manage a YouTube channel, and that you can assign different permissions and roles depending on your needs? We show you how.

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6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rac...

6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rac...

6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rac...

6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rac...

6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rac...

6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rac...

6 Killer Productivity Tips for YouTube Success in 2020: TubeTalk 197 with Rac...

How to Add, Edit and Remove YouTube Channel Managers & Owners

How to Add, Edit and Remove YouTube Channel Managers & Owners

How to Add, Edit and Remove YouTube Channel Managers & Owners

How to Add, Edit and Remove YouTube Channel Managers & Owners

How to Add, Edit and Remove YouTube Channel Managers & Owners

How to Add, Edit and Remove YouTube Channel Managers & Owners

How to Add, Edit and Remove YouTube Channel Managers & Owners