Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

Getting Views

How To Get More Views on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

Subscribers

YouTube Subscribers

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

Monetization

How To Make Money on YouTube

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

Analytics

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

Watch Time

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

At vidIQ we have incredible insights into what viewers are searching for on YouTube. Not only can we confirm the top keywords being searched for, we can also show you how you can leverage that interest to create content around trending topics and tentpole events. That's going to give you a clear edge over other creators!

Insights

YouTube Insights

Your In-Depth Guide to Building a Successful YouTube Channel

Struggling to come up with video ideas and titles? The good news is you’re not alone!

If you’ve ever found yourself staring at a blank screen, unsure of your next YouTube video, you’re at the right place. Whether you're just starting or you’ve been creating content for years, every YouTube creator faces the challenge of consistently coming up with fresh, engaging video ideas. Hence, we creators look to content that has already been successful on YouTube and use what’s relevant.

The biggest problem with drawing inspiration from click-worthy titles in any YouTube niche is the extensive research and hours of work required. That’s why we’re thrilled to announce a powerful new tool available in the vidIQ Chrome extension, designed to make your life a whole lot easier! Readers, say hello to 

In less than 120 seconds, Remix can take any successful video, from any niche and create video ideas for YouTube relevant to your channel and audience. Below, Rob will take you through how the tool works with real-life examples and demonstrate its true power:

Why Great Video Ideas and Titles Are Crucial for YouTube Success

Before diving into how Remix works, it’s important to understand why video ideas and titles are the foundation for YouTube success. The YouTube landscape is highly competitive, and with over 500 hours of content uploaded to the platform every minute, you need more than just great production quality. It starts with a solid video idea and an irresistible title.

A strong idea is the base of any great video. It has to be relevant to your niche, engage your audience, and be original enough to stand out. Not only does a great video idea improve your chances of getting clicks, but it also increases the likelihood that viewers will stick around for the full video and return for more content in the future.

Your video title is often the first thing a potential viewer will see, and it can make or break your chances of getting a click. A title needs to create curiosity and be keyword-optimized to perform well in YouTube’s search algorithm. A well-crafted title helps:

The better your title, the more likely people are to click on your video.

Optimized titles help your video appear in relevant searches, making it easier for new viewers to find your content.

A great title can build curiosity, urgency, or intrigue, making it hard for viewers to resist clicking.

But coming up with great ideas and titles can be time-consuming. That’s where Remix can help streamline the process.

How Remix Simplifies Your Content Creation

Remix takes the heavy lifting out of finding YouTube video ideas and crafting the perfect title. The tool is designed to help creators like you discover what’s already working in your niche and easily adapt those concepts to your style. Whether you’re looking to ride the wave of trending topics or repurpose a successful format, Remix provides a fast, simple way to do it.

Quickly find successful video titles and formats that have already worked for other creators.

Easily adapt these winning ideas to create videos that resonate with your niche, channel, and viewers.

Create engaging, high-quality content that attracts more viewers, watch-time, and subscribers.

You can also change the chosen channel topic to any other niche and Remix will refresh the same video ideas for the new niche within seconds! And it’s not just about saving time—it’s about making smarter decisions with your content creation. Instead of guessing what might work, Remix helps you lean on data-driven insights.

Now that you know why Remix is a game-changer, let’s break down exactly how to use it. Whether you’re a beginner or a seasoned YouTube creator, these steps will help you use Remix to streamline your video ideation and title creation.

1. Go to YouTube and Find a Title That Works

Start by heading over to YouTube and looking for a video title in your niche that has performed exceptionally well. But how do you know which videos are outperforming others? That’s where the 

vidIQ extension features VPH and Outlier score on YouTube

With vidIQ’s Chrome extension, you can check key performance metrics such as the 

. These metrics help you identify videos that are currently getting a lot of traction and outperforming their peers. Look for videos with a high Outlier Score or a high VPH. This indicates that the title and format of the video are resonating with viewers.

Once you’ve found a video that’s performing well, it’s time to Remix it! Click on the Remix button, and the tool will allow you to customize the video title to fit your niche, audience, and style. This is your opportunity to take a proven concept and make it your own.

For example, if the trending title is “How to Lose Weight Fast,” you could Remix it to better suit your audience with a title like “How to Lose Weight Fast for Busy Professionals” or “How to Lose Weight Quickly Without Hitting the Gym.”

Once you’ve created a title you’re happy with, it’s time to move to the next step: content optimization. Right next to the awesome video ideas that Remix has produced for you, there’s a small button labeled “

Remix integrates seamlessly with vidIQ Generate, another powerful vidIQ tool that helps you:

 to make the video creation process smoother.

By using both Remix and Generate, you can quickly go from an idea to a fully optimized video ready to perform on YouTube.

After you’ve fine-tuned your video title, description, tags, and more, you’re ready to shoot and upload your video. With Remix and Generate handling most of the ideation and optimization work, you can focus on recording high-quality content and growing your audience. This is how our tools can ease you in your creative process reliably.

vidIQ Remix on different pages of YouTube

Once you've signed up for the vidIQ extension, you'll be able to see the Remix features on different parts of YouTube on hovering your cursor. You'll find it on the homepage of any channel, on the search results for any content, on channel pages, and even next to the subscribe button!

Crafting Titles That Drive Clicks: Best Practices

A title is a promise that you’re making to the viewer- and it needs to be fulfilled. Even though Remix helps you find and adapt successful video titles, it’s important to understand what makes a title truly effective. Here are a few best practices to keep in mind:

Your title should speak directly to your audience. Avoid jargon that might confuse new viewers, and instead use simple, clear language that resonates with your target audience. For example, if you’re in the fitness niche, instead of “HIIT Workouts Explained,” you might use “Simple HIIT Workouts to Burn Fat Fast.”

SEO matters. Your title should include keywords that people are actively searching for. vidIQ’s Keyword Research Tool can help you identify high-volume, low-competition keywords to include in your title.

Shorter titles tend to perform better because they display fully on all devices. Aim for around 60-70 characters. If your title is too long, it might get cut off, especially on mobile devices.

People love lists because they offer a sense of structure and predictability. Titles like “5 Ways to Grow Your YouTube Channel” or “Top 10 Travel Destinations in Europe” tend to attract clicks more easily.

Why Remix is Perfect for Both Beginners and Pros

Regardless of where you are in your YouTube journey, Remix can help streamline your content creation process. For beginners, it takes the guesswork out of what types of videos to make. Smaller creators already have a lot on their plate with filming, editing, and designing assets for videos. So any time saved is time earned!

For more experienced creators, it provides a faster way to adapt successful content ideas without spending hours on research. Looking at well-performing videos through the Remix tool will give them more perspective on the type of content that might work better for their channel.

Remix is about working smarter, not harder. Instead of starting from scratch every time, you’re building on concepts that are already proven to work, and then tailoring them to your unique audience.

Supercharge Your YouTube Channel with Remix

YouTube content creation doesn’t have to be a guessing game. With Remix, you get instant access to video ideas for YouTube that have already proven themselves in other niches, and with the help of Generate, you can quickly create optimized titles, descriptions, and tags that boost your video’s performance.

If you’re ready to take the guesswork out of video creation and focus on what matters most—creating great content—

 for web browsers and give Remix a try today.

Take any video on YouTube and use it to create content for your channel! Learn more about vidIQ Remix here.

How to Find Winning YouTube Video Ideas in Minutes with vidIQ Remix

After installing our Chrome Extension make sure to do the following searches on YouTube to further enhance your keyword strategy for Title, Descriptions, and Tags. We’ve included a few notes on all the top keywords:

Christmas Tree – “BIGGEST CHRISTMAS TREE FAIL” is the top title. Lots of fails are going on in Christmas Tree search term.

vlogmas – “FINDING THE PERFECT CHRISTMAS TREE | VLOGMAS” is the top title. Everyone is putting them at end of christmas vlogs

Santa Claus “FASCINATING Facts You Didn’t Know About Santa Claus!” is one of the top trending videos. Evergreen.

Christmas “7 Weirdest Christmas Facts” is #3 title

Christmas 2015 “What I Got For Christmas 2015 + Giveaway!” is #2 title

Santa “Adults Sit On Santa’s Lap For The First Time” is #2 title

Christmas music – “1 Hour – Christmas Music Collection Mix”

xmas “Santa’s XMAS Caper – Steam Train” – great use of XMAS in thumbnails

happy holidays HappyHolidays by Boston Dynamics ranking #3 – showing us great content with merged titles can rank

holidays – “Types of People During the Holidays by IISuperwomanII” is top trending video.. very creative

Merry Christmas “Merry Christmas from Bdubs!” showing simple titles are working here Hopefully, this helps your Christmas efforts. Have a Merry Christmas and Happy Holidays from everyone here at vidIQ!

Christmas is a global tentpole event for YouTube, and we’ve prepared the top 10 keywords for Christmas this year

Top 10 YouTube Christmas Keywords 2015

A large part of creating high quality content involves passion and dedication, but when you look a little deeper, there’s a science to engaging audiences too.

Here are 8 tips to help you reach the right audiences on YouTube and keep them coming back.

Match your expertise to the type of content you want to produce. Be consistent too.

Before you start thinking about the audience you want to reach, ask yourself what you’re good at. Are you a total movie buff? Experienced make-up guru? Comedian at heart? Choosing to focus your channel on an area that you’re well-versed in sets you up to succeed. When you speak to your passions, your knowledge and personality shine through. Bonus: you’ll come across as genuine and authentic (we’ll speak more on that later).

Do your research on the audience you wish to reach, and start speaking their language.

Once you’ve figured out the type of content you want to produce, it’s time to consider your audience. When it comes to targeting the right one and getting them to engage with your content, you need to do your research. Find out the names of relevant fan communities, learn their lingo, and incorporate their official names and vocabulary into your speak. From Tumblr to Reddit, communities congregate in specific places and you want to help shape those discussions.

YouTube may be the hub for television, movies, music, and entertainment in general, but it’s still a social media platform at the core. Like any other social media platform, you want to get involved in conversations and, well, socialize. Like and comment on videos that catch your attention, give shout-outs to other influencers and content creators, ask interesting questions, and engage with your subscribers. The YouTube community values authenticity above all, and being genuine in your videos is what keeps viewers involved. Don’t treat your channel simply as a means to self-promote. If you’re going to engage in some self-promotion though, be transparent and have fun with it!

Use the YouTube tools available to help measure and build audience engagement. Try other tools too.

YouTube’s attention score measures the length of time and attention viewers give to your videos. This insight is great for identifying what excites your audience and what you can do to improve. If your score reveals that viewer attention is high during the latter half of the video, but low during the first, then perhaps you should work on your hook. Viewers will generally decide within the first 5 seconds of a video whether they want to continue watching. With that in mind, make sure your opening gives enough context to keep viewers intrigued.

Video annotations are another way to engage your audiences, prompting them to take action. Use clickable annotations to link to other relevant videos or blog posts. You can even encourage viewers to subscribe to your channel here. The key here is do this smartly and sparingly.

With YouTube popularity growing every day, new tools and services are available too. Take for example vidIQ’s Chrome Extension that displays detailed metrics allowing you to look more deeply into keywords, historical data, and more. By leveraging what’s out there, you’re just upping your odds of succeeding.

Get comfortable looking into your channel’s analytics to find out what works. This is important as it can help you replicate success. Tools are helpful, but what’s better is staying on top of all the information in general and setting aside time to do so. vidIQ’s web app is the go-to place to do this as you can monitor your videos, your competitor’s channels, and find key insights to help when producing future content. Setting aside time to capitalize on research will payoff in the long run.

Optimize your videos for search (for YouTube and the web in general).

Optimizing your videos for search will help build traffic, much like how SEO is a critical component of ensuring written content succeeds across the web. Craft your video headlines and descriptions carefully, incorporating any trending topics and keywords that are relevant to it. Avoid the urge to overuse video tags though, and only use those that actually apply to your video. vidIQ Pro’s proprietary Keyword Research Tool makes it super easy to discover powerful tags to help improve your videos’ search ranking.

As search engines crawl text when processing search queries, adding an audio transcript (where you describe, in writing, the contents of your video) can help them index higher in search. Not only does the audio transcript add additional context to your video, it also gives you an opportunity to throw in some more keywords to help people discover your content when searching.

Partner with other content creators and share the YouTube love.

Collaborating with other content creators is an effective way to grow your audience. Whether you’re partnering with YouTubers that focus on similar topics, or just users that interest you, both will act as an introduction to new audiences.

Don’t be afraid to mention other YouTubers your fans should check out! Unsurprisingly, YouTubers know other YouTubers, and earning your way into the ranks of this influential network will help drive your traffic through cross-channel promotion.

Share your videos on other social media platforms and content discovery engines.

Other social channels are great places to share YouTube videos. They provide an opportunity to tag/mention friends, brands, and other content creators too. Not only will this attract more viewers, it’s also a great way to generate and keep a conversation going outside of YouTube. Pick the channel where your desired audience is the most active. Then, make sure the content you’re adding contributes to the conversation. Seeding your content into discovery engines like StumbleUpon can also be a good way to drive additional traffic to your videos.

Building a loyal YouTube audience doesn’t happen overnight.

8 Ways to Reach the Right Audience on YouTube

Let’s get straight to our latest on our extension of Top Holiday Keywords and Videos with our New Years YouTube research.

This time we are taking are research to the next level and breaking down the trending types of videos.

First, Top New Years Keywords Used (to find this content and keywords you might want to consider):

happy new years, happy new years eve, fireworks, holidays, happy new years 2015, makeup, beauty, holiday makeup, new year’s eve( holiday), new year (holiday), happy new year songs

If you’re video touches on these subjects, think about including them in the title, description and tags!

For researching these keywords yourself..

Best Performing Types of New Years Videos:

Fashion and Makeup videos are crushing it with 90+% of search results & trending videos are returning videos of this nature. It appear women are searching for New Years preparation makeup videos.

If you’d like a specific video added to these playlists don’t hesitate to leave a comment below!

Just need to get that next video out so you can sip back some champagne and celebrate with friends?

YouTube SEO For The Holidays

We built vidIQ Pro for content creators and video marketers of all shapes and sizes with one purpose in mind.

To provide an industry-leading toolset that makes it easy for anyone to get the most out of Youtube. In addition to all the tools in vidIQ Basic, vidIQ Pro adds the following features across our chrome extension and web suite:

Best Time of Day- vidIQ crunches the numbers and provides you the most optimum time to post your videos to ensure they get the most views and engagements. Historical Statistics for popular videos – Go back in time and see exactly when a video took off. Embedded Sources – Ever wonder the actual URLs that are generating embed views on your video? vidIQ provides a list of embed locations for any video. More Metrics On Your Uploaded Videos- See trending countries, what devices are driving views, and demographic information right from the chrome extension. YouTube Keyword Tool

The most notable new feature in vidIQ Pro is the new vidIQ Search Companion. The vidIQ search companion appears on the YouTube search results page via the vidIQ chrome extension and provides high level metrics along with trending videos and related search words.

We wanted to make sure the product was affordable for everyone too, so we focused on a price point that wouldn’t break the bank. vidIQ Pro starts at less than $9 a month for a yearly subscription.

It’s been just a few weeks since we soft-launched the new vidIQ Pro platform and I’m happy that today we make it official–vidIQ Pro is now available for everyone!

vidIQ Pro and YouTube Keyword Tool

Resisting the brute efficacy of “listicles,” True Facts, and relatable gifs is – as I’m sure you realize – futile.

Between mobile and desktop users, the Buzzfeed website enjoys about 10 million unique visitors daily…and that’s on a bad day.

For the non-Mathletes in the audience, that’s 30% of YouTube’s total unique user traffic over the course of a month (which is 1 billion) – on a website that is younger, less prolific, and does not rely on user-generated content.

That share-of-voice takeover escalated quickly, am I right?

Obviously, BuzzFeed is not in competition with YouTube – instead, these two monolithic content platforms function as partners on this epic, shared journey of Social Media domination. And while their business models share little in common, the media giants are both swaddled and secure in the knowledge that they have perfected – together and independently – the Internet-reinforced concept of “content as communication.”

Pictured: YouTube and BuzzFeed’s concurrent sense of self-satisfaction.

Both in Ze Frank’s 2013 Vidcon presentation and during Jonathan Perelman’s REEL Video Summit speech last week, the BuzzFeeders tip their hand by declaring that content should be made for how it is consumed – as a shareable form of communication. They’ve cleverly discerned that share-worthy content – taken holistically – keys almost exclusively into 3 drivers of human communication:

Identity (“this article/video communicates something about me or my life experiences better than my just telling you would.”)

Emotional gift (“this content made me feel X, I want you to feel X too.”)

Information (“HEY GUYS – this stuff is factual and cool.”)

By playing to these 3 share-driving principles, BuzzFeed has exploded in popularity over the last 24 months and has, perhaps more notably, rendered Google Search secondary to content discovery. In its place, Facebook – the gold standard of Social Media referral – now leads the bulk of users to BuzzFeed’s content watering hole.

The implications for SEO, by the way, are semi-staggering. (Source.)

Ahh, yes. Share-worthy content is indeed successful content. But, why? Is it because of the complex network of overlapping human needs resulting from our schizophrenic relationship with empathy? Is it because LOL cats have driven us to over-identify with memes? Is it because Ze Frank has perfected mass hypnosis from high up in his ivory, BuzzFeedian tower and we are all victims?

Nay, my friend – it is so much simpler than that.

“Sup, bros. I’m basically the neurological foundation of human society and community sentiment. No biggie.”

Oxytocin is a fun little mammalian neuromodulator that most of you will more readily recognize as the “bonding hormone.” This is the stuff that gets mothers (naturally) high after childbirth, the stuff that gets you (naturally) high after sex, and that makes menial tasks like grocery shopping – when shared with someone you like – (naturally) less terrible.

Interestingly, oxytocin is released in small amounts into the human brain during 3 common, share-worthy experiences:

Now, let’s play a game called, “Find the Synonyms.”

“Identity” = “Social belonging” (we reinforce our sense of self by seeking out external reinforcement and relationships.)

“Emotional gift” = “Intimacy” (shared feelings/experiences are the root of actual and perceived intimacy.)

“Information” = “Information discovery” (not really a synonym so much as exactly the same word.)

Wait a minute. Does that mean that BuzzFeed is just exploiting your fiendish biological addiction to oxytocin?!

Not at all, my dear reader – everything good on the internet is just exploiting your fiendish biological addiction to oxytocin. Whether it’s a Wikipedia loop or social media FOMO or LOL cats, your sustained interest is no more mysterious than is a mild heroin habit (for even less mystery, check out the structural parallels between oxytocin and heroin molecules).

Ain’t neurochemical stimulation neat? Evolution certainly thinks so – that’s, like, its entire community-building strategy.

In short, the secret sauce of successful content is also the secret sauce of all human endeavor – a high dependency liability.

Thanks for reading. I got you some oxytocin. (Source.)

More info means more oxytocin. Got a craving? 

 to see YouTube video analytics and a whole mess of metrics right in your browser.

It is the professional opinion of this blogger that Buzzfeed has won the content marketing war and that, shortly, they will rule the world.

Successful Content’s Secret Sauce, Explained by Science (and Exploited by BuzzFeed)

And this is the highlight reel for the 2014 REEL Video Marketing Summit, carefully optimized with cat gifs.

Highlight #1: 8AM Advanced YouTube SEO & Audience Development for Marketers Workshop with Mark Robertson, Tim Schmoyer, Mark Ballek, and Derral Eves…Or, Everybody Just Wants to Talk to Tim Schmoyer

“That’s a fascinating insight, other panelists; but, I was mostly curious what Tim had for breakfast and if he thinks I’m pretty. #Reel Summit”

Highlight #2: REEL Summit Intro Video – Evolution of Video Marketing…Or, Everyone Briefly Remembers that Weird/Awesome Poo-Pourri Viral Video from Last Year

“LOL – ‘you won’t believe the mother-load I just dropped’…wait, wasn’t that actually an ad for poop perfume? Yeah, 2013 was weird. #ReelSummit”

Highlight #3: Googler Jon Klaff Addresses, “The Next Big Leap in Video Advertising”…AKA Envisioning a Dystopian Future Where All Consumers are Chronically Attention-Divided, Under-Slept, and Device Co-Dependent to the Point It Destroys All Traditional Marketing Paradigms

“Welcome to the new normal, populated largely by Millenials – a mutant race of Buzzfeed-addicted, Social Media drip-fed, 3-hours-of-sleep-a-night-getting, seamless-experience-demanding super-humans whose data we’ve been mining since they went through puberty. Also, that Brand Relationship Arc graphic is SO COOL. #ReelSummit”

Highlight #4: BuzzFeed Presents, “Creating Content for How It’s Consumed”…Or, We All Erupt in Applause Over a Friskies Ad

“We don’t care if this video is inauthentic – our love for zefrank1 voiceovers is real. All hail Friskies! #ReelSummit”

Highlight #5: JW Presents, “New Innovations in Video Technology”…Or, I Can’t Even with Your Industry Advancements Right Now

“Jesus, we’re talking adaptive streaming, interactive & searchable transcripts, a friggin’ in-video table of contents…just stop – it is literally too much. #ReelSummit”

Highlight #6: YouTube Strategies for Brands with Jonathan Hunt, Christine Ngo, Brendan Gahan, and Ross Everett…Also Known As the REEL Summit Drinking Game

“Shhhhhhhh – just take a shot any time I say ‘authenticity’, ‘community’, or ‘storytelling’… #ReelSummit”

Highlight #7: Closing Keynote – Is Your Company’s Culture Killing Your Video Marketing Potential?…Or, Sourabh Kothari & Peter Agnus Medlock are a Hyper-Natural Comedy Duo that Need to Start a YouTube Channel Immediately

“10/10 would hit ‘Like’ & ‘Subscribe’ so hard. #ReelSummit”

Highlight #8: Closing Reception & Party…Or, Everybody is Now Drunk

“So, I literally don’t even know how everybody got drunk. There were only 2 drink tickets included with summit registration. Wait – what’s in my hand? Is it Uber? #reeldrunk @ #ReelSummit”

And that’s the skinny from the Visionaries here @vidIQ. The REEL Video Summit was an unqualified success, with cat gifs.

Be sure to join us next year, where they may or may not be providing more drink coupons with summit registration.

What about you, fellow REEL Video Summit attendees – do you have other favorite highlights? Feel free to write them in the comment section.

Last week, industry insiders and industry newcomers mingled, saleswomen and salesmen schmoozed, a veritable lovefest erupted on Twitter under the never-quite-trending #ReelSummit – this was the 2014 REEL Video Marketing Summit.

Your In-Depth Guide to Building a Successful YouTube Channel

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