YouTube Trends and Insights

The fastest way to grow on YouTube is to create content around trending topics while viewers are searching for them.

With vidIQ’s data, we track the keywords, niches, and formats that are taking off across millions of channels. Here you’ll find insights into what’s working now, including creator case studies and examples, so you can publish videos that ride the wave of demand and stay ahead of competitors.

Person watching YouTube logo on TV screen while holding a cup on a gray couch.

Feb 19, 2025

6 min read

The Rise of YouTube on TV

YouTube has become the most popular destination for major TV audiences. Learn how that happened and what it means.
Young woman recording vlog with smartphone on handheld stabilizer in bright kitchen

Jan 31, 2025

5 min read

Why New Creators are Being Pushed by YouTube in 2025

YouTube is promoting new creators on the platform and you can capitalize on the chance to make yourself seen. Check o...
Outdoor Boys logo with mountains, trees, lake, and birds in a circular orange frame

Jan 24, 2025

6 min read

Outdoor Boys: Turning Passion into a Global Phenomenon

The Outdoor Boys have become a YouTube phenomenon over the past few years with incredible success. Get to know how th...
YouTube logo with rising digital graph arrow representing video growth and analytics trends

Dec 31, 2024

7 min read

The Future of Video Creation: 9 YouTube Trends to Watch in 2025

What will video creation look and feel like in 2025? Dive into YouTube trends surrounding AI, long-form content, and ...
Neon light sign of a checklist clipboard with one red checkmark on dark background

Dec 24, 2024

5 min read

Poll Data: 10 YouTube Stats About the Small Creator Journey

Through many polls, we learned more about small creators in 2024. Here's how they view monetization, YouTube Shorts, ...
YouTube logo decorated with holiday lights, pine, and holly on snowy background.

Dec 15, 2024

2 min read

Top 10 Christmas Keywords on YouTube

Christmas is a global tentpole event for YouTube, and here are the top 10 keywords viewers are searching for about it!
vidIQ logo with clock, YouTube icon, trophy, and upward arrow symbolizing video growth

Oct 26, 2024

5 min read

Quality Watch Time: How Viewers Define It

What does quality mean for YouTube viewers? Find out how to create valuable content while attracting more watch time!
YouTube play button icon with calendar, clock, and video analytics in the background.

Apr 24, 2024

7 min read

Best Time to Post on YouTube: How to Maximize Your Video Performance

Discover the best time to post on YouTube to maximize your views. Learn how to analyze your audience data and optimiz...
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Mar 23, 2024

6 min read

10 Types of YouTube Titles That Go Insanely Viral

Certain types of titles seem to have greater success than others on YouTube. Find out what they are!
Pile of red YouTube play button icons on a red background for video streaming concept

Nov 14, 2023

6 min read

10 Trending Topics to Grow a Small YouTube Channel [November]

Discover the best trending topics to grow a small YouTube channel in record time! Today's list covers racing, gaming,...
Red 3D play button icons stacked, representing video streaming and YouTube platform.

Oct 19, 2023

6 min read

10 Trending Topics to Grow a Small YouTube Channel [October]

Discover the best trending topics to grow a small YouTube channel in record time!
Minimalist video player interface with play button, progress bar, and like icon in red and white.

Sep 18, 2023

6 min read

10 Trending Topics to Grow a Small YouTube Channel [September]

Discover the best trending topics to grow a small YouTube channel in record time!