Bryan is an Ops leader with over 8 years of experience in SaaS and online video platforms, combining deep analytical expertise with a passion for products that empower users. When not diving into data, he's writing poetry, walking his twin Maltese dogs, and finding new ways to turn numbers into narratives.

Bryan Bartley

emojis and graphs around the YouTube logo with title "Do Emojis in Titles Help or Hurt?"

We analyzed 128M YouTube videos to see if emojis in titles help or hurt. Result: +49% views for Shorts, but long-form videos trade reach for engagement.

Do Emojis in YouTube Titles Help or Hurt Your Views? (Data from 128M Videos)

Darryl covers YouTube growth and creator tools at vidIQ, helping creators understand how to grow their channels. 

When not writing, he’s tending to his farm surrounded by horses, chickens, dogs, and somehow cramming more plants into his garden than it could ever reasonably hold.

Darryl Rentz

graphic showing a title flipping from a curiosity angle to a search angle

Write YouTube titles that rank and get clicks with this proven curiosity + SEO framework from vidIQ.

The Title Flip Framework: How to Write YouTube Titles That Rank and Get Clicks

In addition to being an avid movie and gaming enthusiast, Uttaran Samaddar is an experienced writer who has lent his creativity and unique perspective to various publications. He loves hearing and telling stories.

Uttaran Samaddar  

Young man with styled hair wearing a checkered shirt in outdoor evening light

Want to A/B test your titles to see which one performs better? YouTube has you covered with its newest tool update.

Posts tagged with “optimized video titles”

Do Emojis in YouTube Titles Help or Hurt Your Views? (Data from 128M Videos)

The Title Flip Framework: How to Write YouTube Titles That Rank and Get Clicks

YouTube Launches New Title A/B Testing Tool — Here’s What You Need to Know