Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

Getting Views

How To Get More Views on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

Subscribers

YouTube Subscribers

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

Monetization

How To Make Money on YouTube

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

Analytics

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

Watch Time

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

At vidIQ we have incredible insights into what viewers are searching for on YouTube. Not only can we confirm the top keywords being searched for, we can also show you how you can leverage that interest to create content around trending topics and tentpole events. That's going to give you a clear edge over other creators!

Insights

YouTube Insights

Your In-Depth Guide to Building a Successful YouTube Channel

We’ve been hard at work refining our tools that help creators grow, and this summer’s drop is proof that vidIQ today isn’t what it was even three months ago.

a brand-new feature and other major updates

 - all built to help you stop the scroll, boost engagement, and turn casual viewers into loyal fans.

 you’ll want to experience the new power we’ve packed in.

One of the biggest struggles for creators is getting viewers to click on their content. With millions of videos out there, you need to stand out in a pool of endless scrolling.

Stopping the scroll is more of a science than an art. And like all sciences, you need tools to accomplish your goals. You haven’t seen vidIQ tools like this. Smarter AI. Faster workflows. Real results.

. This tool is like your own personal AI-powered design studio.

If you’ve been in the YouTube game for more than five minutes, you understand that 

 and best way to stop the scroll. A great thumbnail is clear, compelling, and makes viewers think, “I need to click this.”

Now it’s easier than ever to make thumbnails that 

. Whether you start with a prompt or upload your own assets, our AI builds out designs that look pro — without you needing any Photoshop skills.

 (we’ll remove backgrounds automatically)

 to match a visual style you love. Upload your own or choose from our library of top-performing YouTube templates. 

 to influence your thumbnail’s aesthetic

 with easy prompt tweaks, image edits, or by dropping in text

Thumbnails aren’t just art - they’re strategy. They’re decision points. The better your thumbnail, the higher your click-through rate. And a higher CTR means the algorithm actually works for you.

, you’re not just making something that 

 good — you’re making something that 

You stopped the scroll with killer thumbnails. Now keep them watching.

 helps you write stronger YouTube scripts in a fraction of the time, backed by real YouTube psychology.

: Continuously trained on what’s working 

: Include callback cues, pacing variations, and cliffhangers

: Adjust your scripts’ tone, add keywords, sound more like your favorite creator. All with one click.

 Automated research provides accurate and relevant information and stats.

 helps keep your message clear, your viewers hooked, and your content performing. And now, it doesn’t have to take days. With 

, you can go from idea to polished script in just 3 minutes - making it easier to publish consistently and keep your channel growing.

“I used to spend an hour and a half scripting videos that came out wordy and boring. Someone even commented saying my videos were 'so wordy' — that really stung. But vidIQ's Script Writer changed everything. Now I get organized, concise scripts in just 10–15 minutes.”

“When I used it for my next tutorial, I was so impressed I printed it out to study it. For creators like me who tend to over-explain on camera, this tool does wonders.”

Shorts are still one of the fastest paths to YouTube growth - but understanding why one takes off while another flops? That used to be a mystery.

We built our Shorts tools to tell you exactly what’s working, what’s not, and how to make your next one blow up.

Think of it as your personal highlight reel, performance breakdown, and growth strategist all in one. Now you can discover when a video truly gained popularity and understand what made them successful. 

All of these statistics can be seen directly in-line without having to exit the Shorts view:

including views & views per hour, engagement rate, views history graph, and outlier score.

including channel subscriber count, monthly & total uploads, and subscriber and view growth graphs. 

 now supports YouTube Shorts, giving you even more insight into what’s trending and outperforming expectations across the platform. 

Instead of just surfacing the most-viewed content, Outliers identifies videos that are gaining momentum relative to the creator’s usual performance. That means you’re seeing videos that are beating the odds, not just riding on big subscriber counts. 

Now that this includes Shorts, it’s an incredibly powerful way to discover smart video ideas, fresh angles, and unexpected winners across any niche.

Let’s say you search for a keyword like “budget travel.” Outliers might surface a Short from a smaller creator that’s getting unusually high engagement and rapid growth, even outperforming videos from much larger channels. That’s your signal: something in that format, topic, or style is connecting. Use it to guide your next idea, ride the wave, and post with confidence.

 now works with YouTube Shorts, giving short-form creators the same data-backed recommendations long-form creators have used to increase views and visibility.

Optimize analyzes your video and delivers clear, actionable recommendations for improving your title and adding the right tags to your description. You’ll also get an overall optimization score, so you can instantly see how well your content is aligned with what’s working — and where there’s room to improve.

Most Shorts get lost in a sea of swipes. To rise to the top you need smart packaging. Optimize helps ensure your content gets the visibility it deserves, boosting your chances of landing on the Shorts feed, reaching new audiences, and turning quick views into long-term growth.

 can now submit a video for personalized feedback from one of our expert creator coaches.

A coach will watch your video and record a response, pausing at key moments to explain what’s working, what’s not, and what changes could help you get more views and subscribers. You’ll see the exact moment-by-moment breakdown behind every suggestion. No vague advice, just direct, actionable advice.


Our initial rollout supports Boost users in the U.S., Canada, U.K., Australia, and New Zealand, for English language videos only.

__________________________________________________________________

If you’re looking for more than just one video review, you can work directly with a 

 who will take a deep dive into your entire channel and build a custom-tailored growth plan designed to break through the roadblocks holding you back. 

These aren’t cookie-cutter tips, they’re real, personalized strategies you can start applying immediately to unlock quick wins and build lasting momentum.

Want to see what’s possible with coaching?

. After joining vidIQ Coaching, they refined their content, followed their tailored plan, and watched their channel take off.

TL;DR: This Summer, You Grow or You Ghost

Here’s the latest features you get with the vidIQ Summer 2025 Drop:

 - Create high-impact, click-worthy thumbnails with AI and proven templates

 - Hook viewers and keep them watching with YouTube-optimized storytelling

 - Instantly spot top-performing Shorts and track breakout metrics

 - Discover overperforming videos across YouTube to inspire your next big hit

 - Find the best title and keywords to get your Shorts discovered

The Summer 2025 Drop is here: scroll-stopping science, smarter tools, and real coaching to help you grow on YouTube.

☀️ Welcome to the vidIQ Summer 2025 Drop!

Although TikTok doesn't share specific stats about its users, it's been estimated that over 500M people are active on the platform, with the most growth across India and other parts of Asia. Did you know that the app has been downloaded by 1 in 7 people in Thailand alone!

Available in 75 languages, TikTok has proved to be fertile ground for would-be influencers and creators looking to build an audience and a community around their content. The app has been downloaded over 1.2 billion times, with 

41% of TikTok users aged between 16 and 24

. That’s an audience actively primed for even more social media consumption, and a massive opportunity for creators to build upon.

But while TikTok-famous teens are basking in the views and followers their videos generate, outside of third-party brand deals, there’s still no way to monetize content on the app. While there is advertising on the platform, no ads are run directly against videos uploaded by creators, so there's no way to benefit from a percentage of that revenue, as is the case with YouTube.

Of course, generating revenue on YouTube via AdSense isn’t a walk in the park these days, but creators still have that financial opportunity open to them. But even the most popular TikTok accounts don’t have anything like the amount of subscribers the top channels on YouTube attract, and for many TikTok uploaders, they are starting from scratch when it comes to building a following on YouTube. But it can be done, and here are three quick tips to kick you off:

3 Ways to Migrate Your TikTok Audience to YouTube

#1 Build Upon the Content That Made You Popular on TikTok

While lip-synching, or dancing around to the latest Arianne Grande release may have generated a healthy following on TikTok, it isn't going to get you far on YouTube. At all. Apart from the issue of using copyrighted content (which is absolutely an issue on TikTok and will lead to a takedown if you’re caught), tuning in to see you do the same old thing but on a different platform is going to get very old, very fast.

However, the chances are that you built your TikTok following based on your personality and quirks, and that is a fantastic head start for any creator. On YouTube, viewers may come for the content, but they will stay for the creator, and if you’ve been successfully publishing video content elsewhere and have an understanding of what your audience likes, that’s a hugely transferable skill. But you need to be willing to learn about what works, which takes us on to our next tip:

There are many similarities between TikTok and YouTube. Both are platforms to watch and engage with content, but like any other video creator, you’re going to need to evolve and significantly up your game if you want to succeed on YouTube. Yes, you’ll bring some of your audience with you, but to grow your subscriber base and generate the kind of views and engagement needed to generate on and off-platform income.

Determine what your YouTube goal is. Just wanting to be famous really won’t get you very far, and certainly isn't the best long-term strategy. It sucks to hear but those superstars you all know on love have put years and years of work into the platform - it didn't happen by accident.

Understanding how the YouTube algorithms works, what content to create, and how to optimize that content while growing your community takes time, patience, and skill but if you make a start now, using the resources provided 

, you’ll be going in the right direction.

#3 Give Your TikTok Fans a Reason to Follow You to YouTube (and Ask Them To!)

This may be the most obvious tip in the world but if you have a YouTube channel, 

! Fans can’t follow you if they don’t know where else you live on the Internet.

OK, now that’s out of the way, think about how you can encourage your TikTok audience over to YouTube. You can always ask them of course, that never harms. But also think strategically about why they should follow you and offer up that incentive. YouTube allows you to upload videos that are 15 minutes long (longer if you are a verified channel) so post teasers on TikTok for that extended content.

Give your followers a taste of what to expect on YouTube and be consistent about it so it becomes part of your publishing strategy. It’s best practice for any creator to “

” so you get the maximum bang for your buck.

Thank you for reading our tips. Now please enjoy the best video that has ever been uploaded to TikTok. You're welcome:

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Close-up of smartphone showing TikTok app icon next to white wireless earbuds on table.

Are you building a fanbase on TikTok but want them to follow you to YouTube? Take a look at our tips for migrating your audience.

3 Ways to Turn TikTok Followers into YouTube Subscribers

Artistic creation, such as painting, knitting, and card making, has been an unpaid hobby for millions of people over the years. But today, many expert crafters and artists are using their skills to start lucrative businesses, such as paint and sip companies and shops that sell decorative home goods.

However, this is only the beginning when it comes to diversifying your income as an artist. Once you have a business, taking it to the internet is the next logical step. This is a crucial decision that opens a world of e-commerce perks, such as online selling, affiliate marketing, and brand sponsorships.

Of all the platforms you could use to make this transition, YouTube is undoubtedly the best. The video-sharing platform allows you to connect with like-minded viewers, such as people who want to be better artists. And whenever these viewers watch your videos, you can make money through AdSense revenue.

But to reach this milestone, you have to understand the YouTube space and what it means to be a creator. You have to learn what worked for successful YouTubers, 

Once you’ve done that, you’re free to start filming, crafting, and making money. If you’re wondering how that last part comes to fruition, check out these three artists and the creative ways they’re making money on YouTube.

Painting with Jane: Popular Live Streams, Patreon Sign-ups, and Products Galore (Income Streams)

, specializes in acrylic painting. Nature is her muse, and viewers can watch step-by-step tutorials for painting various outdoor wonders, from cliffside lighthouses to desert sunsets.

However, all of these amazing tutorials were pre-recorded until three months ago. That’s when Jane started going live on YouTube, adding in-the-moment painting tutorials to her video collection. The videos, which range in style from watercolor to acrylic, are compiled in a convenient playlist called “

.” In one such video from that playlist (below), Jane shows more than 29,000 viewers how to paint a forest filled with birch trees, in spring:

Due to the current pandemic, Jane streamed this tutorial at home, away from her studio. Nevertheless, she’s still finding creative ways to make money from her YouTube content. In addition to AdSense revenue, Jane has four more income streams attached to the tutorial above: affiliate links, a video sponsor, a Patreon subscription link, and a link to buy her custom paint brushes. In just one video, that amounts to five money-making opportunities.

All this magic takes place in the description section of Jane’s live-streamed videos. In that area, she shares a link to her website, which is where all of her affiliate links are housed. When customers use those links to purchase art supplies, Jane earns a commission.

Her Patreon is also listed to encourage a more consistent steam of income. When viewers navigate there, they’ll find monthly subscription plans that house exclusive content from Jane: bonus videos, more live paintings, Q&As, viewing parties, and more.

Her last two income streams (brand partnership and product line) may take a while for new creators to achieve. After all, Jane has been on YouTube since 2014 and currently has 261K subscribers. However, it’s a goal worth shooting for, and Jane is proving that fine artists can make money on YouTube too.

Jennifer McGuire Ink: Greeting Card Courses

 is a respected crafting channel that currently has 385K subscribers. Jennifer, who is a stamping enthusiast and crafting instructor, uploads videos about how to make handmade greeting cards.

Jennifer has monetized her channel, so she does earn AdSense revenue from her videos. That certainly helps to expand her income, as she shares tons of free tips and tricks about card making each week. But what if you, as a crafting creator, wanted to make even more money? How do you do that when you’re giving away a large chunk of your expertise for free, or are only collecting Adsense revenue?

In Jennifer’s case, the answer was to post general hacks on YouTube and save specific (paid) advice for another platform. For example, in the video below, Jennifer shares general 

time-saving hacks for two cardmaking processes: die-cutting and stamping

That video is a general overview of quick tips. However, on Jennifer’s website, she sells courses that cover specific topics in cardmaking, as opposed to her generic instruction on YouTube.

There are courses on color theory for card designers, how to make watercolor designs, and the art of crafting holiday cards. Viewers can access these courses through a website link in the description of her videos, so it’s a great example of how YouTube promotion can fund outside ventures. In that same section, Jennifer even shares affiliate links to purchase the tools and materials used in her videos.

Crafting doesn’t have to be an unpaid hobby. If you’re great with your hands and have an eye for design, teach others what you know on YouTube.

Bella Coco: Crochet Subscription Boxes Plus Knitted Goods

 uploads crochet tutorials. Her channel of 774K subscribers is filled with step-by-step tutorials on popular stitching patterns, such as the double waffle, the granny square, and the spider stitch.

In one such video (below) Sarah-Jayne focuses on the double waffle technique. Chain by chain, she shows viewers how to stitch the intricate pattern using vibrant, powder blue yarn:

But as we saw with Jennifer McGuire, Sarah-Jayne isn’t just crafting for fun. She’s earning Adsense revenue, plus utilizing four extra income streams to make money on YouTube.

The first is a monthly subscription box of knitting supplies. Scroll down to the description section of her YouTube videos, and you’ll quickly find a link to purchase the box. Each one comes with yarn, a crochet hook, a pattern book, and a special surprise for just £14.99. Not a bad way to expand your money pool as a creator, especially if you can get multiple sign-ups.

Sarah-Jayne also sells a how-to-crochet ebook and various knitted creations, such as hats, blankets, cushions, and scarves. And below her videos, there are affiliate links for viewers to purchase the stitching supplies used in each tutorial.

All these products and services are promoted via Sarah-Jayne’s YouTube channel. When you create your own crafting channel, you’ll have the same opportunity to monetize your content, then branch off into various money-making ventures.

Extra Ways to Make Money Online as an Artist or Crafter

Now that you know what other artists are doing to make money on YouTube, let’s explore a few more options. Across the web, there a plenty of ways to supplement your income using your crafting knowledge and expertise, such as:

Licensing your photographic art on Shutterstock, Getty, etc.

Starting an arts and crafts blog (with advertisements)

Giving private art instruction via Zoom, Google Hangouts, etc.

Seeking original commissions (paintings, knit creations, etc.) from your YouTube audience

Selling knick-knacks with your art printed on them (journals, mugs, etc.)

As you can see, the opportunities for artists are bountiful. Start by creating a YouTube channel to grow your audience, then reap the money-making benefits of video creation!

If you want to get more insights into YouTube then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

And if you’re serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

. Learn how to launch a successful YouTube Channel in just 30 days.

Flat lay of art supplies, stationery, and headphones on wooden desk background.

Artistic expression is deeply personal work, but you can still monetize it on YouTube. Here’s now.

Make Money on YouTube Like These Creative Crafting Gurus

vidIQ was born in San Francisco on 1st July 2011, which makes us 9 years old today and we're in the mood to celebrate 🎉 But first, a little backstory....

YouTube can be an intimidating and confusing place for a beginner - let's face it, it can be frustrating for experienced users too. The Co-founders of vidIQ, Rob Sandie & James Cross wanted to build a suite of tools that would not only integrate seamlessly into the creator's workflow, but would decipher complicated data and analytics into stone cold actionable takeaways.

The dream was to create a powerful tool so creators could have real time stats at their fingertips

, and all the other insights they would need in one place. After 2 years of fiercely hard work, vidIQ launched to the public in 2013 with those goals in mind.

 like keyword research so creators could determine the type of content audiences were looking for, and what keywords creators should use to title their videos. There was also an optimization scorecard so no video would be published without ticking all the boxes YouTube used to identify what your content was all about, plus a way to track your competitors to identify what content was (and perhaps more importantly, wasn't) working for them.

 Now the vidIQ app and tool has over 20 different features geared toward saving the creator time and giving them invaluable insights into how their content is resonating with their target audience.

Now available in 17 languages, the vidIQ Chrome extension has over 1M active users. These are creators that are eager and hungry to grow their YouTube channel and audience are partnering with vidIQ to do it.

vidIQ: Insights for Every YouTube Creator

Rob & James also understood the importance of guiding the creator through the best possible research, video creation, optimization, and upload, and analysis process, so a whole toolbox of guides and informational resources have been built around that aim.

We're thrilled to confirm that, alongside the 

, the following educational resources are available:

 has 617K subscribers & 39M views and is PACKED with tutorials and guides about how to succeed on YouTube

 podcasts features expert guests on every online video topic

 is full of training courses that take a deep dive into subjects like keyword results, how to create the best custom thumbnails, and how to make money on YouTube.

 that has joined us in making vidIQ such a success. We are so invested in your journeys, and take immense pride in your own successes. We are humbled that you've chosen us to be your partner, and excited to bring you even more tools and resources to help you knock your goals out of the park. Here's to you 🎉🎉

If you'd like to know a little more about the vidIQ origin story, please take a look at the video below. It's pretty fascinating:

If you want more insights into YouTube then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

vidIQ logo surrounded by team photos, event booths, branded items, and social media moments

vidIQ is 9 years old TODAY! We'd like to thank each and every YouTube creator that has joined us in making vidIQ such a success 🚀🎉

Happy 9th Anniversary vidIQ!

Do you want to change your YouTube channel from your passion into a real business that generates significant revenue for you?

Today's guest on TubeTalk is Richie Norton

, a hugely successful entrepreneur and business advisor who takes us through the practical steps of turning your YouTube presence into a money-making machine. In this episode of TubeTalk you will learn:

That you shouldn't wait for retirement to do what you want

How YouTube financial freedom is based on systems

Click on the podcast links above to listen

 to Richie's advice, and don't forget to give his social channels a follow!

Listen to this episode which is about the 

5 Critical Mistakes Revealed From Hundreds of YouTube Channel Audits

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Don't foprget to 

 on your favorite podcast application so you never miss an episode!

You can also find the complete list of all the 

Speaker in red plaid shirt gesturing during TubeTalk presentation on black background

How do you build a business on YouTube? In this week's episode of TubeTalk, we talk to a creator who will talk us through the right mindset to achieve that goal.

How to Turn Your YouTube Channel into a Successful Business

For weeks, or even possibly months, your YouTube views and subscribers have been growing, and you’ve been happy with your content strategy. But all of a sudden, everything comes to a halt, and even though you may be creating and publishing more videos, you're getting fewer views on average. What is that about?

There may be a number of reasons which we’ll go over in this post. Or you can watch the video here:

#1 Global Lockdown - The Impact on YouTube views

Did your channel experience significant growth over the past few weeks? With global lockdown in place due to 

, many of us have been stuck indoors and glued to Netflix, Hulu, iPlayer, or YouTube because there has been nothing else to do.

But now the world is starting to reopen and which means less time is spent in front of our screens. And, of course, there's a little bit of viewer fatigue, because people can't watch Netflix and YouTube all of the time. Well, not everyone can.

For a lot of creators, you may be starting to see a slight decrease in your view counts. Want to know how that's impacted the 

We were averaging around about 40,000 views per day at the start of March of 2020. Then, as the lockdown came into effect, a lot of people seized the opportunity to start their own YouTube channels and turned to us for advice. Consequently, we saw a massive upsurge in our view counts, going as high as 

As lockdowns have been loosened in some countries, our view counts are starting to drop by 20%-25%. We’re sure other channels have seen the same fluctuations.

#2 Seasonal Changes Are Influencing Your YouTube Audience

The extraordinary events of the past few months and their impact on YouTube views and subscribers may be obvious for some channels. But for others, they see their view counts falling for unexplained reasons.

If you're doing all of the right things, and you're continuing to improve your content and your storytelling, YouTube will eventually reward you. Don't worry about the short-term hits that may be affecting your channel, because unfortunately, not all channels can be popular all of the time.

Are you getting fewer views on your YouTube videos than you used to? Surely your channel should ALWAYS be growing, right? Let's investigate!

Your In-Depth Guide to Building a Successful YouTube Channel

☀️ Welcome to the vidIQ Summer 2025 Drop!

3 Ways to Turn TikTok Followers into YouTube Subscribers

Make Money on YouTube Like These Creative Crafting Gurus

Happy 9th Anniversary vidIQ!

How to Turn Your YouTube Channel into a Successful Business

7 Reasons Why Your YouTube Channel is Losing Views (And How To Fix It)

This Is How Cooking Experts Can Make Money on YouTube

Over 100 Million People Are Now Watching YouTube via TV

How to Make Money on YouTube as a Beauty Professional

How To Delete a YouTube Video On a Mobile Device (Android or iOS)

5 Advanced Analytics EVERY YouTuber Should Know From Tim Schmoyer

How to Dominate Your Niche on YouTube [Expert Advice]

How MLB Is Using Live Streaming to Combat COVID-19