First of all, let's congratulate T Series, the first non-YouTube aggregated channel to surpass 95 million subscribers. That's quite a feat, and PewDiePie should achieve the same milestone soon, which is even more remarkable, for an individual video creator.
Second of all, that subscriber gap got big in a hurry, didn't it? In the short space of just seven days, T Series increased its lead by more than half a million subscribers. Seven days versus seven months of back and forth puts things into a little perspective, doesn't it? And we're now into a phase of the game where PewDiePie never really catches back up irrespective of the world clock. Day or night, T Series is storming ahead. At this rate, by the end of this week, T Series will be more than a million subscribers ahead of PewDiePie in this race, and at that point, do we even call it a race anymore?
So, what happened over the last week? Well, as we mentioned, on April the 19th, T Series launched their music collaboration with western rapper Pitbull, and in five days, it's amassed more than 66 million views.
The video gets a perfect vidIQ video score, a perfect vidIQ SEO score, most of the tags rank number one, and the video was running at over one million views per hour for a solid 12 hours. The data that vidIQ is collecting here (which it does for every single video on YouTube), presents the average data analyst with some remarkable numbers. But when it comes to T Series, they operate on an entirely different level to PewDiePie, where single videos, or single campaigns, can drive many subscribers.
With T Series, it's just sheer weight of numbers from the entire channel. Since the release of the Pitbull video on T Series, which brought in 63 million views, the entire channel has generated 534 million views, along with nearly 800,000 subscribers, and those are only the numbers when I recorded this video. By the time you read this, they'll be even higher.
Is PewDiePie Suffering From YouTube Subscriber Fatigue?
Another factor that seems to be weighing against PewDiePie right now is subscriber fatigue. The last time PewDiePie's channel got more than 100,000 subscribers in a single day was April the 8th. As for T Series, well, I had to do little bit of digging here and, with the exception of a massive subscriber purge in the middle of December, the last time T Series got less than 100,000 subscribers in a single day on their channel, was the beginning of October 2018. That just shows you the difference between the numbers and the channels.
However, ‘International PewDiePie Day’, which marks the YouTube channel's ninth anniversary on April the 29th, could be the catalyst for something extraordinary. And, of course, there is still the YouTube community at large, making videos and starting campaigns to get their audience to subscribe to PewDiePie, whether PewDiePie wants that help or not.
By this time next week, we'll know a number of things. First of all, we'll know whether or not International PewDiePie Day had any effect on the subscriber race. We'll know whether or not T Series is more than a million subscribers ahead of PewDiePie.
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