Before you post a video on YouTube, it helps to do some keyword research. This task reveals essential things about your video, like the popularity of your topic and the words people use to find videos like yours.
Knowing these details will help you get more views, especially now that YouTube is bursting with competition. You can use specific keywords to attract the right audience and ensure you get thousands of relevant, long-term views. And those same keywords will tell the YouTube algorithm what your video is about, ensuring that it appears on the right search pages.
So if you want more views, set your camera down for a while (we’ll come back to it, I promise!). For now, let’s explore the power of YouTube keyword research.
You probably hear about keywords all the time. But what are they?
On YouTube, a keyword is any collection of words people use to search for videos.
You use keywords all the time if you watch YouTube often. In fact, anything you type into the search bar is a potential keyword that helps YouTube show you the right video.
Just look at how many searches pop up when we type “iced coffee recipe.” YouTube uses our search term to pull additional yet relevant searches we might be interested in.
As per their length and usage, keywords are primarily divided into 3 main categories:
Long-Tail Keywords: These are longer keywords that contain several words and target a specific type of query. They don't usually have a high search volume, but people using long-tail keywords know exactly what they want to watch. "How to Get 10 Million YouTube Shorts Views: A 90-Day Plan" is a good example of a long-tail keyword.
Medium-Tail Keywords: These keywords have a moderate search volume and may contain a group of words or a phrase. Many consider medium-tail keywords to be the best of both worlds because they aren't too hard to rank for. A good example here would be, "How to Start a YouTube Channel: 10 Brilliant Tips."
Short-Tail Keywords: These are the most-searched terms, and they have a high search volume because everyone uses them. Short-tail keywords only contain a few words. Terms like, "youtube shorts", "algorithm", "youtube monetization", etc. are great examples.
Finding the best keywords on YouTube isn’t difficult, but sometimes the process can take a while. If you’re short on time, we recommend using a YouTube keyword tool. It cuts your research time in half by showing detailed information about various keywords, including:
And guess what? You can get all this and more from vidIQ’s keyword research tool!
To get started, sign up for vidIQ and choose the Pro plan ($10/month). Then come back to this article to learn how to use the tool and see the best YouTube keywords.
Or, scroll down to see free research options!
It's important to have a clear topic for your YouTube video so you can focus your keyword research. Exploring one topic in depth allows you to target the right audience and discover the specific words they'll use to find your video.
So get clear on your purpose. Are you posting a Minecraft tutorial? A vlog at the Grand Canyon? Two baristas racing each other to make a Starbucks latte?
Read More: 7 Tips to Craft Irresistible Video Ideas on YouTube
No matter what you’re aiming for, try to summarize the video idea in 1-2 sentences. If you can do that successfully, you’re ready to move to the next step.
The next step is brainstorming a list of words to describe your video. This task is all about identifying what makes your video special, so consider the key talking points you'll discuss or unique details about the theme.
For example, let’s say your video is about buying dog food for senior dogs. Your list could look something like this:
Once you come up with a list of potential words, your research becomes ten times easier. You won’t have to wonder, “What should I type into the keyword tool?” because you’ve already covered that part!
You can also use our AI keyword tool to discover relevant terms and drive traffic to your videos. All you have to do is place is them in your titles and descriptions, then hit publish!
Here, we use the phrase "YouTube Short" to generate related keywords.
After clicking on "generate", the tool will provide a list of related keywords and a score to prioritize their use.
Now it's time to take your word list for a spin. Make sure you’ve signed up for vidIQ Pro, then head to this page and click the Keywords tab.
Go to the search bar and paste in a phrase from your keyword list. Then hit enter!
We’ll use “dog food for older dogs” as an example.
Next, let’s see how the tool analyzes monthly search volume, competitiveness, related terms, and additional questions people ask.
After hitting enter on your search, look directly below the search bar; you'll notice a keyword score for the term you just typed. This number represents the quality of your keyword in terms of search volume and competition.
Generally, you want to use high-volume, low-competition keywords on YouTube. For example, “dog food for older dogs” has a medium search volume and low competition overall — not bad for a few seconds’ work!
Now we know the search volume for this topic is high enough to get views without facing too much competition. That's a great sign because it’s not easy finding low-competition keywords (wipes forehead sweat).
Want to see other versions of the keyword you're exploring? Take a look at the Matching Terms panel, which is right below the keyword score.
As you can see, the tool shares additional keywords we should consider. You might find some that describe your video better or have a higher keyword score, so take advantage of this panel.
With related keywords, you can explore how people search for the smaller details related to your topic, which is always good to know.
But even better, related keywords can expose the content gaps in other YouTube videos — the "subtopics" viewers care about but don't get to see because they're missing from a video. So, you can use related keywords to fortify your content with information people are looking for.
To see related keywords, go to the Related Keywords section on the right side of the screen. Click View all Keywords.
When we expand the list, we get more related keywords, including:
People are searching for these related topics, so it makes sense to cover them in the video.
Imagine that viewers are asking questions about a topic on YouTube. In that case, you can make your video 10 times more valuable by providing a clear, helpful answer.
To do this, head to the Questions panel in the bottom right corner of the screen.
Sometimes you won’t see any questions if your topic is narrow, like the one we've chosen (dog food for older dogs). When that happens, try expanding your search to a broader term.
Using a dedicated tool is the easiest way to research, but there are other ways to get keyword ideas on YouTube. Here's a quick list!
Have you noticed that the YouTube search bar auto-completes every query? You could type the phrase "how to cook" — a basic search — and YouTube will share a list of relevant searches to explore.
Pay attention to these suggestions. If YouTube is recommending them, it's because viewers are searching for them right now. You can use these "freebies" to kick off your research.
Want to make the suggestions more targeted for your niche? Make sure you're using the correct verbs. We used "cook" in the example above, which works well for a culinary channel. But there are plenty of words you can use to get better suggestions:
Have you heard of related Google searches? You’ll see them at the bottom of Google search pages, like these keywords for the popular search phrase “YouTube Shorts monetization.”
So how do these keywords affect your content?
If you produce quality YouTube videos (that have keywords from related searches), Google might recommend your content at the top of search pages. Imagine all of that free traffic going straight to your videos!
Want to find popular keywords you can trust? Go to Google Trends and type in any phrase related to your content. Google will show you the relative popularity of that keyword over time, the regions people are searching from, related topics, and questions people ask.
And if you want, you can change the search filter to "YouTube" to get relevant results.
Overall, Google Trends can help you identify popular keywords and topics for your audience. It can also help you optimize your videos for search engines and improve your visibility on YouTube.
Did you know that YouTube tracks the most popular searches on your channel? To see this information, pop into the YouTube Studio and head to the Research tab (YouTube Studio > Analytics > Research).
Once there, you'll find a feature called Your Viewers’ Searches.
This reveals what your viewers search for on YouTube, so you know which videos to make next and the specific keywords to pair them with.
On the vidIQ channel, we’re seeing searches like “how to increase subscribers,” “how to make thumbnails,” and “best video editing app for android.”
Once you find the right keywords, how do you attach them to your videos?
You can start by adding relevant keywords to:
The YouTube algorithm will then analyze those keywords to understand your video better, rank it within YouTube search, and suggest it to specific viewers.
As a content creator, it’s important to find keywords for your YouTube video. You never know who’s looking for a specific video, so it makes sense to use the right words, if any, to help people find your content and get more views.
To quickly summarize, here’s how to get keyword suggestions for YouTube:
We hope your next video gets thousands of views from all the research you’re about to do and the insights you discover. Happy creating!
Lydia Sweatt is a writer who loves balancing her article/blog time indoors with a healthy dose of nature. She bikes, hikes, and identifies edible plants along the way.
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