If you're reading this, you probably know that getting 4,000 watch hours is a critical checkpoint on the road to YouTube monetization. It's not easy, and many creators spend a year or more getting there, but it's ultimately worth it. Achieving this goal means you can monetize your videos with advertisements through the YouTube Partner Program, which is a lot like making money in your sleep. It's a hands-off way to boost your income!
But first, what is watch time, and how is it calculated on YouTube?
Watch time is the cumulative duration that individuals spend watching a video. Each YouTube video has a watch time count, which contributes to your channel's overall count.
For your watch time to count toward monetization, you must gain 4,000 viewing hours in 12 consecutive months. The videos don't have to be published in the last 12 months, as long as viewers watched them over the previous year.
Also, only certain types of videos can collect watch time. Make sure you're getting 4,000 public watch hours, as this is the main qualifier — so don't set your videos to private!
Read more: YouTube Monetization — Which Videos Count Toward 4,000 Hours of Watch Time?
Notably, you don't need 4,000 hours to get into the YPP. You can do that with just 3,000 hours and then monetize your videos through fan funding instead of ads. These include Super Chats, Super Thanks, channel memberships, and more. Below are the minimum requirements to join the YPP, but remember that you'll still need 4,000 hours to earn ad revenue.
Image credit: Official YouTube Blog
So, how many watch hours have you collected so far? Knowing this number is extremely helpful, especially when building a strategy to keep viewers' attention.
1. Go to the YouTube Studio and click Earn in the left navigation bar.
2. On the Become a Partner page, scroll down to How to Join. And there, you'll see how much watch time your channel has.
Now that you know where you stand, use these powerful tips to increase your watch time on YouTube.
Telling a good story is crucial for keeping viewers engaged, and thus, boosting your watch hours on YouTube. In every video, you want to grab viewers' attention, take them on a journey, and create emotional scenes that hook them along the way.
To do this effectively, master three areas of YouTube storytelling:
Your title and thumbnail are like two sides of the same coin. They should give viewers a snapshot of what the video is about and communicate how it will feel to watch it. For example, notice how the creator's dread in this thumbnail reinforces the video's title: "Big Mistakes Small YouTubers Still Make."
The best introductions get straight to the point by mentioning what viewers care about in the first three seconds. If you're struggling to come up with hooks, study the best–performing YouTube Shorts and the introductions they have. Introductory phrases like "They don't want you to know this secret" or "I never do this, and here's why" are effective curiosity drivers.
Emotion makes your content 10 times more relatable. Try using emotional triggers like fear, nostalgia, novelty, and scarcity to make your videos seem urgent and relevant to the viewer's life.
A good story may pique viewers' interest, but knowing how to edit that story is the real watch-time booster.
Pattern interrupters are your secret weapon for this. They turn a good video into a great one by adding variety to what's already there. On YouTube, a pattern interrupter is any visual or auditory element that changes someone's thought pattern. I should leave this video is one thought you want to interrupt in a viewer's mind!
Some examples of pattern interrupts include:
Getting someone to watch your video for longer is much easier when captions are present. Think about it: "Reading along" takes pressure off of viewers who don't want to listen to a video or have some degree of hearing loss. Plus, viewers in crowded, noisy areas benefit from reading captions versus listening to audio.
Additionally, subtitles should be your go-to if you have a multicultural audience on YouTube. They translate your audio into multiple languages so people in faraway regions understand you better!
Filming a long outro feels natural, but did you know there are better ways to close out a video? Most viewers click away when they hear goodbye phrases, such as:
Instead of announcing the end of a video, leave before anyone knows what's happening. Your watch time will improve when you don't signal that a video is ending.
Evergreen content is popular year-round, so you need those types of videos to get watch time fast. Evergreen topics like how to change careers, how to cook brown rice, and tips for making friends in your 30s have a high search volume from January to December.
As you can see, many evergreen videos are search-based and offer steady watch time through sheer popularity.
If you're struggling to find evergreen video ideas, ask yourself a question:
What do my viewers care about more than anything else?
For example, vidIQ subscribers love to hear growth tips for small channels. One of our videos on the subject has over 78,000 watch hours since it was published six months ago. And the hours are still increasing!
Watch time from streaming will always count toward your 4,000-hour goal, so bond with viewers in real time. It's the perfect way to rack up those monetization hours!
When we started our live stream journey, 50-100 people showed up. Now we get hundreds of concurrent viewers, and with that boost in viewership comes plenty of additional watch time.
For example, check out the watch time from this two-hour live stream:
Give streaming a chance when you have about 12 months of YouTube experience. By then you should have 100 or more subscribers who may show up to watch your streams.
Why do people binge videos for hours on Netflix? Simply put, it's because their shows are organized with the help of playlists. Viewers don't have to keep selecting episodes when they want to watch a romantic comedy or learn about nature through a documentary. They click on a show, and Netflix plays the episodes automatically.
This is an excellent strategy to bring to your YouTube channel. Figure out which topics viewers care about the most, then create YouTube playlists that hold 10 or more videos. It's one of the easiest ways to increase your watch hours!
Read more: How to Grow Your Channel with YouTube Playlists
In the current age becoming a successful creator often indicates holistic growth in the content ecosystem. While some social media platforms might appeal to you more than others, it is important to spread your content as far as possible.
Some of the best places to promote your YouTube channel are outside the platform itself. A few of those apps and websites include:
These are the best apps to promote a YouTube channel, but it helps to know the flavor of each community. What type of discussions do they have there, and better yet, how do the conversations take shape? Once you know that, you can create content in the best style for those users. Eventually, some of these viewers might trickle into your YouTube channel and consistently give you watch time!
Read More: Promote Your YouTube Channel: 17 Tips for Small Creators
YouTube end screens are interactive outros that appear in the last 5-20 seconds of a video. You can add all sorts of clickable elements to them, such as website links, a subscribe button, or even a YouTube channel you want to promote. But it's wise to "send" viewers to the rest of your content if you want more watch hours.
So, instead of creating an "outro," make your last point, then quickly transition to an end screen. Now you can recommend one more video to viewers!
Read more: YouTube End Screens — How to Make Cool Video Outros
YouTube's recommendation system has one job, but it's a pretty big one. It has to suggest the right content to viewers based on their watch history and other factors.
YouTube can do this faster and easier if you're always making videos. After all, how can the algorithm rely on any channel for quality recommendations if there isn't much content?
You don't have to upload every day, but stick to a schedule that keeps viewers engaged and doesn't burn you out.
Are you tired of digging through the YouTube Studio to see your watch time? If so, download vidIQ to get our real-time stats bar for FREE. In addition to watch time, it also tracks views per hour and subscribers gained.
You can press play on your own videos, but doing so to increase your watch time isn’t a good idea. According to YouTube’s Fake Engagement Policy, the platform “doesn’t allow anything that artificially increases the number of views, likes, comments, or other metrics.” Plus, many creators have found that YouTube deletes views coming from their own browser after 48 hours.
Unfortunately, watch time from Shorts does not count toward the 4,000 hours you need to join the YouTube Partner Program. Those hours must come from regular videos. An alternative route is getting 1,000 subscribers plus 10 million public Shorts views in 90 days.
According to this article by Gotch SEO Academy, if you maintain 20,000 minutes of watch time per month, you can reach 4,000 hours of watch time in a year.
You should never buy YouTube watch time if you want to keep your channel in good standing. Instead, focus on making high-quality videos that bring viewers in naturally. After all, purchasing fake engagement could lead to strikes against your channel, a suspended account, or channel termination.
Don't make long videos just to reach 4,000 hours. You should make your videos just long enough to cover a specific topic. When viewers get bored and abandon a video, that hurts your watch time.
Become obsessed with audience retention. The longer people watch your videos, the more watch time you'll receive. How many people are still watching after the 30-second mark? Are viewers watching until the end, or do they watch 50% of a video on average? These are questions you should ask to create better content.
In the video above, our YouTube expert Rob Wilson talks about things you need to do to achieve those 4,000 hours quickly. Some of these concepts have been mentioned above, while some are pretty novel ideas. Click on the video to learn more!
To wrap up, there are seven powerful ways to get more YouTube watch time:
And while you’re working on those steps, learn the best secrets to get 1,000 subscribers.
Lydia Sweatt is a writer who loves balancing her article/blog time indoors with a healthy dose of nature. She bikes, hikes, and identifies edible plants along the way.
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