Carla Marshall

FMR Head of Content Marketing

Carla Marshall has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com, and as a journalist and video marketer, she's covered news stories, creator journeys, and digital-first publishing initiatives across all the major online video platforms. She is YouTube Certified and a judge for the Shorty Awards, as well as the UK, US, Canadian, Global, and EU Search Awards.

Posts Written By Carla Marshall

Close-up of YouTube app icon on smartphone screen with other social media icons visible

Mar 10, 2020

3 min read

Kid's Content on YouTube: Why the FTC Ruling Will Have a Devastating Impact o...

After the FTC just fined YouTube for collecting data on children, big changes are coming to the way kid's content cre...

Vintage silver microphone with bokeh lights background for music or podcast concepts

Mar 10, 2020

4 min read

The Truth About Using Cover Songs in Your YouTube Videos

Thinking of using someone else’s music in your YouTube video? Here’s what you need to know to avoid a copyright strike.

Close-up of two people with bold colorful makeup and vibrant hair against spiral background

Mar 10, 2020

2 min read

How Jeffree Star & Shane Dawson Broke the Internet #JeffreeXShane

The much-awaited launch of the Jeffree Star/Shane Dawson cosmetic line sent both Twitter and Shopify into meltdown ea...

Close-up of YouTube app icon on smartphone screen with Instagram and Google icons visible

Mar 10, 2020

5 min read

11 Things You Need to Know About COPPA and Kid's Content on YouTube TODAY

Huge changes were made on YouTube today regarding kid's content that EVERY creator needs to act on. Find out how COPP...

Blue 3D 2020 numbers with light and shadows on a smoky blue background.

Mar 10, 2020

7 min read

Online Video 2020: Tips and Predictions from vidIQ

2020 is going to be a huge year for online video, but what changes can we expect and what do YouTubers need to get ri...

Striped heart-shaped gift box, pink heart cookies spelling love, rose petals on wood

Mar 10, 2020

4 min read

Top 15 Valentine's Day Keywords on YouTube

Valentine's Day is nearly upon us ❤️ Here are the most searched for keywords on YouTube around this romantic tentpole ...

Child with pigtails watching a cartoon on a wall-mounted television in living room.

Mar 10, 2020

5 min read

The 7 Types of 'Made for Kids' Content on YouTube Under #COPPA

Do you know the 7 very specific types of content that YouTube now considers 'Made for Kids' under the new COPPA rules...

YouTube homepage menu with categories like Home, Trending, and YouTube Premium options.

Mar 10, 2020

7 min read

How Do YouTube Videos Actually Get Discovered by Viewers?

Did you know that YouTube collects over 80 billion bits of information about user behavior on the platform every sing...

Close-up of PlayStation controller with blurred Fortnite game screen in background

Mar 10, 2020

4 min read

Fortnite to Allow Gamers to Mute Emotes to Avoid Copyright Strikes

Gamers who upload or stream Fortnite content to YouTube have been having issues with copyright claims over licensed m...

Jan 4, 2020

11 min read

How to Create a YouTube Channel: 10 More Amazing Tips

Ready for some more awesome advice on how to create a YouTube channel? We've another 10 amazing tips for you!

Mar 18, 2019

7 min read

YouTube Watch Time: The Secret Sauce to More YouTube Views and Subscribers

Watch Time is one of YouTube's most important ranking metrics - but what is it and how do you increase Watch Time on ...

Feb 22, 2019

1 min read

How to Start a YouTube Channel: The Ultimate Guide!

Want to start and grow a YouTube channel in 2019? This is your complete starter guide!