Gary Vaynerchuk (or Gary Vee as he’s known to his army of followers) is one of the most successful and influential entrepreneurs and marketers in the world right now. Video has become an obvious - and lucrative vehicle - to promote both his business and his message, and nowhere is he killing it more than on LinkedIn. Here are my top 10 tips on how to succeed like Gary Vee with LinkedIn video.
10 Killer Tips To CRUSH LinkedIn Video Marketing Like Gary Vee
#1 Be Ruthlessly Consistent
The first tip is to be consistent I don't know anyone on LinkedIn that's more consistent than Gary.
#2 Always Provide Value to the Viewer
No selling no BS and no fluff try to give true value or true entertainment to someone. LinkedIn is about building relationships, not about hard sells, and this is where consistency comes in. The more they see you, and the more value you provide, the more likely they are to trust you and therefore eventually buy from you.
#3 Go Native
The third tip is to upload videos natively to Linkedin. The native LinkedIn uploaded videos always seem to do a lot better for Gary
#4 Use the Hero's Journey
Honestly, a lot of people on LinkedIn are just blowing smoke up your butt by acting like the thought-leaders they aren’t. One of the reasons Gary does so well is he's a human talking to humans - he's not just talking to some business that he wants to score a hundred thousand dollar deal with.
#5 Use a Hook in the First Sentence
Then put that hook or text on the video itself. Gary does an awesome job with this and it really draws in the viewer, so they stop scrolling and watch his video for a second to see if they like it.
#6 Engage with Comments
Answer every comment you can because it's going to help you build an actual community of people that love and trust you.
#7 Go for Quality
Make sure your lighting and audio are pretty good so that people can tolerate watching your video.
#8 Use Closed Captions
Upload an SRT file to your LinkedIn video. By default audio is not turned on so using a closed caption file means people without sound can still read what you're saying.
#9 Use Hashtags as Much as Possible
Hashtags seem to really be trending a lot these days on LinkedIn. And it's a way to get beyond your own audience.
#10 #FameHack
Gary recently had Mark Cuban on one of his videos, and it got a ton of engagement. Invite people on your video that relate to your audience, and when appropriate tagged those people on your LinkedIn posts.
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Jeremy is the Director of Marketing at vidIQ. He has created video marketing strategy for several fortune 100 companies and famous YouTubers. His customers have billions of views and millions of subscribers on YouTube. He's YouTube certified and speaks at Vidcon, Social Media Marketing World, Vidsummit and writes for Social Media Examiner. He helps video creators & YouTubers with motivation so they can push their impossible.
