 is no longer a secret. Getting invited to the app is still a challenge, but it’s worth the effort once you’re inside. You can network with experts in almost every industry. There are clubs for real estate agents, digital marketers, musicians, actors, and of course, YouTube creators. Clubhouse is audio-only, so conversations often feel like conferences. There are different rooms, stages, hosts, and moderators. Audience members listen along, sometimes with muted mics.

 created a YouTube club for small creators. They called it Rising YouTuber, and at the time, they were still rising themselves. They both had channels with around 1,000 subscribers.

How to Expand Your YouTube Community Without Burning Out

At first, the goal was to connect with creators and brands. Ghatt, who is a seasoned Pinterest marketer, was seeking community. Lewis was networking to land sponsorships for her beauty channel. Everything changed when creators on Clubhouse asked Lewis for 

. That’s when Ghatt and Lewis started the Rising YouTuber club to help small creators grow.

“When we joined, there were a lot of YouTubers around,” Ghatt says. “We would go into different rooms, and because some creators were larger, they would use terms like KPI (key performance indicator), CPM (cost per mille), and CTR (click-through rate). They would use those acronyms, but they wouldn’t break them down. We said to ourselves, there are smaller creators in this audience that have no idea what they’re talking about."

Solving those problems helped Ghatt and Lewis become Clubhouse experts. They became in-demand moderators and gained YouTube subscribers along the way.

In this episode of TubeTalk, we chat with Lewis and Ghatt about how Clubhouse benefits YouTube creators. They share their experience as Clubhouse moderators and give networking advice to creators.

To network like a pro, do these five things on Clubhouse:

Many Clubhouse rooms operate differently, so observe before speaking. Sometimes listeners can take the stage at any point. In other rooms, audience members speak during a specific time – a Q&A session, for example.

If you’re on stage, let people know you have a channel. 

Say the name of your channel. Spell it out. Lewis used this strategy to gain new subscribers.

Make sure your introduction is an accurate representation of your lifestyle. Don’t say you offer a service or expertise you don’t have. The real experts will call you out!

Lewis found that even large creators follow small creator clubs. People in those rooms dissect everything about YouTube because they’re trying to grow. Some even do channel audits.

 Clubhouse conversations feel like podcast episodes. However, everything is live, so pay attention. Don’t miss your chance to ask questions or introduce yourself.

Clubhouse is popular, especially during the pandemic. But how long will the popularity last? That’s what everyone wants to know as businesses reopen and in-person events resume.

Ghatt says Clubhouse will survive. It’s a way to connect with people without worrying about what you look like; on Zoom, there’s constant pressure to look presentable. Lewis agrees but says Clubhouse will be around for a different reason – one that coincides with the pandemic ending.

“Podcasting meets LinkedIn,” Lewis says. “That’s basically Clubhouse. I think it will still work because people can turn their digital events into live events.”

TubeTalk is one of the most popular and listened-to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

You can also find the complete list of all the​​​ ​TubeTalk podcast episodes 

Can YouTube creators benefit from Clubhouse? This week, we chat with two experts to learn the app's true value. Plus, keep reading for Clubhouse networking tips!

How to Network on Clubhouse as a YouTube Creator

It’s rare to watch someone repeatedly go viral on YouTube. That kind of success usually takes years to achieve. But maybe this model of gradually chipping away at YouTube success is changing. With 

, it feels like anything is possible. Creators can post vertical videos of less than 60 seconds, have them featured on the Shorts shelf, and quickly gain millions of views.

. The 3D artist posted animated Among Us Shorts that viewers found irresistible. In just 80 days, he gained 1.5 billion views and became a true animator, using the same software Disney uses to create movies.

How This YouTube Creator Got 1.5 Billion Views In Just 80 Days

A few months have passed since his first wave of success. Now Fellman has more than 4 million subscribers to his Shorts channel and almost 3 billion views. The popularity of Among Us helped him get there, but now that's starting to wane. To keep his channel relevant, Fellman is making Shorts that feature other video games, such as Minecraft.

“In January and February, my videos were averaging 20 million views each day,” Fellman says. “And then they started averaging 15. The reality is, it’s going to get more saturated as time goes on. Now I’m just going to make the best content I can with the information I have.”

Will Fellman’s viral moment last forever? No one knows indefinitely. But it’s better to have gone viral than to never, ever, 

In this episode of TubeTalk, Fellman talks about everything that led to his viral success. He shares his advice for leveraging YouTube, and most importantly, knowing when to pivot.

The value of bringing your talents to YouTube.

 Fellman was a 3D artist and used his skills to gain a large audience. Going viral is easier if you’re an expert in your niche.

Why trends are the key to creating viral content.

 Among Us was popular at the height of the pandemic. Fellman used that information to reach a global audience of serious and casual gamers.

 If you want to go viral, entertain everyone. Fellman’s videos were accessible because they had no language barriers. All viewers had to interpret was music and animation.

How short videos can create viral moments.

 It’s not just YouTube. Short videos go viral on TikTok and Instagram. Creators should consider this when seeking more views.

How to identify which videos are working.

 When Fellman’s first batch of Among Us Shorts went viral, he didn’t stop creating them. He analyzed the results and capitalized on what worked.

Why it’s important to plan beyond trending moments.

 Few things in life are popular forever. YouTube creators should look to the future and create content with staying power.

In addition to these tips, Fellman adds one more piece of advice: Just be consistent. The likelihood of going viral increases when you dedicate yourself to that journey.

“My advice is that you have to do something a lot of times, and you have to do it every day,” Fellman says. “The reason I’ve been able to make good content or crack the code repeatedly is because I’ve done it hundreds of times.”

Is it your dream to go viral on YouTube? In this episode of TubeTalk, we chat with a creator who has gained billions of views with YouTube Shorts. Here's what you need to know to do the same.

How to Go Viral on YouTube With Billions of Global Views

Building multiple streams of income is a buzzy-worthy topic online. Everyone’s talking about it. From small entrepreneurship blogs to large websites like CNN, there seems to be a consensus that depending on one job is a thing of the past.

Desiree Martinez agrees with that sentiment. She’s a YouTube creator who runs a social media agency and has partnerships with several brands. Martinez makes money through all those ventures to support her lifestyle.

‘Women of YouTube’ Q&A: Building Careers, Passive Income, and More

“While I love and support YouTube, I have a business to run,” Martinez says. “My business is not going to be YouTube dependent. I think everybody – whether you’re a gaming channel, a resource channel, a fashion channel – you need to have a way to get people on a list. And it can’t just be, ‘Join my email list.’ Give them the incentive to do it.”

In this episode of TubeTalk, we asked Martinez how to build income streams as a YouTube creator. She talks about networking with creators in your industry and how to leverage social media to grow a business.

Figure out what you can talk about at length on YouTube.

 It should be a topic you can cover in several ways and easily brainstorm ideas for.

Within your niche, think of the pain points your viewers experience every day. How can you help?

Understand how your content will be discovered.

 Which channels cover your niche and how is your content suggested to viewers? 

Understand which milestones are important in your industry.

 For sponsorships, gaming and beauty channels need lots of views and high reach. Other niches, such as social media marketing, don’t require as many subscribers.

If you use a product often, and it’s within your niche, seek a brand sponsorship.

 Make tutorials about the product and try to leverage your video’s engagement.

Build long-term relationships with sponsors.

 A one-and-done deal isn’t enough to grow an income stream.

Build a long-term relationship with viewers.

 You may think videos are enough, but you can go a step further. Memberships, affiliate marketing, coaching, and email lists are profitable ways to nurture a digital audience. Be a service to viewers. Give them a reason to connect with you.

 podcast and knows how other creators, especially women, are making money. YouTube is just one part of the plan.

“My business is not about views and subscribers and getting sponsors based on those things,” Martinez says. “My business is about getting people on my email list. Then I can talk to them about my book that’s coming out, a sponsor for a cool product I found.”

We love revenue from AdSense, Super Chats, and other YouTube opportunities, but there's always more to earn. In this episode of TubeTalk, Desiree Martinez shows us how to build multiple income streams on YouTube.

7 Steps to Build Multiple Income Streams on YouTube

YouTube or Twitch? It’s a tough question but one every streamer must ask. Twitch has tight-knit communities, but the content isn’t searchable. YouTube has a search function and an algorithm that never quits, but live streams aren’t the main appeal.

Nonetheless, YouTube may be the answer for creators who want to build a sustainable business. 

, a full-time content creator, switched from Twitch to YouTube and discovered incomparable benefits. He had to stream daily for hours to stay relevant on Twitch. On YouTube, people discovered his content when he was offline.

“YouTube seems like the better marketplace to give creators tools to have financial freedom,” Big E says. “As a creator, you have so much freedom to test whatever you want to test for your community – Community posts, YouTube Shorts, live streams, YouTube Stories, so many things.”

In this episode of TubeTalk, we chat with Big E to learn how creators can build a business streaming on YouTube. He talks about gaining over 25,000 subscribers, getting brand deals, and developing healthy habits as a creator.

The power of repurposing YouTube streams.

 If you have a bunch of live streams, you can chop up the best moments and cram them into one, regular video. You’ll get more views from the same content.

The business opportunities for YouTube streamers. 

You can ask viewers to purchase your service or product via live streams. But don’t wait until you become an affiliate with brands or get accepted to the YouTube Partner Program. Start finding ways to add value to your audience and make money.

Why Twitch streamers should also stream on YouTube.

 You have nothing to lose and everything to gain. It’s not guaranteed, but streams on YouTube can gain thousands of views after airing, thanks to search features and the algorithm.

a service on your streams, make sure it’s sustainable and scalable. Can you continue to provide the service if your streams reach 1,000 viewers? 10,000?

How to use your interests to land a sponsorship or brand deal.

 What’s in your room right now? You can post reviews about products you frequently use, and that may attract brands. Or you can build a media kit and pitch brands yourself.

, so he shares his wins and failures through the lens of gaming. Still, his advice applies to YouTube creators within every niche.

“Learn to adapt,” he says. “Learn to go against the grain sometimes. I wouldn’t be having this conversation or had the chance to speak to YouTube Gaming last month if I hadn’t tested on YouTube. YouTube is a big playground right now. Play on it.”

Can you make a living as a YouTube streamer? In this episode of TubeTalk, our guest proves that Twitch isn’t the only place to build a streaming career.

Should You Live Stream on YouTube or Twitch to Make More Money?

. We say this all the time, even as YouTube attracts more viewers, creators, and overall competition. It feels like a crazy thing to say until you see it happen, and a channel like 

 earns over 850,000 subscribers in less than a year.

How do you gain almost a million subscribers in mere months? Well, Sopo Squad decided to target viewers who were most excited about their videos. After that, it was a combination of luck and hard work. As the country shut down during the coronavirus pandemic, more people were playing games at home. Gaming content was in high demand and Sopo Squad rode the wave.

 gamers, which includes a Mom, Dad, and their four kids, achieved so much this year. This week we chat with Lizzy, the Mom of Sopo Squad, to learn exactly how they did it.

6 Winning Tips for Family Gamers on YouTube

How unique situations create opportunities on YouTube.

 Successful creators pay attention to trends within their niche and make videos about those things.

The importance of teaching kids how to handle social media.

 If you want to film with your kids, address trolls and hateful comments early on.

Why you should play a popular game on YouTube.

 Searchable content gets more views in the beginning, so play games people are looking for.

How to persevere when the views don’t come. 

To get thousands of views and subscribers, you simply have to keep going.

Why you should play one game on your YouTube channel.

 The algorithm needs to know how to categorize your content; playing one game helps it do that.

 Don't expand too soon or before you have the audience. Sopo Squad has three channels, but balancing them all takes some effort.

Lizzy says keeping up with trends is the key to success. It helps you find new ideas and games people grow to love months later.

“It doesn’t necessarily have to be the hottest game,” she says. “Maybe you’re the next person to find what the next hottest game is. It’s about research.”

Gaming is a tough YouTube niche to be in. In this episode of TubeTalk, we discuss how Sopo Squad Gaming did the unthinkable and grew their channel to almost 1 million subscribers.

How to Get 875K YouTube Subscribers Like Sopo Squad Gaming

Avoiding legal issues on YouTube isn’t easy. With 

 and confusing tax requirements, it’s hard to know what you can and can’t do on the platform.

That’s why we’ve enlisted the help of Emily D. Baker. She’s a former deputy district attorney with more than 15 years of experience. On 

, Emily gives legal commentary on pop culture issues to help people understand U.S. law. And when she’s not doing that, she advises YouTube creators on the legality of their business.

In this episode of TubeTalk, Emily reveals legal mistakes every creator should avoid. She shares facts most creators don't know about the fair use of content, reducing taxes, and how to make YouTube a business.

Go ahead and press play on this episode. As you listen, you’ll learn some YouTube best practices, such as...

Don’t use your personal email address as your YouTube email address.

 That makes it easy for someone to hack your channel and steal your identity. Start fresh with a new email.

Avoid using someone else’s intellectual property when naming your channel.

 For example, “Instagram Insights” would be a risky channel name because “Instagram” is trademarked.

 Set aside 30% of your YouTube revenue in a business account to avoid legal trouble in the U.S.

Know when to make your brand an LLC or another business type.

 There are tax advantages, but it all depends on your YouTube income and where you live.

If you do create an LLC, don’t put your home address on the paperwork. 

The general public can access that information.

Be careful using video clips that don’t belong to you in your videos.

 You don’t want to re-air a TV episode. You should limit that content and layer it throughout your video – a five- to 10-second clip followed by three minutes of commentary about the clip, for example.

Using copywritten music on YouTube is dangerous.

 within YouTube’s music library instead.

Getting verbal permission to use an artist’s music isn’t enough

. Can you prove it in writing? You should also get permission for every artist involved – the person who wrote the song, the musician who created the melodies, etc.

If you need specific legal advice, always speak to an attorney. Emily says creators with small to large audiences can benefit from such information.

“It’s worth having a consultation, and a lot of attorneys will do that – just talking about what your content is and what the red flags will be," Emily says. "Then as your channel grows to millions of subscribers, that’s when you see creators who have law firms on retainer. That’s when you start having bigger issues. At that point, big YouTubers need to have regular counsel that they can call.”

Keeping your YouTube channel in good standing takes careful consideration. In this episode of TubeTalk, we discuss common legal mistakes every content creator should avoid. 

8 Legal Mistakes to Avoid as a YouTube Creator

Are you happy with the way your YouTube videos look and sound? Or do you still have room to improve your audio, video, and on-camera presentation?

Perhaps Ed Lawrence can help. He has a YouTube channel called 

, owns a video production company, and knows, through years of practice, how to shoot a good video. Oftentimes, the best content comes from a good setup and a relaxed presenter. 

On this episode of TubeTalk, we chat with Ed about how to make better YouTube videos. As he shares powerful production tips, Dan and Rob offer their advice as YouTube educators.

With three experts on the mic, you’ll learn a lot from this episode. But as a sneak peek, here are seven ways to create pure video magic:

Invest in a good microphone before anything else.

 Visual quality is important, but audio delivers the information viewers are seeking. The RODE Wireless GO is a solid, affordable option.

The best setup is one you can set and forget. 

If you don’t have much space, pick a film location that best integrates with your gear – a camera you never detach from your computer, a compact ring light that doesn’t take over your desk, etc.

When filming with a smartphone, use the wide-angle selfie mode. 

Then you can get close to the camera without looking like you’re too close. Also, the cheapest and best sound happens when you’re close to the mic.

Sometimes it’s best to buy a clip-on mic for your smartphone. 

How you present yourself on camera is more important than having fancy gear. 

As you film, make people feel like they’re in the room with you. Be entertaining, relaxed, and genuine.

 Speak as if you want only the camera to hear you and not the neighbors next door. It’ll slow you down and soften your voice.

 You’re not becoming a different person; you’re just showing a different side of yourself.

And lastly, pay attention to Ed’s advice about slowly improving your video production:

“The biggest mistake is trying to overcomplicate your setup to start out with. I believe you should put effort into it as much as you can. But I don’t think you should put so much effort in that it distracts you from the message and the way you’re trying to tell a story. [Your setup] should you be something you build on over time.”

Building a film studio at home is tricky. Presenting on camera is even harder. In this episode of TubeTalk, an expert at video production explains how to master both tasks.

7 Tips to Create YouTube Videos That Look and Sound Good

 have introduced a new way to become a video creator. Instead of posting long, detailed content, creatives now have the option to post vertical videos under 60 seconds.

This new YouTube feature is currently in beta. Regardless, the early version of Shorts is helping creators get millions of views. These views come from a display area called the Shorts shelf; in some cases, it helps content go viral in just a few days.

In this episode of TubeTalk, Dan and Rob share their failures and successes with Shorts. They talk about the tests they've done and share advice for getting more views with short, vertical content.

Should you be posting Shorts on your channel? That's the question we answer in this episode. 

 It's possible to get discovered by new viewers and grow your subscribers in a short amount of time.

 Regardless of your niche, an entertaining Short has the power to hook viewers.

The difficulty in converting Shorts subscribers into long-video watchers

. When you gain a Shorts subscriber, can you keep them entertained for longer than 60 seconds?

 Spoiler alert: It doesn't! Shorts aren't monetized, and that's something to consider before going all-in with them. Will you seek a different form of income, such as brand deals?

These are good things to know before making your first Short. But still, the question remains: 

Rob says one simple question can provide the answer.

"Will my audience enjoy these short videos?" Rob asks. "You've always got to go back to your audience, your community. If they're going to react positively to it, then there's a reason to do it. If you make a couple of videos, and people don't like it, fair enough. You can move on to the next thing."

TubeTalk is one of the most popular and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

We've seen creators grow their channels with short, vertical videos. It worked for them, but will it work for you?

Will YouTube Shorts Benefit Your Channel? Ask Yourself One Question to Find Out

On YouTube, there's nothing more rewarding than building a passionate community. It goes beyond likes, comments, and subscribers. When you create a movement people can get behind – especially as a source of entertainment – fans will follow you across the web.

It sounds simple, but growing isn't that easy in practice. The internet is a big, crowded place, and it's hard to be everywhere at once. You can engage with viewers on Facebook, Clubhouse, Twitch, Instagram, and Discord, to name a few options. These are powerful channels, but maintaining them is hard work. 

In this episode of TubeTalk, we sit down with vidIQ Community Manager Daniel Holzhauer as he shares tips for growing a community. By far, the best piece of advice is how to manage an audience without burning out.

 In the beginning, it's best to pace yourself and focus on your YouTube channel before branching out.

How the Community tab accelerates your growth.

 This social network is built into YouTube, so use it before creating a Discord or Facebook group.

How to enter communities within your YouTube niche.

 It's not about promoting your content; you should join a community to interact with others.

How to find a balance between self-promotion and joining discussions.

 Hint: It all depends on the value you can add to a community.

 Do you have 10,000 subscribers? A mental list of all your super fans? The stamina to maintain extra channels? That's a positive sign to start expanding.

 These are your super fans, and you're going to need them to avoid social media burn out.

Speaking of moderators, how do you choose the right ones for your community? For Daniel, the first step is identifying the leaders.

"We know they're the type of people that we want in our community," he says. "They also feel a bit of responsibility for it. They feel like they are part of the hierarchy of the community. They're the ones to set an example."

YouTube's Community Tab Is Essential For All Channels

We can't talk about community building without mentioning the YouTube Community tab. 

, learn all the benefits of engaging with viewers through YouTube's in-app social network.

Slow and steady wins the race. That's true about most things in life, and expanding your YouTube community is no different.

Gaming on YouTube is competitive. Depending on which game you choose to play, it can be hard to stand out among the viral let's play videos or the informative how-to tutorials.

There's a lane for every creator, though. That's what Nikko, also known as 

, discovered on his YouTube journey. In just 10 months, he gained nearly 40k subscribers by posting tutorials about 

How did Nikko grow his channel so quickly? 

That's what we reveal in this episode of TubeTalk. In an interesting conversation, Nikko shares his inspiring journey and how he approaches gaming on YouTube.

How to make focused content that solves a problem for viewers

The value of quickly getting to the point in your videos

How to keep going when you're making popular but repetitive content

The benefits of joining online gaming communities

Why you should make videos that answer specific questions

Want to know Nikko's secret weapon? It's all about taking the first steps - finding the courage to start a YouTube channel, stay the course, and learn from the experience.

"Good is better than best," he says. "Everything that I'm doing, I try to make it as good as possible and not stress about making it perfect... You just have to figure it out. There's only so much you can tell other people [about how to succeed on YouTube]."

Growing a YouTube channel is about more than video analytics. 

, you'll learn how to leverage additional tools for success, such as pinned comments, the Community tab, timestamps, YouTube Shorts, and certain ranking signals.

Can you get 40k subscribers on YouTube in just 10 months? While nothing's guaranteed, these five tips from 100 Percent Zelda may help.

5 Tips to Get 40k YouTube Subscribers Like This 'Zelda' Creator

YouTube is much more than a video sharing platform. Outside of the standard content you get to share with viewers, there's also the 

 - a social feed that's easy to use and vital for connecting with your audience.

Filming and uploading videos is just one way to grow a YouTube channel. If you want to nurture a community that keeps expanding, don't forget about YouTube's Community tab.

Posts Written By Dan Carson