Lydia Sweatt is a writer, bookworm, and bass guitar enthusiast. When she goes outside, a bicycle goes with her.
YouTube Shorts Monetization: How to Profit from Short Videos
As a short-form creator, you're probably wondering if you can monetize your YouTube Shorts like long-form creators monetize their videos.
The answer is yes! YouTube has several paths for monetizing short content, and this guide explains all of your options.
YouTube Shorts Monetization Requirements
One of the best ways to monetize your Shorts is through the YouTube Partner Program (YPP). Upon joining, you have access to all of YouTube's money-making tools, like the ability to place ads on videos or monetize your audience directly through fan-funding.
There are two ways to enter the YPP (you only need to choose one!).
To access fan-funding only:
- Gain 500 subscribers.
- Upload 3 public videos in the last 90 days.
- Get 3,000 public watch hours in the last 365 days or 3 million public Shorts views in the last 90 days.
To access ad revenue and fan-funding:
- Gain 1,000 subscribers.
- Get 4,000 public watch hours from long-form videos in the last 365 days or 10 million public Shorts views in the last 90 days.
If you're a Shorts creator or someone who makes long and short videos, option 2 or 3 is your best bet for joining the YPP!
Image credit: Official YouTube Blog
Once you're in the program, only eligible Shorts will earn advertising revenue. So, do these four things to stay in the clear:
- Follow YouTube's Advertiser-Friendly Content Guidelines.
- Avoid using unedited clips from movies and TV shows that you don't have rights to.
- Avoid uploading another creator's content without adding a new perspective or transforming the content.
- Don't pay for automated/fake views.
Monetizing YouTube Shorts Through Ads: A Quick Rundown
Earning Shorts ad revenue is a bit different from monetizing a regular YouTube video. Notably, all Shorts revenue is split between different parties, including the creators who make them and the music publishers who provide songs for those videos.
Image credit: YouTube Help center
Here is the 4-step process:
- YouTube pools all of the Shorts ad revenue on its platform.
- YouTube calculates how much money goes to the creator pool, which depends on views and music usage across all Shorts. If creators use no music in their Shorts, they retain all of the revenue at this point. If they use music, the revenue is split between the creator pool and music publishers.
- YouTube distributes the ad revenue to monetized Shorts creators. This is based on a creator's total share of Shorts views on the platform, whether that's 5%, 10%, 15%, etc.
- Creators keep 45% of their revenue share.
Can You Monetize YouTube Shorts Without 1,000 Subscribers?
If you're just starting out on YouTube, getting 500 subscribers is a quick way to join the YPP and monetize your Shorts. You won't earn ad revenue, but you can monetize most of your content — Shorts included — through fan-funding tools.
Earning Super Thanks
For example, with just 500 subs, you can collect Super Thanks revenue on your YouTube Shorts. These are "video tips" ranging from $2 to $50 that your fans can send to support individual videos.
Collecting Super Chats and Stickers
Super Chats and Stickers are an option as well, especially if you love streaming on YouTube.
When you host a vertical or horizontal live stream, viewers in the live chat can reward you with monetary donations ranging from $1 to $500. These can appear as Super Chats — colorful comments pinned to the top of the live chat — or as Super Stickers, which are fun, digital animations that appear on the screen.
Earning from Channel Memberships
Channel Memberships offer exclusive perks, such as members-only videos, badges, Community posts, emojis, and livestreams, to a creators' super fans. It's a great way to make money, but did you know that you can get your YouTube Shorts monetized through channel memberships?
After all, Shorts count as videos too! You can make these exclusive to your members just like regular, horizontal content.
How Much Money Will You Earn from Shorts?
Are YouTube Shorts monetized in a sustainable way? Can they become a side hustle or help you quit your day job?
It depends! Sometimes it's hard to make decent money from Shorts, and other times, you get a nice chunk of revenue. For example, we got $16.61 for a vidIQ Short that got 468,500 views.
But some creators are able to make hundreds or even thousands a month in Shorts ad revenue. It all depends on the content you're making, the views you're getting, and if advertisers are paying high CPMs (aka advertising fees) in your country.
It's easier than ever to become a monetized Shorts creator, but you'll need viral Shorts to call this a real side hustle!
Brand Deals and Sponsorships
OK, so getting into the YPP to monetize your Shorts is a real challenge. You either have to go viral a lot or face the difficult task of earning 1,000 subscribers plus thousands of hours of watch time.
But guess what? You don’t have to join that race. There are other ways to make money from Shorts, and one of those golden opportunities is through brand sponsorships.
When a brand sponsors you, they’re paying you to advertise a product or service in one of your videos. That could be a new line of laptops, the latest leggings from Lululemon, or even a squeegee that removes pet hair from dirty carpet.
Here’s an example of a sponsored Short. In this video, actress Eliana Ghen advertises Vita, a mobile video editing app.
If you’re looking at this video and thinking, Hey, I could do that, you’re 100% correct.
- You don’t need millions of views and subscribers to get a brand deal —just the right audience and a strong YouTube resume.
- 51% of marketers said they plan to invest in short-form content more than they did in 2021.
- Brands are excited to partner with short-form creators.
As for that last detail, don’t just take our word for it. Sponsorship coach Justin Moore echoes the same sentiment.
“At the end of the day, most brands don’t want to partner with you and feel like the only thing you’re good at is long-form video,” Moore says. “They want to feel that you may have some flexibility to create different types of content.”
Ready to get your first brand deal? Read this post to avoid the common mistakes YouTubers make while pitching brands.
There are a few mountains to climb when monetizing short-form content, but don't worry! You got this. Our blog has many tips and tricks to help you get 500 subscribers, 1,000 subscribers, 4,000 watch hours, and even 10 million Shorts views. Just click the hyperlinks throughout this post to get a winning plan for YouTube success!