Do you love being a YouTuber so much that want to make it your full-time career? In this week's episode of TubeTalk, we show you how to make that dream a reality.
Raise your hand if you want to be a full-time YouTuber. If you’re listening to this podcast or reading this post, the odds are pretty good that you're trying to monetize your content on the platform and make being a YouTuber your career.
But did you know there's more than one way of becoming a full-time YouTuber? As creators, we acquire a whole set of skills over the years, like how to research the right content to make, how to edit the footage we film, and how to optimize the videos we publish. Those skills are transferable and can help bring in the extra revenue you want.
In this week’s episode, I’m joined by Owen Hemsath or Owen Video as he's known all around the interwebs. Owen helps business leaders grow their influence and their authority on YouTube, and he’s an established and successful online video creator himself. He hosts two very successful Facebook live talk shows each week that attract thousands of views, and is very active on LinkedIn video too.
In this podcast you will learn:
Why all the big YouTube creators treat their channels as a business
How you need to do the same so you can generate real revenue
What separates the business YouTube creator from the hobby YouTube creator
How to make your talents and skills available to the marketplace to help grow your channel
Why you can’t rely on Adsense income to make you rich
How working off-platform can generate a living income
How you can still generate revenue even though you’re not as big as Mr Beast
How to build your channel to get those brand sponsorship deals
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__* Liron Segev: What kind of critical mistakes are creators making by not treating their YouTube channel as a business?* __
Owen Video: They are not measuring to see what needs to be improved. Do you think Mr. Beast doesn't treat his channel a business? Of course he does. Where do you think he gets the $10,000 to throw off a bridge. What separates the business creator from the casual creator is that the business creator thinks "Okay, well what can I do better next time? What am I not doing, and who can I be listening to, to grow my own channel?"
YouTube revenue generation takes some time to build and to grow. What I see happening a lot is creators with all of these talents and skills, and they are not actually making their talents and skills available to the marketplace to help grow their channel.
Here's what I mean by that. If you're a great editor, and you want to make money being on YouTube, then reach out to other YouTubers, and offer to do their editing for a fee. For a fee, you're not going to do this for free.
Liron Segev: Many people think that being a full-time YouTube means that you're earning 100% of your income from AdSense. But’s that a huge myth.
But many creators have skills that revolve around YouTube, like the ability to edit, or do the keyword research, or create custom thumbnails, etc. If you can get other creators to pay for that, then that’s the way into making it full-time as a creator.
Owen Video: You also don't have to have a large number of subscribers to be an expert and offer your skills to other creators, businesses or brands.
I never thought that I would be where I am today where I'm widely respected in the industry, working on television shows. I have a regular recurring news segment that I do in our local news channel, out here in San Diego. I never would have thought that that would have been the case, but I immersed myself in the industry.
I picked myself up by my bootstraps, which some people want to say is impossible. It is not impossible. You just keep going. You just publish again. I've got to make a hashtag, #publishagain.
We have glamorized what it means to have success on YouTube. Success on YouTube only counts if you're T-Series, or Cocomelon, but that’s not true at all.
My point is this, is that knowing where your channel is, and what your channel is, and then creating your own success for what you do, that's the miracle of YouTube. Where we get upset is where we say, "Oh, here's a channel with a strong, charismatic, male personality who has a pretty face, and then here's me. I have a faceless video in a very niche industry, but I want his type of success." You are setting yourself up for failure.
Instead, you've got to look at like, "Hey, what can you do?" Maybe your channels would be great for sponsorships, right?
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Liron Segev, aka TheTechieGuy, is the Director of Customer Success at vidIQ, an internationally celebrated Digital YouTube Strategist working with some of the largest brands and YouTube influencers in the world. Over the past 20+ years, his work has taken him to South Africa, the UK and the US where he frequently speaks at conferences and provides expert tech commentary for various print publications, radio, and TV while actively running his Tech YouTube Channel.