Can you whip up a cake from scratch without following a recipe? How about making a delicious ramen, sans the microwave-ready cups they’re packed in at grocery stores?

If you can work such miracles in the kitchen, that means your cooking skills are far above average. It’s possible that you’re either an advanced hobbyist, a certified chef, or somewhere in between!

No matter which category you belong to, one thing's for certain: If you’re willing to share your culinary expertise online, you have the potential to make money - especially if your platform of choice happens to be YouTube.

There are plenty of ways to do this, but the first crucial step is to learn all the secrets of the 

Once you do that, you’ll have the necessary knowledge to 

 and start generating revenue from ads run against your content.

As amazing as that sounds by itself, the money-making opportunities don’t end there. If you’re ready to earn some extra income as a culinary expert, here’s how three YouTubers are making it happen on the platform right now.

Steph and Adam: Earning Cash from Cooking on YouTube

 are a popular YouTube duo that specialize in vegan cooking. On their channel, which currently has 555K subscribers, they upload meal prep videos and share healthy, plant-based recipes.

When the quarantine and lockdowns became a global norm, Steph and Adam responded with timely, relevant content. To start with, they compiled 25 of their previous recipe videos into one, 

Then, to make this resource even more accessible, they uploaded a video that breaks down each recipe, which is titled, “

25 Pantry Meals To Make During Quarantine.

” In that video (below), Steph and Adam share a list of meals that anyone can prepare with common pantry ingredients:

This was a much-needed video at the beginning of the current pandemic as circumstances changed, and people started to cook at home a lot more. There are plenty of reasons for that, and they all stem from challenges surrounding COVID-19: empty shelves at grocery stores, the rising cost of essential items, and the need to practice social distancing.

Current Trends in Food & Drink on YouTube

After a crazy first half to 2020, no one knows what’s going to happen next, so if you’re a culinary whiz, your knowledge and advice could truly make a difference this year.

, and the results show that searches for a lot of cooking-related content increased once an official pandemic was declared.

’ spiked from February to April on YouTube. In particular, the banana bread and sourdough increases reflect 

With a YouTube channel, you could get paid to share your culinary skills and capitalize on the popular, always-in-demand topic of food preparation.

For example, Steph and Adam make money from their cooking videos year-round because they’ve fulfilled the 

Watch Time and subscriber-count requirements

 for monetizing a channel. Therefore, they can collect AdSense revenue on each video, which is what most creators strive for.

But that’s not the only way this duo is earning from YouTube. Steph and Adam have a couple of cookbooks, and they use their channel to promote those and bag more sales.

Want to follow in their footsteps? Create your YouTube channel today, then start sharing your cooking knowledge with the world. Over time, you’ll have the opportunity to earn more cash and visibility for your business.

Tom Dyer Bartender: Cashing in on Quarantini Trends

 is an expert at flair bartending, a performative way of mixing drinks that involves tossing, juggling, and expert pouring. While most people mix drinks the regular way, Tom does it with a ‘flair’ by performing tricks with bar tools and liquor bottles.

On Tom’s channel, which currently has 46.1K subscribers, he uploads cocktail tutorials, bartending tips, and more. However, those skills are part of a much larger business.

Tom also sells bartending tools, hosts a 'Flair' camp, and even co-founded a school for bartenders. Because of all that success, Tom is a great example of how a culinary professional can extend their business to YouTube and make money.

In fact, Tom did just that recently. As meme culture crossed paths with lockdown lifestyles, he capitalized on a funny internet trend: __the quarantini. __

The mixed drink, which consists of Emergen-C and vodka, began as a joke. But as lockdowns continued, any drink was eligible for quarantini status - especially those with a hint of citrus. In the video below, Tom puts his own bartending twist on the quarantini:

If bartending is your speciality and you’ve been unable to practice, bring that passion to YouTube and start making more money.

In Tom’s case, he not only earns money from paid advertising on his videos, but everything else that comes with a tightly integrated brand: merchandise, training camps, and courses.

YouTube is a great platform for promoting entrepreneurial ventures, so start building your channel today.

TabiEats Recipes: Live Cooking Shows Plus Patreon Cash

 uploads cooking tutorials, specifically around Japanese cuisine. On their channel of 11.1K subscribers, viewers can watch how-to cooking videos for dishes like menchi-katsu (ground meat patties) and yakisoba (noodle stir-fry).

About two months ago, TabiEats started live streaming. In those videos, viewers watched cooking tutorials that earned a decent amount of views. For example, in the video below, TabiEats shows over 7,000 viewers how to make a ginger pork sandwich:

Live-streamed videos don’t carry ads, but they still have description sections where you can include links to your culinary products online. In the case of TabiEats, there’s a Patreon link in every video, and that’s where loyal subscribers can pay to view exclusive content.

Furthermore, the strategy of doing a livestream and encouraging donations has been gaining traction for a while.

On Facebook Live, rapper and cooking enthusiast Big Freedia started a 

 series when lockdowns were still in session.

During those live streams, Big Freedia encouraged attendees to join a Patreon of private, pay-to-view recipes.

Likewise, chefs who were out of work also flocked to Instagram Live to host virtual cooking classes. And on YouTube, some channels are eligible to earn money via 

, a feature that allows viewers to donate during a live stream.

If you want to create live cooking content, consider doing that on YouTube and other social platforms. It’s a great way to connect with customers, give them something of real value, and receive donations for your hard work.

Extra Ways for Culinary Professionals to Make Money Online

Creating and growing a YouTube channel is a great way to turn your passion into a serious money-making profession.

However, the most successful creators use the platform as a springboard for additional opportunities. Once you’ve built a loyal audience of passionate foodies, you can carry them with you to a host of exciting new ventures, such as:

Starting a cooking blog (potential revenue from ads)

Giving cooking tutorials via video conference

Creating cooking courses for aspiring chefs, bartenders, etc.

Selling your favorite kitchen wares online (affiliate marketing)

The ability to cook a delicious meal or whip up a tasty cocktail never goes out of style. If you’re serious about making more money in this timeless industry, YouTube is a really great place to get started to build your presence.

If you want to get more insights into YouTube then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

And if you’re serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

. Learn how to launch a successful YouTube Channel in just 30 days.

Do you work miracles in the kitchen? If so, you can earn some extra money by sharing your culinary expertise on YouTube!

This Is How Cooking Experts Can Make Money on YouTube

It’s official: YouTube’s loyal viewers are turning towards connected TVs to watch their favorite creators. In a 

 released on June 25th, the platform reported that over 100 million people now watch YouTube (and YouTube TV) via their TV screens each month.

YouTube shared this impressive statistic during its ninth annual NewsFront presentation, "Brandcast Delivered." The industry event is designed to attract advertisers, and during it, YouTube released some interesting metrics around Watch Time and viewing behavior.

For instance, 450 million hours of video content uploaded to YouTube is consumed via TVs screens daily. This is an 80 percent increase compared to last year, as 2019’s number was just 

. And the year before that, the number was just 180 million hours.

For 2020, YouTube confirmed that live events make up a large portion of the 450 million hours of Watch Time; those views, specifically, increased 250% in March. To answer the demand, the video-sharing service has some original live events lined up, including “Ultimate Home Championship,” a virtual competition hosted by Stephen Curry (see below)

What YouTube Viewers Have Been Watching During Lockdown

YouTube also shared some revealing insights about what viewers watched in the early stages of the coronavirus pandemic.

For one, between March and May 2020, views of sourdough-related content increased by more than 400 percent! With shortages of fresh bread reported across the world in the first stages of lockdown, many viewers turned to online video tutorials in a bid to learn new baking skills. It's no surprise that yeast and flour sales 

 as many people coped with self-isolation by baking sourdough, and other kinds of bread.

This video, published by superstar food channel '

' on February 27th 2020, has generated 3.8M views to date with its simple guide to baking artisanal bread:

YouTube shared another insight that intersects with the wave of panic shopping and restaurant closures the pandemic brought. The platform reported that views for cooking-related videos have increased 45% since last year, as people sought to prepare more meals at home.

And yet another insight revealed a 200% rise in views for workout videos since mid-March.

The country has started to slowly open up again, but YouTube’s data suggests that as more people stayed at home, online activity, at least on YouTube, increased tremendously.

Viewers watched an abundance of content that either solved the newer problems they were facing or entertained them during periods of social isolation.

YouTube has released some interesting stats around viewer behavior, including how we're consuming video content, and what kind we've been watching during the last few months.

Over 100 Million People Are Now Watching YouTube via TV

The current pandemic has created a real challenge for musicians who typically do their work in the company of other people. With the introduction of social distancing, paid gigs that require close contact, such as concerts, touring, and private instruction, are being reimagined right before our eyes.

However, with a bit of creativity, you can still make money from your musical pursuits. 

As people head indoors to keep themselves safe, you can meet them right where they are by taking your talents to online platforms, such as YouTube.

 Many great musicians have already made the transition, so monetizing your passion and expertise is completely doable.

, are great examples of this, and they use more than revenue from AdSense to generate income.

These musicians are doing something that’s incredibly important when you want to make money online, which is providing something of value, i.e. free, informative content, to convert casual viewers into paid customers. Best of all, they’re using their musical knowledge to quickly capitalize on the opportunity.

The First Step for Musicians: Learning How YouTube Works

To reap the benefits of having a YouTube channel, you have to learn how to succeed at content creation. You have to determine what your strategy will be, as well as understand what types of musical content viewers are searching for. These are the first steps to creating a profitable channel that truly stands out.

Once you’ve done that, you’ll need a network of YouTube experts to seek advice from. Luckily, 

 is an excellent resource for learning the basics: including '

How to Get 4000 Hours Watchtime On YouTube

'. Both of which you'll need to do before you can start monetizing any of your content on the platform.

Beyond those basic steps, there’s one extra way to ensure your success on YouTube, and that’s 

. This learning resources is filled with valuable courses, and each one will teach you how to build and grow a successful YouTube channel.

How To Make Money by Sharing Your Musical Expertise On YouTube

When you’re ready to start recording videos, consider this: The best music channels provide useful information to curious viewers.

They’re not uploading random covers, performances, and jam sessions - at least not exclusively.

Instead, the best channels answer questions viewers are already searching for, such as “how to play any song by ear” or “Fender vs. Squier guitar.”

If you’re passionate about product reviews/comparisons, tutorials, or 

, then you have a way to potentially make money on YouTube. As a matter of fact, many musicians were doing just that before social distancing became the norm.

Scott’s Bass Lessons: Using YouTube To Promote Music Courses

Since 2006, Scott Devine has been teaching viewers how to play the bass guitar on YouTube. His channel, 

, has a whopping 794K subscribers and over 100M views, and he generated those numbers by being one of the best music experts on the platform. This incredible tutorial about '6 Common Mistakes Made by Bass Players and How to Avoid Them' has garnered just under 2 million views to date:

So, what can you learn from Scott about making money from YouTube?

Besides uploading great videos, Scott’s secret weapon is his integrated branding. He has a bass guitar course on his website, but his YouTube channel goes a long way in promoting it.

At the end of his videos, Scott usually draws attention to the course, right after sharing the most impactful music advice you’ll hear that day. He tells viewers about any special offers he might have, whether that’s a free trial for his bass course or a free bass toolkit.

When you create your channel, think of the ways YouTube can help you build an ecosystem of money-making streams. Could it help you advertise a course, just as Scott’s has done?

HouseofJaz: Using YouTube To Promote Paid Tutorials

 uses a nifty strategy to generate income. In addition to running paid ads, this channel of 27.9k subscribers posts paid piano tutorials at the request of viewers.

In the description of every video, Houseofjaz clearly defines the rules for posting exclusive content. There’s a donation fee of at least $20 for tutorial requests, and for those who need chord sheets, there’s a donation fee of at least $3. Here's an example of one of their tutorial videos:

Of course, that’s this channel’s pricing system, but you can set your own rate depending on your experience level, time spent working, and desired cost per hour.

Many budding musicians simply want to know how to play their favorite songs, so why not be their virtual instructor? As long as you have an email address and a money sending or receiving app (CashApp, PayPal, Venmo, Zelle), you can make this happen. If you’d prefer to host live instruction sessions over Zoom or Google Hangouts, that’s an option as well.

Bonus: You Can Monetize Your Songs On YouTube

Did you know that there’s a difference between monetizings songs and monetizing videos on YouTube? To monetize a video, a channel needs at least 

4,000 hours of Watch Time and at least 1,000 subscribers

But what about music? How do the musicians who create songs for vlogs, tutorials, and more get paid?

In a nutshell, you have the option of allowing YouTube to place ads on videos that feature your music.

A lot of artists use CD Baby, an online distributor of independent music, to get this done. The company acts as a sort of middleman, using content identification technology to track down an artist's music across the web, whether that’s on YouTube, Facebook or Instagram. You can find out more information from this vide:

If you produce a lot of music at home, this is an easy way to make money in your sleep. In 2018, CD Baby artists earned over $100M.

Creating a YouTube channel opens the doors to several streams of income, but its not the only way. However, it can help you build a loyal audience that will follow you as you explore other online ventures, such as:

Starting a music instruction site to promote your services

Selling your music on Bandcamp, iTunes, or Amazon

Hosting virtual concerts on Zoom, Google Hangouts and other platforms

Hosting private lessons on Zoom, Google Hangouts and other platforms

As a musician, you have plenty of ways to make money online, and not just with YouTube. However, it’s the one of the best sites for building an authoritative, socially-distant music career.

If you want more insights into YouTube then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

YouTube is an amazing place for any musician to teach their skills to others and make money by doing so. Find out how!

How to Make Money on YouTube As a Musician

In the beauty industry, being face-to-face with clients is a daily requirement. No matter what you’re doing, whether it's giving a haircut, eyebrow wax, or facial, you have to be inches away from your customer to do your job properly.

However, during this global pandemic, social distancing is still the law of the land. It’s a difficult reality that threatens the collapse of appointment-based work, but at the same time, it provides an interesting opportunity to grow and adapt.

If you're looking for ways to diversify your income, now’s the time to create a value-driven YouTube channel. Making videos around your beauty expertise is a great way to make money, and you can earn in multiple ways: AdSense revenue, affiliate marketing, live stream Super Chats, and more.

But before you press record on your camera, it’s helpful to learn the basics of running a successful YouTube channel. Here on the 

, we have a number of tutorials that are extremely useful for beginners.

Once you’ve done that, the next step is to learn from the best! Keep reading to see how top-notch beauty gurus make money on YouTube.

Lana Summer: Cashing In On YouTube Keyword Trends

, currently at 371K YouTube subscribers, uploads videos about the full beauty experience, from hair to makeup to skin care to fashion. But if you didn’t know that, her channel banner instantly communicates that fact. Nestled between delicate pink flowers, and right below Lana’s name, six powerful words tell you everything you need to know: “lessons in curls, beauty, and happiness.”

Of all the ways Lana is making money on YouTube, we’ll focus on her hairdressing skills. On her channel, viewers can browse hair tutorials of all kinds: mini-twists, wigs, braids, hair straightening, and more.

When salons shuttered during the pandemic, Lana uploaded a haircut tutorial that was extremely useful and relevant. Even though many creators were making these kinds of videos, (and keyword competition was high), she still managed to get over 23,000 views on her haircut tutorial (below):

Talking of hair cutting tutorials, what kind of terms have viewers been searching for on YouTube around DIY haircuts? We ran the phrase ‘how to cut your own hair’ through vidIQ’s own 

 and these are the top 15 keyphrases for the past 30 days:

Around 538K viewers searched for ‘how to cut your own hair’ in the last month alone, but with long tail queries and variations in keywords use, searches around this topic amount to millions.

That's a golden tip for any hair dresser, hair colourist, or barber. Viewers are actively searching for tutorial content that perhaps only you can provide!

We also checked Google Trends for YouTube, and search interest in the phrases 

‘how to cut your own hair’, 'haircut tutorial,' and 'how to cut hair at home'

 all, unsurprisingly, spiked in March and April 2020 around the world:

So, according to both Google Trends and vidIQ statistics, a massive amount of people are searching (and could keep searching) for hair care content!

As a beauty professional, you have the expertise to create these kinds of videos, upload them to YouTube, and monetize them to make extra income. Now, let's take a look at another couple of people creators:

Michelle Marino: From Beauty Facials to Increased Finances

 creates beauty, style, and health videos. She’s reached many milestones on her growing channel, and the 40.8K subscribers she’s earned over the years is proof of that. If you specialize in skincare, her channel is a great source of inspiration for starting your own YouTube journey as a beauty professional.

Furthermore, if you offer facials as a part of your business, watch the video below. Michelle shows her viewers how to give themselves a facial at home and combat stress acne, which she says can happen during social isolation. As some people cut back on close-contact services, such as skin-healing treatments, this is a great example of the kind of content you could be making and monetizing on YouTube:

In addition to that, every video provides an opportunity to guide viewers to another income stream you’ve set up. For example, in the description of the above video, Michelle has various affiliate links for viewers to purchase products she endorses. And every time one of her viewers makes a purchase, she earns a commission.

Sona Gasparian: Makeup Tutorials For Any Occasion

 has a massive following of 762K YouTube subscribers. But don’t let that number intimidate you. As we saw with Michelle Marino and Lana Summer, creating the right kind of content can help beginners to intermediate YouTubers reach new heights on the platform.

On her channel, Sona uses her status as a professional makeup artist to produce high-quality videos on skincare, hair care, and fashion. However, one of her makeup videos in particular is extremely relevant to professionals that work from home.

In the video below, Sona gives a tutorial on how to look presentable in a video conference:

Do your clients have a work from home makeup routine? If so, could it be better, faster, and a tad more glamorous? Create a YouTube channel and invite your clients to subscribe.

With consistent effort, you can use your network of customers to eventually earn the 

Watch Time requirements for monetizing your videos

Extra Ways to Make Money Online From Your Beauty Skills

As you grow your YouTube channel, you’ll have the ability to take your audience with you across the internet. If you want to make money beyond AdSense revenue, there are a few ways to do that as a beauty professional:

Give beauty tutorials on Zoom, Google Hangouts, etc.

Create courses for other aspiring beauty professionals

No matter what your expertise is in the beauty industry, you can use your skillset to make money on YouTube. All it takes is the right YouTube education, a knack for creating helpful videos, and a passion for building your online platform.

Beauty content is one of the most viewed verticals on YouTube. If you’re a beauty professional, it’s time to start cashing in.

How to Make Money on YouTube as a Beauty Professional

It’s been an incredibly disruptive and turbulent past few months, what with the 

, and the coronavirus pandemic. But at last, we have some great news: Firing someone for being gay or transgender is now officially illegal in the U.S.

On June 15th 2020, the Supreme Court ruled that the 

 totally protects workers against this type of discrimination. It’s a decision that couldn’t have come at a better time because right now, it’s 

. And to commemorate that fact, millions of people are celebrating the decision, with LGBTQ communities across the country are attending (often virtual) parties, parades, workshops, concerts, and more.

But while there are celebrations to be had, Pride Month has its own deeper historical significance. One of which is to memorialize the 

, which set a firecracker under the gay liberation movement.

On YouTube, the result of these triumphs is clear. Every day, more creators feel empowered to celebrate their sexual/gender identity before millions of viewers. It’s an incredible thing to witness because hands down, there’s no greater joy than living an authentic life.

To celebrate those who do that extremely well, we’re here to uplift some amazing YouTubers. Coming right up, here are three creators who make the LGBTQIA community proud, day in, and day out.

 is a transgender activist, as well as a talented illustrator. On her YouTube channel, she boldly uploads videos about race, sex positivity, gender, art, and more.

Never one to shy away from tough conversations, she makes videos most people wouldn’t have the nerve to share on the internet, such as “

” and “Am I Too Sex Positive” (see below).

It’s fearless content like this that makes Kat Blaque a gift to the LGBTQ community. One of her best contributions is her ability to champion transgender women while refusing to succumb to one, constricting identity.

For example, Kat is a Black trans woman, but as you’ll discover when watching her videos, she doesn’t feel the need to choose one identity over the other. And while the world may want that, Kat is not giving in to societal pressure. In the intro of her video, “Do I Even Belong In The Black Community?”, she states:

“I think sometimes when you’re LGBTQIA+ and you’re Black, you feel like you have to choose between being Black or LGBTQIA. You feel that way because a lot of Black people’s attitudes toward it is, ‘Oh, we don’t do that.”

. Judging by her content, she seems to be secure in her Pride - and the LGBTQ community needs people like her to look up to.

vlog channel with over 9.3M subscribers and 2B views

, long-time YouTube creator Joey Graceffa runs a 

 with 2.65M subscribers. Almost daily, he uploads fun streams from popular titles such as Minecraft, Roblox, and The Sims.

Joey, who identifies as gay and who came out publically in May 2015, uploads insanely fun gameplay.

One thing that stands out about Joey and his videos is that you don’t have to be a hardcore gamer to enjoy them. He mostly plays Minecraft, and seasoned gamers as well as newcomers will appreciate the light-hearted commentary in his streams.

In one such video (above), fed up with the state of his Minecraft farm, Joey chops down a massive sugarcane field. As a viewer, seeing the giant stalks come down is immensely satisfying, but not as much as Joey’s reaction to it all.

 that's generated over 2.4M subscribers, and 333M views, Hannah Hart has a powerful platform to discuss, promote, and celebrate LGBTQ topics.

Much of her content videos speak directly to the LGBTQ+ community, including a Playlist titled 

 which, to date, houses 37 of those videos. Between topics like “

,” and "Perks of Dating a Girl," (below), the list of videos in this Playlist is pretty comprehensive.

That alone makes Hannah Hart an inspiring queer creator. She’s loud and proud about who she is (an engaged lesbian), and her content aims to either inform or entertain members of the LGBTQ community.

As Pride month continues, give the YouTube channels of these creators a visit, as well as any others that inspire you. These three are pretty awesome themselves, but there are plenty more to celebrate all year long.

 then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

If you’re serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

Pride Month is a celebration of LGBTG+ voices and communities across the U.S. Let's take a look at some of the top LGBTG creators on YouTube.

3 LGBTQ+ YouTubers to Watch & Celebrate in Pride Month

For all the parents out there, how are your kids holding up? Are they growing restless with all the time spent indoors and need something exciting to do?

If the answer is yes, YouTube hears you, sees you, and wants you to know that help is on the way. To ease the disappointment of a summer indoors, the platform is launching 

, a learning program for kids to safely learn, grow, and have fun.

This virtual experience could replace in-person camps that temporarily closed due to the coronavirus. To that end, YouTube will provide a balance of fun content that inspires kids to stay active, as well as educational lessons to help them grow.

The platform will organize these video experiences into four categories: STEM, the arts, sports, and adventure.

YouTube’s science, technology, engineering, and mathematics camp is about learning and 

. For families with teenagers, the STEM for teens section contains videos on topics like space exploration, how to build a robot, and surprisingly, how to make a lemon battery. These videos come from a range of well-known channels. 

, and Adam Savage’s Tested (below) are just a few of the information hubs that will help teens appreciate STEM.

Additionally, Camp YouTube also has STEM content for children under 13. These younger students will learn how to cook up slime, where black holes come from, what happens to the human body in space, and more.

After a long few months of lockdown and homeschooling, YouTube wants to bring the excitement back to learning with its new Summer Camp

Posts Written By Lydia Sweatt

This Is How Cooking Experts Can Make Money on YouTube

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Over 100 Million People Are Now Watching YouTube via TV

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How to Make Money on YouTube As a Musician

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How to Make Money on YouTube as a Beauty Professional

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3 LGBTQ+ YouTubers to Watch & Celebrate in Pride Month

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YouTube Brings on the Learning & Fun with its Summer Camp Initiative

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Black Lives Matter: How the YouTube Community is Amplifying Black Voices

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Hey, YouTube Creators – Are You Doing OK?

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