Lydia Sweatt is a writer who loves balancing her article/blog time indoors with a healthy dose of nature. She bikes, hikes, and identifies edible plants along the way.

Lydia Sweatt

Close-up of a smiling woman with curly hair wearing a green sweater indoors

Woman recording video blogging at home with dog lying on couch behind her

Not getting enough repeat views or revenue from your how-to or tutorial YouTube channel? Here are three ways to change that for good.

3 Ways to Make Money as a How-To YouTube Channel

Darryl is a writer with years of experience in online video software, combining technical expertise with a passion for educating audiences. When not writing, he’s tending to his farm surrounded by horses, chickens, dogs, and somehow cramming more plants into his garden than it could ever reasonably hold.

Darryl Rentz

Close-up of a fluffy tabby cat with green eyes looking upward in natural light

Pet channels earn $3-7 CPM on average, with product reviews hitting $6-12 CPM. Stack your revenue: affiliate links for pet products (Chewy, Amazon, fresh food brands), pet brand sponsorships starting at 10K subscribers, channel memberships for exclusive pet content, and merch featuring your animals. Use Shorts (viral pet clips) as your subscriber growth engine, then convert viewers to long-form content where affiliate links and sponsorships generate the real money.

How Pet Creators Make Money on YouTube

crafts and headphones arranged on a table surface

Flat lay of art supplies, stationery, and headphones on wooden desk background.

Arts and crafts channels earn $3-6 CPM on average, but product-review content hits $8-12 CPM. Stack your revenue: affiliate links on every video (5-15% on supplies), an Etsy or Gumroad shop for patterns and digital downloads, paid courses on Skillshare or your own site, YouTube Shopping tags, and Patreon for extended tutorials. Use Shorts (time-lapse art completions) to grow subscribers fast, then convert them across your monetization stack.

How Arts & Crafts Creators Make Money on YouTube

someone making a cake with an eggbeater and broken eggshells

Hand mixing egg whites to stiff peaks with electric beater in a glass bowl on blue surface

Cooking channels earn $4-8 CPM on average, with kitchen equipment reviews hitting $8-14 CPM. Stack your revenue: affiliate links for every tool and ingredient (Amazon, Williams Sonoma, Thrive Market), meal kit and kitchen brand sponsorships starting at 10K subscribers, a self-published recipe ebook or online course, YouTube Shopping for tagged products, and channel memberships for exclusive recipes. Use recipe Shorts as your subscriber growth engine, then convert viewers across your monetization stack.

How Cooking Creators Make Money on YouTube

Close-up of YouTube app icon on a smartphone screen, focusing on logo and text.

YouTube has released some interesting stats around viewer behavior, including how we're consuming video content, and what kind we've been watching during the last few months.

Over 100 Million People Are Now Watching YouTube via TV

Set of makeup brushes with powder residue on a dark textured surface.

Beauty is one of YouTube's highest-paying niches at $5-12 CPM, driven by cosmetics and skincare brand advertiser demand. Stack your revenue: affiliate links for every product (Sephora, Ulta, Amazon Beauty), brand sponsorships starting at $500-$2,000 per video even at 10K subscribers, YouTube Shopping for in-video product tagging, and channel memberships. Use GRWM Shorts and transformation reveals to grow subscribers fast. The path to maximum earnings: affiliate links, then sponsorships, then your own product line.

How to Make Money on YouTube as a Beauty Creator

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Pride Month is a celebration of LGBTG+ voices and communities across the U.S. Let's take a look at some of the top LGBTG creators on YouTube.