Expanding on its promise to uplift Black creators, YouTube has developed a special 

 grant program. Over several years, the platform will invest the money into more than 500 creators to help them develop content and grow their channels.

This year, 132 creators across the world will receive funding. Of that number, YouTube is announcing its list of 36 U.S. creators first, which includes comedian 

. All 132 creators are being recognized as the #YouTubeBlackVoices Creator Class of 2021.

For a brief introduction to the U.S. grantees, watch the video below:

The #YouTubeBlack Voices grant program is made possible by the larger 

. Announced in 2020, the $100M, multiyear initiative was created to amplify Black voices and perspectives on YouTube. Some of the original programs that have been funded so far, such as the “

 emphasized the urgent need for racial justice. It was a timely response to police violence against people of color, especially after the killings of George Floyd, Breonna Taylor, and other Black citizens in America.

YouTube Has an Ongoing Mission to Center Black Creatives

These initiatives may seem new, but YouTube has been developing them for years. In 2016, the platform hosted its first #YouTubeBlack Summit, where influential Black creators held insightful discussions with one another. In subsequent years, YouTube kept the momentum going with a slew of events. There were workshops, more summits, and exciting festivals, such as the 

Going forward, YouTube will not only fund individual Black creators but help create/pick up YouTube Originals that highlight racial justice and Black experiences. The #YouTubeBlack Voices Fund will help these projects come to fruition, and we’re excited to see what happens.

From all of us at vidIQ, congratulations to the #YouTubeBlackVoices Creator Class of 2021! Whether you’re a YouTube creator or passionate viewer, drop by these creators’ channels to support their content:

*The list above includes 35 creators. According to YouTube, not all 36 creators choose to participate in the formal list.

Following a year of anti-racism protests, YouTube is making good on its promise to both fund and celebrate Black creators.

YouTube Rolls Out Grant Program for Black Creators

 from advertisements alone. Part of that revenue is used to pay video creators, so every YouTuber should learn about the service that makes it all possible: 

This invaluable tool helps creators monetize their content with ads. It’s one of the first steps to building a YouTube career, which requires several steps:

Creators join YouTube with two goals in mind: attracting 1,000 subscribers and 4,000 hours of channel Watch Time. When that happens, creators can apply for the 

As part of the YPP application, creators must set up a Google AdSense account to collect ad revenue.

Google AdSense serves ads on creators’ videos. To increase the likelihood of viewers watching those ads, Google AdSense uses 

 to match relevant ads with viewers' interests.

YouTube’s hardworking creators get paid.

Google AdSense and the YouTube journey are complex, so of course, there are fine-print details to understand. The most important aspect is how revenue is calculated. When you join the YPP, you won't earn all of the money that comes from ads; creators earn 55% of the revenue while YouTube takes the remaining 45%.

That’s the high-level summary. But to learn more about how Google AdSense works on YouTube, just keep reading.

What Kind of Ads Are Shown on YouTube Videos?

There are several ad formats on YouTube. When you monetize a video, you may see any of the following 

Desktop ads that appear to the right of a video, directly above YouTube’s video suggestions.

Semi-transparent desktop ads that appear near the bottom of a video.

Desktop, mobile, and TV ads (including gaming consoles) that can be skipped after 5 seconds. These appear at any point in a video.

Desktop and mobile ads that can’t be skipped.

Non-skippable desktop and mobile ads of up to six seconds.

Desktop and mobile ads that show content related to the video’s topic (products, courses, etc.).

How Much Money Can You Make From Google AdSense Revenue?

In July 2020, YouTube announced a new revenue metric called 

 (revenue per mille). It helps creators understand their earnings by showing the total revenue earned per 1,000 video views.

When you want to track your monthly income, this is the number to pay attention to. It includes the ad revenue you’ve earned 

 YouTube takes its 45% cut, which is helpful information. RPM also includes the money you’ve made from YouTube’s extra monetization features, such as 

To view your RPM, go to the YouTube Studio and click the revenue tab on your channel analytics page. If you need a tutorial on how to do that, we’ve got one for you right here:

Because RPM is a new metric, there isn’t much data on the average RPM for creators. CPM, however, is not new. This term stands for cost per millie and represents the cost of every 1,000 ad impressions on YouTube. Viewing this number tells you what YouTube is charging advertisers before the platform takes it’s 45% cut.

CPM focuses on advertising prices alone, so use this metric for a broad view of Google AdSense earnings. According to 

, the average CPM is between $6 and $8 in the U.S. Under this range, advertisers would pay $6 to $8 per 1,000 ad impressions.

Creators don't receive the entire CPM, though. After YouTube takes it’s 45% cut, you can expect to make $3 to $4 per 1,000 video views (on average).

Which Content Is Considered Advertiser Friendly?

Not all content is suitable for advertisers. If you want to make decent money on YouTube, consider making videos that are 

. That means creating content free of strong profanity and inappropriate themes.

To stay in the clear, refrain from including these 10 things in your content:

The best way to create advertiser-friendly content is to follow 

 shares valuable tips on that subject, so be sure to check it out.

Remember, many advertisers prefer to place ads on positive videos. Therefore, Google AdSense won’t serve ads on content that doesn’t support advertisers’ mission.

How Long Does it Take for YouTube Creators to Receive AdSense Revenue?

Getting your first YouTube check may take a while. Before you can receive the funds in your Google AdSense account, you need to reach the payment threshold in your location.

In the U.S., that amount is $100. When creators have earned that figure or more, YouTube will send the funds to their bank account. If you live outside of the U.S., use 

 to see the payment threshold in your country.

When you reach the payment threshold during any particular month, your earnings appear in Google AdSense near the middle of the following month. So if you earn $200 in January, you’ll see that revenue in your Google AdSense account in mid-February.

Typically, the funds reach your bank account that same month. If they don’t, that means one of three things: There’s a hold on your Google AdSense account, monetization was suspended on your channel, or you violated YouTube’s monetization policies. To troubleshoot, view the YouTube Partner Earnings Overview on 

Google AdSense Revenue and Local Tax Laws

Depending on where you live, your Google Adsense earnings could be taxable income. Local tax laws vary, so YouTube won’t deduct this money from your revenue. Instead, each creator is responsible for handling their taxes, which usually means saving the portion of their income that’s owed to the government.

If your YouTube income is taxable, here are some filing tips:

In some cases, you have to report your Google AdSense revenue on your taxes – especially if you earn more than a specified amount. If so, Google will provide you with the appropriate tax forms. But even if it doesn’t, you should report 

 from your taxes. Be sure to view an updated list of those expenses and use them as a tax write-off.

No matter what, always speak to a tax professional. Our advice (and Google’s) is incomplete and shouldn’t be used by itself when filing taxes.

YouTube and Google AdSense are a complicated pair. But if you take this information and advice to heart, you'll have the power to optimize your ad revenue and make more money on YouTube.

If you take the time to understand how Google AdSense works, you'll be one step closer to making more money on YouTube. Start today by reading this helpful, in-depth guide.

Google AdSense 101: How to Benefit from Ad Revenue on YouTube

When you first set up your YouTube channel, its web address won’t be a snazzy URL of your choosing. The default address will actually include your channel ID - a 24-character “name tag” that helps certain apps identify your channel.

In 2021, a 24-character URL is way too long. Fortunately, YouTube lets creators choose a custom address for their channel. It comes in handy nowadays, especially if you want to build a recognizable brand on the platform.

Creating a custom URL is quick and easy. But before we show you how, you should know whether you meet the requirements to do so. If you’ve completed these three steps, you should have no problem setting up a custom YouTube URL:

Have a channel that’s at least 30 days old.

If you’ve already done these things, congratulations! You’re ready to brand your YouTube channel with a custom URL that’s catchy easy to read.

First, find YouTube’s customization page in the YouTube Studio. This is where you’ll be able to adjust the layout, basic info, and branding on your channel.

Follow these steps to reach the selection page:

On your channel’s homepage, click your profile icon and select 

 tab. Scroll down until you see the Channel URL header.

Need a visual tutorial? Watch our video below for more guidance:

At this point, you’ll see two custom URL options. The first will be a default URL that closely matches your channel name. Of course, it's not always possible to claim this URL. Your channel name may be the same as someone else, which means they've already claimed the URL you want.

If that’s the case, use the second URL option. This will let you type in a custom URL that best represents your channel, as shown below:

 to save your changes and confirm ownership of the URL.

If you make a mistake when choosing your custom URL, don’t worry. You can always remove it in four easy steps:

Return to YouTube’s customization page and make sure the 

Scroll down until you see the Custom URL header. Click 

 right below the text box showing your current URL.

The next thing you’ll see is the About Me page on your Google account. In the about section, click the icon beside your current URL.

 and follow the steps in the previous section to create a new URL.

To clarify, creating or removing a custom URL doesn’t replace the random URL you’ve always had. This collection of characters is your channel ID, and it will always be attached to your account. Setting up a custom URL just keeps it from appearing in your channel’s web address.

Also, you may see /c/ in your URL from time to time, but don’t worry about it. You don’t need to include it in your address when sharing it online. Simply typing YouTube.com/yourchannel works just fine!

In 2021, a custom YouTube URL can set you apart from the competition. Other creators may choose to keep their alphanumeric address, but they won’t have the advantage of full branding. After all, no viewer wants to hear, “Subscribe to my YouTube channel at YouTube.com/xTCyaRn56LrjSsY12145TyBq.”

Are you ready to give your YouTube channel a custom URL? Here are the requirements to do so, plus a quick tutorial to help you get it done.

How To Get a Custom URL For Your YouTube Channel [2021 Update]

What does undeniable, record-smashing YouTube domination look like for you? Is it producing a video that’s optimized so well, it reaches 500,000 views in 30 days? Or is it a matter of studying your competition so closely that you never run out of evergreen video ideas?

No matter what your YouTube goal is, vidIQ has you covered. 

It’s hard to grow a YouTube channel without advanced data, analytics, and insights, but we 

Join over 1 million users who use vidIQ to help them on their YouTube journey. 

 to kickstart your success and then take a deep-dive into the following features:

YouTube Subscriber Counts For Other Channels

Sometimes you just need an overview of your channel’s performance without digging too deep for data. Our real-time analytics dashboard does exactly that, plus it's at the top of your homepage for easy access.

In the screenshot above, the dashboard shows:

How many views the vidIQ YouTube channel earned in the last 60 minutes

How many people are subscribed to our channel

To make more details appear, hover your mouse over the dashboard to see additional metrics, such as your channel’s 

 over the last week. And if you want to see even more stats on the dashboard, you have the option to add several. The real-time stats bar is customizable!

2. YouTube Likes to Dislikes Ratio Counter

Want an easy way to gauge viewer sentiment? A good way to start measuring this stat is to look at the ratio of likes to dislikes on your videos.

Unfortunately, YouTube itself only counts the number of likes and dislikes. If you wanted to find the overall percentage of likes to dislikes, you’d have to do some math, and well… who has time for that?

With our tool, this percentage appears right beside videos that publicly display likes and dislikes. That way, you can quickly gauge the sentiment viewers have toward a video and gain some valuable insight about your content.

When you watch a video and have vidIQ installed, you'll see the comprehensive scorecard shown above. It has several sections, and you can minimize each one or hide the whole scorecard using the master controls at the top.

Also, the tabs at the top of the scorecard show the historical performance of any video. With this feature, you can review in-depth metrics, such as video views per hour and social reach on Twitter.

SEO is an important part of being discovered on YouTube. To help you do this, we’ve developed an SEO tool that grades your videos and shares basic steps to make your content more searchable.

Based on the title, description, and tags associated with your video, the SEO tool scores the quality of your metadata. A score closer to 100 means your video is properly optimized and will perform well on YouTube.

Many of the panels in this tool contain extra information about your video’s SEO. To see actionable improvements any creator can make, spend some time exploring these finer details.

Want to track the performance of your videos? Take our video comparison tool for a spin. This wonderful dashboard lets you analyze the performance of the video you’re watching against other valuable metrics.

For example, you might want to know the average video views for an entire channel. In the screenshot above, the comparison tool shows that one video (the blue line) performed below a channel’s average (the pink line). As the blue line slopes upward, you can see that the video steadily gained more views within a period of 28 days.

That suggests the video in question is evergreen content. If you want to take things a step further, you can use the dropdown menu to compare the video you're watching against another channel, your channel, or any other video on YouTube.

If a creator has done their keyword research, it’s likely they've added some valuable terms to their video tags, as shown above. Wouldn’t it be great if you could copy this information and add it to your own research?

Well, you’re in luck! That’s exactly what our video tags tool does. Thanks to the paperclip icon in this panel, you can copy and save these valuable keywords onto your computer.

Oh, and if you're wondering what the numbers beside the keywords represent, the innermost number shows how high or low the video you’re watching ranks on YouTube for that search term. Finally, the outermost number is vidIQ’s keyword score.

On a YouTube search results page, this panel appears on the right side and shows you loads of interesting data. Of course, if it’s too overwhelming, you can hide and expand the panel as you see fit.

However, we think you’re going to love having this tool around. The data in this panel shows how often videos for a search term get recycled, as well as which creator appears most often in the search rankings. Chances are, that creator is doing the right things on YouTube. It would be wise to follow them, watch their content, and pick up some useful strategies of your own.

We mentioned this keyword score tool earlier, but let’s go into more detail. In a nutshell, it analyzes the volume of a search term against the volume of content on YouTube. Think of it as basic supply and demand. Ideally, you, as a creator, want to make content for a search term that’s in demand with little competition from other YouTubers. The closer this keyword score is to 100, the more opportunity there is for you to rank highly.

9. YouTube Subscriber Counts For Other Channels

Another cool thing vidIQ shows you are channel subscriber counts. Why is this useful? Well, for example, let’s say you stumble upon a Fortnite video with a quarter of a million views. You’re immediately interested in this accomplishment because you have a Fortnite channel too - the only difference is your videos aren’t attracting massive views. So, you investigate. And in the end, you discover that this channel has a mere 6,000 subscribers.

Obviously, that creator found a way to rank for one of the most competitive search terms on YouTube, Fortnite. As a competitor, it would be wise to research what they did so you can repeat their success.

If you want to do some deep keyword research, this is the tool for you. It helps you build a better keyword strategy by showing every single tag associated with a video. While it is true that video tags aren't as important as they used to be, keyword research is still vital.

Like the video tag tool, this feature allows you to copy the tags you need for your research. Beyond that, you can also click on an individual video tag to learn more about it. This unravels the keyword universe surrounding a topic and even shows trending videos for the term.

Again, you'll see a vidIQ keyword score beside these terms. Also, you can highlight any keywords of interest to copy and use for your own content.

Once you’ve done all the research, put yourself in the mind of your target audience. What do they search for on YouTube? Before you even press record, you can use these tools to get the answer.

With the channel research tool, you can view stats about a channel when you visit its homepage. This gives you a performance snapshot that includes video views per hour, subscriber rank, and how many videos they’re published within any date range. You can see this and more by clicking the stats button on the uppermost menu.

The trending button shows a different set of data. With this feature, you can see which content on the channel is performing well right now, as it sorts videos by views per hour. All of this reveals key insights into content that was created months or even years ago. If you happen to discover any videos that are still popular today, that’s another sign of evergreen content.

Want to see the top YouTube keywords a channel is using? You can get a list of these terms using another tool we’ve developed to advance your research. To see what the feature looks like, check out the screenshot above.

Of course, this is a somewhat chaotic reflection of the keywords used for a tech-heavy channel. To make things easier on yourself, press the download button to get a CSV data file showing how often this creator uses such keywords (plus the keyword score).

Here’s another power tool for you to try and enjoy: the CSV export. For serious creators who need as much data as possible, this tool will download all the public data associated with a channel. Be prepared to go through the numbers with a very, very fine-tooth comb.

The competitors tool allows you to keep tabs on creators within your niche. If they’re reaching success using a topic you make content about, you need to know about it to create some popular content of your own!

When using this tool, you can adjust the timeframe of the videos and how they’re sorted, whether that’s by views per hour, total views, or date uploaded. As with a channel page, you can view the keywords that these creators are using. If several creators are using the same keywords, it's more evidence that you really need to dig into the keyword research that surrounds it.

Think of the competitor tool as an alternative subscription list for when you're in creator mode. You can use the ‘Add Competitor’ button on any channel page to add creators to your list. Alternatively, if you're watching a video and you want to add a channel to your competitor list, click the vidIQ tool button to do it directly from there.

Our trend alert tool tracks the most important keywords you want to monitor on YouTube. By setting up filters, you’ll be notified by email when videos containing a certain keyword trigger a predetermined number of views per hour.

In this example above, we created a very simple trend alert for videos about the iPhone. When new videos on the iPhone get over 100 views per hour over a certain time period, an email will arrive in our inbox. From the data shared there, we could start investigating, researching, and even creating if we decided we could add value to the conversation.

We all know what YouTube's trending page does and doesn't do, right? So, what if you had a tool that simply showed you the most viewed videos on YouTube right now, period?

If you're serious about growing your channel on YouTube, here are 25 ways vidIQ can help right now!

25 vidIQ Tools You Need to Grow Your YouTube Channel NOW!

By now, most creators know that for a video to qualify as a YouTube Short, it needs to be vertical and less than 60 seconds long. However, some people are still confused about the new content type. 

In the comment section of our YouTube videos, creators frequently ask us the same questions about YouTube Shorts, such as:

“Where’s the option to create short videos on YouTube?”

“Why don’t I have access to Shorts?”

This is the same question asked in three different ways, which means the information around YouTube Shorts could be much clearer.

Fortunately, anyone on YouTube can make a Short, so creators don’t have to worry about that kind of limitation. That just leaves three things to demystify, which are how to create, upload, and analyze the performance of YouTube Shorts.

There Are 2 Ways to Create a YouTube Short

When YouTube Shorts were first announced, the platform introduced a 

 to creators in certain regions. India is one of those locations, so creators there have access to a multi-segment Shorts camera in the YouTube app. It’s similar to TikTok and has tools for making 15-second videos using music clips, speed controls, and more.

Most creators are waiting for a widespread rollout of this feature. Until then, YouTube is making Shorts accessible to everyone by letting creators upload vertical videos of less than 60 seconds.

Those two details are all YouTube needs to classify your video as Short. There’s still some doubt among creators though, so here are three facts to debunk common misconceptions:

You can create, edit, and upload a Short using any device.

 YouTube will recognize Shorts created with a smartphone, DSLR, iPad, or any other video-recording device. When you’re ready to upload, a smartphone or desktop computer will suffice.

It doesn’t matter if you include #Shorts in the title or description of your video.

 YouTube encourages it, but it won’t keep your video from being recognized as a Short.

You don’t need any previous views or subscribers to create a YouTube Short. 

There are no minimum requirements for creating short, vertical videos.

Need more clarity around these topics? Watch our latest video, “How to Make a YouTube Short - Complete Beginner Guide.”

YouTube Short Creation: Nailing the Video Length and Format

Did you know that YouTube sometimes adds a second or two to the videos you upload? That may not seem like a big deal for longer videos, but two extra seconds can be the difference between YouTube classifying your video as a Short or a regular video.

To play it safe, make your Short no longer than 58 seconds. That’ll ensure you don’t exceed the 60-second limit. YouTube hasn’t announced a minimum video length for Shorts, but we’d recommend making yours at least 5 seconds.

The dimensions of a Short are also important. Through various experiments on the 

, we’ve discovered that Shorts must be a perfect square (1080 x 1080 pixels) or vertical. If your video is even one pixel wider than it is tall, YouTube won’t classify it as a Short.

For more information on that, read our blog about the 

How to Know Which Videos Qualify as YouTube Shorts

Once you've uploaded your video, how will you know if it qualifies as a YouTube Short?

You can quickly find out by adding a Shorts featured section to your channel homepage. This new section, which only appears on the mobile app, automatically displays the content YouTube recognizes as Shorts. Therefore, for any video you upload, you’ll know exactly how it’s classified. If it makes it to your Shorts featured area, it’s a Short. If it doesn’t, it’s just a regular YouTube video.

To add this special section to your channel, read 

Alternatively, you can watch our tutorial below:

How to Analyze the Performance of YouTube Shorts

On the YouTube mobile app, you may have noticed a new display area called Short Videos. It frequently appears below the videos people watch, and when clicked, sends users to a carousel of never-ending, less-than-a-minute videos.

This year, YouTube has randomly selected YouTube Shorts to feature on this shelf. When creators' videos have appeared there, they’ve earned hundreds of thousands of views - millions, even. Your Shorts could appear there too, but there are no guarantees.

In addition to the Short Videos shelf, your content needs to start appearing in the YouTube home feed and the subscription feed to rack up significant views.

If you’ve seen a sharp increase in views on your channel, it could be from a popular Short! Here’s a step-by-step guide to determine whether that has happened:

You should automatically end up on the Overview tab, where a large graph of your views, Watch Time, subscribers, and estimated revenue are displayed. Navigate directly below this graph and click 

Next, you’ll see some advanced analytics. At the top of the page, click 

This will show you, at the channel level, how many views you’re getting from YouTube Shorts. In the screenshot below, our main vidIQ channel received more than 20K views from YouTube Shorts in the last month. 

Want to review the performance of an individual YouTube Short? Read our blog, “

YouTube Shorts Analytics: Why Every Creator Needs This Data

You can also watch our video tutorial below:

 Within the vidIQ Real-Time Stats Bar, there’s a new tool that reports YouTube Shorts views over a 48-hour period. Install the 

YouTube Shorts revenue may be the most confusing part of posting short, vertical content. If your goal is to apply to the 

 (YPP) and monetize your content with ads, the subscribers you gain from YouTube Shorts will count toward the 1,000 subscribers you need. However, not all of the Watch Time hours you earn from YouTube Shorts will count toward the 4,000 hours required for the YPP.

In previous blogs, we explained that a YouTube Short can be watched as both a regular YouTube video and as a Short. In a recent blog, 

How to Make (Some) Money from YouTube Shorts

“There are a couple of ways to watch a YouTube Short, and the most common is by discovering it on the Stories and Short Videos shelf. The other way is by viewing it as a regular YouTube video. That’s what happens when viewers watch a video on channel pages, within browse features, and many other areas on the platform. If a video is watched as a YouTube Short [on the Short Videos discovery shelf], it earns no revenue. On the flip side, regular YouTube videos can have ads, and therefore, generate revenue.”

So basically, revenue is only earned if the Short is watched as a regular video that serves ads - not as a ‘Short’ on the Short Videos shelf. And if you're working toward monetization, eligible Watch Time hours don't come from the shelf either.

We know this because when we look at the traffic sources on our Shorts channel, our total Watch Time hours don't match up to the Watch Time accrued for monetization. The difference between these two figures is the Watch Time from YouTube Shorts, which aren't counted.

 a viewer watches the same video determines whether the creator earns any ad revenue or Watch Time from it. If it's watched in a Shorts discovery area, expect no money. If it's watched via the regular YouTube player, expect a small amount of ad revenue (or some Watch Time for those seeking YPP acceptance).

For a deeper understanding of YouTube Shorts monetization, watch this video about how to make money from short, vertical videos on YouTube:

This is a complete beginner's guide to making, uploading, and analyzing your YouTube Shorts, but remember, this new content type is quickly evolving. There have been plenty of updates along the way, so visit our blog often for the latest news around YouTube Shorts.

Here's a simple guide for creating, uploading, and analyzing the YouTube Shorts on your channel.

How to Create a YouTube Short: The Complete Beginner's Guide

Jake ticks all the boxes for enviable YouTube success. In less than three months, the former 3D motion designer has achieved impressive goals, including:

 only had 41K total views. But somewhere along the way, he decided to post his first YouTube Short, which are vertical videos of less than 60 seconds. 

After watching the first Short go viral, he decided to post dozens more. 

In each of the videos, Jake's 3D characters re-enact scenarios from the wildly popular game, 

 The goal of the game is to fix a spaceship while avoiding the crew's deadly, knife-wielding imposter.  

Jake's most popular video has 88M views and shows players voting an imposter off the 

Jake’s meteoric rise to success is what every creator wants. But more than that, creators want the perfect opportunity to get there - a tool for content discovery they can pour their efforts into.

 are providing that opportunity. They worked for Jake, and if you take the right approach, they can work for you too.

To understand how Jake snagged millions of views, we asked him to share some analytics from his YouTube channel. If you want to grow your channel fast, here’s the inspiring blueprint behind his success.

1. Make Content Viewers Can’t Find Anywhere Else

Getting billions of views on YouTube usually takes longer than 80 days. But for Jake Fellman, anything is possible with irresistible 3D animation.

Lydia Sweatt

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