It’s the big dilemma among video creators: Is it better if I post on YouTube or TikTok?

YouTube has been a staple among video creators since its inception in 2005, but it’s no longer the only platform creators can leverage.

TikTok burst onto the scene in 2016, merged with Musical.ly in 2017, and by 2018, was one of the most downloaded apps in the U.S. However, as more creators flock to the app, some question whether to focus on YouTube, TikTok, or both.

But a choice between YouTube or TikTok shouldn’t be a snap decision. Instead, consider a myriad of factors, from the culture of each platform to the monetization and audience-building opportunities.

Today we’ll compare YouTube and TikTok to help you understand more about:

Monetization programs available on YouTube and TikTok

How YouTube and TikTok’s audiences differ

Which one is best for different types of video creators

What’s the Difference Between YouTube and TikTok?

 is a video-sharing platform. Owned by Google, this video powerhouse enables creators to upload and share videos, build a loyal following, and monetize content through ads and other opportunities.

 as of 2022, with 62% of users consuming content on the website daily. Due to the structure of the website, long-form videos are the norm. In 2018, the average length of a YouTube video was 

 long. The platform also hosts various internal products, including YouTube Music, YouTube TV, YouTube Premium, and more.

Creators on YouTube have a wealth of tools, including in-depth analytics, branded channels, content types, and useful features, such as a copyright-free audio library.

TikTok, on the other hand, prioritizes short-form content. Creators upload videos that often feature catchy music, which they share with their followers and the TikTok community at large. Then the algorithm shares videos from millions of creators on a user’s For You page.

Similar to YouTube, TikTok creators have various tools at their disposal for monetizing videos and building a community. These tools can be found in 

Let’s take a look at which app is better for specific creator goals, such as:

Both platforms allow creators to monetize their content. In addition to external brand deals, creators can leverage specific tools to generate additional income from their channels.

YouTube’s monetization features are available as part of the 

. This program is only available to creators whose content follows YouTube’s strict 

, which include meeting advertiser-friendly guidelines.

Creators wanting access to the Partner Program have to do other things too, like open a 

 account, have 1,000 subscribers, and 4,000 hours of watch time on their channel in the last 12 months.

Once accepted into the program, creators have access to numerous monetization options, including:

 — Creators earn a percentage of the advertising revenue generated from the clicks on ads displayed before, after, or during their content.

 — Generates monthly recurring revenue by selling exclusive content to subscribers.

 — If a YouTube Premium subscriber watches a creator’s content, the creator will receive part of that subscriber’s monthly fee.

 — This fund is worth $100 million and pays successful Shorts creators a monthly bonus for their hard work.

 — Sales of branded channel merchandise from your channel profile and watch pages.

 — Super Chats and Stickers allows fans to pay for messages to be highlighted in live chat streams (as well as animations). Super Thanks are monetary tips viewers send to creators when watching their regular videos.

TikTok offers different monetization avenues within its Creator Next program. Similar to YouTube, this program is application based. Creators must be at least 18, have 1,000 views in the last month, meet TikTok’s community guidelines, reach a minimum number of views and followers (it varies by region), and have posted three times in the last 30 days.

If accepted into the program, creators gain access to these monetization tools:

 — Since August 2020, the TikTok Creator Fund has pledged to pay creators in the USA upwards of $1 billion by August 2023. This program encourages creators to develop and share innovative content while fostering a community of followers.

 — This unique tool helps brands partners with the right influencers and creators for various campaign initiatives while also providing monetization opportunities for creators.

 — Allows viewers to send appreciation for content in the form of “Diamonds.” Creators collect these Diamonds and redeem them for monetary compensation.

 — Similar to Video Gifts, these Diamond rewards are earned through live streams on TikTok and redeemed at a later date for money.

 — Just as you’d tip a waiter, TikTok viewers can send a tip to content creators.

Can You Make More Money on YouTube or TikTok?

Given the structure of each platform’s monetization efforts, creators can make more money by focusing on YouTube. This is because TikTok’s Creator Fund is a large sum of money divided between creators, while those on YouTube make money based on the direct results of their channel.

The term “monthly users” refers to the number of users actively visiting and engaging with a social media app. Therefore, knowing which platform has more monthly users is an insightful piece of data to have when choosing between YouTube and TikTok.

Viewer Demographics on YouTube vs. TikTok

Another critical aspect of each platform is the audience demographics. If your content is geared toward a particular target audience, you’ll want to know which platform they prefer.

 is in the range of 18-45 years old, catering to more of a broader audience group. While TikTok’s demographics skew toward females and a younger generation, it’s important to note that no one specific demographic group named TikTok as its favorite app, according to 

As for user demographics, there’s no clear winner between YouTube and TikTok. It all depends on the content you intend to create and whether your audience can be found on either platform.

YouTube caters to long-form content, while TikTok only allows short-form videos.

On YouTube, creators can upload videos up to 12 hours long. On TikTok, the maximum video length is 10 minutes. However, a quick scroll through TikTok reveals most videos don’t approach that limit — not even close. For now, short-form videos are still the app’s main draw.

When deciding between YouTube and TikTok, consider if a long-form video is best for you or if you can get your message across in a few minutes.

Watch time is a metric tracked by both YouTube and TikTok to determine the average amount of time users watch a creator’s content. So naturally, the greater the watch time, the more engaged viewers are.

Given the shorter nature of videos on TikTok, one might think it’s easier to have a higher watch time average. But, in fact, it’s harder. The quick nature of these videos means a creator’s content must be eye-catching from the start, whereas YouTube allows for longer storytelling.

The storytelling nature of YouTube also helps creators spend more time connecting with their audience.

Building a Community on YouTube vs. TikTok

A creator’s success on YouTube or TikTok depends on their ability to build a community. Each platform offers various ways to do it.

Both platforms provide ways for creators to interact with their viewers — commenting, live streams, interactive buttons, and more. But these tools don’t innately build an audience; a creator’s ability to create content and conversations that resonate with a community does.

Building a community on YouTube or TikTok may look different from a technological perspective, but the same principles apply — create unique content and make it authentic.

Should You Start a YouTube Channel or TikTok Account?

If you want to create long-form content with greater opportunities for monetization, a YouTube account is the way to go. On the other hand, if you prefer short-form videos and have a younger audience demographic, give TikTok a try.

Should you create a YouTube channel or go all-in on making TikTok videos? From monetizing your content to building a loyal community, here's what you need to know about both platforms.

YouTube vs. TikTok: Which One Is Best for Video Creators?


Few YouTube creators have embraced LinkedIn. The overwhelming majority haven’t started profiles, shared their videos, or networked with anyone on the platform.

Why? It doesn’t feel like “the place to be” for video creators. People imagine office jobs and resumes when they think of LinkedIn.

They’re not entirely wrong because 9-to-5ers have always dominated the platform. But look closer. You’ll find that creators are making extra money when they network on LinkedIn.

, content creators use LinkedIn to get brand deals, podcast interviews, and speaking engagements.

“We forget that we’re humans talking to other humans across all platforms now, and we put up walls when we limit why a platform exists,” Fox says. “All of these platforms are tools.”

, Fox explains how to leverage LinkedIn for better opportunities. Professionals have done that for years, but these new tips are directed at YouTube creatives.

1. Turn on LinkedIn Creator Mode to Promote Your Content

Did you hear the news? LinkedIn is launching 

, a new profile type that offers content creation tools and advanced features. It’s rolling out slowly, so check your LinkedIn dashboard to see if you have access to creator mode.

Creator mode has several perks, including:

A follower count displayed on your profile

A section for displaying the topics you talk about on LinkedIn

The ability to be featured as a suggested creator

Turning on creator mode is step one when you join LinkedIn. You get to position yourself as an expert and get more eyeballs on your content, YouTube videos included.

LinkedIn is backing some creators financially

. In September 2021, the company launched a 

 to support creators and their businesses.

there’s never been a better time to share content on LinkedIn

2. Get Your Content Discovered with LinkedIn Articles and Newsletters

When you join LinkedIn, don’t just turn on creator mode and call it a day. Take advantage of its most important offering: 

For years, experts have written LinkedIn articles to build credibility and grow their audiences. But that was never enough on its own. Even the best articles underperform when they aren’t promoted to the right readers.

That’s why LinkedIn Newsletters are a game-changer. Imagine writing an article about something in your niche – how to sell fine art in 2022, for example. You could include a video from your YouTube channel to complement that information, which increases your views. Then you get to market the whole thing – the article 

 the video inside of it – in your LinkedIn newsletter.

“That is what Gary Vaynerchuk is doing,” Fox says. “He’s making a micro piece of content from an hour-long video on YouTube. He’s timestamping a few moments and making the video play in the LinkedIn article.”

This drives traffic to your YouTube channel and expands your LinkedIn network at the same time.

3. Use LinkedIn Audio Live to Connect with Brands

If you’re struggling to get brand deals on YouTube, LinkedIn is the place for you. Think of all the companies that have a presence there, such as Disney, Skillshare, and BlueApron. Those are 

, and you’re bound to find corporate contacts from each company. That will probably happen via 

, a social audio platform that’s similar to Clubhouse.

, who tested the feature a few weeks ago. It’s still in beta, but anyone with creator mode enabled will get LinkedIn Audio Live eventually.

Fox says there are benefits to using social audio. For one, people feel comfortable working with someone they’ve already spoken to. This is especially true for marketers who want to work with influencers for a campaign. They get to hear voices in real-time and form better connections. 

Because of that, brand managers are eager to 

. Even if you're following up with a pitch email, your message is less likely to be ignored.

Getting a Brand Deal on YouTube - 10 Terrible Mistakes to Avoid

Of course, you have to be vocal in audio rooms to get those meetings.

“The best advice I can give anyone who’s thinking about LinkedIn or any social audio: Be the show,” Fox says. “Don't just go and think, ‘Oh, I wouldn’t use it. I’m not a consumer [of that]'. Stop thinking about what you would do and realize that there's a place for you to be a show on all these channels.”

LinkedIn is investing in the creator economy, but it’s not the only platform to look out for. 

Check out these 11 companies that match creators with lucrative brand deals.

LinkedIn is filled with opportunities, but many YouTube creators aren’t taking advantage. Here’s why you should network on LinkedIn, plus clear steps to boost your income as a creator.

How to Use LinkedIn to Boost Your YouTube Revenue

You've spent the time and effort crafting the perfect YouTube video, so why not leverage that content on other platforms too?

On this episode of TubeTalk, we chat with 

, a professional video editor who specializes in taking existing YouTube videos and extracting mico-video content that can then be uploaded to Facebook, LinkedIn, Instagram, and TikTok.

This is a fantastic way to build new communities, engage with a new audience, and even earn more revenue! Take a listen and learn:

What does it mean to reuse content elsewhere?

What is the right and wrong way to do this?

How does the audience react to micro-content?

How long or short should a repurposed video be?

What are some good video ideas that you can use right now?

How can you take content from a YouTube Livestream and repurpose that?

You can learn more about repurposing video

Want to Know the First Steps to YouTube Success?

Every creator wants their videos to go big on YouTube. But not every creator takes the time to plan out their content strategy beforehand. Take a listen to vidIQ's very own team on the steps you need to take before you even pick up a camera to ensure your content gets the 

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

You can also find the complete list of all the

Find out how to repurpose your videos for other platforms and squeeze as much juice as you can from your content.

How to Repurpose YouTube Videos for Other Platforms

When you think of LinkedIn, you think of this professional network, the one that's used for business. So us as YouTubers who are creating fun, cool, and exciting content on YouTube, is LinkedIn a world we should be investigating? Well, the answer might surprise you. Today we're going to show you how you can use LinkedIn to actually help your YouTube channel. Let's do this.

So can YouTubers use the power of LinkedIn to help them grow their YouTube channel? There's only one person who's amazing at doing this. She is our LinkedIn expert 

The trick to getting YouTube views via LinkedIn

How commenting on other people's posts can bring huge rewards

How to optimize your LinkedIn profile for success

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

Why All YouTubers Should be Active on LinkedIn: TubeTalk 200 with Judi Fox: Full Transcript

Judi Fox: I'm excited to be here, thank you for the introduction. That was amazing.

Liron Segev: So let's start at the top. So firstly, who is Judi Fox in a tweet?

Judi Fox: In a tweet? Judi Fox is someone who likes taking complicated topics and making them simple.

Liron Segev: Wow. That is even, I think it's 140 character tweets. Not just a tweet. Well done. That's respected. So, Judi we have content creators, we have YouTubers who are uploading and growing their channel, building up their audience. And we've been hearing about LinkedIn, LinkedIn, LinkedIn. So let's start, should YouTubers be looking at LinkedIn?

Judi Fox: Hell yes. I will say that even just in the last two months, so we are talking end of 2019, beginning of 2020, YouTube videos in the LinkedIn news feed when you're scrolling, they will play in the news feed and actually not even send you off of the site. So I uploaded a YouTube video about two months ago and got 11,000 views on a YouTube video. I don't think people would be mad about that, right.

Liron Segev: Not at all. And just to be clear, when you say you uploaded a YouTube video, you didn't upload the video natively into LinkedIn, it was uploaded on your channel and you used the link and you basically uploaded the link into LinkedIn.

Judi Fox: Yes, I got views on my YouTube video.

Liron Segev: Okay. But we've been hearing forever that LinkedIn hates YouTube and when you upload a link or you drop a link into your articles or into your post, LinkedIn doesn't really want to bubble that content. So what's happened?

Judi Fox: I agree. I think because all of a sudden they're playing within the newsfeed. You literally stay on LinkedIn and watch that YouTube video. I just did it as an example this morning with a client. I showed them, I said, I'm scrolling, scrolling through the newsfeed, I'm playing my YouTube video, and it didn't open up another browser. It didn't send me. It just played right there in the newsfeed.

Judi Fox: Yes, and I don't think LinkedIn announced it anywhere. I don't know if they're playing around with it. I don't know exactly what happened, but I noticed it and I went, click, something is going on here on LinkedIn that's changed. So, upload your YouTube videos to LinkedIn.

Liron Segev: Okay. Now you've been doing this for a long time. You've seen clients big and small. You've seen people making amazingly wonderful mistakes. Can you share anything, any tips that we should be looking out for, so when we upload our content, like what's the right way? What's the wrong way?

Judi Fox: I think because LinkedIn has been this professional platform, that's the word that everyone puts with it. There's some type of energy. And if you've ever read the book, the Speed of Trust, or any type of business relationship, you think integrity and trust. And all of these leadership and professional words come to mind with LinkedIn.

So there are certain, let's just say decreasing trust activities that people do. So one example is they forget that LinkedIn was first a written and reading platform. The platform is definitely built to still read your content. They will watch your videos.

But what I notice is that, that ‘See More’ button on every single post is probably one of the most trust-building activities you can do. People will be more likely to click see more if you actually provide a story or some type of level up moment, pass that see more button. So that way when they see your content, they'll invest a little bit of time in it. They'll give it a like, eight out of 10 people potentially could even just like it based on the fact that you've built up their trust.

And they're willing to look like they are leveling up their business and their life and their mindset and their leadership by just even surrounding themselves by your content. If you continue to provide content past that ‘See More’ button.

Liron Segev: Okay, so for those who don't know, when you have an article or a post on LinkedIn, it shows you a little preview, the first line or so. And then if your article goes beyond that or your post goes beyond that, it's a see more button that you've got to click on to expand so people can read the rest of your content. Correct?

Judi Fox: Yeah, it's just like when we click the see more button on our YouTube descriptions. It's just like the same button on Facebook. The same thing on Instagram. It tells the platform that people are investing more time into your content when they click that button.

Liron Segev: Okay, so what is a tip that we can take away from this to be more professional? Think written form first?

Judi Fox: Think that you're there to give more past the ‘See More’ button. So it's not necessarily professional. I like using the word leadership type of content. So instead of using the word professional just to describe LinkedIn, I now use the word leadership. And leaders, they make the people following them, not make, but they give and put boundaries and context in so that when people come to them they feel like, oh, a sense of safety or security or yes this person has me and they've got my back.

Whatever your leadership vibe is so you can show up in that way and each time they know what to expect from you. And that's what I believe is truly being consistent. Not necessarily, oh I have to post every Wednesday at 9:00 AM. You could basically post once a month but because you're so consistent you could probably knock it out of the post or out of the park. Do you know what I mean?

Liron Segev: Absolutely. So people expecting information from you, they've built some trust with you, so you're building your authority and your consistency. What else can we be doing to be able to get our content out there that's going to get somebody to say, okay, I like this content? I'm going to actually watch their YouTube videos because now they've embedded in and I know that it's going to add value to me.

Judi Fox: I think anytime that we can show up consistently also for a network of connections. For example, consistently supporting and commenting on your colleagues and your peers is very, very important because if you go out and show that you are supporting others in the same or parallel type of industries or business or content that's out on the platform, we all know that we're not the only voice ever.

And even some of the biggest names that we know, we forget that there are still millions of people who don't know who they are. And I think we just don't realize that we gravitate and we need a diverse set of voices. So for you to actually support content that's out in the world and go and do that on LinkedIn, it actually gets returned to you tenfold.

Liron Segev: But you still got to be authentic. I mean, just going to every content creator out there and giving them a thumbs up and saying “nice post”, that's not a great practice.

Judi Fox: That's not leadership level. That's your equivalent of passing by every cubicle in your corporate office and just being like high five, high five. You want your leader to actually be like, hey, how was your weekend? I know what you were up to this weekend, not in a stalky way, but I know how much you love the Superbowl. I mean, or I know how much you love this sport. What's your golf game like?

You have some relevant conversation with that person, which is the equivalent of showing up on somebody's post and acknowledging, doing active listening skills back to them, acknowledging what they wrote first and then giving your opinion if they asked a question.

Liron Segev: And just generally being a good citizen of the platform, contributing positively, and people will then rise to the top. People will say, oh, okay, I can consistently see this person being really helpful. What are they up to? And then maybe they could go check out your profile.

And on the profile bit, I know it's a discussion we've had many times, are people still making mistakes when they're setting up their LinkedIn profiles?

Judi Fox: Of course, everyone, it's always progress over perfection. So there's never any one who is ever perfect. And I would say, just to wrap up the comment thing, I really want to make this clear, that I've had clients that spend the first two to three weeks of my program, only focused on commenting. And it's grown their reach by 4000%, that I know, that are seeing their content. So I think people don't realize that commenting is shown more in the newsfeed than people realize.

Judi Fox: Yes. I had to put that out there because I've literally had people tell me like, oh my God, it changed my life. Commenting actually changed my entire experience on LinkedIn.

Liron Segev: And I'm glad you stopped to make that point. That is very, very critical.

Judi Fox: One of my favorite recent, I mean it's just in the last week, that one of my clients got Arianna Huffington's attention because she commented on her post and then she reached out and said, I would love for you to write for Thrive. And then she literally, within a week, she now has an article up on Thrive. And it all was from commenting.

Liron Segev: Nice. Okay. Can we get to the profile now?

Judi Fox: Yes. So I definitely think a picture is always worth a thousand words. We have these things in the world for these reasons. So literally LinkedIn is giving you the most amazing banner image at the top, just like you have a YouTube banner and you would really, really find that your YouTube banner really positions you, right?

It can tell your audience when you're uploading in your schedule. It can tell them the value proposition of the content you put out and so they know your niche. The moment they land on your banner, they get your vibe, they get what you're selling or whatever you're promoting, your book.

Same exact thing on LinkedIn. You literally have a banner image and take advantage of it because the moment somebody lands on your profile, it's seven to 10 seconds, just like a resume where we decide we're going to invest more time or we're going to click off.

Liron Segev: It's amazing how very similar that is to YouTube. It's when somebody lands, they see a video that they like. They will then naturally click on your name to see what your channel is all about and the first thing they see is that banner. And so many people are still undervaluing the power of that visual imagery to instantly connect with an audience to say, hey, this is what I'm all about. Are you here for those? Great. If you're not, move on. LinkedIn is the same.

Judi Fox: It's a free billboard, driving down the internet highway and it's being laid out right there for you. So take advantage of that. I call it optimizing the above the fold. So anything that you have to now scroll down to, just focus on everything. If you only have an hour or two to update your above the fold section.

At a minimum, what I tell people what will convert is kind of turning it into a little bit of a business card, not being over the top business card. But at a minimum, put your tagline if you have one. Put your company logo and your website and a message me for more information or something that has some type of call to action. Something that tells people to connect and message you and something with your website.

Liron Segev: So the banner itself, should we update it kind of quarterly? Should we update it every six months? Once a year? What do you think is a good practice?

Judi Fox: We should update it about once a year, especially if you're not having any major changes in your business or your branding or what you're working on and promoting. You would update it about once a year on average.

Liron Segev: And then would you advise that your banner on YouTube be the same banner on LinkedIn so people have that association between the two?

Judi Fox: I definitely think it's nice to have similar elements. If it makes sense to make them work, then I would do it. But I think there are certain things about the YouTube banner that I've seen that you may not necessarily translate over to LinkedIn. For example, if you have a schedule on YouTube and you're uploading a certain schedule, that wouldn't make sense in your LinkedIn banner.

Liron Segev: Okay, great point. Can every niche be on LinkedIn? Are there some niches that literally should not be on LinkedIn?

Judi Fox: I don't know of a niche right now that shouldn't be on LinkedIn unless there's something inappropriate. We forget that a person at work also needs things that may be relevant outside of work. So I think people just forget. There's an artist that I know that when she posts a painting because she's showing a time-lapse of her painting and she's doing all kinds of really cool video tricks, I guess, editing. She is really exploding. I mean I notice every video she puts up, it's like a 100,000, 200,000 views.

We are so forgetful that we are not one-dimensional creatures ever. And not our title.

Liron Segev: So again, LinkedIn has changed and the way we looked at LinkedIn has changed where we used to say, okay let's upload maybe a shorter clip, lots of text on the image because people are going to watch it without sound and then direct them to watch the rest on YouTube. Is that still a thing?

Judi Fox: My video was 10 minutes long and lives on YouTube and drove traffic. And my results were people were watching the entire video. I just feel like it's more about telling people exactly what's in that video versus forcing them to invest time into a video.

They're building trust with you when you literally say here's basically what's in this video. But you can also watch it. And so what ended up happening is people were willing to read that and hear and see, okay, that's what's in the video. Yeah, I'll spend some time watching that. And we forget that the LinkedIn platform will do that.

Liron Segev: Okay. So we got to kind of look at LinkedIn slightly different than we used to in the past. And I think that's a big thing, where somebody might've experimented with LinkedIn a year ago, six months ago.

Liron Segev: It changes so quickly and maybe they didn't get the results they were looking for and they've written off the entire platform saying it's not for me. Can we come back to this? Because one thing I've been hearing again and again on LinkedIn is that LinkedIn doesn't like you if you post just links. If you're going to continue down this path, well it's you basically telling LinkedIn you don't have good content.

Judi Fox: You do have to, and that's why I have a strategy for, a commenting strategy, and an engagement type of strategy because many people have, let's just say, burned out their social capital by spamming the platform to be honest and not really actually being there for the content. They're not there for other people. They just show up, post, just numbers after numbers like you just said. Basically I call that the ‘talking at us’ energy. They're just shouting at us. Pay attention to me, pay attention to me. I'm posting, I'm posting!

The moment you flip over, the harder it is for people to see you because you have been spamming the platform. I do tell people to spend one to two, maybe even three weeks where you just basically spam the platform with comments. And I do say it's spam, but it's not.

If you're going to flip the conversation, just go out and become a comment master and just blow up with comments. And what ends up happening is people literally are like, whoa, where did this person come from? I am so glad they're here. I never saw them before or, I mean I was just looking not to put somebody on the spot, but I was looking at Jay Shetty's content. And I was surprised he has maybe, I can't remember how many followers, but he has a crap ton, whatever a crap ton is.

Judi Fox: Yeah, that's a technical term. But I'm kind of putting him on the spot. But I think that's a good example of somebody who is posting and has not earned it if that makes sense. So right now he's not getting a lot of likes and comments, maybe like two comments per post.

Liron Segev: So basically you've burnt your whole social capital. That's quite a good way of looking at it.

Judi Fox: Yeah. I mean obviously we know Jay Shetty and we know his voice and we know him on Facebook. But LinkedIn doesn't quite know him. And so you have to spend just even a couple of weeks to build up that social capital for people to go, oh, I recognize you. Yes, it can come back. So shout out to Jay. I feel bad. I just put him on the spot and he didn't even know it.

Liron Segev: It's okay. But, it's positive advice, which is why we here. We all want to grow, we all want to do better. And this is why we do these things.

Judi Fox: Well and sometimes we forget and we think I've seen the talk that says only if you're a big name, only if you're this, only if you're that kind of will you get attention on LinkedIn. And I say that's bollocks or whatever you want to call it. But the reason I'm putting him on the spot is he is a big name, he has a crap ton of followers, as a technical term. And he is only getting like two comments.

So we have to remember LinkedIn is another language on a different planet. And if you don't speak the language, the planet doesn't know you're there.

Liron Segev: Or it doesn't understand you, therefore doesn't know how to help you, essentially.

Liron Segev: So as we, thinking of wrapping up, and I'm now fired up, I've got my YouTube channel. I'm thinking, okay LinkedIn, I've got to definitely give that a shot. Do I start at fixing my profile first because that's what my attention is going to be when somebody discovers me? Or do I start with commenting first? What's my first step today when I'm ready to hit this platform?

Judi Fox: Yay. I say do the above the fold on your profile. So don't worry about all the features below and you have to scroll down. Just work on what I called the, obviously the banner, and then make sure your profile image, we want to be able to see your face and your eyes.

Sometimes people will give too much of their upper torso but it depends. If you are a dancer, maybe you do want to do something and show that you're like a ballerina. But for the most part, we want to connect with a face and know that you're a real person.

So even having like shades or sunglasses can actually be a deterrent to people connecting, liking and commenting. So just be aware of that. And then like I said, spend one to two hours max on your profile because as you like and comment and engage on the platform, because I truly think if you spend, don't think about your own posts, don't even try to make a post. Just comment for the first two to three weeks to gain that traction. And then when you make a post there will be an audience in your auditorium versus an empty auditorium.

Liron Segev: So above the fold, basically your banner, your picture, maybe your title. Those still count because it's the first thing people see?

Judi Fox: Yes. I think of your title but not so much of a business title, but more keywords for being found in search. I think at some point I've hit 5,000 views of people searching and finding and then clicking on my profile per week.

You want to optimize because I've taken people from only getting 10 or 20 views on their search per week to thousands. It can work.

Liron Segev: A lot of people still see the title as your job title. So say I am the Director of Marketing, it's actually a term heavily used in search, heavily influenced by search. So you should use that as an opportunity to get some of those eyeballs.

Judi Fox: Yeah, just put some keywords. I mean if you notice, there are certain people who kind of pack it with keywords like podcast, youtube, video. And they put these keywords in there and it's for a reason.

It's like being found on the first page of Google search. That's where people will find you in that area, and also in your job title down below. So don't worry about that one right now, but above the fold, make sure you have that. And then if you look at my profile, I have highlighted a video that I was on with video influencers with Benji Travis.

And I drove traffic to that video by highlighting it as a YouTube video right there in my profile. So just look and see that I have what's called a link to a media file. That's a great place to put your videos. I know Tim Schmoyer has put a lot of his videos there. I'm sure, if I think off the top of my head of other YouTubers who are, Roberto Blake has probably done that. I think Sean Cannell.

Liron Segev: That's actually a great little tip to end off on. It’s watching what everybody else is doing in your industry. If these big-name YouTubers are doing certain things, they do it for a specific reason. Maybe they've done the research. Maybe they've already got some strategy that they're trying to do. For you to emulate that is very, very possible. It's all exposed. It's all out there for you to see.

Judi Fox: Yeah, and Roberto Blake, for example, was a great example when I looked at him saying like, I'm a video creator for YouTube. So he put that as his experience, which actually positions him for being one of the top search results when you type in YouTube, on LinkedIn.

So I mean he's definitely nailing that and he's a great example to go check out his profile. He actually said he updated it based on my advice. Shout out to Roberto. He's awesome.

Liron Segev: Love it. So as we're ending, any final bits of advice or something that you want people to know about LinkedIn, being a YouTuber, what should they be afraid of? Or shouldn't they be afraid? Any pearls of wisdom that you can say, okay, if we can do one thing I just want you to take away this? What is this?

Judi Fox: I want you to take away that it is a platform where people really do want to spend time communicating back and forth with each other. So it's a conversation. So if you do upload your YouTube video and you post it there and then people give you likes and comments, be reciprocal. So comment back, like back, go check out their posts, like and comment as you can because that reciprocal nature will be returned tenfold the next time you post.

Liron Segev: Love it. Now Judi, so much information and you have so much more to give. So if people want to connect with you, they want to find out what you're up to, what you have going on, where can we do that?

. I still have room in my connections. We max out on LinkedIn at 30,000 connections.

Being active on LinkedIn is a strategy that all YouTubers should be using to grow their community and fanbase. We tell you why in this week's episode of our TubeTalk podcast.

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