On YouTube, we tend to focus on getting as many subscribers as possible. But when you finally gain a large following, what should you do next?

In today's episode, I chat with fitness instructor Cassey Ho about her brand 

 and how she grew it from a simple YouTube channel to a national business. Her colorful workout equipment is sold in Target stores across the U.S., which is an amazing accomplishment for any creative entrepreneur.

To learn more, Cassey and I chat about how she got started and what inspired her first batch of products.

 by listening to your community. When customers are demanding specific merchandise, there's a good chance they'll buy it.

 Growing a brand beyond YouTube takes both skill and passion, two qualities each team member should possess.

What it takes to get a physical product in a retail store.

 It's tough, but you can make it happen with a good agent, a unique product, and a killer pitch. 

In the beginning, do your best to build a passionate community on YouTube. As you bond with your supporters, you'll understand their unique challenges and the best ways to help them grow and stay inspired. 

Then you can do what Cassey did. One fan at a time, you can take your brand from YouTube to big-box retailers.

“Looking back now, I created a brand that people wanted to be a part of and were proud to represent," Cassey says. "From that moment on, I decided to design other types of products: workout equipment, yoga mats, stationery. Anything to help make fitness more fun and more colorful for my community."

How to Make Money Selling Products Beyond Merch

Want to learn more about getting your products into national retail stores? 

, we ask the CEO of a retail licensing company exactly how it's done.

Catch Up on the Latest YouTube News With TubeTalk

TubeTalk is one of the most popular and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

You can also find the complete list of all the​​​ ​TubeTalk podcast episodes 

If you want to grow your brand beyond YouTube, this episode of TubeTalk is for you. You'll learn the importance of genuine community growth, how to build a team, and where the best product ideas come from.

How to Take Your Brand Beyond YouTube and Build a Successful Business

When YouTubers typically think of selling something to their audience, they think of Merch. The hoodie, the mug, the T-shirt......

However, there are much bigger opportunities for those creators who have a large audience - selling products at national retail stores.

Today, I chat with Mike Bienstock, CEO of 

 about how creators can get their products into stores.

Find Out How Great Storytelling Can Transform Your YouTube Content

TV shows and movies know how to engage their audience with captivating storytelling. 

On this episode of TubeTalk, learn to do the same with your YouTube content

Catch up on the Latest YouTube News With TubeTalk

You can also find the complete list of all the​​​ 

Creators, do you want to see your own products on sale in national retail stores? Find out how to make that happen on this episode of TubeTalk.

How YouTube Creators Can Make Money Selling Products Beyond Merch

As a YouTube creator, we often tend to get stuck in a cycle: upload a video and watch the analytics. Then upload another video and watch the analytics. Rinse and repeat

But what happens if that process just stops working for us? 

How do you find a way to make that instant connection with your audience so that they want to watch more of your content? How do you make little changes that will have a big impact on your YouTube channel?

,' an awesome book on personal development. Click on the link above and listen as we discuss:

What is a good tip to tell a great story and what do people usually get wrong

Why should you get the audience to "turn up the volume"?

What is 30 days hindsight and what does that mean?

We really hope you enjoy this fascinating episode, and please follow Antonio here

5 Top Tips for a Killer YouTube Custom Thumbnail?

What are the winning elements for a custom thumbnail that attracts viewers to click through to your video? Luckily, you can find out the formula by 

You can also find the complete list of all the​​

The best movies and TV shows captivate their audience with engaging storytelling. On this episode of TubeTalk, learn to do the same with your YouTube content.

How Mastering the Art of Storytelling Can Transform Your YouTube Content

We know that having a good thumbnail is critical as it really makes a difference between a successful video that brings in loads of views and subscribers and a video that does not.

But what EXACTLY makes a good thumbnail? What should your thumbnail contain and what should it not?

On this episode of TubeTalk, Justin Evans from 

 shares his insights so you can level-up your thumbnail game! Take a listen and learn:

1. About unique and original images
2. How to research the competition
3. How much text should you use
4. What about branding?
5. Why you should Zoom out

Take a listen as the vidIQ team discuss what we've learned from 2020, and what 

video strategies we'll take with us into 2021.

You can also find the complete list of all the

On this episode of TubeTalk, we're all about what makes an outstanding YouTube custom thumbnail.

5 Tips for a Winning YouTube Custom Thumbnail

2020 has been quite the year for all of us, putting it mildly. In the world of YouTube, creators have had to adapt and innovate, with many experiencing awesome channel growth, while others have seen the numbers drop.

At the end of every year, we take a look back at our own YouTube channels and discuss what we've learned, and what strategies we'll take with us into 2021.

Find out what worked on YouTube in 2020 and what strategies creators need to focus on in 2021.

YouTube in Review: Insights from 2020 & Strategies for 2021

One of the many benefits of being a creator on YouTube is access to a huge range of analytics and metrics around your content. But unless data is your thing, it can get a little overwhelming to have so much information at your fingertips.

So which analytics and tools are going to help you grow your channel? The vidIQ team answer that question on this episode of TubeTalk! You will learn about:

CTR - why you should analyze your thumbnails

Data source - How to use that to understand your audience and their needs

Video Views over the past 28 days/ 90 days

YouTube's News Terms of Service: What You Need to Know

Did you know that YouTube updated its TOS?  One of the changes is that the platform can now run ads

 on unmonetized channels - without offering any revenue share. 

Find out more in this episode of our podcast.

TubeTalk is one of the most respected and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

YouTube has a playground of analytics and data for creators, but which 5 metrics are the most important? Find out on this episode of TubeTalk.

Top 5 YouTube Metrics Every Creator Should Study

 has provoked quite a reaction from creators. The platform has just announced that it's going to place ads on some unmonetized channels - 

but it will keep 100% of the revenue share

 as those channels aren't qualified, or haven't applied, to be part of the 

On this week's episode of TubeTalk, vidIQ's Rob, Dan, and I will unpack all the new changes, and discuss the impact they will have on YouTube creators who haven't monetized their channels. You will learn:

The details regarding YouTube's update to its TOS

Which creators are impacted by this, and how

What creators need to consider going forward

We also asked the vidIQ community for their reaction to the news from YouTube regarding ad placement and here's just some of that feedback:

You can also find the complete list of all the 

YouTube's new Terms of Service allows it to place ads on videos published by unmonetized channels - without offering any revenue share. Find out what this means on this episode of TubeTalk.

YouTube's Terms of Service Update: What it Means for Creators

What if I could tell you about a topic that could generate impressive YouTube views and subscribers? What if that topic was about a holiday, sporting event, or another special occasion that attracted viewers to YouTube to find out more about it? Would you be interested in making that video?

These tentpole events lend themselves very well to both trending and evergreen content and are a rich source of inspiration for any creator. Join the experts at vidIQ as we discuss:

How to use tentpole events for your videos

Preparing for, and leveraging trending topics

Want to Know How to Use Copyright Music on YouTube Legally?

Can you take somebody else's music and use it in the background of your video as long as you credit them in the description? Do you really know your rights when it comes to your content and what you can and cannot do?

Creating video content around tentpole events is an excellent way to generate YouTube views. Find out more on this episode of TubeTalk.

How to Increase YouTube Video Views From Tentpole Events

We all want to use the latest commercial music or a track from our favorite artist in our YouTube videos. But we also want to do it the right way, without fear of attracting any copyright strikes.

So how do you do that? Someone who knows everything there is to know about the music industry and YouTube is the Founder and CEO of Lickd, Paul Sampson. 

 is a chart-music licensing platform for video creators and Paul has spent over 15 years creating revenue with music licensing. In this episode of TubeTalk you will learn:


The differences between royalty-free vs copyright claims-free vs production music vs commercial music

How the YouTube copyright system actually works from a brand's point of view

Who gets the money if your video is claimed

Why you should NEVER use Royalty-free music from Soundcloud

How to legally use your favorite artist's track in your next video

 for the very latest news around copyright & music.

Want to Know More About Copyright Issues?

Can you take somebody else's music and use it in the background of your video as long as you credit them in the description? Do you really know your rights when it comes to your content and what you can and cannot do? 

Find out more about the wonderful world of copyright in 

our expert's guide to Fair Use & copyright on YouTube

is one of the most respected and listened to podcasts in the online video industry

. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

 Hands up who wants to use a track from their favorite artist in their YouTube video but doesn't want a copyright strike? Find out how to use copyrighted music legally in this episode of TubeTalk.

How to Use Copyright Music on YouTube Completely Legally

You've spent the time and effort crafting the perfect YouTube video, so why not leverage that content on other platforms too?

On this episode of TubeTalk, we chat with 

, a professional video editor who specializes in taking existing YouTube videos and extracting mico-video content that can then be uploaded to Facebook, LinkedIn, Instagram, and TikTok.

This is a fantastic way to build new communities, engage with a new audience, and even earn more revenue! Take a listen and learn:

What does it mean to reuse content elsewhere?

What is the right and wrong way to do this?

How does the audience react to micro-content?

How long or short should a repurposed video be?

What are some good video ideas that you can use right now?

How can you take content from a YouTube Livestream and repurpose that?

You can learn more about repurposing video

Want to Know the First Steps to YouTube Success?

Every creator wants their videos to go big on YouTube. But not every creator takes the time to plan out their content strategy beforehand. Take a listen to vidIQ's very own team on the steps you need to take before you even pick up a camera to ensure your content gets the 

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

Find out how to repurpose your videos for other platforms and squeeze as much juice as you can from your content.

How to Repurpose YouTube Videos for Other Platforms

The process of creating a successful YouTube video begins way before you upload it to the platform. In fact, it begins way before you even pick up your camera!

On this episode of TubeTalk, the vidIQ team discuss the elements that go into making the best content you can create and publish, something we put into practice on 

Should you research vs. relying on your gut instinct?

The secret sauce to success on YouTube is all in the preparation. Find out why on this episode of TubeTalk.

The First Steps to a Successful YouTube Video!

We all want to grow our YouTube channels and while we heavily rely on our analytics, sometimes it's those little tips that can really help us.

While we need to focus on the major metrics such as CTR, Retention, Watch Time, etc. we shouldn't forget to focus on the little tweaks that could end up having a very positive impact too.

On today's episode of TubeTalk, Alan Spicer and I chat about these quick wins that anyone can do on any channel size. Discover how leveraging the following can give your channel a boost:

Why You Must 'Niche Down' if You Want to Succeed on YouTube

Focusing in on just one type of video content can really make you stand out as a YouTube creator. It can also make your YouTube channel grow super fast! Find out more 

On this episode of TubeTalk, you will learn 5 quick and easy ways to help your channel grow.

Posts Written By Liron Segev

How to Take Your Brand Beyond YouTube and Build a Successful Business

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How YouTube Creators Can Make Money Selling Products Beyond Merch

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How Mastering the Art of Storytelling Can Transform Your YouTube Content

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5 Tips for a Winning YouTube Custom Thumbnail

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YouTube in Review: Insights from 2020 & Strategies for 2021

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Top 5 YouTube Metrics Every Creator Should Study

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YouTube's Terms of Service Update: What it Means for Creators

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How to Increase YouTube Video Views From Tentpole Events

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How to Use Copyright Music on YouTube Completely Legally

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How to Repurpose YouTube Videos for Other Platforms

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The First Steps to a Successful YouTube Video!

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5 Quick & Easy Tips for Growing Your YouTube Channel

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